Summer in the Hamptons is all about what's hot and new. And no one does it better than WordHampton PR. Nicole Castillo is President of WordHampton Public Relations , the premier PR agency in The Hamptons and ranked one of the top 50 PR firms in New York by O’Dwyers. Specializing in restaurants, lifestyle and beauty businesses, non-profits and events, WordHampton has trademarked the terms We Speak Restaurant and The Hamptons Insiders. As the summer season has just kicked off in the Hamptons, ther...
Jun 02, 2025•25 min•Season 1Ep. 223
About our guest: Dana Arschin is a 3-time Emmy Award-winning journalist and the first-ever Storyteller for the Holocaust Memorial and Tolerance Center of Nassau County. She spent six years reporting and anchoring at Fox 5 News and previously worked at News 12 The Bronx/Brooklyn, where she earned her first Emmy and multiple New York Press Club awards. Today, as The Local Reporter, Dana shoots, writes, narrates, and edits broadcast-quality video segments that spotlight local businesses and indiv...
May 19, 2025•24 min•Season 1Ep. 222
Host Jody Fisher recently spoke with a class of communications and arts students at Montclair State University.. dishing on everything from PR to career paths and what the future holds for young people. Listen to this special episode taped live in the classroom of Professor Tim Scheld, formerly News Director at WCBS-AM, Newsradio 880. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for p...
May 12, 2025•1 hr 9 min•Season 1Ep. 221
Do GenZ and hustle culture in PR mix? Tawanda Carlton is Chief Operations Officer and CoFounder of BrandSavor Media + Marketing, based in Atlanta, GA. As an “old-school” millennial, she’s built her career on persistence, long hours, and relentless relationship-building. Today she sees a new generation of professionals approaching PR with a different mindset—sometimes brilliantly, but often missing the mark. The PR Podcast is a show about how the news gets made. We talk with great PR people, repo...
May 05, 2025•25 min•Season 1Ep. 220
What does it take to launch an agency or a brand? Jennifer Kaplan is the founder and CEO of Evolve Public Relations and Marketing , a premier PR agency she established in 2010 to help businesses and professionals authentically tell their stories. With a communications degree from Arizona State University and an entrepreneurial spirit, Jennifer has dedicated her career to elevating brands, building trust, and fostering meaningful connections.Jennifer comes from a family of entrepreneurs, so forgi...
Apr 28, 2025•27 min•Season 1Ep. 219
Serving specialized industries takes specialized skills! Ben Brugler is the CEO and president of Akhia, an agency focused on supporting manufacturers in both the b2b and b2c industries. Ben has been in the industry for 25 years, with 24 of those spent at Akhia as he worked his way up from entry level account coordinator to his current role as CEO. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and str...
Apr 21, 2025•35 min•Season 1Ep. 218
Doug Simon is the Founder & CEO of the award-winning company DS Simon Media . Growing his company from self-funded startup with just $2,000 from his father’s life insurance policy, DS Simon Media is now a multi-million-dollar company serving top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, non-profits and others. Doug has testified in the US Senate as an expert witness on issues affecting public relations. Doug is also the host of the a...
Apr 14, 2025•39 min•Season 1Ep. 217
Networking and influencer relations are two essential pieces of good PR! Kate Marlys is Founder of PhillyPRGirl based in Philadelphia, where she turned a successful blog into a thriving agency. She talks about how she works with influencers to punch through the media noise and how to network effectively to build awareness and connections. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies f...
Apr 07, 2025•27 min•Season 1Ep. 216
Political PR isn’t just about elections! Erika Gulija is VP at New Heights Communications where she works with clients to navigate the political process. She talks about how messaging and media relations never stop translating between clients who want to tell stories and the stories reporters want to tell. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business ...
Mar 31, 2025•25 min•Season 1Ep. 151
When media call, be ready to answer! Liz Reilly is a Senior Manager at Next PR, based in Denver, CO. She's won the "Rising Star 30 under 30" award from PRNEWS and has been named a grand prize finalist for Ragan's Media Relations "Professional of the Year." Her bread and butter is getting home run media placements for clients, including strategy for launches, funding announcements and thought leadership for technology companies. The PR Podcast is a show about how the news gets made. We talk with ...
