In this week's episode Mark Brigman, chats with Melissa Chambers, Senior Director of Partnerships at Guideline, a fintech platform expanding access to retirement for over 22,000 small and medium businesses. Guideline is #4 for most 401(k) plans added last year in the 2021 Recordkeeping Survey from PLANSPONSOR, and partnerships are key to their growth. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. ( https://...
Oct 26, 2021•31 min•Ep. 78
In this week's episode, Mark Brigman chats with Manoj Bhatia, Dir. Partner Biz Dev @ Verizon, a leading telecommunications provider bringing 5G and other technologies to life. Listen to hear Mark and Manoj share insights on the topics of innovation, partnership cultures, and a deep dive into partnership contracts. As we move deeper into ecosystem plays, the subject of contracting will grow in importance. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become ...
Oct 19, 2021•32 min•Ep. 77
In this week's episode, Mark Brigman chats with Bryn Jones, Co-Founder & CEO @ PartnerStack, a platform that enables companies like Intuit, Monday.com, and Webflow to accelerate growth through partnerships. PartnerStack is a Y Combinator-backed company that has raised $40 million in financing. Listen to hear Bryn share his insights and recommendations on structuring partnering teams, among other powerful topics that ultimately accelerate partnership success. Be sure to visit PARTNERNOMICS.co...
Oct 12, 2021•33 min•Ep. 76
In this week's episode, Mark Brigman chats with Dina Moskowitz, CEO @ SaaSMAX, a partner discovery engine for B2B technology companies that go-to-market through reseller channel partners. Their solution, PartnerOptimizer, leverages neutral data-driven business intelligence, data analytics, and domain expertise to provide custom channel insights, pinpointed partner discovery, and channel optimization. Mark and Dina discuss the evolution of the channel and the amazing opportunities that new techno...
Oct 05, 2021•33 min•Ep. 75
In this week's episode, Mark Brigman chats with Richard De Sousa, SVP - Deputy Head - Growth & Development @SCOR, one of the world's largest reinsurance companies. Leveraging its successful history and experience, SCOR provides cutting-edge financial solutions, analytics tools, and services in all areas related to risk – health, life, property, and casualty. As a PARTNERNOMICS SPLP® Certified professional, Richard shares his major takeaways from participating in PARTNERNOMICS' three-month Te...
Sep 28, 2021•29 min•Ep. 74
In this week's episode, Mark Brigman chats with Gilad Zubery and David Saxon from Contentsquare, an international company that empowers brands to build better digital experiences. Contentsquare's experience analytics platform tracks and visualizes billions of digital behaviors, delivering intelligent recommendations that everyone can use to grow revenue, increase loyalty, and fuel innovation. Gilad and David share their insights on how CEOs and business professionals should think about growth st...
Sep 21, 2021•34 min•Ep. 73
In this week's episode, Mark Brigman chats with Jeff Danley, Director of Innovation at VMLY&R, a global brand and customer experience agency that harnesses creativity, technology, and culture to create more connected brands. Mark and Jeff's professional relationship goes back nearly two decades. In the mid-2000s their paths first crossed while each worked at Sprint. The duo had the unique opportunity to collaborate and eventually patent a new technology for mobile video. At the time Jeff was...
Sep 14, 2021•35 min•Ep. 72
In this week's episode, Mark Brigman chats with Alexander Richards, Director of Partnerships & Business Development @ Medallia, a SaaS platform that captures experience signals and applies proprietary AI technology to reveal personalized and predictive insights. Alexander started his career in the music industry before finding his passion for technology. After a couple of stops, he landed a role at Stella Connect where he fell in love with the startup process. Stella was acquired by Medallia...
Sep 07, 2021•35 min•Ep. 71
In this week's episode, Mark Brigman chats with Matt Gray, VP of Global Partnerships @ Tealium. Tealium connects customer data– spanning web, mobile, offline, and IoT devices— so brands can connect with their customers. Tealium’s turnkey integration ecosystem supports over 1,200 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure. More than 1,000 businesses worldwide trust Tealium to power their customer data strateg...
Aug 31, 2021•43 min•Ep. 69
In this week's episode, Mark Brigman chats with Soumya Chakrabarty, Head of Strategic Partnerships @ Discover Global Network. When we typically think of Discover we only think of the credit card side of their business. But as you will hear from Soumya, their business extends far beyond just those capabilities. Financial services are a booming segment of our economy and the technology powering the growth. Listen to this week's episode to hear what Discover Global Network is doing to achieve signi...
