Amy Rosenberg is founder and president of Veracity , a PR firm based in Portland, Oregon, established in 2008 that specializes in B2B, SEO and e-commerce related PR, along with spearheading corporate responsibility initiatives. Amy created her own podcast, PR Talk , sponsored by the Public Relations Society of America (Oregon), in 2017 and has hosted more than 100 episodes so that PR people can better learn the craft. Her first book, “ A Modern Guide to Public Relations ,” was released in 2021 a...
Mar 14, 2022•28 min•Season 1Ep. 73
Amanda Leek is the creator of Press Pounce PR, insightful, reputed, delightful little lion in the jungle of public relations and news, where she and her colleagues work to tailor and personalize PR and public content with a human touch wherever it is most important and relevant. Amanda helps build reputation, relationships & public coverage on behalf of clients using journalistic experience, connections & storytelling. Her work has been featured in publications such as The Telegraph, The...
Mar 07, 2022•36 min•Season 1Ep. 72
In this special edition of the PR Podcast we examine the role of reporters in war zones. When we pickup the paper, or turn on the TV or see a video on social media, whether its bombs falling, firefights in the street, or a humanitarian criss, we have to remember we only see and understand the tragedy because of the brave men and women of the press who are there doing their jobs to bring us the truth of what’s happening. Stephanie Gaskell is a journalist with 25 years of experience covering war a...
Mar 02, 2022•35 min•Season 1Ep. 51
Tamara Sykes is a PR Manager at Postali, and co-host of the weekly #PRLunchHour on Twitter Spaces. Tamara’s digital marketing background and extraordinary communication skills are instrumental in delivering earned mentions for individual lawyers and mid-sized firms. She helps clients create the ideal public persona that supports their digital and traditional marketing. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on h...
Feb 28, 2022•34 min•Season 1Ep. 70
Meredith Garofalo is a Certified Broadcast Meteorologist and a science & space journalist for News12 Long Island. Over her 14 years in broadcast, she’s worked in Chicago, Ohio, South Dakota, Florida, California and Denver, before landing her most recent gig in New York. She has covered hurricanes, tornadoes, tropical storms, wildfires, snowstorms, and more. She was the 2021 Chair for the AMS Station Scientist Committee, which focuses on raising greater awareness & outreach for science ed...
Feb 21, 2022•30 min•Season 1Ep. 51
We go to the Reddit Public Relations Thread to answer questions posed there including: - How to improve my writing? - Does what college you go effect going into PR? - What's something you wished you learned earlier? - What does Public Relations mean to you? The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more th...
Feb 14, 2022•17 min•Season 1Ep. 68
Mike Maynard is the Managing Director of the Napier Group , a $7M PR and marketing agency for B2B technology companies. Their consultancy uses knowledge, experience and insight to solve marketing challenges and increase the speed of how prospects travel through your funnel, generating opportunities more quickly to increase awareness , generate leads or engage contacts to create opportunities . His unique four-step process - DETERMINE, FOCUS, DELIVER and ENHANCE - takes the best research on effec...
Feb 07, 2022•32 min•Season 1Ep. 67
Paul Furiga is president and chief storyteller of WordWrite, the Pittsburgh region’s largest independent public relations agency. Paul’s book, “Finding Your Capital S Story,” talks about the importance of storytelling in business. Before his PR career, Paul spent two decades as a journalist, covering Congress, the White House and four presidential nominating conventions. He was also an aide to U.S. Sen. Paul Simon of Illinois and issues director for Simon’s 1988 presidential run. The PR Podcast ...
Jan 31, 2022•26 min•Season 1Ep. 66
Sabrina Ram is the founder and president of Blu Lotus , a national strategic communications consulting agency. With nearly 20 years of public relations and marketing experience, she is passionate about helping organizations make an impact by telling their unique story to a variety of audiences. Throughout her career, Ram has managed strategic communications efforts for major organizations such as AT&T, Walden University, Drexel University Online, the American Federation of Musicians and 2U. ...
Jan 24, 2022•34 min•Season 1Ep. 65
Brad Marley is owner of Yelram Media, and a marketing & PR pro dedicated to storytelling that helps companies thrive. From content creation to media relations to all types of PR programs & campaigns.. He does it all. His weekly email newsletter is a who’s who and what’s what of the PR industry and required reading for anyone working in our space. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave n...
