Everything is figuroutable. If you’ve been listening to my podcast or reading my blog for a while, you know I’m a huge advocate of investing in yourself. That means training. That means hiring coaches , getting programs, reading books, going to conferences, and doing all of those things. Continually investing in yourself, so you can grow yourself and ultimately grow your business. Let me ask you a question. Are you growing your business from what you’re learning? I have a couple more questions. ...
Jun 27, 2022•33 min•Season 3Ep. 50
It’s a truth universally known that you have to cultivate your personal brand , particularly if you are a coach, consultant or Internet Explorer. But because everyone has a brand nowadays (Tom Peters describes it as “your promise to the marketplace and the world”) simply having one is insufficient if you want to advance. You can’t just be known as “the guy who makes websites” or “the programmer who can explain things well” or “that woman in legal who gets things done fast.” That’s nice — but the...
Jun 24, 2022•32 min•Season 3Ep. 49
How To Deal With Negative Reviews Online reviews have become an increasingly important concern for coaches, consultants and small businesses. No matter how dedicated you are to providing great service, you're eventually going to get some negative reviews. How you handle them can have a big impact on your business. Keep in mind that your responses are seen by the public just as reviews are. That's why it's essential to respond to all reviews , even critical ones, in a responsible and professional...
Jun 23, 2022•32 min•Season 3Ep. 48
Grabbing And Keeping Your Audience’s Attention Today, I want to highlight a very real problem that’s costing Internet Explorers (That’s our new name btw) like you millions, if not billions of dollars. The problem is this: your audience’s available attention capacity isn’t growing; the amount of online content available to them is . It’s growing exponentially! Not only is the amount of available content growing at a lightning-fast pace, but your audience is also bombarded with other distractions,...
Jun 22, 2022•33 min•Season 3Ep. 47
The Secret of the Yellow Cars. In this episode, I give us a name : The Internet Explorers!!! This is because we are always searching for ways, methods and systems to make our lives exciting and worth living. So to get the name some air time. I shall introduce you to this episode. Dear Internet Explorer: Today I bring you a rare gem , a secret so powerful , it can work a profound change in every area of your life, including marketing. Big claim, I know. That's what you get when you become an Inte...
Jun 21, 2022•33 min•Season 3Ep. 46
Ask this simple 5-word question , stand back and watch your profits roll in. In this episode , you will learn a simple five-word sentence that gives you an almost unfair advantage in boosting your marketing, outselling your competition and triggering an ongoing stream of endless referrals. Asking this simple question is the easiest way I know to get yourself and your team to think outside the box. It can literally make you wealthy and establish your reputation as a coach, consultant or small bus...
Jun 20, 2022•33 min•Season 3Ep. 45
No, they’re not FREE and NEW. In this podcast, you’ll discover the two most powerful words in Digital marketing and how to use them to explode your response fairly easily and consistently. The Conventional Wisdom We Have Around Marketing And Sales, IS Wrong. First, you must understand why some of what you have been taught about direct marketing is wrong , or at least outdated and incomplete. Most of the great books on sales and marketing were written more than a generation ago by legends such as...
Jun 17, 2022•32 min•Season 3Ep. 44
I Bet You Don’t Put This On Your Balance Sheet (But You Should) If you had to list all the assets of your business in their order of cash value, including buildings, your equipment, your inventory, your account receivables, your patents and trademarks, which are more valuable than the others. If you are like most business people, you left out the number one most valuable asset off the list, YOUR CUSTOMERS. Your clients are important, essential, & valuable. Take the time to understand them. K...
Jun 16, 2022•32 min•Season 3Ep. 43
Business Success is Based on Standing For Something If you stand for something that others believe in, then you’ll be head and shoulders above the competition, by becoming a trusted source . If you share your beliefs and values, then immediately you’ve chosen your side of the road to stick to. If you keep to the middle, you’ll eventually you’ll get run over and then forgotten about. People want to follow a leader. They want to follow someone who is going somewhere. But that means They need to kn...
Jun 15, 2022•31 min•Season 3Ep. 42
We all have the same 24 hours in a day, yet some people achieve so much more than others. What are their secrets? I’ve studied some of the best minds in the world on personal development, including experts in psychology, productivity, goal setting, time management, and even personal happiness (which has a lot to do with how well you use your time). I’ve found a wealth of amazing tips, way too many for one episode of the Online Prosperity Experience, so I’ll save some for future episodes. Today I...
