The PR Podcast - podcast cover

The PR Podcast

Jody Fisherwww.jodyfisherpr.com
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators to share ideas and strategies to tell impactful stories that make a difference. Host Jody Fisher has spent 30 years in news, first as a radio reporter and anchor in New York City and then in PR representing clients across a variety of industries including healthcare, higher education, financial services, real estate, entertainment, and non-profit. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
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Episodes

133. Tieja MacLaughlin on Leveraging Criticism on Social Media

Tieja MacLaughlin is the founder of her namesake firm based in Toronto, the first of its kind to integrate restorative justice techniques into the practice of issues management. She is a former reporter and a regular keynote speaker recognized for her candid authenticity, sharp wit, and effortless adaptability that connects with a range of audiences. Prior to her current role, Tieja worked in the sports industry including various roles with Hockey Canada, Rogers Sportsnet, the Ottawa Senators (N...

Jun 19, 202326 minSeason 1Ep. 133

132. Sam Patchett, Director at Profile

Sam Patchett is Director at Profile , a 12-person PR agency based in London. He started his career in New Zealand, working as a political advisor and press secretary for MPs and Ministers at New Zealand’s Parliament. After working for boutique Wellington PR outfit SweeneyVesty, he moved to the UK. In the UK, he has held corporate communications roles at the asset management firm Aegon and the PR agency Grayling. The PR Podcast is your view inside the public relations business. We talk with great...

Jun 12, 202327 minSeason 1Ep. 132

131. Special Guest Gini Dietrich!

If you work in PR, you know the name Gini Deitrich , and if you don't.. well.. get out your notepads because class is in session! Dynamic and insightful, Gini is the founder and CEO of Arment Dietrich, author of "Spin Sucks" (the book and the blog ), and host of the "Spin Sucks" podcast. She is the creator of the PESO Model™ and has crafted a certification for it in partnership with Syracuse University. She is the co-author of "Marketing in the Round," co-host of "Inside PR," and co-host of "The...

Jun 05, 202331 minSeason 1Ep. 131

130. Cristina Suarez Krumsick, CEO, Isetta on Human Connection

Cristina Suarez Krumsick is a progressive marketer who has worked with companies of all sizes, from start-ups to enterprise, leading teams and campaigns with a comprehensive and analytical approach that challenges the status quo. With in-house and agency experience at Simon & Schuster, Workman Publishing, and Baltz & Company, she has a solid understanding of client/agency relationships and how the good ones can really make waves. In 2019 she founded Isetta , an integrated marketing agenc...

May 22, 202327 minSeason 1Ep. 130

129. Nathan Miller, CEO, Miller Ink on Crisis and Speechwriting

Nathan Miller is the CEO and Founder of Miller Ink , a full-service, award-winning strategic and crisis communications firm in Los Angeles. He has helped hundreds of organizations tell their stories better and navigate complex issues and crises around the globe. Before founding Miller Ink in 2013, Nathan was the Director of Speechwriting for Israel’s Permanent Mission to the United Nations, serving as a senior communications adviser and the chief speechwriter for Israel’s UN Ambassador. Nathan h...

May 15, 202339 minSeason 1Ep. 129

128. Jessy Klein Fofana, CEO of LaRue, on Affiliate Marketing & PR

Jessy Klein Fofana is CEO + Founder of LaRue , a Public Relations and Affiliate Marketing agency harnessing the powers of media relations, affiliate marketing, events, influencer, and brand partnerships to deliver real, measurable ROI focused on Direct to Consumer Brands. A recent blog post on their website was titled "6 Reasons Why Your Brand Needs an Affiliate Marketing Agency in 2023." The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters an...

May 08, 202324 minSeason 1Ep. 128

127. Jon Morris, Founder & CEO of Ramsay Innovations on Starting Your Business

Jon Morris is founder & CEO of Ramsay Innovations , one of many companies he has created as a serial entrepreneur. At the age of 30, he started the digital marketing agency Rise Interactive . When Jon sold Rise 16 years later, it was one of the largest Independent Digital Agencies in the world. Much of Rise’s success was due to having a financial infrastructure that provided insights that led to sound strategic planning, which enabled Jon and the Rise team to make the right decisions quicker...

