Today, our guest on The PARTNERNOMICS Show is Ron Wastal , SVP of Global Business Development, Alliances and Channel at Jitterbit . Ron leads the growth and development of Jitterbit's global partner ecosystem. He's skilled at growing channels and scaling revenue, through his leadership their partner-sourced annual recurring revenue has increased by as much as 50% across many regions. Ron has a passion for building new businesses and scaling organizations to achieve successful outcomes. He's help...
Jun 15, 2023•20 min•Ep. 109
Today, our guest on The PARTNERNOMICS Show is Brian Hattaway , Founder & Innovation Leader at IOLITE Solutions , which creates smart, Salesforce innovations to improve user productivity on the Salesforce platform. IOLITE Solutions blends a process-first philosophy with technical excellence to provide smart and elegant solutions that bring efficiency and cost savings to all of our customers. Brian has over 28 years of large enterprise technical architecture, process re-engineering, and consul...
Jun 08, 2023•23 min•Ep. 108
In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Michael Gamböck , Principal Partner Manager @ Adobe . Michael works with strategic accounts and partners in EMEA. He consults closely with Adobe engineering, product management, and management to growing usage of Creative Cloud Video products, actively working on several released and upcoming products and services like Team Projects and cross-device editing platform Project Rush. He was a managing director for one of the...
Jun 01, 2023•31 min•Ep. 107
In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Steve Kazan , CEO & Founder @ Inner Onion . Inner Onion is an international sales consultancy, operating from San Francisco and supports international technology (cyber security) companies who want representation in the United States by: - Creating & Implementing go-to-market plans to enter North American markets - Developing and managing partner eco-systems - Creating strategic relationships - Fractional CMO / G...
May 25, 2023•26 min•Ep. 106
In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Bob Jones , Partner @ collabtogrow & Certified PARTNERNOMICS Implementer. Collabtogrow partners with PARTNERNOMICS® as a certified implementer of the PARTNERNOMICS methodology. All of collabtogrow’s service offerings are aligned with and underpinned by PARTNERNOMICS' proven partnering methodology. Bob brings decades of experience having spent a number of years with companies such as KPMG , Bank of America , Xerox , a...
May 11, 2023•27 min•Ep. 105
In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Ken Coppins , Partner @ collabtogrow & Certified PARTNERNOMICS Implementer. Collabtogrow partners with PARTNERNOMICS® as a certified implementer of the PARTNERNOMICS methodology. All of collabtogrow’s service offerings are aligned with and underpinned by PARTNERNOMICS' proven partnering methodology. Ken brings decades of experience having spent a number of years with companies such as Capgemini & KPMG. In this ep...
Apr 27, 2023•28 min•Ep. 104
In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Andrey Lipattsev , Partner Development @ Google. Andrey is the Strategic Partner Manager & EMEA lead for non-ads Privacy Sandbox partnerships @ Google. Working on modern Web technologies with the best partners across Open Source and proprietary platforms. In this episode, the duo discusses the 4 questions below: BI vs AI: BI vs AI, what’s the difference? Generative AI: Will generative AI be used in the partnering pro...
Apr 13, 2023•29 min•Ep. 103
In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Rick van den Bosch , Founder & CEO @ Channext . Rick Previously founded an organization called Virtual Retails, after experiencing firsthand how difficult it was to engage partners in vendor marketing activities, Channext was born. In this episode the duo discusses the 4 questions below: Marketing: What are some of the biggest mistakes made in partner marketing? Segmentation: What is the power of segmenting markets a...
Mar 30, 2023•23 min•Ep. 102
In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Jim Lezzer , VP of Strategic Partnerships @ WorldView . Jim previously served as the Director of Strategic Partnerships at MedBridge where he was first introduced to the PARTNERNOMICS® methodology. In this episode the duo discusses the 4 questions below: Partnering OS: What is a "Partnership Operating System"? SPP: What is an SPP and why use it? Get to NO: Why is speed to "NO" valuable? Career Advice: Advice for a Partne...
Mar 16, 2023•26 min•Ep. 101
In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Alexander Buckles , CEO @ Forecastable and Founder @ Pathways for Autism . Alex is the father of three awesome children, a United States Marine, 3X Top-Performing Enterprise Sales Rep, 1X Sales VP with a successful exit, and a Field Co-Selling Expert. He also serves as the Sales Management Channel Co-Chair & Orlando Co-Chapter Head at Pavillion . In this episode the duo discusses the 4 questions below: Co-Selling: Wh...