Jun 14, 2022•32 min•Season 3Ep. 41
7 ways to win friends and influence people. Naturally, coaches, consultants and small business people want to get the attention of people with power and influence --and that can mean being assertive. I frequently reach out to busy people who should not have time for me and succeed in connecting nonetheless--because as in so much of business, execution is everything. When you ask someone for help, advice or an opportunity, keep these seven tips in mind. Don't go straight to the top Find out how t...
Jun 13, 2022•31 min•Season 3Ep. 40
If You Want More Business – Simply Ask For It. If you have been listening, reading or watching our content, you will agree with this. I’ve said it here often enough that people are probably thinking I sound like a broken record, but one of the easiest ways to grow your business as a coach, consultant or small business owner is to do more business with your existing clients. Once you have become a trusted advisor for your clients, it is much easier to increase your wallet share with them than to ...
Jun 10, 2022•32 min•Season 3Ep. 39
How to sell to the elusive small-business owner… If you are a coach, consultant or small business owner in the business (or thinking of getting into the business) of selling to small-business owners, beware. It’s a tough market to reach and tougher even to sell. Small-business owners are very busy people. They may need your product or service , but they don’t have the time to think about it. They are up early and deep into their work by the time that first cup of coffee hits their lips. Although...
Jun 09, 2022•32 min•Season 3Ep. 38
Design your daily checklist for high performance and success . The quality of your life, business or relationships is the reflection of your standards. You could make millions and still stay poor in your mind. Being poor is not about making less money . Being poor is a mentality. It’s a choice to live a low standard of life. You have an opportunity to change this daily When I say low standard, I don’t mean the luxuries and pleasures that rich people can afford. You can raise your standards regar...
Jun 08, 2022•32 min•Season 3Ep. 37
Chronic Takers – How to Get Them Out of Your Life I am in a service business, and I get a lot of requests for advice—sometimes for free. I know that many of my clients in various advisory roles (e.g., a career like me, financial planning, life coaching , etc.) also get asked for free advice. The natural inclination is to say Yes because many of us got into a service role in the first place because we like to serve and help. Furthermore, a free, no-obligation conversation sometimes leads to paid ...
Jun 07, 2022•33 min•Season 3Ep. 36
You Don’t Need To Sacrifice Your Income To Do What You Love . I am here to say, You CAN Have Both. Let Me Walk You Through My Simple, Step-By-Step Plan To Show You Exactly How Easy It Can Be. Listen Now. There's no surefire formula for instant success, but you can boost your business's growth with these tips from other coaches, consultants and small business owners we work with. When you first launch your business, your main goal is to establish your brand and start growing. Unfortunately, this ...
Jun 06, 2022•32 min•Season 3Ep. 35
Don’t gamble. Just invest smarter. Have you ever been to a casino? I know you have, but maybe the best question is, have you ever gambled at a casino? I don't gamble. And that's a strange thing, really, because other than gambling, I've never met a bad habit I didn't like. I don't gamble because I get no pleasure from it and because it's so clear to me that I’d lose money. If you believe you can beat the system , I’m not going to try to talk to you about it. Just ask yourself this: How are these...
Jun 03, 2022•31 min•Season 3Ep. 34
Five ways to better connect with your customers. Your customers drive your business, which is why it’s so important to note how they interact with your brand. Don’t just reach out to them when you want their business; find ways to continuously show them you care. This podcast is for coaches, consultants and small business owners who want to find ways to better connect with their customers. We understand you’re outsourcing some of your marketing, social media or sales processes, but when our mone...
Jun 02, 2022•33 min•Season 3Ep. 33
The Value of Loose Referrals We all know that referrals are the number one way to grow our businesses. The most effective way, the most desired way, and the cheapest way to gain new business is to have happy current customers who let others know how awesome you are. A lot of coaches, consultants and small businesses may not have a lot of money in their marketing budget, but a strong network of business relationships can be their biggest asset. You can build and nurture business relationships thr...
Jun 01, 2022•32 min•Season 3Ep. 32
Improve your sales and reduce your marketing costs Customer loyalty can help your business become profitable and enjoyable in the best of times, but it can also help you survive in tough or challenging times. Customer loyalty is especially important during the pandemic, as consumers are extremely conscious of their budgets. Repeat customers tend to spend more money on your brand than new customers because they trust your business. Retaining customers is about five times cheaper than recruiting n...