May 01, 202329 minSeason 1Ep. 127

126. Greg Galant, CEO of MuckRack

Gregory Galant is the co-founder and CEO of Muck Rack , the Public Relations Management platform that helps thousands of organizations including Google, International Rescue Committee, Golin and Duolingo find the right journalists to pitch, report on media coverage, and prove the value of their work. He is also co-creator and CEO of The Shorty Awards , which honor the best of social media, and launched The Work Remotely Forever Pledge, a commitment by business leaders who promise not to force th...

Apr 24, 202329 minSeason 1Ep. 126

125. Alan Locher, Host, The Locher Room

Alan Locher started his PR career working for The Walt Disney Studios , helping to launch more than 200 films including "The Little Mermaid" and "Beauty and the Beast," and later as a master publicist for soap operas "As the World Turns" and "Guiding Light." During the pandemic, he launched his own video podcast series, " The Locher Room ," where he interviews soap stars and up-and-coming talents. At his three-year mark, he's recorded over 360 episodes and 800 interviews and raised more than $12...

Apr 17, 202336 minSeason 1Ep. 125

124. Jason Mudd, CEO, Axia PR, on Big Clients and Small Details

Jason Mudd is CEO and managing partner of Axia Public Relations , and a trusted adviser to some of America’s best-known brands including American Airlines, Budweiser, Dave & Buster’s, H&R Block, Pizza Hut, and Verizon. Jason is a professional public speaker, an Emmy Award-winning, accredited public relations practitioner, and an entrepreneur. He is the author of six books and hosts “On Top of PR” with Jason Mudd — a video podcast about public relations topics, tips, and trends. The PR Po...

Apr 10, 202332 minSeason 1Ep. 124

123. Whitney Lee, True Story PR on Metrics and what Public Relations is built to do best

Named one of the “Five Most Dynamic Women Leaders Ruling the Industry in 2022” in CIO Times Magazine, Whitney Lee, APR, CPRC, is a force in the PR Industry. Founded in 2015, the newly-rebranded True Story Public Relations is an award-winning agency focused on hospitality, travel+tourism, products, and services. Whitney has more than a decade of experience in strategic story-telling and earning media coverage through social media, PR, email marketing, and more. Based in Pensacola, Florida, her te...

Apr 03, 202337 minSeason 1Ep. 123

122. Eric Olsen on Political PR and Pitching National News Outlets

Eric Olsen is Communications Director for Congressman John Garamendi (D-CA 8th District) of California, where he directs media relations, social media, constituency communications, and more. He’s worked with all the national networks and shows and managed highly targeted PR campaigns that focus on getting into the weeds of an issue and connecting it to a specific constituency. In 2023, he’s spending his free time working to bring a greater level of transparency and insight into politics and how ...

Mar 27, 202336 minSeason 1Ep. 122

121. Launching Jody Fisher PR!

So excited to launch Jody Fisher PR! Your humble host is going solo (cue the Star Wars references) and building a brand new #publicrelations business! Get in touch via www.jodyfisherpr.com! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 25 years, representing clients across the healthcare, higher ...

Mar 20, 20233 minSeason 1Ep. 121

120. Reddit Q&A with Jody Fisher

We head back to the Reddit Public Relations page for some spontaneous Q&A on questions from the community! Includes thoughts on how to create a PR plan, how to measure public relations effectiveness and getting a job in PR without having formally studied or worked in the field! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New...

Mar 13, 202319 minSeason 1Ep. 120

119. Heather Kelly, CEO & Owner, Next PR

Heather Kelly is the CEO & owner of Next PR , an award-winning, full-service public relations firm. With a passion for masterful storytelling, customized campaigns and efficiently maximizing resources, she has led smart, effective strategies and campaigns for hundreds of companies across industries on any budget. Heather is a recipient of PR News’ Top Women in PR Award. We talk about metrics, unsure economic times, proving your value, and giving back to the community. The PR Podcast is your ...

