The PR Podcast - podcast cover

The PR Podcast

Jody Fisherwww.jodyfisherpr.com
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators to share ideas and strategies to tell impactful stories that make a difference. Host Jody Fisher has spent 30 years in news, first as a radio reporter and anchor in New York City and then in PR representing clients across a variety of industries including healthcare, higher education, financial services, real estate, entertainment, and non-profit. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
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Episodes

103. Peter Haskell, Reporter for WCBS-AM Newsradio 880

Peter Haskell is a veteran radio reporter in New York City for WCBS-AM Newsradio880 and has covered just about every major news story here in the last 30 years. A gentleman newsman, he is able to tell complicated stories in mere syllables. He recently retired from his career in radio for a very specific reason and he wanted to come on the show to share his perspectives on it. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicato...

Nov 14, 202234 minSeason 1Ep. 103

102. Jaclyn Tacoronte, Founder, JMT Media

Jaclyn M. Tacoronte is an award-winning marketing and public relations professional with more than 20 years of experience in both agency and client-side settings, serving Fortune 500 companies including Canon, Puma, Harley-Davidson and Proctor & Gamble. She is the CEO & President of JMT Media, LLC., a New York certified M/WBE marketing, public relations and design firm that specializes in small business marketing and the non-profit sector. As a Founding Board Member of the Minority Women...

Nov 07, 202230 minSeason 1Ep. 102

101. Craig Allen, Chief Meteorologist at WCBS-AM/880

Craig Allen is Chief Meteorologist at WCBS-AM/880 where he has been preparing listeners in the NYC area for the elements for more than 40 years. He’s an Emmy award winner and most recently picked up first place for best weathercast from the Journalists Association of New York. He’s also a familiar face on TV.. working at News12 , WNYW-TV , WPIX-TV and more. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weav...

Oct 31, 202236 minSeason 1Ep. 101

100. The Un-Anniversary Episode!

Hitting episode 100 calls for a celebration.. but in four weeks I just couldn't execute the episode I had rattling around my head! So instead, you get this: a sincere thank you from a grateful host and a promise to keep bringing you the best interviews I can. Thanks for being a loyal listener!

Oct 24, 20226 minSeason 1Ep. 100

99. Monica Morales, PIX11 TV, on Advocacy Journalism and Doing Good with a powerful platform

Monica Morales is a six-time Emmy Award-winning reporter for PIX11 News in New York City where she has covered all forms of breaking news. In the last several years she has been a voice for social justice with her “Monica Makes It Happen” show on WPIX and on the PIX11 Facebook page. Since 2016, Monica has visited more than 200 housing developments where she has fixed hundreds of homes and helped restore the heat, hot water, and/or gas to more than 75 buildings. She’s also the recipient of numero...

Sep 19, 202225 minSeason 1Ep. 99

98. Debbie Elicksen on Women in Sports and Book Publishing 101

Debbie Elicksen is a writer, publicist, and female pioneer in the National Hockey League and Canadian football. As a sports reporter, she has interviewed more than 3,000 professional athletes and written thousands of articles for the Calgary Herald, NBC Sports and the Associated Press. She’s also helped authors publish more than 150 books, including a few bestsellers, and has personally written and published 16 of her own books. She is the host of the Locker Room For Growth Podcast where I was a...

Sep 12, 202239 minSeason 1Ep. 98

97. Labor Day Reddit Q&A #9 with Jody Fisher

We're taking a break from our regular guest schedule for another Reddit Public Relations Q&A with host Jody Fisher! Answering questions including how to get a job at a big PR agency, the importance of internships and tips on starting your own PR business! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more ...

Sep 05, 202218 minSeason 1Ep. 97

96. Ross Wallenstein, Founder of Wall to Wall Communications, on networks and relationships

What is it about relationships? And why are they so important in PR? Ross Wallenstein is a 20 year veteran of New York politics and public relations agencies. He founded Wall to Wall Communications to create and execute specifically tailored plans designed to work across industries, regions, and market sectors and focuses on earned media, thought leadership, crisis communications, public affairs and more. Ross has been recognized by City & State newspaper as one of the “Long Island Power 100...

Aug 29, 202241 minSeason 1Ep. 96

95. From NBA Basketball to School District Comms with Jonathan Supranowitz

Jonathan Supranowitz is Director of Communication for the Greenwich Public Schools in CT, where he manages communications strategy, public relations and community relations issues, and serves as liaison to the Board of Education. He spent the bulk of his career as the Vice President of Public Relations for the New York Knicks basketball team and led the PR strategy and response team there. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters a...

Aug 22, 202234 minSeason 1Ep. 95

94. Jolene Travis, Executive Director, Public Relations and Editorial Communications, Pratt Institute

Jolene Travis is Executive Director, Public Relations and Editorial Communications at Pratt Institute, where she has worked to develop visibility campaigns that inspire diverse audiences and elevate public awareness through consistent messaging, storytelling, media outreach, brand/marketing, and more. She is the winner of national recognition by PR Daily's Awards, Reputation/Crisis Category, and moderated “Spotlighting the Arts,” a panel discussion featuring beat reporters at the CIC/AASCU confe...

