What's the state of newspapers in America? And what does the future hold for print journalism? Bob Shields is Associate Managing Editor at Newsday , serving the Long Island communities of Nassau and Suffolk County. With more than 30 years of experience in the news business, with most of that time spent at tabloid newspapers, he's worked at The Trentonian , the New York Daily News , and amNewYork . He's done it all: from developing film, cutting stories with a knife, stopping the presses, running...
Feb 05, 2024•32 min•Season 1Ep. 163
How do I escape a toxic PR agency? What is a good agency reporting structure and roles? How do I get the AVE and PR value of a press release or news article? How many clients is too many? Media lists are frustrating me! We go back to the Reddit Public Relations thread and answer these questions! Listen to find out if you agree and let us know! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made ...
Jan 29, 2024•26 min•Season 1Ep. 162
When people think of "PR" they typically think of media relations. Sherry Goldman is founder of Goldman Communications Grou p, an award-winning public relations/marketing communications agency. We talk about how to cultivate relationships with reporters, cut through the noise of the newsroom and build lasting relationships with reporters. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and s...
Jan 22, 2024•30 min•Season 1Ep. 161
How do you bring new life to an old brand? Stacey Vaselaney , owner of SLVPR , was the creative force behind Duck Tape 's launch of its multicolored products that took the nation by storm, even inspiring high school students to adopt the product in a brilliant prom promotion. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody F...
Jan 15, 2024•31 min•Season 1Ep. 170
2024 is here! Are you ready for it? We run down THREE THINGS you should do to be successful in public relations this year! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and...
Jan 08, 2024•10 min•Season 1Ep. 159
Josh Greene is CEO of The Mather Group , a digital marketing agency that specializes in improving and protecting online reputations through SEO, Paid Media and Wikipedia. He guides his clients using actionable insights and tools to conquer the online marketing world, empowering brands and individuals to shape their online presence to support their bottom line – to let people know who you are, what you do, and why you matter. He recently published the 2023 update to his book, Wikipedia for Busine...
Dec 18, 2023•29 min
Should PR people be licensed? Would it help the world understand our industry better? Would it keep people from using that dreaded four-letter word: "spin?" Jared Meade is Associate VP of Meehan Business Advisers and founder and principal of Rayne Strategy Group . We talk about the opportunities and challenges to licensing PR professionals, plus ethics and reputation The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about...
Dec 11, 2023•27 min
Parry Headrick founded Crackle PR to help grow companies in an efficient and cost-effective way, using creative strategies that.. well, CRACKLE. He’s a big idea guy. A spit-baller. A dot-connecter. He’s worked alongside a “who’s who” of Silicon Valley companies and tech startups on media relations strategy, media training, and crisis communications. Names like Bing. Google. Yelp. Logitech. You get the idea. The PR Podcast is your view inside the public relations business. We talk with great PR p...
Dec 08, 2023•25 min•Season 1Ep. 156
Brittanie Clement Price is the founder & principal of BCENE Public Relations , an award-winning bi-coastal communications agency with an extensive national portfolio touching every major media market. BCENE represents several billion-dollar companies including some of the largest and most well-respected real estate firms and coveted lifestyle & celebrity beauty brands. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communica...
Nov 27, 2023•25 min•Season 1Ep. 155
Taking a break from guest conversations to say THANK YOU to you, our loyal listeners. Travel safely, hug those you love, and check in on someone who may need it! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial se...
Nov 20, 2023•10 min•Season 1Ep. 154
What is Asset Framing? We talk with Anat Gerstein , Founder and President, on a new push to help properly and respectfully report on at-risk and marginalized populations. Anat started her namesake named firm in 2010 after years of seeing first-hand the support nonprofits need to effectively tell their story. Prior to starting her business, Anat was chief of staff and press secretary to NYC Public Advocate Betsy Gotbaum; provided public relations services to top healthcare companies, including El...
