Engagement should be a key component of your marketing plan.
Episode description
If you're a coach, consultant or small business owner, engagement should be a key component of your marketing plan.
Why?
Because online engagement creates social proof, which can help you attract more clients and grow your business.
In this podcast, you'll learn how to respond to comments and build a community around your brand.
Putting engagement and content marketing response on the back burner is a mistake because people respond better to you when they see you’re engaging.
And that doesn’t just go for the person who initiated the interaction. If 20 people have commented on an article you shared on Facebook and you haven’t liked or replied to any of their comments, the person who is just exploring your page will make note of that.
They’ll see that you don’t respond to your following – that you aren’t regularly engaged with them.
This doesn’t reflect positively on you or your business.