Do you know how much money you are leaving on the table? If you’re like most coaches, consultants and small business owners, you’re leaving tens of thousands, hundreds of thousands — or even millions of dollars — on the table over the span of your career. Why? Because you lack an effective pricing strategy. Based on the value you’re creating for clients, you’re not capturing the maximum amount of that value for yourself. Here’s the truth about coaching or consulting fees… Most coaches and consul...
Aug 19, 2022•32 min•Season 4Ep. 29
The use of video has become a necessity to stay connected. Video is intimately attached to everything we do. Especially post the pandemic, it’s how we see our relatives, attend school, meet up with friends, and conduct business meetings, acting as a portal to other people, places, and things. Videos might seem hard at first, but like any new skill, there will be a learning curve until you find your rhythm. In this podcast, we look at a few tips to help you c reate a video you are proud of. Keep ...
Aug 18, 2022•32 min•Season 4Ep. 28
If there is anything that life has taught me, it’s this, Change is inevitable . But it’s not actually about the change itself, but rather what you do with it that impacts you. Amid the global pandemic, many coaches, consultants and business owners began thinking about how their organisations would need to change to support their team's health and safety. That meant altering entire infrastructures and instituting new policies and procedures while still finding a way to press on and adjust to what...
Aug 17, 2022•32 min•Season 4Ep. 27
Is Your Website Bringing In As Much Revenue As It Could? Data and analytics can help you make smarter business decisions and get your website running like a well-oiled, money-making machine! What you measure usually gets paid attention to, and what you pay attention to, usually gets better. But are we measuring the right things? Many coaches, consultants and small to medium businesses know it’s wise to track their website analytics. However, if you’ve ever looked at a Google Analytics console , ...
Aug 12, 2022•33 min•Season 4Ep. 26
As a small business owner , you know that content marketing is a great way to attract new leads and nurture current relationships. But what you may not know is how to use content marketing to positively impact all of your relationships - both current and prospective. In this Podcast, Digital marketing expert and content marketing strategist, Prosper Taruvinga, will show you how to use content marketing to build trust , establish credibility, and create a deeper connection with your clients, cust...
Aug 11, 2022•32 min•Season 4Ep. 25
In this podcast, we're talking about marketing funnels . You've probably heard of the term before, but what is a marketing funnel, and how can you use one to build a sustainable business? We'll walk you through the basics of what a marketing funnel is and how to create one that will work for your service-based business. We'll also touch on some common touch points that you'll find in a marketing funnel , as well as how to create content that will nurture your leads and move them through your fun...
Aug 10, 2022•33 min•Season 4Ep. 24
Embrace content collaboration and leverage other audiences Learn how to collaborate with other professionals to scale your content creation. In this podcast, I'll teach you How to identify opportunities to collaborate, how to approach potential collaborators , and how to negotiate terms that work for both parties. I'll also share some of my own experiences collaborating with other content creators, and offer some tips for making the most of a collaborative relationship. By the end of this podcas...
Aug 02, 2022•33 min•Season 4Ep. 23
New coaches, consultants and business owners should try to DIY their marketing If you're just getting started as a coach or consultant, you may be wondering if you should do your own marketing or hire someone to do it for you. In this podcast, I explain why I believe that newbie coaches and consultants should do their own marketing, at least at first. It's all about authenticity and learning your target market. I have a big opinion that’s not always a popular one: I viscerally believe that new c...
Jul 27, 2022•33 min•Season 4Ep. 22
Create interactions that drive results. Too often coaches, consultants and small businesses today think about customers in terms of their segment – are they B2B or B2C? But is this really the way forward if we want to create interactions that drive results? Human-to-human marketing (H2H) is the best way to stand out in the competitive market today. Modern marketing can sometimes feel like a big contradiction; people want the latest tech and experiences that marketing automation can create , but ...
Jul 26, 2022•31 min•Season 4Ep. 21
What to Do Alongside Digital Marketing for Faster Results Digital marketing is amazing for many reasons, and as a coach, consultant and small business owner it’s especially useful to you. Building an honest brand with bold content, email and social media marketing strategies helps you to solidify who you are, who you serve, and the incredible value you have to offer. Whether you’re blogging, writing ebooks, building email marketing funnels, or engaging with prospects on social media, content mar...
