On today’s episode, I have the pleasure of talking with Salome Schillack. Salome is a Facebook Ads wizard and she is dropping knowledge that will help you dial in your Facebook Ads game for as little as $5 a day. We discuss the types of ads, creating a custom audience, lead magnets, and having our names butchered. Be sure to stay tuned until the end of the episode for an update on The Online Course Show. Hope you enjoy! “Even when you didn’t fail, think you’ve failed, then you should just do it ...
Jun 22, 2021•1 hr 30 min
On today’s episode, I’m talking with Michael Walker from modern-musician.com. Michael’s story is awe-inspiring. From an almost dental student with musical dreams to a successful musician coach, Michael has turned one program into an incredible business. Join us as we discuss coaching vs. course, presenting a high ticket offer with confidence, and finding the right team. Hope you enjoy! “You have the map. If you keep coming back to it, you can get there. But you’ve got to keep going. You have to ...
Jun 08, 2021•1 hr 36 min
In today’s episode, I’m chatting with Kevin and Jason from eCommerce Uncensored. Kevin and Jason have been working together for over 18 years now, so they know a thing or two about marketing. Join us for an awesome conversation around Facebook ads, knowing your customer, and the power of partnering up. “We worked at it. We failed a lot. We created our own course… it completely flopped. Spent a ton of money. But it was a huge learning experience. And that’s what everything that led up to this poi...
May 25, 2021•1 hr 37 min
On today’s episode, I’m chatting with online course creator and fellow podcaster Lauren Wrighton. Lauren is an excellent example of doing one thing and doing it well. Her simple approach to her niche, her funnel, and her course make for a super-streamlined process. Sit back, relax, and enjoy! “Talk to the real people. Listen to what they're actually saying. Listen to the words that they’re using. Because when you use their words back at them, they’re like, ‘He or she gets me. They’re listening t...
May 11, 2021•1 hr 18 min
In today’s episode, I’m talking with Shayna Oliveira, podcaster and creator of EspressoEnglish.net. Shayna has created a thriving online course business teaching others English on their own schedule. We dive into how the business was born, the pandemic’s effect on her business, and asking the question, “How reversible is this?” Enjoy! “Take action. The best way to learn is to implement and then see what works or doesn’t work for your niche or your audience. It’s great to learn strategies from me...
Apr 27, 2021•1 hr 44 min
Today, I’m sitting down to chat with the guys from Hustle and Flowchart. Matt Wolfe and Joe Fier have been working together in different capacities since 2007. Matt and Joe share their thoughts on Clubhouse, learning from failures, using your superpowers to monetize an audience, and having a successful partnership. Lots of great takeaways from these guys, so enjoy! “Here's what I realized… the good ideas and the good conversations, they don't stop. There’s always going to be one going on.” - Mat...
Apr 13, 2021•1 hr 50 min
Today, I’m talking with former Google project manager turned "Art Scientist" weaver, Tien Chiu. When she fell in love with weaving over ten years ago, she never imagined it would become her career. Tien shares about turning her passion into a successful online course, the benefit of making mistakes, and how her wedding dress landed in a museum. Hope you enjoy! “...I know if it's my dream course, it's probably a lot of other people's dream course.” - Jessica Rose In This Episode, We Talked About:...
Mar 30, 2021•1 hr 27 min
Today, I am sitting down with online jewelry course creator Jessica Rose. Jessica has been teaching jewelry-making for over ten years through physical and online courses. Now fully online, Jessica shares her techniques for launching strong, planning and strategizing for the year, and how to sell and serve more to your existing customers. Enjoy! “...I know if it's my dream course, it's probably a lot of other people's dream course.” - Jessica Rose In This Episode, We Talked About: (0:43) Thoughts...
Mar 16, 2021•1 hr 20 min
Today I have the pleasure of sitting down to chat with podcast listener and super-niche course creator Neil Benson. Neil shares about his corporate background, how he became a course creator, his experience with B2B marketing, and why he uses LEGO to explain very complex concepts within his niche. We also discuss how Neil measures success and what 2021 holds for his course. Enjoy! “First of all, go for it. A lot of the hang-ups that people have are just about getting started, getting that first ...
Mar 02, 2021•1 hr 31 min
Welcome back to The Online Course Show! Today, I’m chatting with Amanda Overs. Amanda has been teaching others to make their own shoes for over ten years and recently launched her first online course. We discuss the importance of community, overcoming barriers, and learning to pivot. Enjoy! “If an idea just doesn't work and I put heaps of energy into it... Okay, it doesn't work. On to the next.” - Amanda Overs In This Episode, We Talked About: (0:44) David is super chuffed about today’s intervie...
