Today, all your content headlines have to do double duty: Making headlines shareable through social media ? What’s that about? Well, if your content page headlines aren’t gaining significant traction through social media, you’re missing the boat. Today, all your content headlines have to do double duty: First, they have to work on the content page itself. The page headline has to compel attention, hook the reader, and drive readers into the body of the content. Second…your headlines have to be s...
Oct 07, 2022•33 min•Season 5Ep. 9
You don’t want to seek out any old clients. You want to pursue the very best clients. One of the most important things you can do as a business owner is to get ruthlessly honest about who you work best with , and for whom you are the best fit . What this means: You need to know your criteria for an excellent client fit. And that won’t be the same as mine, or as any other business owner. It also means that you have to be willing to often say no . Which can be really. damn. hard. And initially, th...
Oct 06, 2022•34 min•Season 5Ep. 8
Imagine you’re getting dressed for a client meeting. Would you scan your wardrobe and choose the perfectly pressed outfit or the wrinkled shirt and pants that’s been soaking in your dirty hamper? You’d likely choose clean clothes because you want to make the best impression possible. And while we don’t judge – other people do. The same rule applies in the digital realm: you want to represent your brand in a way that is modern and clean. Let’s look at the benefits of regularly updating a website ...
Oct 05, 2022•32 min•Season 5Ep. 7
You can achieve success if you really WANT it. There's no magic pill or secret comes down to hard work and dedication. But if you're willing to put in the effort, success is within reach. In this podcast, learn about people who have achieved success in their field and what it takes to reach the top. I'll share their stories of struggle and perseverance, and offer advice on what it takes to achieve your goals. So if you're ready to succeed, listen to this podcast and find out how....
Oct 04, 2022•32 min•Season 5Ep. 6
The Real You is Hiding Underneath the Vanity Persona You Use to Get Validation and Approval. Let me preface this by saying I am a big fan of social media as a business tool for coaches, consultants and small business owners, or for any other kind of solopreneur. The smart use of social media can be a great way to connect with people in your industry and reach out to potential customers, clients or partners. However… The smart use of social media involves achieving absolute clarity over how you u...
Oct 03, 2022•32 min•Season 5Ep. 5
Do coaches, consultants and small business owners really have to become local celebr ities? Don’t Focus on Being Momentarily Popular. Focus on Being Missed When You’re Gone. Not being you will destroy you. and you will never be satisfied. The way to have a successful business is to focus on being of value to your clients, not on being momentarily popular. In this podcast, I talk about how social media can be a trap of vanity metrics and how you can avoid it by creating content that is actually v...
Sep 30, 2022•33 min•Season 5Ep. 4
The ingredients for success are different for each and every person. What motivates you? Understanding that is key Does it really matter what motivates you to be an entrepreneur? Actually, it does. Entrepreneurship is a grind, so whatever you can hold onto to give you motivation is key for getting through difficult times. If time is what you value, think about the extra hours each day you could have with your family doing activities that are meaningful if you are able to succeed as an entreprene...
Sep 28, 2022•32 min•Season 5Ep. 3
Stop handing in second rate work! When I’m busy with other work, I sometimes outsource copywriting work to other , coaches or consultants in that field. Working with project partners, I often have to read the copy submitted to my partners by their freelance copywriters. Here’s the shocker… More often than not, most freelance copywriters, coaches or consultants hand in garbage. These are good, professional copywriters, all capable of producing outstanding work. But the work they submit is rubbish...
Sep 27, 2022•31 min•Season 5Ep. 2
First, figure out what you love to do. Then figure out how to make money doing it. Coaches, consultants, and small business owners, receive all kinds of good advice about how to make a decent living. Goal setting. Finding a niche. Marketing. Commitment. Mental toughness. Organization. This is all good stuff. But it won’t help you much if you don’t love what you’re doing. And if you do love what you are doing, all those other elements will fall into place more easily. So, before you leap into you...
Sep 23, 2022•32 min•Season 5Ep. 1
There is a need for a strong strategy and clear limits. One of the great challenges of Digital marketing is to make sure your time and resources are being used effectively. It’s all too easy to put a huge amount of energy into social media, across multiple sites, and then scratch your head and wonder whether your hard work actually made a significant difference. Social media activity is always open-ended. There are always more sites you could become active on , and there is no limit to the time ...