Jul 25, 2022•33 min•Season 4Ep. 20
Beware of the Overnight Success Story Want to know which digital marketing metrics actually matter (and which ones are just vanity metrics)? In this podcast , I'm going to show you the 3 digital marketing metrics that you should be measuring (and why), as well as the 3 digital marketing metrics that you shouldn't waste your time on. By the end of this podcast, you'll know exactly which digital marketing metrics you should be tracking in order to get real results from your digital marketing effor...
Jul 22, 2022•34 min•Season 4Ep. 19
Why Bother? As a coach or consultant, one of the best ways you can serve your audience and grow your business is by creating consistent content . But what's the point of creating content if no one will see it? In this podcast, I'll share with you the three main reasons why you need to be creating consistent content, even if you're just starting out. Blogging, podcasting and content marketing have a lot of benefits . It helps with your site’s SEO, frames you as an expert, gives you space to educa...
Jul 21, 2022•33 min•Season 4Ep. 18
You only really need two productivity tools on your side: batching and scheduling. Being busy as a business owner is glorified, but it's actually a sign of lack of organisation. If you want to be successful, learn to batch your work and schedule your time. This will help you be more productive and organised, and will prevent you from burning out. Dear Internet Explorer, If you're reading this, chances are you're familiar with the feeling of being constantly busy . As a business owner, you wear m...
Jul 20, 2022•33 min•Season 4Ep. 17
Why Engagement Matters If you're a coach, consultant or small business owner, engagement should be a key component of your marketing plan . Why? Because online engagement creates social proof, which can help you attract more clients and grow your business . In this podcast, you'll learn how to respond to comments and build a community around your brand. Putting engagement and content marketing response on the back burner is a mistake because people respond better to you when they see you’re enga...
Jul 19, 2022•32 min•Season 4Ep. 16
Repeat After Me: I Am My Brand Being yourself sets you apart from the competition. When you're authentic, you build trust with potential clients and create a strong personal brand. In this Podcast, I'll share why it's so important to be yourself in business and how to find your authentic voice. As a coach, consultant or small business owner, there is a temptation to over-professionalise yourself and your business. But that isn’t really what people are looking for in a service provider anymore. O...
Jul 18, 2022•33 min•Season 4Ep. 15
Creating Intentional Content I'm seeing a lot of content marketing panic these days. And it's not helping anyone. If you're a coach, consultant, or small business owner who wants to use content marketing to generate leads, you need to be intentional about the content you create. In this Podcast , I'm sharing why content marketing is important and how you can create content that is relevant and needed by your ideal clients. I'm also sharing one type of content that is guaranteed to produce result...
Jul 15, 2022•31 min•Season 4Ep. 14
Why are your competitors blogging? In this podcast, I'm talking about why you should blog if you're a coach, consultant, or small business owner. As a business owner, you always need to be thinking about lead generation and content marketing , and a blog is a great way to do both. A blog gives you a platform to share your expertise and build trust with potential clients, and it also allows you to rank in Google and get found by people who are looking for what you do. If you're not sure where to ...
Jul 14, 2022•35 min•Season 4Ep. 13
Are you Linked in? As a business owner, you know that promotion is key to success. And LinkedIn is a great platform to promote yourself and your business. But how do you get started? In this podcast, we'll show you how to promote yourself on LinkedIn, so you can start generating leads, sales, and thought leadership. I get really excited when I start talking to people about promoting themselves on LinkedIn, and for good reason. Why? While all social media channels are excellent tools to help defi...
Jul 13, 2022•32 min•Season 4Ep. 12
Let’s Talk About Your Branding. There’s a time for a change. Maybe it’s right now, perhaps it’s in five years. The beautiful thing about branding is that it doesn’t have to stay static or grow stale . Your brand can change as you do, so don’t fear embracing those times when you feel like your business brand no longer matches who you are and what you do. Change isn’t a bad thing, sometimes a new take on your brand can completely rejuvenate your business and your passion for what you do. Business ...
Jul 12, 2022•33 min•Season 4Ep. 11
You’re Inevitably Going to Lose Leads. If you're a coach, consultant, or small business owner, there's a good chance you have holes in your marketing funnel. In this podcast, I'm going to show you how to find them and how to fix them. First, let's define what a marketing funnel is. A marketing funnel is the process that you take a potential customer through from the time they first hear about you until they become a paying customer. There are a few different ways to look at marketing funnels, bu...
