122. 4 ways to use a podcast episode as macro content in 2022

EPISODE 122

Podcasting is so powerful within a business because it makes all other content creation easier. Today I’m talking about macro content and how you can use a single episode to create lots of other pieces of content for your clients. I’ll discuss some cool content creation ideas that you can help your clients with to not only gain new listeners, but to grow their businesses.

In this episode, we cover:

- Macro vs micro content

- Creating video clips to promote podcast episodes on social media

- Creating emails from podcast content

- Turning podcast episodes into carousel posts for Instagram

- Ways to use non-video content to promote a podcast show

If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton

Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass

SHOW NOTES: https://laurenwrighton.com/episode122