Feb 16, 2021•1 hr 15 min
On today’s episode, I’m sitting down to chat with Andrew Seguin about his online course success. Andrew is consistently making five-figures per month with his course. He shares his wisdom on using Facebook ads, fixing your mindset, and more. Did I mention that Andrew is only 18? There’s so much we can learn from this guy! Enjoy! “The truth is you can do it... you just have to fix your mindset.” - Andrew Seguin In This Episode, We Talked About: (0:40) David’s social media detox attempt (3:53) Wat...
Feb 02, 2021•1 hr 16 min
Today we are sitting down to chat with Austin Netzley, author of From 6 to 7 Figures! Austin shares with us about his journey into entrepreneurship, practical steps for growing your business exponentially, and how his book and coaching programs can help online course creators like you. Enjoy! “ We can only rely on hustle and muscle so much.” - Austin Netzley In This Episode, We Talked About: (0:34) A beard trim and a tidy office (2:57) Did David do his homework? (8:57) I share a student success ...
Jan 26, 2021•1 hr 38 min
In what is possibly the most requested interview in the history of this show, Phil Ebiner joins me today to chat about all things online course-related! Whether you’ve been looking forward to this for ages, or this is your first time hearing about how Phil is crushing it in the online course world, I think you’re going to find a lot of value in today’s episode. “Every little course is a different stream of income.” - Phil Ebiner In This Episode, We Talked About: (0:41) Catching up and thinking a...
Jan 19, 2021•2 hr 14 min
I can vouch firsthand for the awesome course that today’s guest created: not because I took her course myself, but because of the impact her resources have had on my team! Natalie Gingrich has an inspiring story to share about her online course journey and why she is so passionate about all things operations. We’re talking legacy, certification, and so much more. Enjoy! “Knowing the transformation I was able to make… all came back to a skill set. And I knew I could apply that.” - Natalie Gingric...
Jan 12, 2021•1 hr 54 min
Welcome to the very first episode of the year! Here’s to hoping that 2021 is one where the days are a bit brighter. And I’m feeling great about starting off the year with today’s interview: Mike Greenfield and I had a great conversation about how he’s helping home cooks up their game at a time when more people than ever are making their meals at home. “Don’t listen to anyone who says there is one perfect way… Trust yourself. Do it.” - Mike Greenfield In This Episode, We Talked About: (0:39) Gear...
Jan 05, 2021•2 hr 1 min
Today, on our 49th episode of 2020, it’s finally time: I’m ready to reveal exactly what platform I’m moving my piano course to! This has been a topic of much debate and it definitely took me some time to sort through my options. So many course platforms exist, old and new, and there are pros and cons to each. But I’m happy with my choice, and had a great time discussing this journey with David on our final episode of the year. “It’s overwhelming, but I really wanted to find the best option for m...
Dec 29, 2020•1 hr 7 min
It’s time to catch up with another course creator friend! Abbey Ashley is no stranger to this show, but it’s been a while since we’ve heard what she’s up to. And she does not disappoint: Abbey’s been killing it this year! We chatted about how her business is evolving, where she sees herself focusing her energy in the future, and much more. Enjoy! “You will pivot. Things will shift, and that’s totally okay.” -Abbey Ashley In This Episode, We Talked About: (0:39) Why I’m excited about today’s epis...
Dec 22, 2020•1 hr 55 min
Thanksgiving is behind us and the end of the year approaching fast! Our guest today is Chris Liepe, who is all about helping people find their voice through his online singing course. Chris had some great insights on the legacy and long-term thinking that make so much sense to consider at this introspective time of year. He also has had some unique success with a very unusual approach to ads and marketing. We get into all that and much more in the interview, so buckle up and enjoy! “Find a mento...
Dec 15, 2020•1 hr 52 min
Dr. David and I are on our own this week, but that’s not because I forgot to book a guest. It’s because David himself is leading the discussion on today’s topic: taking healthy control of your life and reducing stress. Whether or not you’re a successful course creator, there’s something in this episode for you to consider, because who doesn’t have stress? “If you ask me what is the single most important thing… the one single word is “momentum.” - Dr. David Krohse In This Episode, We Talked About...