Mar 06, 202325 minSeason 1Ep. 119

118. Katina Bush, Calhoun & Company on Wine & Spirits PR

Katina Bush is an account director at Calhoun & Company , based in San Francisco, where she is a specialist in public relations, strategic communications, and digital marketing with an eye for storytelling and a deep appreciation for media relations. Her experience across sports, entertainment, food and beverage, and hospitality clients - both at agencies and in-house - is complemented by her love of travel, food, and exploring new areas of our ever-shrinking world. She also currently serves...

Feb 27, 202330 minSeason 1Ep. 118

117. Mark McClennan, C+C Communications on Ethics and PR

Mark McClennan is the general manager of the Boston office of C+C, a communications agency that helps good causes and purpose-driven brands. His book, “Ethical Voices - Practicing Public Relations with Integrity” was just released by Business Expert Press, and includes more than 100 real-world ethics incidents with advice from global industry leaders at companies including Starbucks, Lenovo, the TSA, the Federal Reserve, Harvard Business School, IBM, CDC, and the world’s largest public relations...

Feb 20, 202327 minSeason 1Ep. 117

116. Stephanie O'Quigley, LJ Public Relations on Beauty and Social Media Virality

Stephanie O’Quigley is the Public Relations Director for LJ Public Relations in NYC where she works with fashion and beauty brands, including Aerosoles footwear, LAKE Pajamas, IMAGE Skincare, and more. She is also an influencer in her own right, with an impressive audience on Instagram, Facebook, and Twitter. And she is the host of her own podcast, The Wall, which has almost 50,000 downloads to date. The PR Podcast is your view inside the public relations business. We talk with great PR people, ...

Feb 13, 202330 minSeason 1Ep. 116

115. Stephen Chavez, CEO of ChavezPR

Stephen Chavez is CEO of ChavezPR , an independent, minority-owned public relations and marketing firm in Los Angeles, helping clients connect with the diverse demographics shaping today’s consumer landscape. He is a DEI (Diversity, Equity, and Inclusion) Advocate and Community builder who is also the president of the Los Angeles chapter of the Public Relations Society of America . The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and commu...

Feb 06, 202329 minSeason 1Ep. 115

114. Sean O'Leary, VP of Susan Davis International

Sean O’Leary is Vice President of Susan Davis International, where he leads his technology, government, and non-profit clients in areas of crisis communications, strategic communications, and media relations. He started his career as a newspaper reporter and has nearly two decades of experience in journalism, marketing, and public relations. He’s been published in PR Daily and Capitol Communicator and has been a guest on some other PR-related podcasts. But today, we have him here. The PR Podcast...

Jan 30, 202327 minSeason 1Ep. 114

113. Donna Loughlin, Founder of LMGPR, on PR for Futurists

Donna Loughlin is the Founder of LMGPR and is known for her work with futurists and innovators. She has launched more than 500 companies, taking them from stealth to market leaders since forming her agency in 2002. She is also the host of BeforeItHappened , a leading narrative podcast featuring visionaries and the moments, events, and realizations that inspired them to change our lives for the better. Donna excels in the realm of storytelling, and uses those skills to propel new companies into t...

Jan 23, 202330 minSeason 1Ep. 113

112. David McAlpine, Global PR for Illumina

David McAlpine is global head of Public Relations at Illumina , a biotech company that makes DNA sequencing machines. Before that he was head of PR at General Motors where he worked directly with the CEO. He’s also been a network TV news producer for CBS This Morning , where he won an Emmy for outstanding news program. He specializes in boiling down complex ideas into consumable information suitable for either the mainstream or specialty media. And he is multi-lingual to boot! The PR Podcast is ...

