As a coach, consultant or service business owner , you serve a vital function in our society. You create a market for products. To be a good salesperson, you must take pride in your profession, be it part-time or full-time. In this podcast, we discuss eight sales tips to help you along with selling your products. Growing your own business is tough . Cold calling potential clients and having them hang up in your face… Sending out hundreds of emails without getting so much as a ‘thanks for reachin...
Apr 27, 2022•32 min•Season 3Ep. 21
Nobody is born great. We all start off as equals: tiny infants who can’t do much on their own. Forget about beautiful websites, elegant social media profiles and persuasive writing that sells itself; we can’t even smile yet! Later on in life, we often get frustrated with ourselves when we’re first trying to learn a new skill. We expect to be naturally good at it. We expect this skill to come easily. What we forget is that every single skill that comes easily to us now wasn’t easy at all when we ...
Apr 19, 2022•32 min•Season 3Ep. 20
We’re all “teachers” in some form or another. If you enjoy sharing your knowledge with your prospects , you’re definitely a teacher. The key is leveraging your teaching as an asset, to grow your business. People generally assume that if you’re teaching on a topic, you have a relatively high level of expertise. You’re more of an expert than the students. Of course, you don’t actually have to be the “definitive” expert. You just have to tailor your services to an audience you’re comfortable teachi...
Apr 18, 2022•32 min•Season 3Ep. 19
How to Deal With Criticism as a coach, consultant or small business owner. Dealing with criticism is one of the most important skills you have to develop to be successful as a coach, consultant or business owner – and in life. I used to get really hurt and instantly defend myself if I received any type of hateful email. And at the beginning of my podcasting days, these weren’t uncommon. I remember being crushed every single time I read one. I had put so much thought, heart and research into what...
Apr 13, 2022•32 min•Season 3Ep. 18
"The best way to become an overnight success is to start before you’re ready ." In this Podcast, Prosper Taruvinga shares his story of becoming an overnight success in Digital Marketing. He talks about the importance of taking massive action and how to get clients by providing value through content marketing. If you're looking to make a big impact and become successful quickly, this podcast is for you. You know who I’m talking about – those people who suddenly burst out like instant celebrities....
Apr 12, 2022•33 min•Season 3Ep. 17
So if you're looking for some new marketing ideas , be sure to listen to this podcast. There are a lot of marketing channels out there, and it can be tough to know where to start. But what if I told you that there are some simple, often overlooked ways to market your business that can be just as effective? Marketing your coaching, consultancy or small business can often be frustrating. You’re already busy trying to make ends meet, and it just seems like there’s not enough time to do everything y...
Apr 11, 2022•33 min•Season 3Ep. 16
Here’s the problem with having more content and strategies. Think, for a moment, about all the thoughts that play in your head as you move through your day-to-day life. Narratives like “I’m not a numbers person”, “I’m not good with technology”, and “I don’t cope well with change”. These are thoughts that are subconsciously stuck on replay in our minds, whose voices never seem to quieten, gradually chipping away at our sense of self-belief. In your mind, these stories are the truth, they’re gospe...
Apr 07, 2022•31 min•Season 3Ep. 15
It’s my opinion that everyone comes into this world with a unique and valuable skill that allows them to do something incredible that no one else can do in such a way. When I was just a kid, I always dreamed of being an actor or a famous rapper. Sure, I loved to rehearse my rhymes and act out my favourite characters, but what was it that made me want to be an actor. Then, I moved on to other career choices, like being a policeman or even a pilot It was the dream of most young boys to be a hero a...
Apr 06, 2022•32 min•Season 3Ep. 14
Have you ever looked at the gurus in your industry and wondered how you can create the same success in your business as they have? It seems like everything they do works while your hard work and effort continually fall short. Well, there may be a very good reason for that and in this podcast, I’ll be sharing with you some insights for you to consider as well as part of my personal journey to where I’m at today (which is quite freeing if I do say so myself). Gurus come in all shapes and sizes. So...
Apr 05, 2022•32 min•Season 3Ep. 13
If you want potential clients to buy from you, you have to assume your responsibility to make it happen. That doesn't mean that you have to be pushy or use high-pressure tactics . It does mean that you have to take action and be proactive in your approach. In this Podcast, I'll share with you 3 specific things that you can do to make potential clients buy from you. Maybe it’s just me, but I feel, that if you’re in business, you have a responsibility to help people move forward. You have an oblig...
