EPISODE 138 I'm excited to talk to you today about escaping the learning loop - always learning more about becoming a podcast manager but never landing a client. I'm going to break it down into three different sections: facts, it's time to make some money, and expectations. I'll discuss these sections in detail and teach you how to land clients NOW with what you know NOW. In this episode, we cover: - The mind set of "I don't know enough yet" - Yes, it is time to make some money, honey! - Podcast...
Dec 06, 2022•9 min•Ep. 138
EPISODE 137 Why do podcasters start a podcast and hire a podcast manager? My guest today, Jenn Bays, helps answer that question. Jenn runs an online agency supporting photographers running a business and she started a podcast in 2020 to help her build her business, gain visibility and grow her network. We talk about what role a podcast plays in her business's success, and what role her podcast manager plays in that overall success. We discuss how a podcast manager helps a podcaster put out a sho...
Nov 29, 2022•27 min•Ep. 137
EPISODE 136 There will be times when we lose clients. It's a reality for every podcast manager. I often talk about the positive aspects of freelancing and being a podcast manager, but in this episode I want to highlight some of the trials and realities of owning your own podcast manager business and give some tips of what we can do tangibly, and with our mindset, to get through those trials. In this episode, we cover: - Losing a client as a freelancer vs losing a full-time job - What you can do ...
Nov 22, 2022•12 min•Ep. 136
EPISODE 135 Welcome to another Success Story episode! Today we are chatting with Brandee Nichols on being a multi-passionate podcast manager. Brandee tells us her story of starting her podcast management business, how she got started working online, what her day-to-day looks like as a podcast manager, and how she has realized she is multi-passionate and how that’s playing out in her podcast management business. We also discuss what’s a podcast season, getting rid of the corporate mindset when wo...
Nov 15, 2022•34 min•Ep. 135
EPISODE 134 Today we are talking about high rates for podcasting services and your mind set around charging high dollar amounts. Charging higher rates helps to serve your clients better, can transform your business, and even your life. I’ll talk about why high rates are the best rates for you and your podcast clients. I’ll also discuss three common misguided thoughts or feelings around charging high rates, and how to understand and overcome them. Finally, I’ll give you three reasons high rates a...
Nov 08, 2022•18 min•Ep. 134
Today my guest is Email Marketing Strategist Magan Ward. We discuss how you can help your podcast clients turn their podcast listeners into email subscribers so they can build a relationship with them outside the podcast. Magan shares with us why email lists are so important to podcasters, and she gives us some amazing strategies and tips to start or grow your email list. We discuss creating bite-sized lead magnets, what to include in your emails, and how to engage and retain your subscribers. S...
Nov 01, 2022•36 min•Ep. 133
EPISODE 132 Podcast management is unlike any other online freelancing niche. In this episode, we are going to look at several reasons why podcast management is different from any other popular niches that a freelancer might look at. I talk about why clients don’t know a lot about the podcasting industry and why they want you to be the podcast expert on your team. I discuss the positive vibes of the industry and share some personal stories to help illustrate that. Finally, I talk about what to do...
Oct 25, 2022•13 min•Ep. 132
EPISODE 131 We have another Podcast Management success story for you today! I’m talking to Tammy Schuh, a former teacher and mom of 2 who wanted to find a way to stay home with her children while still making an impact and helping others. She found the virtual assistant world, and then later found her niche in podcast management. We discuss all the fun details you like to hear in these Success Story episodes including how Tammy started in podcast management, how she found her first clients, what...
Oct 18, 2022•29 min•Ep. 131
EPISODE 130 Sometimes it can feel overwhelming to manage the client work, communications, and business tasks involved in a Podcast Manager business. In fact, I receive lots of questions about time management as a Podcast Manager, and today I address this relevant topic. I discuss why it can feel so overwhelming to manage your client work and give two practical techniques to organize it to better manage your time. I give some tips and tricks to ease your workflow and time spent on and in your bus...
Oct 11, 2022•13 min•Ep. 130
EPISODE 129 I’m excited to talk about one of my favorite topics today, and a topic that my listeners always ask about: creating business boundaries so you and your business can thrive. Being a business owner requires us to build new habits and boundaries to help create a business that we enjoy running. My guest today, Holly Haynes, teaches the Crush the Rush method to business owners so they can take back control of their time. Holly shares some really great tips and some mindset shifts that we ...