Jan 17, 2022•32 min•Season 1Ep. 61
Jerry Barmash has a long career in media, as a reporter and radio anchor, a blogger and now as a news reporter and editor for Patch.com, covering the south shore of Long Island. He is also the host of the “Here Now the News” podcast, which focuses on the latest news with timely interviews from prominent guests in news, politics and more. We talk about the evolution of news, his years in radio and his latest adventures in digital news and podcasting. The PR Podcast is your view inside the public ...
Jan 10, 2022•45 min•Season 1Ep. 31
Ashley R. Cummings is a freelance writer specializing in commerce, marketing and Saas. Her philosophy is simple: create content that is interesting, optimized for search, and conversion-driven. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher ...
Jan 03, 2022•29 min•Season 1Ep. 62
It's a holiday week for many of us, so we'll save the guests and do some Reddit #PublicRelations Q&A! Questions this week include: "Do I hire a PR pro or write the release myself?" "Am I too old to get into PR?" "Can I run for Congress and keep my PR job?" and more. Also a big thank you to all our 2021 guests for sharing their time, talent and perspectives! Wanna be a guest? Reach out to us on twitter @ThePRPodcast! The PR Podcast is your view inside the public relations business. We talk wi...
Dec 27, 2021•18 min•Season 1Ep. 61
Mark Mohammadpour is a former agency executive turned Chief Wellness Officer for his own wellness consultancy after losing and keeping off 150 pounds. His company, Chasing the Sun, offers health coaching tailored for PR professionals. He runs wellness programs, workshops, etc. primarily for PR agencies and in-house teams. We chat about how to make important, life-changing decisions one step at a time and the role health and wellness plays in being the best PR professionals we can be. The PR Podc...
Dec 20, 2021•32 min•Season 1Ep. 60
Hinda Mitchell is the President of Inspire PR Group which she founded in 2014 with the belief that the best decisions are made with “inspiration” and rooted in values and purpose. She has led communications strategy and response for numerous high-profile national crises in manufacturing and production, construction and real estate, environment, nonprofit organizations, schools, activism, food safety, and animal agriculture. She is a sought-after public speaker and an integral part of the #PRTwit...
Dec 13, 2021•33 min•Season 1Ep. 59
Amelia Sugerman is a Providence, RI-based Public Relations and Media Relations strategist with 15+ years of agency and in-house experience across numerous industries including travel, health & wellness, and business to business technology. She’s currently the Senior Manager of Strategic Communication at Collette, a global travel tour operator. She specializes in external communications, crisis communications, and securing publicity through a targeted approach. She has served on the Board of ...
Dec 06, 2021•29 min•Season 1Ep. 58
Happy Thanksgiving! It's back to the Reddit #PublicRelations Page for Q&A #7, where we pick random posts and give our reaction and input. This week we talk about how to break into PR, how to find reporter contact information and when to know to quit a toxic client! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR...
Nov 29, 2021•20 min•Season 1Ep. 57
Dr. Amanda Holdsworth has spent her career working in public and private higher education, public school districts, career technical education centers and private schools. She is passionate about telling their stories: their challenges, successes and breakthroughs, in ways that invoke a sense of pride amongst their communities, while appealing to their target audiences. She’s also consulted for a wide variety of non-profit and government organizations along the way. The PR Podcast is your view i...
Nov 22, 2021•40 min•Season 1Ep. 56
Mike McGill is the founder of WaterPIO, a national public communications firm dedicated to affordably helping water and wastewater utilities of all sizes improve customer, media, and crisis communications. Before creating WaterPIO, Mike worked with utilities including Washington Suburban Sanitary Commission, serving two million people outside Washington DC, and the Cape Fear Public Utility Authority in Wilmington, North Carolina. Mike’s background started in media, working with both CNN and CBS....
Nov 08, 2021•31 min•Season 1Ep. 55
Zach Giglio is founder and CEO of GCM, a South Carolina based communications firm, where he represents clients ranging from Fortune 500 companies to startups and community businesses. He utilizes a combination of public relations, public affairs, marketing, digital and social media to create and execute comprehensive communications strategies, crisis communications plans and more. He is a lifelong sports enthusiast with a love for politics and sits on the boards of two nonprofits. The PR Podcast...