Aug 24, 2021•28 min•Ep. 67
In this week's episode, Mark Brigman chats with Petter Lee-Johannessen, SVP, Head of Strategic Partnerships @ DNB. DNB is Norway's largest financial services group and one of the largest in the Nordic region. Petter started his career by building a technology start-up. He has frequently leaned on the valuable lessons gained from this experience to tackle new roles throughout his career. Petter's tenure at Telenor and other companies allowed him to learn new cutting-edge technologies as well as t...
Aug 17, 2021•31 min•Ep. 70
In our second episode of the week, Mark Brigman chats with Brandon Lytle, Director of Strategic Partnerships @ Siteimprove. Siteimprove is a multinational SaaS company that creates cloud-based tools and services that provide insights into your content strategy and all your digital channels on one platform. Brandon explains his partnering strategy at Siteimprove is to align through ecosystems. He shares some of his powerful lessons learned and common mistakes he sees partnering teams make. Be sur...
Aug 12, 2021•32 min•Ep. 68
In this week's episode, Mark Brigman chats with Francois Grenier, Head of Partnerships @ Sendoso. Sendoso is a sending platform and is a way to inject physical and or digital touchpoints into outreach and marketing campaigns. The main objective of the platform is to open the door for sales or other representatives to build relationships with other professionals. In the podcast, Francois shares the many roles he has served throughout his career and the exciting role he is leading now. Also, Franc...
Aug 10, 2021•34 min•Ep. 66
In this week's episode, Mark Brigman chats with Gabriel Unruh, Co-Founder, and Ben Avram, VP of Media Partnerships at The Streaming Guide. The Streaming Guide is a discovery platform that helps users find movies and TV shows all aggregated on a single platform. The Streaming Guide includes an integrated social element so viewers can share and discuss their favorite movies and shows. Gabriel and Ben talk about their challenges and successes in building their innovative startup. Mark and the guys ...
Aug 03, 2021•31 min•Ep. 65
In this week's episode, Mark Brigman chats with Rajiv Ramanan, Director - Startup Program & Technology Alliances @ Freshworks. Over 40,000 customers across the world use the family of Freshworks integrated applications. From their CRM to employee and customer management, their suite of solutions helps clients grow faster. Rajiv shares some backstory on the many hats that he wears at Freshworks, including their startup program that is accelerating innovation for their solution and others. Tun...
Jul 27, 2021•37 min•Ep. 64
In this week's episode, Mark Brigman chats with Tony Bryant, Senior Director of Partnerships & Channel at Sinch. Tony describes the different solutions that Sinch provides for its clients and how they are disrupting the communications space. Sinch engages in many highly innovative technology partnerships to bring new capabilities to its clients. Mark and Tony share insights regarding tech partnerships and the massive need for further innovation and effective commercialization of new capabili...
Jul 20, 2021•30 min•Ep. 63
In this week's episode, Mark Brigman chats with Adam Michalski, CEO of Partnered.com and the host of Partnered Podcast. Adam shares his insights as an entrepreneur and a partnering thought leader. There is no doubt the world of partnering is seeing a steep inflection point. Mark and Adam discuss the past, present, and future of partnering with a specific emphasis on the use of data, systems, and tools that are being developed to help leaders achieve greater levels of success. Be sure to visit PA...
Jul 13, 2021•36 min•Ep. 61
In this week's episode, Mark Brigman chats with Orest Furhala, Head of Partnerships @N-iX. Technology partnerships have boomed over the past decade and N-iX is leading the way to Eastern Europe and other regions around the world. Mark and Orest discuss ecosystems, innovation, multi-lateral contracting, and other important topics. Orest shares some of his insights as he participated in one of PARTNERNOMICS' spring 15-week cohort programs and later earned his SPLM® certification. After listening t...
Jul 06, 2021•28 min•Ep. 62
In this episode, Mark Brigman chats with Eddie Jimenez, Partnerships Lead at 1 Huddle. Their SaaS startup is revolutionizing the way employees onboard and continuously train their employees. The 1Huddle solution puts the power of content, games, and repetition in user's hands through their mobile-first platform to reinforce success habits and knowledge that leads to success. Eddie and his team are focused on being efficient as they seek and execute new partnerships that add value for their clien...
Jun 29, 2021•29 min•Ep. 60
In this episode, our CEO, Mark Brigman shares the good, bad, and the ugly of using (or not using) Term Sheets. This simple 8 component tool can significantly accelerate your time to get to "yes" or "no," both of which are incredibly valuable. Mark recommends we should 1) never negotiate from a contract (red-lines), 2) Use Term Sheets to explicitly communicate obligations, and 3) Use Term Sheets to more quickly draft more meaningful contracts. After listening to this week's episode, be sure to jo...