Oct 04, 2022•41 min•Ep. 129
EPISODE 128 So many times I’ve heard from podcasters, “I don’t know what I would do without my podcast manager.” Podcasters don’t just need us, they love us! In this follow-up to Episode 126, I’m going to give you ten reasons why podcasters love hiring - and paying - podcast managers. I hope this episode will help you eliminate the self doubt and limiting beliefs when starting a new podcast manager business and help you move forward with confidence and land high paying clients. Podcasters do wan...
Sep 27, 2022•14 min•Ep. 128
You asked and I'm delivering :) If you want to learn how to land high-paying podcast management clients in just 3 days... if got something for you! Listen in to hear all about my brand new mini-course, Ready, Set, Clients! This is for you if you already have the skills and just want to land your first high-paying client! In Ready, Set, Clients you'll learn the strategies that are working for podcast managers TODAY to land awesome high-paying clients. Go to LaurenWrighton.com/clients &...
Sep 22, 2022•3 min
EPISODE 127 Do you want to help your clients with better audio editing and production? My guest today can help with that. Alyson Castonguay is a professional Audio Engineer with vast experience across many formats and types of shows. She shares with us her approach to podcast editing, the differences between an audio engineer and an audio editor, and tips to achieve better recordings. We also talk about the differences between podcast producers and podcast editors, and she shares her equipment r...
Sep 20, 2022•48 min•Ep. 127
EPISODE 126 In the past couple of years, the number of podcasts out there has quadrupled growing from just over 1 million podcasts to over 4 million. At the same time, tools have been coming out to make starting a podcast easier and easier which leads us to ask the question, “do podcasters still need help with their shows?”. The short answer is “yes”, because of those 4 million podcasts, only 4% are actually actively producing episodes! That means as podcast managers, we have a lot of opportunit...
Sep 13, 2022•13 min•Ep. 126
Episode 125 In our conversation, we talk about how we can start thinking about our businesses not just from the perspective of earning cash, but in terms of actually generating wealth so we can build something long lasting that serves us at a higher level. In order to do this, we need to generate cash flow and then invest that into assets that can produce more cash flow. This sounds simple, but what does this actually look like? Sarah shared some great tips and insight on how to build wealth, at...
Sep 06, 2022•48 min•Ep. 125
EPISODE 124 Starting and building your business is messy, and one piece of being an entrepreneur is being able to start in the mess. Today I share with you two mindset mistakes, and how to recognize and fix them. I talk about the benefit of taking courses, the benefits and traps of streamlining, and just starting small. I want to help you overcome these mistakes and build a business that’s profitable, that you enjoy, and that will help fund your life. It's messy, but you can do it. In this episo...
Aug 30, 2022•14 min•Ep. 124
EPISODE 123 Let’s be honest. Hosting a podcast changes year, over year, over year. Today I discuss with Katie Hake (a Fitness Professional, my former podcast co-host and BFF) how you, as a podcast manager, can support a podcaster for five plus years. Katie shares from a podcasters perspective what it’s like to host a show for over five years, and how she and her podcast manager work together to keep the show alive through the many ebbs and flows and seasons of long-term podcasting. We also discu...
Aug 23, 2022•50 min•Ep. 123
EPISODE 122 Podcasting is so powerful within a business because it makes all other content creation easier. Today I’m talking about macro content and how you can use a single episode to create lots of other pieces of content for your clients. I’ll discuss some cool content creation ideas that you can help your clients with to not only gain new listeners, but to grow their businesses. In this episode, we cover: - Macro vs micro content - Creating video clips to promote podcast episodes on social ...
Aug 16, 2022•12 min•Ep. 122
EPISODE 121 If you don’t know much about advertising, or you want to help your clients to monetize through advertising, this episode is for you. My guest today is Heather Osgood, the founder of True Native Media, a boutique podcast representation agency specializing in podcast advertising. We talk about common terms and types of advertising that can happen on a podcast, and what role a podcast manager can play in this podcast advertising space. We also discuss different approaches to podcast adv...
Aug 09, 2022•47 min•Ep. 121
EPISODE 120 It’s easy to build any business, but building a business that you actually enjoy running takes intentionality. Today we are talking about some of the mind set blocks that get in the way of building a business you individually enjoy. I share with you three examples of mind blocks I struggle with in my own business and how I overcome them to intentionally build a business I love. I discuss how recognizing what you really want in your own business motivates you to conquer your own block...