Nov 13, 2023•43 min•Season 1Ep. 153
This week Americans go to the polls to vote in a variety of races and make their voices heard on issues. But how did the American experiment become so polarized? Matthew Krayton founded Publitics , a public affairs, political, PR, and strategy consultancy, and talks about breaking through to voters on issues that dispell apathy and motivate action. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets ...
Nov 06, 2023•35 min•Season 1Ep. 154
Every marketer has been asked, potentially even haunted by the question, “Is it measurable?” Joe Zappa, Founder and CEO of Sharp Pen Media , shares his thoughts on the art of content marketing as a way to measure PR ROI. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of JodyFisherPR and works with cl...
Oct 30, 2023•27 min•Season 1Ep. 151
Episode 150 is cause for celebration.. of you! Thank you for listening, contributing and being a fan of what we do. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-pr...
Oct 23, 2023•11 min•Season 1Ep. 150
Jaci Russo is co-founder and CEO of brandRUSSO , specializing in B2B clients. Founded in 2001, she has pushed established brands to grow through change, forcing new perspectives that drive results. An author, podcast host, public speaker, and mom, she is also an advocate for inclusive leadership with a focus on merit and abilities, and she's committed to fostering an environment where every voice is valued. The PR Podcast is your view inside the public relations business. We talk with great PR p...
Oct 09, 2023•33 min•Season 1Ep. 149
April White & Laura Schooler are co-hosts of the two-time-award-winning podcast “ The PR Wine Down ,” where they gab, analyze, dissect, and commiserate on the biggest issues impacting PR practitioners. April is CEO and Founder of Trust Relations , a TEDx speaker, a contributor to Forbes, Entrepreneur, and Newsweek, and has won a Gold Stevie Award for Women for Most Innovative Woman of the Year – Advertising, Marketing & Public Relations. New York City-based Laura Schooler runs Schooler C...
Oct 02, 2023•35 min•Season 1Ep. 148
Lindsey Burda is the owner of BurdaMarketing , where she partners with passionate service-based business owners to help them build a string digital presence to bring in more leads online. Having worked with nearly 100 small businesses worldwide, her goal is to guide growing your voice, brand, and strategy that helps business owners focus on doing more of what they love! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators ab...
Sep 25, 2023•28 min•Season 1Ep. 147
Doug Hall is a Nashville-based British music publicist representing artists including Yola , Bootsy Collins , Taj Mahal , and more. He started his career in the UK where he worked with The Rolling Stones and in 2014, founded D Digital PR, where he managed successful UK campaigns for high-profile artists and events including Chris Stapleton , Alison Krauss , The Lumineers , and Gregory Porter , alongside publicity for events including showcases at SXSW and The Rio Olympics. In 2018 he moved to th...
Sep 18, 2023•30 min•Season 1Ep. 146
Dustin Siggins is the founder of Proven Media Solutions and a business columnist. He shares his secrets on merchandising media hits and leveraging all your marketing channels for “surround sound publicity.” Listen for his take on surviving a publicity "shark attack!" The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher i...
Sep 11, 2023•31 min•Season 1Ep. 145
If you've got a day off, enjoy! If you're working, thank you.. especially if you are doing so to take care of your fellow humans. Also this Labor Day, we support the striking members of SAG-AFTRA and WGA in their fight to protect their livelihoods and reach a fair deal that allows them to continue to create the stuff we love to love. Thanks for listening as we close in on episode 150! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and c...
Sep 04, 2023•6 min•Season 1Ep. 144
Kathleen Lucente is CEO & founder of Red Fan Communications , an integrated public relations and marketing strategy and advisory firm for B2B technology companies. Lucente leads a team of proven senior consultants who work with clients to support strategic business goals, growth acceleration, and preparing for funding, merger, acquisition, or IPO. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news ge...
Aug 28, 2023•29 min•Season 1Ep. 143
Liliana Pertenava is a global PR executive, startup advisor, and entrepreneur, leading Public Relations, Branding & Strategic Communications for tech companies and finance venture capital at Axxilion . Liliana's strategies have earned global coverage in elite media like Forbes, CNN, and Bloomberg. She is an active contributor to Entrepreneur US and offers valuable insights into the evolving business world. The PR Podcast is your view inside the public relations business. We talk with great P...