Mar 24, 2025•26 min•Season 1Ep. 214
It's always more fun with friends! Listen to this special rebroadcast of the March 7 edition of the #PRLunchHour podcast with hosts Tonya McKenzie & Tamara Sykes as they bring Jody on as a guest to talk all things #PR! They talk about crisis, brand strategy, reputation and more. Listen to #PRLunchHour every Friday @ noon ET/9a PT on LinkedIn. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and stra...
Mar 17, 2025•56 min•Season 1Ep. 299
What are your PR questions? Jody goes to the Reddit /publicrelations subreddit to answer random questions from posters. Today's questions: "Going from PR to Journalism. Can it be done?" "How do I get into crisis PR?" "Some PR firms give writing tests to interns and potential candidates, what should I expect?" "I have a red carpet tomorrow, how can I make the most of it?" "Respect." Listen along to get Jody's unfiltered responses! The PR Podcast is a show about how the news gets made. W...
Mar 10, 2025•26 min•Season 1Ep. 212
Put yourself in the reporter’s shoes to get hits! Alexandra Elich-Burr is a former reporter who is now Director of Communications & Media Relations for Mother Bear , formerly Kingston Marketing Group, a fully remote, national agency based in Charlotte, NC. She talks about how her prior TV news reporter background helps her serve her clients. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strat...
Mar 03, 2025•27 min•Season 1Ep. 182
Artificial Intelligence is becoming more widely adopted in PR and can be a powerful tool to help us do our jobs better. Rajesh Kari of AI-powered media monitoring platform, AlphaMetricx has over two decades of experience with well-known global brands including Nike, McDonalds, Energizer, and more. Driven by a passion for combining human expertise and AI to generate transformative insights, Rajesh led AlphaMetricx’s development, strategy, and go-to-market planning. The importance of answering the...
Feb 24, 2025•23 min•Season 1Ep. 210
Seth Donlin is founder of Awen A/F , where he helps clients identify and tell amazing stories about themselves and how they help solve problems for clients. He talks about how teaching is a critical component of a good story. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with client...
Feb 03, 2025•30 min•Season 1Ep. 209
Hally Wax is SVP at RH Strategic Communications where she provides strategic counsel to tech clients. Her two decades of experience in enterprise technology, cyber security, financial services, and more includes mergers and acquisitions, organizational rebrands, high-profile launches, and high impact IT and business media relations. In 2018 Hally was named one of the Top Women in Public Relations by PRNews. The PR Podcast is a show about how the news gets made. We talk with great PR people, repo...
Jan 27, 2025•20 min•Season 1Ep. 168
Jordan Thomas is a 27 year old musician, freelance journalist/social media manager, and PR graduate based in Southern California. Despite weighing only a pound at birth with a 30% chance of survival, he was given the ability to live and thrive. He shares his journey through the modern PR world and chats his varied professional career. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for p...
Jan 20, 2025•23 min•Season 1Ep. 207
How do you make your own news with surveys? Ryan Gerding is president and CEO of Kansas City-based INK Inc PR, where he works with clients across food production and green building to leadership training, mental health experts, authors and tech. Ryan utilizes his former reporter background to bring value to clients and says data driven stories resonate most for his clients as well as the media they want to connect with. The PR Podcast is a show about how the news gets made. We talk with great PR...
Jan 13, 2025•23 min•Season 1Ep. 184
How can leaders show up with authenticity and drive results that go beyond metrics? Dara Cothran is Executive Vice President, Global Strategy + Insights at KWT Global , a leading integrated communications agency, where she helps both consumer and corporate brands clarify their purpose and become intentionally resonant with their audiences. KWT’s Resonance Report: Earning Influence explores how executive resonance impacts business performance. She talks about how brands can show up authentically,...
Jan 06, 2025•22 min•Season 1Ep. 205
Danielle Ruckert is the Healthcare Practice Lead at RH Strategic where she combines her creative mindset and business acumen to help clients increase brand awareness, build thought leadership, and manage reputations. With a vast knowledge in the healthcare field, Danielle has a knack for spotting trends and elevating clients as thought leaders in the space. By combining her creative mindset and business acumen, Danielle helps RH Strategic’s healthcare and cybersecurity clients increase brand awa...
