The Modern CPA Success Show - podcast cover

The Modern CPA Success Show

Summit Virtual CFO by Andersthe-modern-cpa-success-show.simplecast.com
Are you the owner of an accounting firm? Do you want to make your firm more profitable? Are you interested in providing Virtual CFO services to clients?Dedicated to perfecting Virtual CFO Services since our inception in 2002, Summit CPA Group, now Summit Virtual CFO Services by Anders, serves as Virtual CFOs for over 100 clients throughout North America. While most accounting firms focus on the past, our Virtual CFO team focuses on the future. This podcast seeks to help accounting firm owners like you learn how to provide successful Virtual CFO Services and become profitable. Tune in bi-weekly as our hosts Tom Wadelton, Virtual CFO, and Adam Hale, Partner at Anders CPAs + Advisors, interview industry-leading experts to share knowledge, as well as Adam’s experience acquired from more than 20 years as the lead provider of Virtual CFO services in North America. We'll answer some of the most common questions like how do I provide accounting services virtually? What's it like running a distributed team? And much, much more.

Episodes

The Power of AI to Reshape the Accounting Landscape with Kyle Geers

“I don't necessarily think that AI is going to replace accountants, but the accountants who use AI are going to really succeed.” – Kyle Geers The finer details of this episode: Time-saving opportunities for AI in accounting, particularly in data entry and bookkeeping Technical work and incorporation of AI in complex areas Importance of maintaining a review process when using AI, especially for accuracy and confidentiality Episode resources: Summit Virtual CFO by Anders website: https://www.summi...

Dec 11, 202349 minEp. 109

Benefits of Adding Outsourced Executive Services to Your Firm with Gina Cotner

“A lot of people wonder if they can afford an executive assistant. So, let’s say that you have an executive assistant whom you delegate ten hours of work to every week. How would you spend those ten hours? What high-level work could you get done? I think we're all willing to work a hard day. But then, we want to go home satisfied and fulfilled. It’s about quality of life.” - Gina Cotner The finer details of this episode: Discussion of “delegate and elevate” and the types of tasks that can be del...

Nov 27, 202346 minEp. 108

Mastering Conflict Resolution in the Workplace with Carol Bowser

“A complaint is nothing more than a request in disguise. If we approach it from a place of curiosity and hear what they have to say, that's where the conflict resolution comes in; that's where the trust comes.” – Carol Bowser The finer details of this episode: Challenges of establishing trust and rapport without in-person interactions Shifting from blaming to a curiosity mindset Asking questions to understand changes in behavior Exploring underlying requests in complaints Episode resources: Summ...

Nov 13, 202349 minEp. 107

Implementing Systems to Transform Your Firm with Josh Fonger

“The systems of your business are already there. The work is already happening. We help you get better at the work by standardizing and optimizing it. We're going to revolutionize little pieces of your business one at a time, and that’s what make the difference.” – Josh Fonger The finer details of this episode: Focus on the problem of being too busy and not having systems in place to work on the business Importance of putting the principles into practice and working with diverse clients Goal of ...

Oct 30, 202343 minEp. 106

Helping Non-finance Professionals Utilize Cash Flow Forecasting with Terrell Turner

“There are a lot of emotions tied to money. If you don't have a good forecast or good roadmap of what to expect from the business journey you're about to go on, your emotions are going to be all over the place.” -Terrell Turner The finer details of this episode: Importance of effective communication and understanding financial metrics for non-finance professionals Bridging the gap between accounting and non-finance professionals in law firms Importance of cash-flow forecasting for law firms Evol...

Oct 16, 202357 minEp. 105

What Every Advisor Should Know About the Cannabis Industry with Guillermo Rodriguez

The finer details of this episode: Obstacles faced by cannabis businesses, such as banking and expense reporting Overview of the cannabis industry and its various sectors Importance of forecasting for cannabis businesses Metrics valuable for retailers in the cannabis space Episode resources: Summit Virtual CFO by Anders website: https://www.summitcpa.net/ If you have questions or would like to be a guest on the show, email us at [email protected] Check out the Virtual CFO Playbook Co...

Oct 02, 202349 minEp. 104

Revolutionize Your Firm's Business Solutions with Alex Sonkin

“I started working with CPA firms and law firms and realized that there's a huge disconnect out there, and the same thing is happening with family offices. As a result, we figured out how to become that connection point and how to bridge the gap between the best firms in the country and then the best tax attorneys, the best specialists, and the best resources out there.” - Alex Sonkin The finer details of this episode: Services provided by Virtual Family Office, including tax elimination and cos...