Sep 22, 2022•32 min•Season 4Ep. 50
Always put aside an emergency cash fund There is a ton of advice I can give, and have given to coaches, consultants and small business owners. But I think the best advice I can give is this: Always put aside an emergency cash fund equivalent to about two months of earnings. Why? Because there are always ups and downs in the life of a coach, consultant and small business owner, whether you are just starting out, or have been an entrepreneur for years. It doesn’t matter whether you are just doing ...
Sep 21, 2022•32 min•Season 4Ep. 49
No pictures of happy, leaping people required. We all know that how your website looks is a key part of getting prospective clients to contact you. However, the combination of what the eye sees and what you read is critical. Your site can look amazing , but if it’s full of spelling and grammar errors people will form unflattering conclusions about the products and services you offer. Proofreading your text is essential. Make sure you get other people to read through it as they are far more likel...
Sep 20, 2022•31 min•Season 4Ep. 48
How marketing changes based on the current level of maturity of your business. Marketing changes as your business grows and develops. In the early stages, your marketing efforts will be focused on outreach and building awareness. As you establish your business and gain more authority, your marketing will shift to inbound strategies like content marketing and SEO. And finally, as you become a well-known and trusted brand, your marketing will focus on outbound strategies like advertising and PR. L...
Sep 19, 2022•31 min•Season 4Ep. 47
Successful people ask for help. “Everybody should have a Coach,” says Google CEO Eric Schmidt The definition of a Coach is “someone whose job is to teach and help improve at something ” Every successful person in Sports, Politics, Business, Entertainment, Religion and Life has or has had coaches. Cristiano Ronaldo has a coach. Barack Obama has a coach. Richard Branson, Oprah Winfrey, and Tony Robbins have coaches. Even Buddha had a coach. None of these people got to where they are on their own. ...
Sep 15, 2022•32 min•Season 4Ep. 46
Here are a few ideas to help you go out and win your first consulting client. Your challenge is getting to be visible so that your ideal clients know that you exist — so that they’re then able to hire you . Many coaches, consultants and small business owners have trouble finding their first client. In this podcast , I want to offer you a few ideas to help you go out and win your first coaching or consulting client. Here are 4 ways to get your first consulting client. 1. First-Degree Connections ...
Sep 14, 2022•32 min•Season 4Ep. 45
Avoid saying YES before you know the scope. It’s easy to say YES When the client asks for something – new keyword research, some ad-hoc Google or Social media analysis, an extra workshop for their staff member who was not present on the scheduled one – it usually seems like a reasonable request. After all, they pay the bills and shouldn’t they get the most out of their coach, consultant or small business service provider? When the consultant says YES to a new request, it may feel comfortable and...
Sep 13, 2022•32 min•Season 4Ep. 44
Do you want to grow your business? If so, you should start by listening to what your customers, suppliers and interested parties have to say. Feedback from the people who visit your website can help you make smart decisions about creating content, promoting your products and growing your brand . When you look at how people feel when they visit your business, you can identify your strengths and weaknesses. Use your strengths to keep customer satisfaction soaring and find ways to build on your wea...
Sep 12, 2022•33 min•Season 4Ep. 43
Get crystal clear on your ideal client so you never doubt who it is you should be going after. Any coach, consultant or small business owner who is creating a business that's profitable and enjoyable understands an important truth : You’re not just in the business of coaching or consulting. You’re in the business of marketing . Without marketing — generating conversations with buyers (leads) — you cannot generate revenue. And without revenue, you don’t have a business. But marketing is much deep...
Sep 08, 2022•33 min•Season 4Ep. 42
Are you a coach or consultant who is struggling to keep your business afloat during these uncertain times? If so, then this podcast is for you! In it, I'll be sharing 3 simple but powerful strategies that you can use to not only survive but thrive during these tough times. The first strategy is to focus on consistency. No matter what's going on in the world , the one thing you can control is your own consistency. When you show up consistently for your business, you send a powerful message to the...
Sep 07, 2022•33 min•Season 4Ep. 41
Your clients raving about you is far more impactful than you raving about yourself. Social proof is a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behaviour in a given situation. The principle of social proof says , "The greater the number of people who find any idea correct, the more the idea will be correct.” Which is more persuasive: A friend recommending you buy their favourite product… Or, an unknown coach, consultant or small busi...