Dec 30, 2024•22 min•Season 1Ep. 204
Candice D’Angelo is the founder of The Agency Eas t, an FL-based boutique public relations agency on a mission to support female entrepreneurs build their personal and professional brands. She founded her own agency after mastering her draft landing clients in places like Medium, Barnes & Noble, Yahoo Finance and PBS and she herself has been seen in Business Insider, Forbes, USA today and more. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, an...
Dec 23, 2024•27 min•Season 1Ep. 203
What's it like going starting your own PR agency? Jennifer Adler led the public relations departments at prominent Phoenix-area advertising agencies before making the leap to start her own firm in March 2019. A strategic PR professional, she has an innate sense of what is newsworthy and produces compelling campaigns that result in valuable earned media coverage for her clients. Over the course of her more than 20-year career, Jennifer has represented high profile clients across a variety of indu...
Dec 16, 2024•24 min•Season 1Ep. 202
What’s it like to program morning network TV? Deborah Mitchell spent a decade at CBS News “The Early Show" and today uses her producer news skills to help professionals incorporate video storytelling into their digital marketing. Listen to her advice on getting on network TV and how to use video to your advantage! The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive b...
Dec 09, 2024•28 min•Season 1Ep. 201
You don't get to 200 episodes without some help! We celebrate the double century mark by looking back at some episodes that made an impact: - Robert "Bob" Shields, Managing Editor at Newsday, on using metrics in news rooms - Stacey Wallenstein, "The Mint Chip Mama," on social media and influencers - Mark Albert, Media Advisory Experts, on media training that turns leaders into media masters- Kat Jones, Founder of Motiv PR, on geek culture and why the best PR people dive into their clients' subje...
Dec 09, 2024•21 min•Season 1Ep. 200
Celebrity #PR is challenging.. but also incredibly rewarding! Kourtney Jason is president and co-founder of Pacific & Court and has worked with celebrities, world-renowned chefs, and bestselling authors. We discuss her work and strategies she’s used for her own books! The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the ...
Nov 25, 2024•23 min•Season 1Ep. 199
How do you transform a client from something they are into something they want to become? Mindy Gale, Founder of Gale Branding, has worked with celebrities and hot brands to turn heads and realign perceptions. She talks about how to use brand cohesion and authenticity to achieve visionary results. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Ho...
Nov 18, 2024•30 min•Season 1Ep. 198
All PR is personal, says Joan B. Frank , who has been working in PR since she was 12 years old. Among her clients is a cancer charity - and as a survivor herself, she shares how she is better able to tell their story through her own experience. Now CEO of B Frank Communications , she reps a variety of amazing and worthy organizations nationwide. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strat...
Nov 11, 2024•28 min•Season 1Ep. 197
Get your leadership PR right! The CEO and C-Suite of a company can make or break its public perception. But there can be a disconnect between PR, communications and marketing departments and C-Suite leadership when it comes to their media and messaging strategies -- why? Kristi Piehl is the Founder and CEO of Media Minefield, a national award-winning PR agency specializing in earned media, executive social media, thought leadership and crisis communication. She talks about her passion for the po...
Nov 04, 2024•27 min•Season 1Ep. 196
How do the values and ethics of what we do as PR professionals influence who we vote for in the 2024 election? If you hold true to your PR training, says host Jody Fisher , there's only one choice you can possibly make for President of the United States. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fi...
Oct 28, 2024•10 min•Season 1Ep. 195
Startups need PR too! Michael Stern is the Founder & CEO of HeadStart, a PR agency focused on the innovation ecosystem. Started just three years ago after a career in news, Michael says he made the leap because he thought startups had great stories to tell and not enough agencies that focused on their unique needs. An entrepreneur at heart, his vision and belief is in the power of storytelling and rewriting the rules for mission-driven companies everywhere. The PR Podcast is a show about how...
Oct 21, 2024•27 min•Season 1Ep. 176
