We love Q&A from Reddit! Jody answers questions posed on the Reddit Public Relations page with his candid, off the cuff perspectives. Agree or disagree? Chime in on social media! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, ...
Aug 16, 2021•24 min•Season 1Ep. 43
The business of cannabis has grown exponentially in the last few years, and so has the need for PR people well-versed in sharing the narrative of legalization and legitimate use. Jordan Isenstadt is a Senior Vice President at Marino PR in New York City, where he leads the firm’s cannabis practice, having built it from the ground up. Jordan has a terrific diversity of experience, which over two decades has encompassed government, higher education, non-profit, campaign management, public affairs, ...
Aug 09, 2021•36 min•Season 1Ep. 42
We're always looking for new ways to reach our target audiences. Carrie Eddins, "The Blondepreneur," has made a business out of having her clients communicate through social media to reach reporters and become subject matter experts! Hear about how her approach also depends on humanizing her clients' stories and how she gets her best results when people trust her process. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators o...
Aug 02, 2021•31 min•Season 1Ep. 41
Talk radio is a unique media animal, full of conversation and conflict. Celeste Katz Marston is a journalist and Jeff Simmons is a TV Reporter turned PR Pro. Together they host "Driving Forces" on WBAI-FM in New York City, which focuses on politics and policy and the issues of the day. We discuss the state of journalism, how disagreement doesn't need to be destructive and where the business of news is headed. The PR Podcast is your view inside the public relations business. We talk with great PR...
Jul 26, 2021•36 min•Season 1Ep. 40
"People buy from people," says Paul Muolo, who directs earned and owned media strategy for hospitality and real estate brands across the country. He talks about effective outreach strategies, making internal and external communications make sense and how you can't leave opportunities behind just because they're on the path to the stated goal. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives th...
Jul 19, 2021•34 min•Season 1Ep. 39
It's been said that non-profit organizations need to make every dollar work like a hundred. When you're Sara Lipsky and you've personally helped to raise $75 million to fight cancer, you have an even higher calling to be effective with your resources. Hear how this rock-star former executive Director for the Leukemia & Lymphoma Society leveraged public relations storytelling to generate engagement! The PR Podcast is your view inside the public relations business. We talk with great PR people...
Jul 05, 2021•25 min•Season 1Ep. 38
Did you know there's a museum dedicated to PR? Shelley Spector and Jenny Frenkel discuss the Museum of Public Relations, located in New York City, a non-profit, permanent institution, open to the public, which acquires, conserves, researches, communicates and exhibits the tangible and intangible heritage of public relations practice for education and research that will help shape its future and inform the public of the practice’s social value. The PR Podcast is your view inside the public relati...
Jun 21, 2021•31 min•Season 1Ep. 37
Pitching guests for podcasts is a unique skill! Hear how Michelle Glogovac does it, by translating her sales skills and honing her perseverance! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, enter...
Jun 14, 2021•31 min•Season 1Ep. 26
It's Q&A time again! We head back to the Reddit Public Relations page to answer questions posted there are share some perspectives on common problems in the public relations field. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education...
May 31, 2021•18 min•Season 1Ep. 35
Public servants have an enormous need for positive public relations! "I feel like they get elected and then forget who got them there," said Tonya McKenzie, founder of Sand & Shores, based in Redondo Beach, CA. She is a public relations and leadership consultant, specializing in civic, law enforcement, and nonprofit organizations. She is also a trauma survivor and storyteller with the desire to have a powerful effect on real lives. As a Los Angeles County Commissioner, she is always looking ...
May 24, 2021•34 min•Season 1Ep. 34
What's the past, present and future of radio? No one better to ask than Tim Scheld, News Director at WCBS Newsradio 880 in New York City. He is a longtime Broadcast Journalist and have traveled the world telling stories through the lens of the spoken word. He is also a NY Mets Fan, Hockey playing Political Junkie, a Dad and Husband. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are inf...
May 17, 2021•31 min•Season 1Ep. 33
"If you're lying, you're dying," says Molly McPherson, Crisis Communications expert and author of "Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis." We talk about how to prepare for a crisis, the steps to take when navigating challenges to your organization or brand and how crisis can also mean opportunity if handled properly. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave...
May 10, 2021•35 min•Season 1Ep. 32
Public Relations is more than media hits and publicity - it's a business of trust, says Jennifer McGinley, CEO of JLM Strategic Communications. Hear about her work with clients across healthcare and non-profits, helping to curate social media content and keep clients engaged with the audiences they want to reach. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Ho...
Apr 26, 2021•29 min•Season 1Ep. 31
Pitching reporters is a key skill for a #PublicRelations pro. But getting that reporter's attention can be a challenge! Briella Tomassetti, reporter for FOX5 in New York, shares some of the ways you can up your game to snag a story or interview and how reporters and editors trade information to make the daily newscast. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and f...
Apr 19, 2021•31 min•Season 1Ep. 30
Got questions about PR? The PR Podcast goes to the Public Relations thread on Reddit to offer insight and advice on publicly stated questions there. Questions include: "Should I lie to a reporter?" (NO!) and "How do I make something boring newsworthy?" The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20...