Mar 02, 2023•26 min•Ep. 100
In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Bob Jones , Partner @ collabtogrow & Certified PARTNERNOMICS Implementer. Collabtogrow partners with PARTNERNOMICS® as a certified implementer of the PARTNERNOMICS methodology. All of collabtogrow’s service offerings are aligned with and underpinned by PARTNERNOMICS' proven partnering methodology. Bob brings decades of experience having spent a number of years with companies such as KPMG , Bank of America , Xerox , a...
Feb 16, 2023•26 min•Ep. 99
After some time off, we’re back with Episode 11 of The PARTNERNOMICS Show. This week Mark Brigman talks to Brian Hattaway. Brian is the Founder & Innovation Leader at IOLITE Solutions , which creates smart, Salesforce innovations to improve user productivity on the Salesforce platform. He has over 28 years of large enterprise technical architecture, process re-engineering, and consulting experience. He also has 18 years working with the Salesforce.com platform. Brian and IOLITE Solutions are...
Feb 02, 2023•28 min•Ep. 98
In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Melissa Chambers , Senior Director of Strategic Partnerships at Guideline, a fintech platform expanding access to retirement for over 29,000 small and medium businesses. In this episode the duo debates the 4 questions below: Background: Do lawyers have an advantage when it comes to the partnering profession? Hiring a PDL: What’s one thing hiring managers should look for or look out for when reviewing resumes of PDLs? Bud...
May 03, 2022•27 min•Ep. 97
In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Bob Moore, Co-Founder & CEO at Crossbeam, a collaborative data platform that helps companies build more valuable partnerships by discovering which customers and leads they have in common. Moore previously co-founded Stitch (Acquired by Talend in 2018) and RJMetrics (acquired by Adobe by way of Magento Commerce in 2016). In this episode the duo debates the 4 questions below: Compensation: The average comp for a partne...
Apr 26, 2022•22 min•Ep. 96
In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Jay McBain , Chief Analyst - Channels, Partnerships, & Ecosystems @ Canalys . Jay is an accomplished speaker, author, and innovator in the IT industry. Named 2021 Channel Influencer of the Year by Channel Partners Magazine. Topics Covered: Wall Street: Does Wall Street prefer “inventors” where bets are made on the next big idea or “proof” where investors simply fund the sale of a proven concept? Exclusivity: Should a...
Apr 19, 2022•21 min•Ep. 95
In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Chris Turney, Founder at Turney LG , a trial and settlement counsel focused on product and professional liability in Kansas and Missouri. IMPORTANT NOTE: The comments made by Chris Turney in this episode should not be construed as particularized legal advice for any particular situation. His contribution to this episode does not create an attorney-client relationship, and any application of the information in this episod...
Apr 12, 2022•26 min•Ep. 94
In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Alexander Richards , Head of Global Alliances at Momentive (makers of SurveyMonkey & GetFeedback). Alex is an experienced alliance, partnerships, and ecosystem leader (Tech, SI, VAR, BPO) with over 10 years of building and leading partnerships, professional services, training, and implementation teams for various technology companies, including Stella Connect, Medallia, WPP, and Apple. Topics Covered: Culture - Does ...
Apr 05, 2022•21 min•Ep. 93
In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Allan Adler , Managing Partner at Digital Bridge Partners . Allan is a world-class Ecosystems coach, consultant and change agent supporting individuals, managers and executives to understand and incorporate partnership best practices in service to our businesses, our partnerships, and our planet. He is the creator of the GoToEcosystem Framework that guides XaaS CEOs and C-Suite to unlock the potential of Ecosystem Orches...
Mar 30, 2022•24 min•Ep. 92
In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Jared Fuller, Founder of PartnerHacker and Host of the PartnerUp Podcast. Jared is a market/product led entrepreneur with an obsession for startups that delight customers, create ecosystems, connect marketplaces, and accelerate undeniable shifts in human behavior. He’s also been awarded as Entrepreneur’s Top 10 Most Innovative Sales Leaders. Topics Covered Momentum: Is the pace of partnerships increasing? Goals: Should p...
Mar 22, 2022•25 min•Ep. 91
In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Bob Moore, Co-Founder & CEO at Crossbeam, a collaborative data platform that helps companies build more valuable partnerships by discovering which customers and leads they have in common. Moore previously co-founded Stitch (Acquired by Talend in 2018) and RJMetrics (acquired by Adobe by way of Magento Commerce in 2016). In this episode the duo debates the 4 questions below: Privacy: Are corporate data privacy concern...