Jun 22, 2021•29 min•Ep. 59
In this week's episode, Mark Brigman chats with Peter Lai, VP of Strategic Alliances @ Internet of Things America. Mark and Peter discuss ecosystems and the evolving world of connected digital technologies. IoT devices and systems are starting to transform the way we live by providing new data sources and "easy button" solutions. Peter provides his insights on partnering, from the startups' view as well as the sumo. After listening to this week's episode, be sure to join our online community @ P...
Jun 15, 2021•31 min•Ep. 58
In this week's episode, Mark Brigman chats with Marc Monday, Managing Director of Partner Ecosystems @ Citrix. Marc has an amazing perspective on partnership success that was born from his years of service at companies such as Microsoft, VMware, SAP, Cisco, and now Citrix. It goes without saying the speed and complexity of today's business landscape is unlike anything we have experienced in years past. The big winners in tomorrow's economy will be the organizations that "plugin" to the ecosystem...
Jun 08, 2021•35 min•Ep. 56
In this week's episode, Mark Brigman chats with Andrey Lipattsev, Strategic Partnerships Lead - EMEA @ Google. Mark and Andrey discuss the amazing power that results when companies combine the knowledge and capabilities of other organizations with their own. Innovation plays a huge role in strategic partnering, yet most companies struggle to understand how to harness the power and potential of innovation. Andrey offers his insights on developing digital ecosystems, among other growth topics. Aft...
Jun 01, 2021•35 min•Ep. 57
In this week's episode, Mark Brigman chats with Cassandra Gholston, Founder and CEO of PartnerTap. PartnerTap is a data-sharing platform that focuses on safely sharing data from multiple sources to help companies more efficiently find opportunities for revenue. In this information-packed episode, Mark and Cassandra discuss sales channels, ecosystems, growth cultures, and what the future holds for partnerships. One question that Mark purposes is, “How do we leverage partnership ecosystems for gro...
May 25, 2021•37 min•Ep. 55
In this week's episode, Mark Brigman chats with Mike Milich, Founder of SwiftNegotia, an international negotiation consultancy and training firm. In this information-packed episode, Mike shares how he transitioned from a career in accounting and management consulting to the dynamic realm of negotiation. As a partnering professional, how would you rate your skills in negotiation? What are the most important steps to take when negotiating partnering deals? Where are most of the mistakes made? How ...
May 18, 2021•32 min•Ep. 54
In this week's episode our CEO, Mark Brigman, chats with Tyler Pittman, our Marketing Manager to provide our Q2-2021 progress report. New initiatives are plentiful at PARTNERNOMICS these days. Mark tackles a few listener Q&As, the duo discusses two new courses that are being developed, and Mark shares some topics in a new book he is co-authoring. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering ...
May 11, 2021•27 min•Ep. 53
In this week's episode, Mark Brigman chats with Eric West, Cofounder of Explorers’ Lab. How should business leaders be thinking about innovation and the best ways to leverage the capabilities of other organizations? Eric shares his past experiences in working with Ford, Darpa, and others to frame up his recommendations to this question. Mark and Eric discuss co-creation and the need for it in today’s hyper-competitive business environment. They also add some words of wisdom, "You don’t get align...
May 04, 2021•31 min•Ep. 52
In this week's episode, Mark Brigman chats with Cecilia Flombaum, Global Ecosystems Lead @ Microsoft. Cecilia got her start in a partnering role by landing in a group focused on system integrations. For more than twenty years Cecilia has helped Microsoft advance its channel and ecosystem partnership programs. In this episode, Cecilia shares the challenges and opportunities that her team and her partners are facing in our 21st-century economy. Tune in to hear her insights and recommendations on l...
Apr 27, 2021•33 min•Ep. 51
In this week's episode, Mark Brigman chats with Greg Unruh, Strategic Partnerships & Channel Sales Executive @ Shipware. Shipware is a technology and consulting company that is focused on reducing its client's spend on shipping. Throughout Greg's career, he has architected numerous referral and channel sales programs covering multiple industries. In his latest assignment, he is working with Shipware to construct and optimize their game-changing partnering program. In this episode, Mark and G...
Apr 20, 2021•31 min•Ep. 50
In this week's episode, Mark Brigman chats with Bernie Brenner, CEO @ Rollick. On the subject of digital ecosystems and marketplace partnerships, you will be hard-pressed to find a more battle-tested veteran than Bernie. As a founder of TrueCar, he helped create the success playbook for marketplace partnerships. Now as the CEO of Rollick, Bernie is applying all of his lessons learned to the RV and Powersports markets. In this episode, Mark and Bernie discuss term sheets, agreements, culture, con...
Apr 13, 2021•43 min•Ep. 49