Dec 08, 2020•1 hr 28 min
Today we’re doing a few things differently, so get ready: we have two guests and zero “traditional” online courses involved. But don’t worry, because my discussion with Craig and Zach of Fraternity of Excellence is still super-relevant to many aspects of having a more typical online course business or membership model. “Don’t let the fear of not being perfect when you launch keep you from launching.” - Craig James “Inside a membership community, it’s all about relationships.” - Zach Small In Thi...
Dec 01, 2020•1 hr 51 min
Among the many perks of being an online course creator, something that never ceases to delight me is how amazing the course creator community can be and how much we can all learn from each other! That’s why I’m loving my Next Level Courses group and the course creators who are there teaching in every niche imaginable. Today’s episode showcases a live Q&A with my Next Level Courses students. Every week we meet online and dig into all things online courses together. Some are new to the online ...
Nov 17, 2020•1 hr 19 min
What’s an acronym that strikes fear in the heart of just about anyone with an online presence? If you guessed SEO, you were right - and I definitely count myself among the many who are intimidated by the topic of search engine optimization! But today’s guest is Matthew Woodward, and he’s here to demystify SEO and share how online course creators can make smart SEO choices: no matter what stage of the online course business journey they are on. I learned a lot during our conversation, and I think...
Nov 10, 2020•1 hr 47 min
We’re back with another “where are they now?” episode, this time with Jason Dion of Dion Training. Time flies: I interviewed Jason for the first time all the way back in episode 79! While many aspects of his business are still the same, he also has brought things forward in some very interesting (and successful!) ways. It was great to catch up with him and hear the latest about his online courses, the future of his business, and how he manages to stay on track while also working full-time overse...
Nov 03, 2020•2 hr 19 min
For those of you who have been listening to the podcast for a while, you know that I’ve been on the hunt researching a ton of new platforms for the reboot of my online piano course. On today’s episode, I interviewed with Chris Benetti from Members Pro - one of these many platforms I’ve been looking into. Chris and I had a great chat about what it takes to create a new online course-focused platform, how to ensure student success, the pain of creating Apple apps, and much more. “If you don’t have...
Oct 27, 2020•1 min
If you know anything about how I run my online course business, you know I love automation, segmentation, and all the behind-the-scenes processes that lead to having a successful online course. Brennan Dunn is a master of these topics and has done extremely well in his niche, so I’ve been looking forward to interviewing him. But Brennan is not a one-trick pony: in his “spare time” he has a successful Saas business and flies planes for fun! It was great to get his perspective on what works for hi...
Oct 20, 2020•1 hr 27 min
If you’re an online course creator, you know that hearing from successful students about their progress is one of the best feelings in the world! Today’s interview wasn’t originally destined for this show, but talking to my former student Ken Richard reminded me how powerful it is to hear when your resources have made an impact on someone’s life. At the end of the day, student success is the most important goal of any online course, so I hope you feel inspired by what you hear today. ;) “With al...
Oct 13, 2020•1 hr 14 min
If you’ve been listening to this podcast for a while, you know that my first online course was not an instant success. That’s why I love hearing from other course creators about the highs and lows of their own online course journeys. Guest Kate Kordsmeier has a fascinating tale of successful blogging, making money, losing money, and turning it all around. “What I liked about courses was that it was a way to reach many more people, i.e. have a bigger impact but without having to do more work. I w...
Oct 06, 2020•1 hr 47 min
Hands down, today’s guest has been the most-requested by my podcast listeners for quite some time. Way back when I first started The Online Course Show, Nate Dodson joined me each week as co-host and new course creator. The rest is history! And at long last here we are with an update of where Nate’s at with his course business, what’s changed for him (and what hasn’t), plus a fun bonus story that may call into question the definition of “takeout.” “There was a huge demand for this, and no one wa...
Sep 29, 2020•58 min
Just like anything else in life, not everyone in the online course community is the same or does things the same way. And that’s a good thing, because it means I get to interview other course creators and find how they’ve achieved success - even if their approach differs in some ways than mine. Today’s guest Tim Shields is the perfect example of this, and we had a great discussion about what works for him and his business. “You have to take the first step… Stop dreaming and start taking action.”...
Sep 22, 2020•2 hr 25 min
When I first started researching Dr. Marnie Ginsberg’s story, I was blown away by the success she’d had in helping teachers help their students improve their reading literacy. It was a no-brainer that I had to have her on The Online Course Show to talk about how her membership model course has worked, what she’s learned on her online course journey, and why she’s so passionate about what she does. “Don’t get overwhelmed by all the things. No one can do all the things, [so] focus on finding the c...
Sep 15, 2020•1 hr 33 min
