Today, our guest on The PARTNERNOMICS® Show is Joel Swanson , an Expert EOS Implementer at EOS Worldwide . Joel Swanson, an Expert EOS Implementer, is passionate about helping business owners live their ideal lives, and do so in a way that overflows into the lives of people around them. He has been leading EOS implementations for both for-profit and non-profit organizations since 2014. A lifelong learner, he has a Bachelor's degree in Computer Science and a Master's Degree in Theology (he says o...
Jul 16, 2025•30 min•Ep. 139
Today, our guest on The PARTNERNOMICS® Show is Christopher Croner, Ph.D. , Principal of SalesDrive, LLC . Dr. Christopher Croner is a Principal with SalesDrive, LLC, a firm that specializes in the selection and deployment of high performing salespeople. Dr. Croner is co-author of the book, "Never Hire a Bad Salesperson Again," now in its second edition, detailing his research and practice in identifying the non-teachable personality traits common to top producers. Dr. Croner developed the propri...
Jul 09, 2025•30 min•Ep. 138
Today, our guest on The PARTNERNOMICS® Show is Adam Kaplan , Certified EOS Implementer at EOS Worldwide . Adam Kaplan is a Certified EOS Implementer with EOS Worldwide, helping entrepreneurs get more of what they want from their businesses. Adam has seen the highs and lows of entrepreneurship. The low - 2001. The economy turns, and the fast-growing company he’s working for closes virtually overnight. The high - 2011. Adam helped run and sell a fast-growing dental services business to a Private E...
Jul 02, 2025•29 min•Ep. 137
Today, our guest on The PARTNERNOMICS® Show is Dmitrius Garcia , President of xAmplify . Dmitrius Garcia is the President of xAmplify, a leading Partner Ecosystem Platform that empowers enterprises to orchestrate, scale, and automate their indirect sales and marketing programs. With a deep background in corporate strategy, M&A, and technology-driven growth, Dmitrius leads xAmplify’s vision to solve fragmentation in the channel through AI, automation, and data intelligence. Under his leadersh...
Jun 25, 2025•25 min•Ep. 136
Today, our guest on The PARTNERNOMICS® Show is Byron Attridge , Certified EOS® Implementer at EOS Worldwide . Meet Byron Attridge – Certified EOS® Implementer & Purpose-Driven Business Coach Both wins and setbacks have shaped Byron Attridge’s entrepreneurial journey, each offering hard-earned insights into building stronger businesses and more intentional lives. After being introduced to EOS® by a fellow entrepreneur, Byron experienced firsthand the system’s transformative impact and knew he...
Jun 18, 2025•29 min•Ep. 135
Today, our guest on The PARTNERNOMICS® Show is Greg Unruh , Managing Partner and CEO of Unruh Enterprises . Greg Unruh — Strategic Partnership Leader & Certified PARTNERNOMICS® Implementer With 25+ years of experience building high-impact partner ecosystems, Greg Unruh knows what it takes to turn partnerships into profit. From early-stage growth to enterprise transformation, he’s helped organizations across industries scale smarter through indirect sales and strategic collaboration. As one o...
Jun 11, 2025•30 min•Ep. 134
Today, our guest on The PARTNERNOMICS® Show is Dan Pfister , Founder of WinBack Labs . Dan Pfister is the founder of WinBack Labs. He's also the creator of The Winback Revenue Framework, which has recovered millions in lost revenue and won back thousands of lost customers. His 'Customer Winback Benchmark Study' conclusively demonstrated the tremendous ROI of customer recovery. And, as host of The Winback Marketing Podcast and author of 'Million Dollar Winback,' Dan shows businesses exactly how t...
Jun 04, 2025•33 min•Ep. 133
Today, our guest on The PARTNERNOMICS® Show is Rob Drynan , a Certified EOS Implementer at EOS Worldwide. With over 30 years of experience in business ownership and leadership, Rob launched his first company at 25 and has since founded several ventures while leading teams for other organizations. For the past 12 years, he has worked closely with founders of small and mid-sized businesses, helping them grow stronger and scale smarter. Rob believes true success and freedom come when leaders stop t...
May 28, 2025•27 min•Ep. 132
Today, our guest on The PARTNERNOMICS® Show is Walt Brown , an Expert EOS Implementer at EOS Worldwide and Founder of Walt Brown Co . Walt is an Expert EOS Implementer with over 15 years of experience guiding organizations through the Entrepreneurial Operating System®. Since being trained directly by EOS creator Gino Wickman in 2008, Walt has led more than 180 companies from nonprofits to billion-dollar enterprises through full EOS implementation. He’s known for his deep experience with small an...
May 21, 2025•25 min•Ep. 131
Today, our guest on The PARTNERNOMICS® Show is Jim Bramlett , a Vistage Chair and Founder of 5 String Solutions . There are two kinds of business leaders: those who embrace continuous learning and actively seek guidance, and those who try to go it alone. Jim Bramlett is a trusted guide for the former. As a Vistage Chair in Kansas City, Jim leads a high-performing peer advisory group made up of growth-minded executives who value real conversations, accountability, and strategic insight. A seasone...