Sep 18, 202345 minEp. 103

Niche Down, Price Up with Geraldine Carter

“One of the pros of niching is that it facilitates being able to dial in your process and create more consistent results for your clients. And when your results for your clients are more consistent, it becomes much easier to advocate, to articulate, the value that you're creating, and you get more confident in your ability to deliver those results because you've systematized it and you've seen it again and again.” Geraldine Carter The finer details of this episode: Advice on navigating the diffi...

Sep 04, 202347 minEp. 102

Unlocking the ROI of Advisory Services with Roger Knecht

“That five-minute explanation of your ingenious tax strategy that you gave your client was the combination of your experience–school, studying, training, conferences; all of these things culminate into that five-minute answer, so give yourself credit where it's due. You're a professional and deserve that value.” - Roger Knecht The finer details of this episode: The three core services in accounting firms: accounting and bookkeeping, tax planning and preparation, and CFO and advisory Empowering a...

Aug 21, 202347 minEp. 101

Selling for Accountants with Nikki Rausch

“Selling is actually something you do with people. It's a collaboration. Your objective of sales is not to try to convince people to buy from you; that's where you get into that place that feels uncomfortable and manipulative.” - Nikki Rausch The finer details of this episode: Utilizing your network to make connections Creating curiosity in sales calls Improving communication with sales techniques Episode resources: Summit Virtual CFO by Anders website – summitcpa.net If you have questions or wo...

Aug 07, 202348 minEp. 100

Cultivating a Sales Mindset with Mike Meilinger

“You have to care about your clients and how you can help them. Then, you have to have the confidence to communicate to the client–not by bragging on yourself but just by believing in yourself.” - Mike Meilinger The finer details of this episode: Client Retention and referrals The Importance of mindset Following a Sales process Episode resources: Summit Virtual CFO by Anders website – summitcpa.net If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@andersc...

Jul 24, 202348 minEp. 99

Offering Virtual CFO Services in the Cannabis Industry with Guillermo Rodriguez

“The cannabis industry is really pushing forward to help people have their own freedom to choose their path to well-being through non-conventional medicine. I decided I really wanted to be a part of that.” - Guillermo Rodriguez The finer details of this episode: Importance of having a strong why in pursuing a particular industry The unique requirement in the industry to capture customer information Trends and hurdles in the cannabis industry Episode resources: Summit Virtual CFO by Anders websit...

Jul 10, 202343 minEp. 98

Transform Your Business Model: Implementing After-Action Reviews and Creating a Value Proposition with Ron Baker (Part 2)

“Good businesses have customers. Great businesses have fans. Incredible businesses have audiences." - Ron Baker The finer details of this episode: Using metrics to continuously improve service delivery and set up key predictive indicators to test hypotheses Setting boundaries with clients and educating them on what is reasonable in terms of communication and response time Importance of delivering results as a professional, rather than just charging for time or tasks Episode resources: Summit Vir...

Jun 26, 202353 minEp. 97

Transforming Your Business: The Power of Subscription-Based Models with Ron Baker (Part 1)

“We need to move away from pricing services and we need to start pricing what's really important, which is the relationship and transformations." - Ron Baker The finer details of this episode: Time sheets vs after-action reviews Guiding transformations and monetizing relationships rather than charging for scope changes Understanding a subscription-based model and how it differs from traditional-pricing models Episode resources: Summit CPA website – summitcpa.net If you have questions or would li...

Jun 12, 202359 minEp. 96

The Importance of Onboarding for Successful Client Relationships in Accounting Firms with Joey Kinney

“Without the foundation of a good onboarding process, it's going to be very hard to have each client make sure that they're hitting all those deliverables because every client is a little bit different.” - Joey Kinney The finer details of this episode: Identifying client pain points during onboarding The value of an onboarding specialist in standardizing processes Setting expectations for onboarding Episode resources: Summit CPA website – summitcpa.net If you have questions or would like to be a...

May 29, 202347 minEp. 95

Maximizing Automation in the Accounting Industry with Jesse Rubenfeld

We partner with CFO-services firms and CPA firms that want to focus on the advisory angle. We don't necessarily want to provide advisory services, but we want to give our partners a strong foundation of bookkeeping and accounting. We're focused on using automation to improve the accounting system, and that helps our partners, the CFO-services firms and the outsource CPAs, that are really the advisors to their clients. But you have to have the bookkeeping and the accounting there in order to prov...