Aug 02, 2022•28 min•Ep. 120
EPISODE 119 My guest today is Emily Gonzalez, a student from the Podcast Manager Program who went from Virtual Assistant to Podcast Manager. In this episode we celebrate her success and chat about her journey to podcast manager, how she landed and transitioned clients, and what her daily schedule is like. We also talk about gaining confidence in new skills, tracking your time, and networking to find new clients. Emily Gonzalez is a podcast manager, MRI technologist, and mother who has passion fo...
Jul 26, 2022•33 min•Ep. 119
EPISODE 118 It’s the two-year anniversary of The Podcast Manager Show! And it’s been 5 years since I’ve entered the podcast industry. To celebrate, I want to share with you my journey in the podcast industry from starting my own podcast, becoming a VA then a Podcast Manager, to creating course content, and finally to where I am today. I also want to share with you five lessons I’ve learned in my five years in the industry. Hopefully these lessons will inspire and encourage you to start or improv...
Jul 19, 2022•27 min•Ep. 118
EPISODE 117 If you’ve been struggling with the decision to let go of a client, know that it’s not a bad thing, but a sign of growth in your business. Today I’m going to share with you reasons why you might need to let go of a client, and how to change your limiting belief mindset. I’ll talk about some of the reasons I struggled with letting go of clients in the past, some tips why it might be the right time to let go, and what to do when it is. In this episode, we cover: - Personality difference...
Jul 12, 2022•15 min•Ep. 117
EPISODE 116 Do you feel like you’re getting lost in the noise and that you keep spinning on social media and not getting anywhere? Today I am talking with Lisa Simone Richards, who is a PR & Visibility Strategist, about how you can build visibility and authority, even if you are a new podcast manager. We discuss specific strategies you can use to increase your visibility, create leads to new clients, and establish yourself as an expert. We talk about how your intentions affect your success, how ...
Jul 05, 2022•44 min•Ep. 116
EPISODE 115 Does breaking into the podcast industry as a manager or producer seem unattainable to you? Moving from a podcast editor or a VA to a podcast producer just takes looking at podcasts from a different lens and building new skills. It is attainable! Today I share with you 3 tips to help you make your move to producer and starting your own podcasting business. These tips will help you build confidence, gain perspective, and get your own business off the ground and running. In this episode...
Jun 28, 2022•15 min•Ep. 115
EPISODE 114 Are you looking to become a podcast manager? Or maybe want to fill in the gaps in a business that you’ve already started? This episode is for you! Today I’m going to talk about 3 steps you can take to get started as a podcast manager, and to help you build a profitable business that you love, and that offers the time freedom that you want. I discuss the core skills you need, building authority, evaluating your clients, and finding solutions, all to help you get the wind in your sails...
Jun 21, 2022•17 min•Ep. 114
EPISODE 113 In this episode, I interviewed Kaci Ackerman all about the importance of having a great project management program and how it can greatly streamline your workflow. Kaci was a dental office manager for about ten years before she was furloughed during covid and suddenly found herself without an income. This drove her to start her own freelance business. She eventually became a certified business manager and is an expert on ClickUp, an incredible project management program. Kaci is pass...
Jun 14, 2022•49 min•Ep. 113
EPISODE 112 Today we’re going to talk about video editing, if you should consider offering it, and some considerations to make if you do decide to include it as part of your podcast management package. I’ve been getting a lot of questions about this, so today’s episode is a Q and A I did with Alexis Archuleta who has a wealth of knowledge when it comes to video editing for podcasts. Alexis found herself being asked more and more frequently to do video editing and learned that she really enjoyed ...
Jun 07, 2022•38 min•Ep. 112
EPISODE 111 Podcasting is growing in a huge way, and opportunities even bigger than you can imagine right now can be in your future. Today I’m going to share with you some resources to help you find those opportunities. I will discuss the types of jobs available to those with podcast managing experience, the pros and cons of Podcast Networks, and why a podcaster who is part of a network still needs a podcast manager. I’ll also talk about setting a business goal and share with you my new business...
May 31, 2022•25 min•Ep. 111
EPISODE 110 Each of us is struggling with our money mindset in some way. I hope this episode will help you mentally prepare to envision larger packages for yourself (if you’re not currently at the $1k and beyond packages) so you can reach your monthly income goals. We will discuss who pays for a premium package, and when to increase your prices. I also share my story of how I conquered the mental block of offering $1k packages, and finding inspiration from other podcasters. In this episode, we c...
May 24, 2022•14 min•Ep. 110
