The almighty price objection - "If only it were cheaper." It seems like a tough objection to manage, but there are really only two directions it can go. Deciding how you value your time Leaving the door open to come back Reconfirming how much your potential client values their goal -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today. -- FREE GIFT - Get a free copy of th...
Sep 27, 2024•7 min•Season 5Ep. 278
While there may be a lot of other coaches in the same space as you, even if it appears saturated - it doesn't mean there isn't opportunity. The real and perceived differences when you work in-person vs online Earning your Fitness Citizenship The best way to get a referral -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today. -- FREE GIFT - Get a free copy of the Wealthy ...
Sep 25, 2024•47 min•Season 5Ep. 277
The scariest part about raising prices is imagining the catastrophic client backlash we assume will happen. Will some clients be upset? Yes, but that doesn't mean it wasn't a good decision to raise your prices. When your business grows, it doesn't mean all of your clients grow with you Why losing clients isn't a bad thing Why raising your prices may lead to higher quality clients -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardco...
Sep 23, 2024•44 min•Season 5Ep. 276
When things are going well, you can start to worry about what could go wrong and what to do next. Set yourself up so you're prepared and not worried. Add rocket fuel to your operations using the "take two weeks in two weeks" method Use old school tools to avoid putting all of your metaphorical eggs in one Meta basket How much effort you should put into having a space for people to learn about you (and why it's far less than you might think) -- Please dm Jon the word "mentor" at @itscoachgoodman ...
Sep 20, 2024•26 min•Season 5Ep. 275
Life can sometimes feel like a blur, with little space to enjoy, appreciate, or rest. In the little bit of time we manage to carve out, it's not as restful as we wish it were. You may not always be able to create more moments, but you can more more out of the moments you do have. How to make an entire country happier Designing pauses and rituals for connection, recovery, and transitions The benefits of both telic and atelic activities -- Jon's next book, The Obvious Choice, published by HarperCo...
Sep 18, 2024•52 min•Season 5Ep. 274
Consistency is good for things like brushing your teeth and taking your vitamins, but not so much for big growth in the things you care about most. The twin gods of Accumulation and Accomplishment Modern inventions have ruined our natural seasonality The Grass is Greener Fallacy -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today. -- FREE GIFT - Get a free copy of the W...
Sep 16, 2024•1 hr•Season 5Ep. 273
Creating content for social media can be a lot of fun - until it's not. You've always been told to "post consistently!" so how do you manage that when you feel burnt out on content? The not-so-secret sauce to consistent content The two types of content Where to focus most of you energy besides content -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship -- Jon's next book, The Obvious Choice, publish...
Sep 13, 2024•18 min•Season 5Ep. 272
Whether you're just starting or trying to grow in a new space, how you approach networking is different than when you're established. It means you'll need to be the one to make things happen if you're going to move the needle. The three principles to building your network Finding an "in" to the person you want to get to know Telling the truth backwards -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Clic...
Sep 11, 2024•1 hr•Season 5Ep. 271
We can take it personally when a client decides to leave. Instead of wondering if you did something wrong or lighting the match to burn the bridge, try creating an offboarding experience that keeps you top of mind. Not being a Stage 5 Clinger when clients decide to leave How to turn a client leaving into a celebration (and into more clients) Creating a positive offobarding experience -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Ha...
Sep 09, 2024•46 min•Season 5Ep. 270
Most coaches feel understandably stressed about hiring the right setter. To make the role work, you'll need to know what traits make for a good setter, what systems to have in place, and what tools they'll need to succeed. Your setter can, and should, do more than set up calls Supporting your setter beyond typical business conversations Creating a way for setters to add a personal touch from you -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the proce...
Sep 06, 2024•23 min•Season 5Ep. 269
After publishing and selling books every way known to man - Jonathan has an insight or two on choosing whether to self-publish or traditionally publish your book. The difference in trust when you self-publish vs traditionally publishing your book Why you should self-publish even when traditional publishing is objectively better The best way to sell a book and how to find a literary agent -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon i...
Sep 04, 2024•50 min•Season 5Ep. 268
Learning from successful people we admire is helpful, but we can also learn a lot from those who seem to have all of the right ingredients but are stuck at being mediocre. The fundamental principle that all successful business people understand How you handle an invite might be the predictor of how successful you are The hard question you need to ask yourself and the silver-lining shake up Covid-19 gave the fitness industry -- Jon's next book, The Obvious Choice, published by HarperCollins, is n...
Sep 02, 2024•42 min•Season 5Ep. 267
You're great at what you do, but you need your ideal clients to notice you in order to turn them into paying clients. You can make it easier for them to find you by waving your geek flag and using it wisely. Finding your weird connetion with everyone you meet Four ways to generate leads with an interview-style podcast A fun, easy way to generate content your ideal clients will love -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying...
Aug 30, 2024•44 min•Season 5Ep. 266
Most ventures in your life require a kernel of delusion to convince yourself that the thing you want is meant for you. To start taking steps to getting what you want and giving luck an opportunity to find you, start with your own "Summer of Yes". Upping the odds of getting your opportunity of a lifetime Preventing yourself from pinning your unrealized goals on your loved ones Discovering a new level of self-love when way outside of your comfort zone Connect with Alice Lemee on LinkedIn . -- Jon'...
Aug 28, 2024•55 min•Season 5Ep. 265
It can feel like in order to get attention on social media that you need to go shirtless or sexy. If that's the game you want to play - awesome! If not, there is another way. Deciding which game you want to play, are qualified to play, and feels good to you How not to be rich with likes but poor with dollars The reason why you're probably hating social media and how to fix it -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover,...
