117. Mark McClennan, C+C Communications on Ethics and PR

Mark McClennan is the general manager of the Boston office of C+C, a communications agency that helps good causes and purpose-driven brands. His book, “Ethical Voices - Practicing Public Relations with Integrity” was just released by Business Expert Press, and includes more than 100 real-world ethics incidents with advice from global industry leaders at companies including Starbucks, Lenovo, the TSA, the Federal Reserve, Harvard Business School, IBM, CDC, and the world’s largest public relations agencies.    The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave informative and interesting narratives.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on Facebook, Twitter, and Instagram at @ThePRPodcast.