Nov 01, 2021•32 min•Season 1Ep. 54
Adam Forgione is the founder of Pennylane Productions, a video production company that has been telling visual stories for businesses and non-profits for almost 20 years. Adam started out in the live event industry and quickly built a reputation among his peers being voted multiple years for "one of the top event filmmakers in the world" by EventDV magazine as well as the winner of over 30 state and international awards. As an educator, Adam has been hired to speak at CES, NAB, and countless wor...
Oct 25, 2021•37 min•Season 1Ep. 53
Leslie Mayes is a news reporter and anchor at NBC Connecticut and the creator and host of “Connecticut in Color,” a program dedicated to discussing important issues for our communities of color. She started her career behind the camera as a news assistant and photographer in New York City for NY1 News and rose through the ranks covering national politics as the Washington Bureau producer for the Time Warner Cable News channels. Leslie is an active member of the National Association of Black Jour...
Oct 18, 2021•28 min•Season 1Ep. 52
Steve Cody is CEO at Peppercomm, a fully-integrated strategic communications firm headquartered in NYC, with offices located in San Francisco and London. AS CEO, he does it all: from implementing strategy and counseling clients to leading business development and bringing new products and services to market. He is the current chairman of the Institute for Public Relations , a longtime member of the Arthur W. Page Society , a member of the advisory councils of the College of Charleston and the Un...
Oct 11, 2021•22 min•Season 1Ep. 51
We love Q&A from Reddit! Jody answers questions posed on the Reddit Public Relations page with his candid, off the cuff perspectives. Agree or disagree? Chime in on social media! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, ...
Oct 04, 2021•19 min•Season 1Ep. 50
Natalie Martin is cofounder of Heed PR, a chattanooga-based agency repping clients across healthcare, non-profit, banking, venture capital, technology, and cannabis. Prior to launching Heed PR with her husband David Martin, Natalie was a project manager in the digital marketing space, and her know-how has helped Heed to seamlessly manage a consistent book of business along with a dedicated roster of contractors. The PR Podcast is your view inside the public relations business. We talk with great...
Sep 27, 2021•27 min•Season 1Ep. 49
Melissa Kanter is Head of Communications & Brand Experience, Americas at ING, a Dutch multinational banking and financial services corporation, where she brings experience in creating stories and integrated pr programs that successfully differentiate brands and leading complex global companies through transformations. She also protects brands through effective issues and crises management & counsel. Combining both in-house and agency experience, she brings a customer-first mindset and a ...
Sep 20, 2021•33 min•Season 1Ep. 48
Chandra Gore is more than a Business Consultant and Publicist! Blending her unique comedic timing, laughter, and wit she manages her personal brand, “Conversations with Chan,” as a podcast, YouTube series, and publication. With an unconventional start in 2013, Chandra has worked with entrepreneurs to help create foundations for success through her boutique consulting and public relations firm, Chandra Gore Consulting. She also heads a production company, SCM Productions, which produces live come...
Sep 13, 2021•35 min•Season 1Ep. 47
Lucy Rendler-Kaplan, Founder of Arkay Marketing, is a marketing & PR veteran, with nearly 20 years of experience in product launches, R&D, field marketing management and more. Both in-house and as a consultant, Lucy has created, developed and managed marketing projects for organizations including Red Bull North America, ONE Coconut Water, Camel, Lipton and Ethos Water and more. In 2013, Lucy left corporate America to focus on small businesses and start-ups with her unique combination of ...
Sep 06, 2021•28 min•Season 1Ep. 46
If you've been anywhere near PR or media or marketing in the last decade, you know the name Peter Shankman. We sat down (virtually) with the man who never sits still to talk about his thoughts on his roles as a dad, an entrepreneur, an Ironman and skydiver, author, keynoter, media expert and host of the Faster Than Normal Podcast. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are infor...
Aug 30, 2021•35 min•Season 1Ep. 45
What's in a perfect pitch? Frankly, it's a lot. We talk with Jered Martin, CEO of OnePitch, about what goes into a PR pitch: the research, the story, the contacts and the outreach. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, fi...
Aug 23, 2021•25 min•Season 1Ep. 44