Aug 21, 2023•32 min•Season 1Ep. 142
Lauren Kleinman is a mother, serial entrepreneur, and trailblazer in media and publishing. She is the founder of Dreamday where she coined the term “Performance PR," combining traditional PR with affiliate marketing to drive data-driven results. Lauren also co-founded a second company, T he Quality Edit , a modern media company that curates the internet’s best brands with lower Customer Acquisition Costs and higher Return on Ad Spend. Prior to those experiences she was part of the founding team ...
Aug 14, 2023•35 min•Season 1Ep. 141
Kaitlyn Barclay is co-founder and CEO of Scout Lab , with clients that include Wix.com , Adidas , Venmo . Prior to ScoutLab, Kaitlyn was on the founding team of fitmob, a fitness subscription, which sold to ClassPass in 2015. She’s an advisor to female-run organizations like Super Mus h and JourneyOne Ventures , as well as an angel investor in women and BIPOC-led companies like Hey Jane , Quinn, Snaptrude , and Workstream . She volunteers with Do The Werq, an organization with a mission to incre...
Aug 07, 2023•28 min•Season 1Ep. 140
How did Ben Affleck (and Jennifer Lopez) come to star in that Dunkin' commercial? Bonnie Taylo r of Talent Resources spills the tea and more in this insightful episode. Hear about how you can leverage working with celebrities and other talent in your PR efforts. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR ...
Jul 31, 2023•32 min•Season 1Ep. 139
Carmen Fields is a career PR professional and an Emmy Award-winning broadcast news journalist. She used her PR and storytelling talents on her new book, " Going Back to T-Town: The Ernie Fields Territory Big Band ," which brings us the untold story of her father, Ernie Fields, a highly influential jazz musician who made significant contributions during the earliest days of jazz and swing. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, a...
Jul 24, 2023•31 min•Season 1Ep. 138
Claire Mason is the Thought Leadership Publicist working with founders, coaches, and solo entrepreneurs to their grow visibility, credibility, and opportunity pipelines using her proven LinkedIn and media strategies. She has landed clients in Forbes, CNBC, and Wall Street Journal, and earned her own bylines in The Guardian, Marie-Claire, and The Sunday Times. Her work has been showcased as an example of best practice by HubSpot and she’s a regular contributor to Business2Community (USA), Digital...
Jul 17, 2023•32 min•Season 1Ep. 137
Barrie Cohen is CEO of BC Public Relations based in Denver, where she and her firm guide clients in crafting strong and authentic stories for brands founded on creativity, customization, and collaboration. Her passion for positive publicity and storytelling has created countless opportunities for her clients including features in Cosmopolitan , Muscle & Fitness Magazine , Huffington Post , and more. She’s worked with large private practice physician groups, small business owners, as well as ...
Jul 10, 2023•28 min•Season 1Ep. 136
Heather Wagner Reed is the Founder + CEO of Juice Consulting , a boutique PR and marketing firm based in Austin TX that was just named "Austin’s Premiere PR and Marketing Agency" by SPIN Magazine. She's worked with clients including Gloria Gaynor and Erykah Badu. Before starting Juice in 2007, Heather was Senior Product Manager for Beyoncé, handling her day-to-day management and global marketing coordination for five years as part of Music World Entertainment/Sanctuary Records. In 1999, she was ...
Jul 03, 2023•35 min•Season 1Ep. 135
Dr. Kerry O’Grady is an associate professor of public relations and communications based in New York City. She’s been teaching for 14 years and currently is working at Columbia University , the Rochester Institute of Technology , and Campus.edu , to name a few. A Self-described savage truth-teller and fearless advocate of PR education, she helps universities with systemic improvement and updating curricula to meet employer needs. A thought leader and sought-after pundit, she’s frequently feature...
Jun 26, 2023•30 min•Season 1Ep. 134