Aug 26, 2024•44 min•Season 5Ep. 264
How much time have you spent trying to get into that room with those people? Instead of trying to swing an invite to that room, create the room the people you want to meet want to be in. Laying the groundwork to ask for a big favor from someone you admire Forge connections by creating your own "Bibles and Biceps" The one thing that separates successful online coaches from others -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying fo...
Aug 23, 2024•59 min•Season 5Ep. 263
What drives success is rarely what we see people share. It's not social media or even most conventional wisdom, but relentless focus and staying in your lane. Why the businesses with the biggest exits have had very little social media Admitting a fault can bring in more business A world-class product doesn't need world class practitioners -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder yo...
Aug 21, 2024•1 hr 12 min•Season 5Ep. 262
The key to sales isn't being clever or persuading someone to buy - it's curiosity. The mindset shifts that make sales calls feel less icky and more productive 10 Sales 101 and 6 Sales 202 questions you can pull from to peel back the onion The 2-second trick to let clients talk themselves into a sale -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today. -- FREE GIFT - Get a free...
Aug 19, 2024•46 min•Season 5Ep. 261
Running a business when you have kids means you're always flip flopping between feeling guilty about not working on your business or not being present with your kids. It's a tough line to walk, but you can find a way to make it work. Implementing an AMRAP mentality with your family and using the 3 Column Method to manage your business The Life Sequencing Problem and creating seasons for explosive growth Creating your own '75 Hard' to minimize feelings of guilt -- Please dm Jon the word "mentor" ...
Aug 16, 2024•59 min•Season 5Ep. 260
Do you ever feel like you aren't reaching your full potential and that you're meant to do more? You're not alone and you don't have to stay stuck dreaming of what could be. Toxic humility and how it's impacting your ability to sell Giving up your People Pleaser's membership card You shouldn't start with "why" and where to start instead See how Todd won The World's Greatest Salesman title here. Connect with Todd at his website. -- Jon's next book, The Obvious Choice, published by HarperCollins, i...
Aug 14, 2024•1 hr 3 min•Season 5Ep. 259
The things we love to talk about aren't always the same things our ideal clients want to hear. You can get them to care, but you'll need to earn their attention first. Escaping FOMO when the social world you exist in makes you feel left out, even when it's not what you want The disconnect between the big ideas you want to talk about and your client's "water pipeline" problem To get people to care, you'll need a little demented theater -- Jon's next book, The Obvious Choice, published by HarperCo...
Aug 12, 2024•49 min•Season 5Ep. 258
You'll reach a point in your business where you'll go from winging it on your own to needing to buckle down and get your systems, operations, and hiring in order. It feels overwhelming but with the right approach, it'll be a lot less stressful. The number of clients that's the breaking point for most coaches Determining where to amplify your skillset The exercise you should do to help you offload responsibilities to others -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to le...
Aug 09, 2024•22 min•Season 5Ep. 257
The number of uncomfortable conversations you're willing to have will directly correlate to the success of your coaching. They're not always easy, but they're worth building the muscle for. The powerful response for when "friends" ask for health and fitness help How to get clients on a call when they're not responding Managing conversations with unhappy clients -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Au...
Aug 07, 2024•1 hr•Season 5Ep. 256
Don't let monotony let you get stuck in a rut. Shake things up by adding contrast. Focusing on regrets of commission instead of omission Small constraints to better your day-to-day The benefits of getting lost -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today. -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. S...
Aug 05, 2024•56 min•Season 5Ep. 255
With so much advice about how to sell on social media, it's easy to get into methods that doesn't sound or feel like you. You can create a non-salesy sales framework that feels good for you, your audience, and that will outperform what you were doing before. How to create more authentic content that you're excited to create How to find the perfect lead generator without wasting time How to create urgency when you're evergreen -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to...
Aug 02, 2024•19 min•Season 5Ep. 254
We all struggle with consistency sometimes. It can be tough to figure out why you keep falling off your routine. Learn how to improve your consistency muscle from a group of people who are the most easily distracted. The $50,000, 48-hour road trip The five core traits that the ultra sucessful ADHD'ers in business have in common that non-ADHD people should do, too The Ambiguity Cycle is preventing you from taking action (and how to get rid of it) Elan Marko helps ADHD entrepreneurs turn into cons...
Jul 31, 2024•1 hr 1 min•Season 5Ep. 253
It's easy to get into a routine that burns you out and bores you. Life and business become a blur of monotony. By introducing contrast, you can find and create more excitement in your daily life. Looking for the yard spiderwebs in your life Creating your own Sabbath to assess your autopilot The "when I have" trap -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today. -- FREE GIF...
Jul 29, 2024•42 min•Season 5Ep. 252
When you work to live instead of live to work, it can make you question where to take things with your business. How to determine what's enough isn't a money question Figuring out what you can be world class at How to approach social media so it's less of a drain -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available f...
Jul 26, 2024•18 min•Season 5Ep. 251
Getting publicity is really exciting - but what do you do with it? The public acknowledgment is just a small win compared to what you can do with the publicity afterwards. A PR lesson from twin chiropractors and creating a snowball effect The genius party you'll want to throw that helps others (and you) Don't sleep on local awards and the funny quirk about them Lisa Richards is a PR expert who helps founders looking to increase their public profile and visibility. Stay connected with Lisa on Ins...
Jul 24, 2024•59 min•Season 5Ep. 250
Just like working out and eating healthy to keep your body healthy, there are certain things you should do to keep your business in tip-top form for the long term. To track or not track your sales - that is the question The fastest, easiest way to make more money in your business The unsexy task that will save your clients frustration and embarrassment -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Plea...
Jul 22, 2024•58 min•Season 5Ep. 249