May 14, 2025•26 min•Ep. 130
Today, our guest on The PARTNERNOMICS® Show is Jon Weening , a Certified EOS Implementer and Chief Bridge Builder at Tribridge Solutions . For over 25 years, Jon has helped business owners and leadership teams gain clarity, build traction, and create workplaces where people thrive. A seasoned entrepreneur, Jon has owned or partnered in five businesses, learning as much from the struggles as the successes. In 2019, he began living his EOS Life®, guiding growth-minded teams through EOS implementat...
May 06, 2025•26 min•Ep. 129
Today, our guest on The PARTNERNOMICS® Show is Chris Allen , Chief Revenue Officer at Intrado . Chris has over 25 years of experience in high-tech and SaaS sales. He excels in developing scalable processes and driving significant revenue growth while leading high-performance teams. Chris has successfully introduced new products and expanded customer reach throughout his career, notably at Oseberg, TNS Technology, and early at Intrado, where he built the Enterprise and Carrier sales teams. His le...
May 05, 2025•14 min•Ep. 128
Today, our guest on The PARTNERNOMICS® Show is Jim Lezzer , Vice President of Strategic Partnerships at LivTech , a collection of best-in-class solutions dedicated to investing in and providing operational expertise to a growing portfolio of healthcare-oriented SaaS software and services companies. LivTech focuses on the needs of home health agencies, hospice and palliative providers, medical and physician groups, and assisted and senior living communities. With a collective experience of over 1...
May 05, 2025•9 min•Ep. 127
Today, our guest on The PARTNERNOMICS® Show is Sarah Collins , president of Ad Astra , a trusted partner of 500+ colleges, universities, and systems committed to graduating more students faster. Through data-informed planning and course scheduling, Ad Astra aims to empower institutions to remove barriers to completion while ensuring financial sustainability. Topics Covered: 🎤 Can you tell us about Ad Astra? (age, employees, solutions) How has Ad Astra's business climate changed? Why leverage pa...
May 05, 2025•29 min•Ep. 126
Today, our guest on The PARTNERNOMICS® Show is Alexandru Birleanu a Partner Manager for Trustpilot a leading online reviews platform. Trustpilot's mission is to be a universal symbol of trust. Topics Covered: 🎤 👉 Global Partnerships: How would you characterize the partnership ecosystem in Italy? 👉 Go-To-Market: How is the partnership strategy incorporated into Trustpilot's Go-To-Market (GTM) strategy? 👉 Challenges: What are the primary challenges and objectives for Trustpilot's partnership i...
Mar 13, 2024•21 min•Ep. 125
Today, our guest on The PARTNERNOMICS® Show is Greg Plum a Partnership Ecosystem Expert and 3X TEDx Speaker. If you want to better understand Ecosystems, Channels, MSPs, or more, tune in to hear Greg's insights and recommendations! Topics Covered: 🎤 👉 TEDx: Give us a behind-the-scenes view of that experience. 👉 Ecosystems: How do you define "ecosystem" and why is it important for business professionals to understand? 👉 MSPs: How is managing partnerships for an MSP different than other channe...
Feb 28, 2024•18 min•Ep. 124
Today, our guest on The PARTNERNOMICS® Show is Jorge Guzman a Partnering Professional for Micromine a leading provider of innovative software solutions for the mining industry. Their solutions address many parts of the mining cycle from geological exploration and data management to resource estimation, mine design, planning, and production control. Topics Covered: 🎤 👉 Startups: What challenges or opportunities do startups have in starting new partnering programs? 👉 Communications: How does tr...
Feb 21, 2024•26 min•Ep. 123
Today, our guest on The PARTNERNOMICS® Show is, Jennifer Snyder, President of Partner Ecosystem Development , a consulting firm dedicated to helping companies evaluate, launch, and scale their partner programs. Topics Covered: 🎤 👉 Alignment: Who needs to be involved in internal alignment with partnerships? 👉 Recruiting: How do you determine who the best partners are for your company? 👉 Partner Committee: What is a partnership committee and how frequently should they meet? 👉 Building Trust: ...
Feb 15, 2024•23 min•Ep. 122
Today, our guest on The PARTNERNOMICS® Show is Patrick Griffin the President of Morrigan Strategic Advisors a consulting agency that helps companies get beyond zero-sum outcomes and strategically negotiate for sustainable growth. Topics Covered: 🎤 👉 Misconceptions: What are the biggest misconceptions in negotiations? 👉 Approach: What is a zero-sum approach to negotiations? 👉 Who Negotiates: Some people claim, "I don't negotiate in my line of work." 👉 Transparency: Recommendations for sharin...
Feb 01, 2024•30 min•Ep. 121
Today, our guest on The PARTNERNOMICS® Show is Rob Rebholz the Co-Founder and CEO of Superglue an amazing co-selling orchestration solution that helps users identify and engage the people in your ecosystem who can source and close deals. Superglue makes it easier than ever to build a predictable revenue engine. Topics Covered: 🎤 👉 Predictable Revenue: What are the greatest challenges that companies face when trying to drive predictable revenue via partners/co-selling? 👉 Sales Strategies: How ...