Apr 04, 2022•31 min•Season 3Ep. 12
What clients like to see Most coaches, consultants and freelancers suck at meeting deadlines. I’ve heard horror stories from disgruntled people complaining about coaches, consultants and small business owners they’ve worked with, in the past, and I’ve dealt with my own fair share of flaky coaches and freelancers. Blown deadlines, forgotten deadlines, missed deadlines, stretched deadlines and the mysterious so-called “flexible” deadlines… no, coaches and consultants aren’t really known for being ...
Mar 31, 2022•29 min•Season 3Ep. 11
Do You Refuse to Work for New Clients ? “For that reason, I’m out.” If you’ve ever watched Dragon’s Den (or its Aussie counterpart, Shark Tank), you’re intimately familiar with that final verdict. It’s uttered by some very successful entrepreneurs when they decide a particular investment opportunity isn’t a good fit. So how often do you say it to your prospects? Maybe you should say it a little more often. You know how it goes: Some potential client emails you about working together. Perhaps he ...
Mar 30, 2022•32 min•Season 3Ep. 10
3 Simple Questions Your Website Should Answer An eye-catching website design will set the stage for your business, obviously. But that powerful first impression only buys you a few seconds of attention. If what you SAY on your website gives visitors the wrong impression, you’re chasing potential clients away. And that problem is far more common than you think. People visiting your website subconsciously look for reasons to bail. They’re not asking themselves, “Why should I stay here and look aro...
Mar 29, 2022•32 min•Season 3Ep. 9
Exactly how should you set up that ebook-based workshop? I recently published an episode about a sure-fire way to maximise your business potential, and it was a big hit: Just turn your ebook into a workshop. Then get ready to impress the socks off new prospects. But exactly how should you set up that ebook-based workshop? How can you make sure it’s a win? I’ll tell you that too. Keep reading… No matter what type of coach, consultant or business owner you might be, and no matter what sort of prod...
Mar 28, 2022•32 min•Season 3Ep. 8
How to Create a Workshop From Your E-Book It's no secret that a big part of being a successful coach, consultant or small business owner is creating and selling your own products. And one of the best ways to do that is to create a workshop from your e-book. In this podcast, I'm going to show you how to create a workshop from your e-book. You'll learn : How to create a landing page for your workshop, How to price your workshop , and How to promote it. Most people just slap their e-book up on thei...
Mar 25, 2022•33 min•Season 3Ep. 7
Are you terrified of public speaking? Do you get sweaty, shaky, and feel like you're going to vomit? You're not alone. In fact, public speaking is one of the most common fears in the world. But it doesn't have to be that way. In this podcast, I'm going to teach you how to get over your public speaking nerves using a simple 3-step process. This process will help you feel more confident, relaxed, and in control when speaking in front of a group. So whether you're giving a presentation at work, spe...
Mar 24, 2022•33 min•Season 3Ep. 6
The key to a successful sales and marketing strategy is knowing — at a broad, deep, and ultimately very specific level — what’s troubling your prospects. Especially when selling in to larger organisations, understanding the pain points of everyone involved in the decision-making process is critical . I’m a client. I get approached by designers, web developers and copywriters all the time. They pitch me the same thing – over and over. I don’t like being blunt, but the whining at the other end of ...
Mar 23, 2022•29 min•Season 3Ep. 5
When was the last time you put some thought into your About us page? If you’re like most coaches and consultants, the answer is probably “I never think about it if I can help it. I hate writing about myself.” You might struggle for the right words to describe your work or be uncertain about how to position yourself. Odds are pretty good that you wrote your About us page in a fit of desperation when you really needed one, and you’ve studiously avoided looking at it since. I’m going to show you wh...
Mar 22, 2022•32 min•Season 3Ep. 4
How to Turn a Prospect into a Paying Customer I’ve owned a successful Digital Marketing business for nearly a decade, and if I’ve learned one thing in all that time, it’s this: There are people who agree with what you’re doing – and there are people who believe that you’re the only one who can do it right. Paying clients don’t come from the first category. The first category is a mishmash of your regular readership, colleagues and competitors who respect you. They all feel you know what you’re d...
Mar 21, 2022•32 min•Season 3Ep. 3
Do you want to be popular or do you want to make money ? Popularity and success require different tactics, so you have to decide between fame and fortune. Ask yourself this: What’s more important for your business right now ? For most, the answer is as obvious as the balance in your bank account: you need fortune, not fame. Popularity has its perks . If you’re financially comfortable, you can afford to take the time to build up a larger audience so that you can eventually pitch them your service...