Aug 15, 202232 minSeason 1Ep. 94

93. Nancy Marshall, The PR Maven, on Building a Personal Brand

Nancy Marshall is the PR Maven® and the CEO of Marshall Communications, where she oversees a team handling clients from tourism, education, economic development and healthcare.. Which belies her personal interest in making her community a better place to work and live. Nancy’s 12-steps to your personal brand is a checklist for success, and her Marshall Plan® , a highly detailed strategic marketing and PR plan tailored specifically to the needs of the individual businesses and organizations sets ...

Aug 08, 202230 minSeason 1Ep. 93

92. Johana Caba, JM Integrated Marketing on coordinating resources and messages

Johana Caba is Co-Founder and Communications Manager at JM Integrated Marketing in North Carolina. As a PR professional, she’s worked in government and the nonprofit sector and has a passion for sharing her knowledge on communications and marketing, especially for small business owners and entrepreneurs. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody F...

Aug 01, 202235 minSeason 1Ep. 92

91. Scott Kaminski on Twitter, Humor in PR and the Best Job in the US Navy

Scott Kaminski is a corporate marketing communications and public relations pro based in North Carolina. His long career in communications started with the US Navy, where he oversaw all communications for the USS Belleau Wood including a historic port visit to Russia. He does it all: including marketing and advertising campaign development and strategy, social media and web comms, internal communications, meetings & events, community outreach, public relations and project management. And his...

Jul 25, 202235 minSeason 1Ep. 91

90. Warren Weeks on Media Training and the Worst Media Interview ever!

Warren Weeks sold his first newspaper to his grandmother at the age of five, he was Wayne Gretzky's PR handler for a day in 1998 and over the past two decades, has become one of Canada's most popular and trusted media trainers. He is the founder of Eleven Strategic Communications, Inc., a full-service corporate communications firm called upon by thousands of spokespeople from a wide range of industries who want to take greater control over their media interviews and to improve their media relati...

Jul 18, 202241 minSeason 1Ep. 90

89. Kaila O'Connor, CEO of KMO Consulting on Affiliate Marketing PR

Kaila O’Connor left the PR world after a decade filled with panic attacks, burnout and low worth to pursue a career in affiliate marketing where she has leveraged a rolodex full of key editor relationships. Since founding KMO Consulting in December 2020, she’s secured more than 1,000 top-tier articles for Direct to Consumer brands, trained more than 30 PR agency owners and 80 Conde Nast Editors in Affiliate PR, and generated more than a half million dollars in revenue - all while ensuring she an...

Jul 11, 202228 minSeason 1Ep. 89

88. Hey Journalists: Give us a Break! A conversation with Cormac Clarke, Tank PR (UK)

Have you ever been social media-shamed by a reporter? A chance twitter thread led us to Cormac Clarke, Senior Digital PR Specialist at Tank PR in the UK. We talk about how everyone has a job to do.. and all you need to deploy is a little kindness and empathy. Cormac is a former Football journalist who is a lover of a good data-led PR campaign. Tank PR uses Public relations, social media, SEO and digital PR to create great profiles for clients - but the story that makes this work always comes fir...

Jul 04, 202227 minSeason 1Ep. 88

87. Matt Longman, Marketing Communications Manager at Medisafe®, on Creative Messaging

Matt Longman is Marketing Communications Manager at Medisafe®, where he directs all earned and owned strategy, including using social platforms to expand a company message platform, rebranding to reach both B2B and B2C audiences, or developing a thought leadership campaign that moves from “me” to “we.” The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fis...

Jun 27, 202226 minSeason 1Ep. 87

86. David Robbins, CEO of DR PR

David Robbins is President and Founder of DR | PR Consulting based in New York City, where he has worked with a wide range of clients across healthcare, sports and higher education, including in-house PR roles at the Anti-Defamation League, Columbia University and Northwell Health. He started his firm during the height of the pandemic in 2020 - wow! - and continues to leverage his reputation as a highly trusted communications advisor for c-suite level executives and subject matter experts across...

Jun 20, 202233 minSeason 1Ep. 86

85. Jeremy Murphy, CEO of 360bespoke

Jeremy Murphy is the founder of 360bespoke , a premier public relations agency handling clients in lifestyle, beauty, fashion, the arts, publishing, and entrepreneurs. Jeremy has worked at CBS where he served as a company spokesperson and editor-in-chief, launching several of their magazines. He is a respected speechwriter, and has worked with shoe designer Steve Madden; Elle magazine editor in chief Nina Garcia; media executive Dawn Ostroff and artists like Usher, Dolly Parton, Indya Moore, and...