Dec 07, 2023•29 min•Ep. 120
Today, our guest on The PARTNERNOMICS® Show is Brent Earlewine from Quantum Channels . 🚀 Brent is an experienced Channel Leader focused on building, recruiting, and cultivating an ecosystem of Channel Partners to enable competitive advantage in Saas revenue models. Deep domain knowledge and experience in Channel Sales and Distribution models, channel programs, and channel sales team design and execution. Brent is known in the industry for driving growth through partner engagement, transformatio...
Nov 16, 2023•28 min•Ep. 119
Today, our guest on The PARTNERNOMICS® Show is Jason Hulott from Speedie Consultants . 🚀 Jason provides B2B businesses, with a focus on Tech, a range of partnership marketing services. These include affiliate marketing, referral, loyalty, cobranding, and white labeling, to name a few. Topics Covered: 🎤 👉 Affiliate Partnerships: Can you share some examples of how affiliates are typically utilized? 👉 Strategy: Does an affiliate strategy differ from other partnership types? 👉 Recruiting: What ...
Nov 09, 2023•31 min•Ep. 118
Today, our guest on The PARTNERNOMICS® Show is Andrew Wilson from Shipware . 🚀 As a Partner Development Manager at Shipware, Andrew is responsible for recruiting, training, and supporting new and existing partners, as well as expanding Shipware's market reach and revenue. Andrew helps businesses optimize their shipping operations while reducing costs. Topics Covered: 🎤 👉 Evolution: Can you describe your company's partnership journey? 👉 Success Traits: What are the common traits of successful...
Oct 26, 2023•25 min•Ep. 117
Today, our guest on The PARTNERNOMICS Show is Antonio Caridad from Megaport. As the Senior Director of the Channel Programs at Megaport, Antonio leads the development and execution of the global channel strategy and go-to-market (GTM) strategy for Megaport's networking solutions. Antonio has 15+ years of experience in technology, strategy, program development, and management, with a focus on building and managing strategic partnerships that drive revenue growth and customer satisfaction. Topics ...
Oct 12, 2023•30 min•Ep. 116
Today, our guest on The PARTNERNOMICS Show is Scott Murtaugh, the Founder of Partnerships OS. Scott is a fractional Partnerships Leader with extensive experience in operational and product management strategy. His multifaceted executive management experience in end-to-end digital product development, e-commerce, and partnership management has allowed him to excel in building and scaling effective partnership channels for sustainable growth. Topics Covered: TRUST: Can you share some actionable st...
Sep 21, 2023•29 min•Ep. 115
Today, our guest on The PARTNERNOMICS Show is Craig Booth Founder & Principal at Channel Force . Craig is a technology sales executive and skilled sales professional. He has a consistent track record of helping organizations exceed their revenue targets. He has been recognized by multiple companies as a top performer in both direct sales and channel/MSP sales leadership roles. He also has a track record of turning around underperforming territories and sales organizations. Topics Covered: Ch...
Aug 24, 2023•26 min•Ep. 114
Today, our guest on The PARTNERNOMICS Show is Andy Karuza , Marketing Lead at NachNacho . Andy went from building legos as a kid to building tech products as an adult. As an entrepreneur in consumer electronics and SaaS platforms, he loves the art of problem-solving. He's a contributor to 100+ business and marketing publications, an inventor, and has had the honor of running an international company. Topics Covered: Market Fit: How can you go about building a software product with good product-m...
Aug 10, 2023•28 min•Ep. 113
Today, our guest on The PARTNERNOMICS Show is Mike Shine , Partner Development Manager at Shipware . Mike is an Enthusiastic, Energetic, Hardworking, and Goal/Results oriented Senior Sales Professional with extensive consultative sales and account management experience. Topics Covered: Skills: Biggest skill difference between sales and partnering? Recruiting: Red flags to look out for when evaluating partner candidates? Takeaway: What is the biggest learning you have had as a partner pro so far?...
Jul 27, 2023•24 min•Ep. 112
Today, our guest on The PARTNERNOMICS Show is Tony Rock , Growth Coach & Consultant at Exit Compass . Tony is a senior executive and advisor in working with management teams and investors to execute organic growth, acquisition, new venture, and restructuring initiatives. He has extensive market development, sales management, technology, product, and financial leadership experience in multiple industries and regions including Asia. His passion and excellence is defining customer value, transf...
Jul 13, 2023•23 min•Ep. 111
Today, our guest on The PARTNERNOMICS Show is Jake Atwood , CEO at BuzzBuilder . As a Sales Leader, Coach, and Marketer Jake has one singular focus: make it easy for sales teams to pack their pipeline with qualified leads and close more deals. He's been contracted by dozens of Fortune 500s as well as high-growth startups to help them build a world-class sales team and sales process. Topics Covered: Quality: What are the top channel programs doing to attract the RIGHT partners? Efficient: What ca...
Jun 29, 2023•26 min•Ep. 110