Mar 18, 2022•31 min•Season 3Ep. 2
The Fears and Anxieties of Your Target Market Have you ever wondered why a certain product or service isn’t doing so well in your business? Even though you’re sure that it’s exactly what your target market needs? It could be that you’re not marketing to their level – and the psychological findings of Abraham Maslow just might have what you need to nail it. Abraham Maslow was a pioneer psychologist who was a bit of a rebel. While most of his peers studied dysfunctional individuals and behaviours,...
Mar 17, 2022•32 min•Season 3Ep. 1
How much time and effort do you put into boosting your brand’s credibility? When it comes to your marketing strategy, how much time and effort do you put into boosting your brand’s credibility? Whether you are a coach, consultant or small business owner, it’s essential to prove your worth to potential customers to build a following. If you work on improving the credibility of your brand, you’ll be able to generate more leads , boost conversions, and enhance engagement on your website and social ...
Mar 16, 2022•32 min•Season 2Ep. 50
Why aren’t you doing this right now? I have a question for you: If you had to start everything over, today, what would you do differently? I have another question for you: Why aren’t you doing that now? I can probably guess the reason: it’s easier to work with what you have than to start your business over from scratch. There’d be so much work to do! You’d have to plan and make decisions and invest money and time… and you’ve already put in so much time and money already that the thought is almos...
Mar 15, 2022•31 min•Season 2Ep. 49
When was the last time you gave your business a trim? As a coach, consultant or small business owner , you must strive to improve the quality of your product or service. The reason why most people don’t grow is because they do things the old way. They are not willing to learn about the new trends in town–they prefer doing things the old way. Whether you’re a coach, consultant or an established business owner, don’t get comfortable with the present level you are, in your business. Strive to make ...
Mar 14, 2022•32 min•Season 2Ep. 48
When the money is under control other pieces of your business can fall into place. Getting my business finances organised improved my personal finances. When the money stress was off of my shoulders, I felt positive about my business, and it started to grow. It’s all connected. Coaching and Consulting is a funny kind of game. When business is going well, you can find yourself making more money than you ever have in your life, and the thrill is amazing. When things aren’t going as well … you migh...
Mar 11, 2022•31 min•Season 2Ep. 47
Some clients don’t want your help. They say they do. They come to you for advice and listen to your good suggestions on solving a problem they complain about. And then they do nothing. No matter how easy, fast, cheap or effective the solutions you propose might be, some people can’t be convinced to go for it. They’re comfortable with their problems. They’re used to their misery. Better the devil they know, after all. Change? Well now. That’s just crazy talk. It’s much easier for many people to s...
Mar 10, 2022•33 min•Season 2Ep. 46
What’s the secret of successful Coaches, Consultants and Small businesses ? That’s the wrong question to ask. While some coaches, consultants and small businesses enjoy a steady stream of paying clients , many more watch weeks slip by, with crickets chirping in their inbox. If you’re struggling to get hired by clients on a regular basis, you’d be better off looking for the secrets of less successful freelancers – and making sure any habits you share with them get taken care of, pronto. Listen to...
Mar 09, 2022•32 min•Season 2Ep. 45
You Can Win the Customer-Attention War When someone comes to a website – yours, mine, or anyone else’s, there’s a shockingly short window in which that visitor makes a decision to stick around or leave. Some sources put the range at three to five seconds, maximum. Some put it at even less – 1 to 2 seconds, tops. Attention spans have never been shorter than they are now. In this crazy war for attention, does your website even stand a chance of emerging victorious? Does it make visitors pause in t...
Mar 08, 2022•28 min•Season 2Ep. 44
Get your business the social proof it needs to earn more customers. It’s a question that confounds many new and young coaches, consultants , and even big, established businesses these days: “With all the competition and noise out there, how can I gain the attention of new, potential buyers? You have a great service . You’ve developed a stellar website. Even your social media looks sexy. But new clients these days are also looking for one more thing before making a commitment to spend money on yo...
Mar 07, 2022•32 min•Season 2Ep. 43
Demonstrate an understanding of what buyers and customers experience. The words Marketing Psychology and the premise of empathy have become quite the buzzwords in business and marketing. Especially so since the advent of and the ongoing COVID-19 pandemic. There is widespread consensus that having empathy is a good thing and marketing psychology is evil. I am here to argue that, both are a must-have to connect with buyers and customers. A place to start for most coaches, consultants and small bus...
Mar 04, 2022•33 min•Season 2Ep. 42