Apr 12, 2021•22 min•Season 1Ep. 29
In addition to representing our clients, Public Relations professionals have a responsibility to the world in which we live. Barbara Wagner, CEO of newly-created Barbara Wagner Communications in New York City, talks about how she's helping her clients help the city rebound from COVID-19 and about how she has combined her passions for real estate, art, food and entertainment into a vibrant new agency. The PR Podcast is your view inside the public relations business. We talk with great PR people, ...
Apr 05, 2021•35 min•Season 1Ep. 28
Do you use news releases? Are they valuable? Do they get clients the coverage they want? Host Jody Fisher goes deep on his thoughts around why news releases are valuable, why they get reporters thinking and how you can use them to create endless content for your clients. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City ...
Mar 22, 2021•34 min•Season 1Ep. 27
There are so many ways to maximize your public relations work with clients! We talk with Angela Kambarian, President of Essential Communications in New York, on some of her "go to" strategies, including how she handles internal communications and what she does when there's no news coming from a client! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fis...
Mar 15, 2021•33 min•Season 1Ep. 26
What can you do to get the most out of your day? Jody outlines his "Five Things to Boost Your Productivity" blog post and asks for your feedback. Also, a suggestion to PR pros on how they need to enhance their skills with video and audio. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, repres...
Mar 08, 2021•22 min•Season 1Ep. 25
How do you begin to decipher all your opportunities in digital media? Sarah Evans, CEO of Sevans Strategy, turns on a firehose of information about leveraging social media, platforms like Reddit and Next Door and even emerging platforms like Clubhouse. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20...
Mar 01, 2021•26 min•Season 1Ep. 24
What are the benefits to hiring a public relations professional? Dr. Christina Johns, Senior Medical Advisor for PM Pediatrics, talks about how her work representing the country's largest pediatric urgent care provider has been helped by using an effective public relations program. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New...
Feb 22, 2021•26 min•Season 1Ep. 23
This week we return to the Reddit Public Relations page to answer some questions posed to the community there, including: "Your busy CEO doesn't have a high-resolution headshot;" "Never be rude to unknown callers;" "Master's Degree in Public Relations?" and more! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for m...
Feb 15, 2021•28 min•Season 1Ep. 22
How do you align client expectations and get the best out of them so you can deliver on your strategy? This week we talk with Michelle Garrett, who works with clients at the intersection of PR, content marketing and social media. As a public relations consultant and freelance writer, she specializes in working with B2B clients. Michelle was named a Top Digital PR Leader in 2020 and her articles have been featured in Entrepreneur, Ragan’s PR Daily, Muck Rack, and Freelancers Union, among others. ...
Feb 08, 2021•32 min•Season 1Ep. 21
What is content creation and how can it help your business? Cyndi Zaweski is the founder and CEO of Ascent Storycraft, a content creation and marketing agency created in 2020. Cyndi helps ambitious entrepreneurs and Small Business Owners leverage their stories through owned channels including social media, blogging and more. We talk about her "Three Pillars" of content creation and why your business doesn't need to be everywhere! The PR Podcast is your view inside the public relations business. ...
Feb 01, 2021•30 min•Season 1Ep. 20
Let's do some Q&A! Jody shares his perspectives on questions written on the Reddit #PublicRelations thread. In this episode we cover: 1. Should I start my own consulting business? 2. What reporters should I reach out to for a startup business campaign? 3. What to do with a company giving me problems before I even start? 4. Media Training and how to talk with reporters. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators ...
Jan 18, 2021•24 min•Season 1Ep. 19
There's more to public relations than media! Drew Biondo, Director of Communications at Suffolk County Community College, is responsible for all external media relations and serves as liaison to county and state elected officials. He also has a deep history of working in government and public service, both for NY State Senator Ken LaValle and for the Suffolk County District Attorney. We talk about how to message to three different groups: media, government and community. The PR Podcast is your v...
Jan 11, 2021•37 min•Season 1Ep. 18
December can be a busy time but it's also full of PR opportunity! Jody talks about different December PR approaches, from lists and guides to experts and breaking news. It all happens in December! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, high...
Dec 21, 2020•20 min•Season 1Ep. 17
Jessica Bellucci is the founder and president of Bellucci Media, where she manages clients including the incredibly popular TV series “Schitt’s Creek.” Her unflinching honesty, humor, dynamic approach and steadfast focus provides every client with exceptional service and results. Before starting her own company she was the VP of Communications for Tribune Media, managing all aspects of public relations, talent, media partnerships, community outreach for 42 television stations across the country,...
Dec 14, 2020•35 min•Season 1Ep. 16
This week we do some Q&A by answering questions posed on the Reddit #PublicRelations thread, including what novices should do to get started in PR and what kinds of companies should engage with a public relations agency. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients...
Dec 07, 2020•20 min•Season 1Ep. 15
Running a PR Agency is a tough job! Annie Scranton is the Founder and CEO of Pace Public Relations, a full-service media relations and communications agency based in New York City. PPR strategically customizes & tailors each client’s publicity plan to meet their specific goals while maximizing their media exposure. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and f...
Nov 23, 2020•32 min•Season 1Ep. 13