Sep 06, 2022•34 min•Season 4Ep. 40
Become Better At Virtual Meetings To Build Long-Lasting Connections and Grow Your Business Do you groan when you think of having yet another virtual meeting ? Do you feel burn-out sitting in front of your camera all day? What if virtual meetings didn’t leave you with “ Zoom fatigue ” — but instead, you left your meetings feeling energised and excited? You don’t have to groan at the thought of another virtual meeting. Using these principles, tactics, and tools, you’ll make your virtual meetings m...
Sep 05, 2022•32 min•Season 4Ep. 39
Strategy VS Tactics: How To Determine Your Strategy Do you ever feel like you’re running around in circles in your coaching, consulting or small business? Like everything you’re doing doesn’t really connect — and you aren’t making the progress you want towards your goal to create a profitable and enjoyable business? It can feel like you’re turning around like the Tasmanian Devil (remember those cartoons back in the day?) Believe it or not, many coaches and consultants run their businesses this w...
Sep 02, 2022•32 min•Season 4Ep. 38
My response to RFPs is a polite “no thank you.” What’s your response to requests for proposals or Tenders? More importantly — what should your response be ? Before large companies hire a consulting, coaching or small business for a large-scale project, they’ll often put out a request for proposal (RFP) to receive several proposals and pricing options from different suppliers. In this podcast, I’ll help you navigate the world of requests for proposals , and you’ll learn how to effectively respond...
Sep 01, 2022•31 min•Season 4Ep. 37
Create more leverage, earn a higher income, and build a real business. If you’re a freelancer, and you’re already providing advice for your clients (and not just your skills), then you’re 80% of the way to becoming a consultant. You can create more leverage, earn a higher income, and build a real business. However, making the transition is not easy. You’ll have to learn how to price based on the value you create and not just trade your time for money. You’ll have to learn how to market your expe...
Aug 31, 2022•32 min•Season 4Ep. 36
If you show interest in the client’s life , they’ll trust you to have their best interests at heart. Ever noticed that other coaches, consultants and service providers make the most impact when they’re friends with their clients? Whether it be insurance reps, financial advisors or sales account managers, stronger ties yield greater results. You see, by spending time with your clients , you get to know them better: their aspirations, motivations and what they truly value. You care about what they...
Aug 30, 2022•33 min•Season 4Ep. 35
What Doesn't Work When Selling To Executives Company executives fit a different profile than end users. They have different needs, wants, and challenges. They run businesses and organisations; They are focused on return on investment; They are much, much more difficult to reach; They need to know you, like you, trust you — and a need for your services must arise — before they are willing to invest in working with you Selling to executives doesn’t have to be difficult. It just requires a more ref...
Aug 29, 2022•32 min•Season 4Ep. 34
Learn what doesn’t work for selling to executives. Are you a B2B coach, consultant or small business who is selling to company executives? You’ve probably discovered that most marketing and sales advice out there doesn’t help you at all. That’s because most marketing and sales advice you read is aimed toward businesses selling to consumers - the end users of products and services . But, as a coach, consultant or small service provider, your business depends on your ability to sell to these compa...
Aug 26, 2022•33 min•Season 4Ep. 33
Experts in client development don’t seem to have this same problem. Client development is what you do to develop clients — one of the most important practices of any coaching, consulting or small business . Right now, in the middle of a pandemic, client development can be tough. You need to bring in new business to keep your business running — but a lot of clients have minimised their budgets. In this podcast, you’ll understand how to become an expert in client development — and how to keep your...
Aug 25, 2022•33 min•Season 4Ep. 32
None of us can do this alone. We need people to help, support, encourage, and teach us. This is a massive opportunity that few coaches, consultants and small businesses are taking advantage of. By community , I’m talking about those in your market with whom you’ve developed relationships: your past clients, existing clients, colleagues, partners, etc. It also includes the individuals and communities that support you, people who hold you accountable , and will help you grow your business in uncer...
Aug 24, 2022•33 min•Season 4Ep. 31
Even during market downturns, global pandemics and sweeping lockdowns. There is a lot of talk right now about us being in a recession or the likelihood of us entering one soon. Regardless of when this happens (it’s not a question of IF, but WHEN) there are steps you can take to prepare and prosper as a result. Your coaching or consulting business should be a recession-proof business. Why? Coaching or Consulting businesses are one of the most recession-proof businesses you can build. Unlike most ...
Aug 23, 2022•32 min•Season 4Ep. 30