Jan 16, 202330 minSeason 1Ep. 112

111. John McCartney, CEO of Jmac PR

John McCartney is Founder and Agency principal at Jmac PR where he and his team work with leading brands providing effective PR and marketing communications to achieve business-building objectives. In the last 20 years he has led traditional PR and social media campaigns for technology, advertising, marketing, and media brands and guiding clients to creating sustainable awareness, visibility, and thought leadership, with integrity, enthusiasm, and professionalism. He is an active member of PRSA ...

Jan 09, 202335 minSeason 1Ep. 111

110. Scott Baradell, Author of "Trust Signals: Brand Building in a Post-Truth World"

Scott Baradell is CEO and founder of Idea Grove, which helps its clients secure trust at scale through its unique Grow With TRUST approach. That approach is outlined in his new book, Trust Signals: Brand Building in a Post-Truth World , which is a #1 bestseller on Amazon in the public relations category. He’s here to pick up our conversation where we last left off. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how t...

Jan 02, 202329 minSeason 1Ep. 109

109. What I Learned in 2022 that I'm Taking With Me in 2023

What did we learn in 2022 that will be most useful in 2023? Jody runs down four personal observations that should be the focus of your #publicrelations efforts in the new year. Thank you for listening this year! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the h...

Dec 26, 202214 minSeason 1Ep. 109

108. Aaron Kwittken, founder and CEO of PRophet, and How AI can help PR

Aaron Kwittken is founder and CEO of PRophet , the first-ever AI-driven platform, built by and for PR professionals. He is also President of the New York Chapter of the Public Relations Society of America (PRSA-NY) and founder and chairman of KWT Global, a highly acclaimed PR and brand strategy firm with offices in New York, London and LA. He’s written for Forbes and The Drum and is the creator and host of the popular Brand on Purpose podcast that features companies that do well by doing good. T...

Dec 19, 202229 minSeason 1Ep. 108

107. Bri Godwin Huyke, Associate Director of Digital PR at Croud on PR & SEO

Bri Godwin Huyk e is the Associate Director of Digital PR at Croud , a global, full-service digital marketing agency based in NYC servicing clients all over the world. As a Digital PR pro, she gets clients coverage in outlets like CNBC, USA Today, NBC, Business Insider, and The New York Times. Bri works to create headline-worthy content to secure press coverage with links to improve clients’ SEO and overall brand awareness. The PR Podcast is your view inside the public relations business. We tal...

Dec 12, 202228 minSeason 1Ep. 107

106. Erik Jacobson, founder and CEO of Lemonpie and Hatch on Starting a Podcast

Erik Jacobson is founder and CEO of both Lemonpie and Hatch, which helps clients use podcasting to help grow their business. Erik got his start with Tim Ferris, podcaster extraordinaire, and soon after launched his own companies where he has helped over 200 brands use podcast strategies to drive millions of downloads and millions of dollars of value. He’s worked with A-list brands like HubSpot , Freshbooks , and Four Sigmatic . The PR Podcast is your view inside the public relations business. We...

Dec 05, 202237 minSeason 1Ep. 105

105. Noreen Heron, Founder and CEO, Heron Agency on Hospitality PR

Noreen Heron is Founder and CEO of Heron Agency , based in Chicago, an award-winning Strategic Communications Firm specializing in Travel, Hospitality, Entertainment and Corporate brands. They’ve been named one of the “Top 200 PR firms in the Country” by Forbes Magazine, with many other accolades to their name. She’s worked with household names including Orange Theory Fitness , Massage Envy , Procter & Gamble , and prides herself on not coloring inside the lines. The PR Podcast is your view ...

Nov 28, 202228 minSeason 1Ep. 104

104. Darrell Pressley, Principal of the Pressley Media Group

Darrell S. Pressley is Principal of the Pressley Media Group (PMG) based in Baltimore MD. As a journalist he covered crime, politics, education, and breaking news in Detroit, Cincinnati, Boston and Kentucky. Today he works with clients providing story crafting, media outreach and crisis communications, with writing that is thought provoking, emotional and authentic. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how ...

Nov 21, 202232 minSeason 1Ep. 103
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