Jul 11, 2022•33 min•Season 4Ep. 10
Why do entrepreneurs often forego creating a marketing budget? Coaches, consultants, and small business owners need to think carefully about how they're going to invest their limited resources, and a budget is a helpful way to keep track of where those resources are going. However, many entrepreneurs don't create a budget for their marketing efforts, instead opting to wing it and hope for the best. There are a few reasons why this might be the case. First, marketing can be a complex and overwhel...
Jul 08, 2022•33 min•Season 4Ep. 9
Difference Between Sales and Marketing If you're in sales or marketing, or if you're a small business owner, it's important to understand the difference between sales and marketing . Many people use the terms interchangeably, but they are two very different things. Sales is the process of convincing someone to buy a product or service, while marketing is the process of creating awareness and interest in a product or service. Marketing is what you do to get people interested in your product or se...
Jul 07, 2022•32 min•Season 4Ep. 8
Customer Experience is everything today. So many coaches, consultants and small business owners are focused on the changes in marketing and all the new things we have to master and pay attention to. The fact is the most significant driver of change today isn’t the way marketing is changing, it’s the way buying is changing. If the customer is indeed now in charge of their buying journey , and I believe this is true, then the most important marketing element still left in our control is the custom...
Jul 06, 2022•34 min•Season 4Ep. 7
What you need is a client generation system. If you have not been lying under a rock, you will notice that a lot of marketing is set on complex automated lead funnels. Go on Facebook, and you’ll likely be hit with ads offering to show you how to make it rain thousands of leads on autopilot. While I’m not opposed to teaching lead generation techniques, I do think there is an issue with just thinking about the lead funnel as a standalone. After all, you don’t just want leads—you want new and retur...
Jul 05, 2022•34 min•Season 4Ep. 6
Best Use of Content to Generate a Steady Flow of Leads Are you just creating content for content's sake? If you're constantly churning out blog posts, ebooks, and other pieces of content but not seeing any results, then it's time to take a step back and re-evaluate your strategy. In this podcast , learn why creating content for content's sake is a recipe for disaster, and how you can create content that actually provides value to your audience. If you are tired of hearing you must produce conten...
Jul 04, 2022•32 min•Season 4Ep. 5
7 Non-Negotiable Elements of Every Small Business Website Get these “must-have elements” on your website. Do you know the purpose of your website? Before I can talk about the necessary elements of your website specifically, I need to address the purpose of a website. Gone are the days of your websites just being a glorified digital brochure for your coaching, consulting or small business. A website now has many jobs including : Getting found on Search Engines – The website should be optimised fo...
Jul 01, 2022•33 min•Season 4Ep. 4
Refocus your message Matching your message to your ideal client is pretty much everything when it comes to marketing these days. Think about you – you’ve got about five seconds to get and keep someone’s attention, and you can’t waste that precious time with a message that doesn’t connect. A message that connects is one that clearly talks about what your ideal client wants more than anything else in the world – and what is that? They want to solve their problems. In many ways, they will never car...
Jun 30, 2022•33 min•Season 4Ep. 3
The Online Prosperity Experience Prosper Taruvinga’s powerful Digital Marketing Strategies and actionable tactics, that you can use right now have helped more than 50 000 people from over 10 countries to create meaningful businesses that are profitable and enjoyable. Are you looking for more customers ? Are you looking to take your business to the next level, develop stronger relationships with your employees, clients or suppliers, improve your finances or get people liking you before you try to...
Jun 29, 2022•1 min
Are you on track to reach your content marketing goals this year? If not, don't worry - you're not alone. In this podcast, we'll share some of the most common content marketing mistakes that can derail your success, and how to avoid them. We'll also give you some actionable tips that you can use to get back on track and reach your goals. So if you're struggling to meet your content marketing goals, this podcast is for you. Together we’ll “Restart, Recharge and Revive” your marketing right now in...
Jun 29, 2022•31 min•Season 4Ep. 2
6 Tips for Creating a Powerful Brand Experience Your customer’s experience with your brand determines the actions they’ll take—whether they’ll become lifelong customers, loyalists or a lost sale. A world-class brand experience , from start to finish, is essential when it comes to accelerating the growth of your brand. What is brand experience? In general terms, brand experience is the overall impression your audience receives when interacting with your brand. The way your brand looks, smells, so...
Jun 28, 2022•32 min•Season 4Ep. 1