Jun 13, 202228 minSeason 1Ep. 85

84. Christie Bilbrey, Owner of Stella Nova Strategies

Christie Bilbrey is a marketing strategist, brand storyteller, and owner of Stella Nova Strategies digital marketing agency, working with clients across non-profit, beauty, marketing, e-commerce, coaching, consulting, consumer products, health & wellness, and food & beverage industries. With a background in political and corporate PR & marketing that includes working in the U.S. Senate and The White House, she knows what’s possible when effective messaging is shared with the right au...

Jun 06, 202227 minSeason 1Ep. 83

83. Committing to Change with Jody Fisher

We take a timeout from our regular programming. #CommitToChange The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook , Twitter an...

May 30, 20229 minSeason 1Ep. 83

82. Nicole Rodrigues, CEO & Founder of NRPR, KPIs for clients and positive role models for kids

Nicole Rodrigues is CEO and Founder of NRPR Group , an award-winning, exclusive public relations and marketing firm serving game changers and disruptors around the world. Headquartered in California with team members around the country, they’ve developed and executed strategic campaigns for Yahoo!, Dolby, Sony PlayStation, Hulu and the Oakland Raiders. Nicole has been recognized as a leader in her industry, named one of PR News’ Top 50 Game Changers in Public Relations, as well as Bulldog Report...

May 16, 202234 minSeason 1Ep. 82

81. Julie Parker on Life and Death Crisis Comms

Julie Parker is a #PR consultant, Crisis Communications advisor and a media relations and social media trainer. She is a Murrow & Emmy Award-winning former reporter for the ABC-TV affiliate in Washington DC and is the former police media director in Prince George’s County, MD and the Fairfax County Police in Virginia. She was also a senior media advisor with the International Association of Chiefs of Police and a guest lecturer at the FBI national academy for the last decade. The PR Podcast ...

May 09, 202232 minSeason 1Ep. 81

80. Lauren Sergy, author of "UNMUTE!" on Public Speaking and Zoom

Lauren Sergy is a Canadian based communication professional and public speaking geek. She has helped leaders and professionals in Canada, the US, the UK and beyond become more effective leaders through the art and alchemy of public speaking and communication. Her most recent book, “UNMUTE! How to Master Virtual Meetings and Reclaim Your Sanity,” helps people handle the nuances of videoconference communication so they can approach their virtual meetings with intent, as opposed to merely being a v...

May 02, 202231 minSeason 1Ep. 80

79. Tricia Richards Service, Founder of "I Need A Speaker"

Tricia Richards Service is a PR professional and Founder of “I Need A Speaker,” founded to help organizations and event planners find the right speaker for their events. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial ser...

Apr 25, 202226 minSeason 1Ep. 79

78. David Libby, Founder, 2PINZ

Among David Libby's former clients: the one and only Steve Jobs. How do you go about repping the man who changed the world? We hear his secret. David Libby is the founder of 2pinz, a San Francisco Bay Area agency that integrates public relations, social media, and content programs to drive and scale highly successful launches for new products, platforms, applications and services. David works with his clients on establishing differentiation and positioning to break clients out of the pack, throu...

Apr 18, 202230 minSeason 1Ep. 78

77. The Journey from Journalist to Author with Lisa Fantino

Lisa Fantino is an award-winning journalist and attorney whose bestselling travel memoir, “ Amalfi Blue, ” has been Number One in the United States, Canada and Australia...and in the Top 10 books on Italy on three continents. As a broadcaster she spent a career on the air at New York’s top news stations, WCBS-AM and WINS-AM, and as an anchor at the NBC Radio Networks. With “Fractured,” her third book, she introduces gutsy NYC rookie Detective Maggie Flynn, seasoned with just enough Italian to ma...

Apr 11, 202229 minSeason 1Ep. 77

76. Bill Coletti, CEO & Founder of Kith on Crisis Comms

What makes a crisis? Bill Coletti, CEO and Founder of Kith, a crisis communications agency based in Austin, TX, has specific definition that has NOTHING to do with media. Bill is a C-suite advisor, global crisis comms expert, reputation management strategist and speaker. Innovative, Adaptive & Creative, Bill focuses his clients on risk management, crisis leadership & management, strategic communications and more. His book, "Critical Moments: The New Mindset of Reputation Management," gui...

Apr 04, 202229 minSeason 1Ep. 76

75. Tressa Robbins on Mental Health and the Metaverse

Tressa Robbins is an expert in customer onboarding and advocacy, content creation and management, copywriting, social media, public relations and content marketing and more. She has been a guest speaker, lecturer and panelist on social and traditional media relations strategies, PR measurement, communications, as well as personal branding strategies (particularly through the use of social media) at various marketing, communications and public relations industry events. The PR Podcast is your vie...

Mar 28, 202234 minSeason 1Ep. 75

74. Grow With Trust with Scott Baradell, CEO & Founder, Idea Grove

Scott Baradell is CEO and founder of Idea Grove, which helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World . The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informativ...

Mar 21, 202229 minSeason 1Ep. 74
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