Mar 15, 2022•24 min•Ep. 90
In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Jay McBain, Principal Analyst - Channels, Partnerships, & Ecosystems @ Forrester. Jay is an accomplished speaker, author, and innovator in the IT industry. Named 2021 Channel Influencer of the Year by Channel Partners Magazine. On this episode the duo debate the 4 questions below: Ecosystem: According to a recent EY report, the average number of B2B partner relationships has increased from 5 to 7 for organizations. W...
Mar 08, 2022•22 min•Ep. 89
The PARTNERNOMICS team is excited to bring to you our new podcast format, The PARTNERNOMICS Show. The show will include industry thought leaders discussing the hottest topics in partnerships, ecosystems, and innovation. In each episode, our host Mark Brigman debates 4 industry-related topics with one of our contributors. In this week's episode, Mark chats with Scott Brinker, VP of Platform Ecosystem @ HubSpot. Scott's work includes helping to shape HubSpot's platform strategy and lead business p...
Mar 01, 2022•20 min•Ep. 88
In this week's episode, Mark Brigman continues his conversation with Allan Adler to bring this part 2 session. Adler is the Managing Partner @ Digital Bridge Partners, an ecosystems coach, consultant, and change agent. His work is focused on supporting individuals, managers, and executives to understand and incorporate partnership best practices in service to our businesses, our partnerships, and our planet. As Managing Partner at Digital Bridge Partners, Allan is CPO and drives thought leadersh...
Dec 21, 2021•27 min•Ep. 87
In this week's episode, Mark Brigman chats with Allan Adler, Managing Partner @ Digital Bridge Partners, an ecosystems coach, consultant, and change agent. His work is focused on supporting individuals, managers, and executives to understand and incorporate partnership best practices in service to our businesses, our partnerships, and our planet. As Managing Partner at Digital Bridge Partners, Allan is CPO and drives thought leadership to help clients drive ecosystem differentiation and accelera...
Dec 14, 2021•32 min•Ep. 86
In this week's episode, Mark Brigman chats with Morgan McCabe, Director of Partnerships @ HubSpot. Morgan and her team are forming critical relationships to further position Hubspot as a dominant leader in their space. Tune in to hear her valuable insights in this week's conversation. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. ( https://partnernomics.com/splp-lp/ )...
Dec 07, 2021•30 min•Ep. 84
In this week's episode, Mark Brigman chats with Derick Gallegos, Senior Manager of Business Development @ TaylorMade Golf. Derick shares his insights from years of experience in partnerships and sports marketing. Like other industries, golf is seeing a major impact from technology, both from the physical product side, as well as digital experiences. Tune in to this week's episode to hear how Derick is helping TaylorMade continue its amazing growth trajectory. Be sure to visit PARTNERNOMICS.com t...
Nov 30, 2021•29 min•Ep. 83
In this week's episode, Mark Brigman chats with Bob Moore, Co-Founder and CEO of Crossbeam, a collaborative data platform that helps companies build more valuable partnerships by discovering which customers and leads they have in common. Moore previously co-founded Stitch (Acquired by Talend in 2018) and RJMetrics (acquired by Adobe by way of Magento Commerce in 2016). Bob shares his insights from years of experience in data infrastructure to give partnering professions the tools they need to cr...
Nov 24, 2021•34 min•Ep. 82
In this week's episode, CEO, Mark Brigman, chats with Tyler Pittman, our Marketing Manager to provide an update on the latest initiatives taking place at Partnernomics. They begin the conversation by touching on the new Partnernomics mobile app, available on Android and IOS with quick and easy access to the online community of partnering professionals and a suite of courses. The duo then discusses how listeners can sign up for a lifetime community membership for free. They conclude by talking ab...
Nov 16, 2021•27 min•Ep. 81
In this week's episode, Mark Brigman chats with David Thomson, Chief Revenue Officer at Allbound. Allbound’s partner-centric technology is driving the future of channel success. The company’s partner relationship management (PRM) platform is a powerful solution focused on the partner life cycle from onboarding, training, enablement, and pipeline management that together enable businesses to put partners first. Tune in to hear David share insights from his career and a recent study the Allbound t...
Nov 09, 2021•26 min•Ep. 80
In this week's episode, Mark Brigman speaks with Dr. Paul Zak, a neuroscientist, professor, speaker, and entrepreneur. It has been well established that "trust" is the foundation of all great partnerships. However, most partnering professionals are still trying to understand what factors foster high levels of trust. In this episode, Dr. Zak shares his insights gained from researching trust that he shares in his information-packed book, “TRUST FACTOR.” Be sure to visit PARTNERNOMICS.com to find m...
Nov 02, 2021•25 min•Ep. 79