May 31, 2022•32 min•Season 3Ep. 31
Make your marketing work more for you and your business. The internet has come a long way since it was open to the public about 32 years ago. Now it allows us to look at photos of other people’s food, watch animals do silly things on TikTok, keep up with our friends and family, and order things from the comfort of the sofa. By changing the way people buy, the internet has changed marketing. As a result, coaches, consultants and small businesses have had to change the way they market themselves a...
May 30, 2022•33 min•Season 3Ep. 30
Video is The Fastest Way to Build Your Personal Brand! Personal video branding is the latest and greatest new marketing trend online. People are embracing this movement regardless of whether they are coaches, consultants or small business owners. The video aspect of online marketing is a crucial piece of your personal branding efforts. It allows you to connect with your audience, and tell them who and what your business is all about, using your own voice and image to share this message. People l...
May 24, 2022•31 min•Season 3Ep. 29
Content That Converts Online Traffic Into Paying Customers There’s a common saying in SEO – content is King. That’s because content drives more traffic to your website, strengthens your brand, and connects with your customers. That’s precisely what our SEO copywriting services offer. Everyone knows that the way to good rankings is paved with original content. Mention writing, however, and most coaches, consultants and small business owners start shivering in their shoes. The fear of writing is w...
May 19, 2022•32 min•Season 3Ep. 28
A good website is the key to all online marketing. Many coaches, consultants and small business owners do not realise that the first place to place their focus is on their website. Your website is your hub and all marketing efforts should expand and come back to this one location. You need a website that you can manage yourself! I have seen so many people over the years pay thousands of dollars for a website that has never produced the first dime in revenue for them. You need a site that will ge...
May 18, 2022•32 min•Season 3Ep. 27
Your personal brand is all about who you are and how you are perceived within your target market. Everything about you, from the way you present your online business, “the look”, your message consistency and the value you bring; all speaks about your business. In marketing, personal branding is about working on your personal style , positioning and being unique to create a valued brand. This can help you to build your reputation as an expert in your field and to develop trusting relationships wi...
May 09, 2022•31 min•Season 3Ep. 26
You Deserve A Life Of Freedom , While Your Income Continues To Grow. You're probably going to listen to this podcast for the same reasons why I recorded it. And that is because of a powerful, innate desire to turn your vision into reality, to experience greater freedom and life, and because you really want to figure out how the heck to make this whole online business thing more successful. (With “success” here meaning your definition(s) and measure(s) of the word.) In my 10+ years as an entrepre...
May 04, 2022•32 min•Season 3Ep. 25
Social media is not a bandaid. Whenever there is a new type of technology, media or fad of any kind, every coach, consultant or small business owner hops on the new wagon. The foolish think just because it's new, the seat on the new wagon must be better. They think it will cost less, be easier, and bring more customers. It is normal to look for a solution. To hope that something will fix the issues that keep you up at night. It is normal to hope and dream of the day you can go to sleep without w...
May 03, 2022•31 min•Season 3Ep. 24
Content marketing is a powerful strategy that can help you attract and retain customers. Content marketing is all about attracting leads , educating your customers and encouraging them to take action on the information you provide. It must be a vital part of every coach, consultant and small business owner’s digital marketing strategy. The process of creating content may vary, depending on the stage of the marketing funnel where it falls. This is where marketing requires some knowledge of social...
May 02, 2022•33 min•Season 3Ep. 23
Looking for content inspiration ? Check out this Podcast to learn how to turn everyday situations into content ideas that you can use for your blog, social media, or even your next video! If you're a creative person, chances are you've had the experience of being in a conversation and suddenly having a great idea for a blog, or a story, or a podcast, or whatever it is you create. And then, of course, you forget all about it by the time you get home. Turning everyday situations into content inspi...
Apr 29, 2022•32 min•Season 3Ep. 22
How do you double your sales without increasing your prices ? Look at why people buy products and services like yours. I know what you are thinking, here we go again, yet another promise of somebody trying to tell me how I can double my business. Is this yet another half-baked scam, or could it be that it is possible to actually double, triple or even quadruple your business in the next 90 days ? The fact of the matter is that it is not only possible, I do it regularly as a digital marketing con...
Apr 28, 2022•33 min•Season 3Ep. 21
