164: The KING of UDEMY on Why 100 Courses are Better Than 1 (Featuring Phil Ebiner)
Jan 19, 2021•2 hr 14 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
In what is possibly the most requested interview in the history of this show, Phil Ebiner joins me today to chat about all things online course-related! Whether you’ve been looking forward to this for ages, or this is your first time hearing about how Phil is crushing it in the online course world, I think you’re going to find a lot of value in today’s episode.
“Every little course is a different stream of income.”
- Phil Ebiner
In This Episode, We Talked About:- (0:41) Catching up and thinking about pricing
- (5:00) The biggest ideas that affect my pricing strategy
- (12:02) Base-rate neglect
- (15:55) Order bumps vs. one-time offers
- (22:34) The importance of keeping your audience in mind
- (24:43) A good problem I’m currently having
- (26:25) Pros and cons to price raises
- (27:03) Setting the stage for today’s interview
- 29:30) Phil’s thoughts on managing family life and business ownership
- (36:42) The freedom of being your own boss
- (37:55) Debt, traditional education, and finding jobs
- (43:31) Phil’s online course journey
- (48:37) Platform choices
- (52:36) Thinking about the pros and cons of different platform structures
- (1:01:01) High ticket vs. low ticket
- (1:02:39) Thoughts on course that cost more than average
- (1:04:25) Passive income and urgency
- (1:06:12) The two paths to choose from
- (1:14:07) How Phil uses other instructors and shares profits
- (1:19:02) Making the transition to online courses
- (1:20:46) Deciding which content belongs in which part of Phil’s business
- (1:22:43) Answering questions about the online course world
- (1:25:15) Talking tools
- (1:30:19) Phil’s hardware recommendations
- (1:33:46) Webcam resources from Phil + an early pandemic giveaway
- (1:36:12) How 2020 impacted our businesses
- (1:40:01) Phil’s experience with obstacles
- (1:43:09) Why not just stop?
- (1:44:37) Where to find Phil online
- (1:47:00) David sends a bearhug + and we discuss our takeaways
- (1:50:23) Favorite questions and some family backstory
- (1:52:10) Online course alternatives to traditional problems
- (1:54:58) A $36,000 course?
- (1:58:28) My own course experiences with live components
- (2:00:13) Can a new instructor break into Udemy success?
- (2:05:29) Branching out and overcoming obstacles
- (2:11:02) Different strokes for different folks
- (2:14:49) Wrapping up and teasing next week’s episode
That’s all for now, folks! See you on the next episode of The Online Course Show.
Links Offers and Tools: Guest Links: Books and Resources: Jacques’ Courses: David’s Courses:
For the best experience, listen in Metacast app for iOS or Android