May 15, 202341 minEp. 94

Adding Virtual CFO Services to Your Firm with Katina Peters

“When moving to offering virtual CFO services, there was a mindset shift that really helped us recognize our own value. Now we're at the place where we have a definition, structure, and the ability to align ourselves with potential clients and their needs.” - Katina Peters The finer details of this episode: Conveying value and building trust in sales conversations Exploring niche markets Defining and improving processes when adding virtual CFO services to your firm Episode resources: Summit CPA ...

May 01, 202347 minEp. 93

The Role of a Virtual CFO in the Transportation + Logistics Industry with Dan Rutherford

“Most often, I think forecasting in the transportation and logistics industry is looking at the next thing. There's a lot of opportunity for business owners to look at forecasting the way Summit does, which is a wider range than just the next “one thing.” Having a forecast with some reality behind it is especially imperative in an industry like this that is highly capital intensive.” –Dan Rutherford The finer details of this episode: Accounting challenges in the transportation and logistics indu...

Apr 17, 202341 minEp. 92

How to Offer Virtual CFO Services to Law Firms with John Scott

“Typically, lawyers are focused on what is right in front of them. They think if they do good work that's right in front of them, then good things will happen. And, sometimes they do, but you can enhance that if you focus on what the value drivers are for the business.” -John C. Scott The finer details of this episode: The role of a CFO in growing law firms Cash flow management and forecasting for law firms Benefits of flat-fee billing vs. hourly billing Episode resources: Summit CPA website – w...

Apr 03, 202346 minEp. 91

Understanding the Silicon Valley Bank Issue: What Small Business Owners Need to Know

Episode Notes: “Any business, whether it's startup, tech, any business across the board, should really have a strategy of diversification of the funds that they don't particularly need on a 90-day basis to a six-month basis. If they've got that cash flow, let's start to diversify the rest of those funds.” –Paul Rhea The finer details of this episode: Risk vs. Reward: Diversifying funds for optimal returns Exploring strategies for diversifying excess cash Bank protection strategies for business o...

Mar 20, 202322 minEp. 90

Top 5 Marketing Mistakes CPA Firms Make with Matthew Banker

“I've talked to a lot of firms who say that they can't take on new business between February and April. I think that's a mistake because that's when business owners are feeling the most pain around their financials, so that's when they most need help and want to talk to someone. But they'll often just turn off the marketing during those months. So, that's the best time to be connecting with potential clients because that's when they're feeling the need most acutely.” – Matthew Banker The finer d...

Mar 20, 202347 minEp. 89

Finding Joy in Accounting: Nearshore Outsourcing, Taxes, and Franchising with Kristen Keats

“Your mission should be bigger than you can do in your lifetime, but you should never lose sight of it as your North Star. Any decision that we make or any of the things that we’re doing, we ask the question, ‘Is this going to further the joy?’ The joy is interacting with your clients and really feeling like you're making a difference. I want to bring joy to both sides—accountants and clients. How can we make it more positive for both? We do so by finding solutions for our clients’ pain points.”...

Mar 06, 202340 minEp. 88

Outsourced HR Solutions with John Baldino

“If an organization views human resources as the “HR police” that only values and enforces compliance, it's a disservice not only to HR as a discipline, but to each employee's experience of what work ought to be like.” – John Baldino The finer details of this episode: Career mapping vs. one career map Human resources as a service, not a department Boomerang employees and adding skillsets for opportunities Episode resources: Summit CPA website – www.summitcpa.net Email us with questions – cpa@sum...

Feb 20, 202346 minEp. 87

Scaling and Selling: Is Your Firm Ready for a Broker? With Brannon Poe

“Ideally, we like to work with clients three to five years before they sell. A lot of times people come to me, and they say, ‘How much is my practice worth?’ I give them my understanding of that value. And if they don't like that value, then they've got time to work on that because sometimes owners need to get their practice in a better position so they could sell for a better price.” - Brandon Poe The finer details of this episode: Pruning for growth Getting your firm ready to sell Understandin...

Feb 06, 202353 minEp. 86

Getting Things Done® with David Allen

“GTD® doesn't deliver a solution; it delivers hope. How much people want to take advantage of that is up to them. GTD® and implementing these best practices—capture, clarify, organized, reflect, and engage—of how you get stuff under control in your life and work, they don't give you more time. They give you more room. What you do with that room is unique to you.” – David Allen The finer details of this episode: • Meeting management and setting boundaries for back-to-back meetings • The need for ...

Jan 23, 202352 minEp. 85

Divvy: Empower Spending Using Simple Controls With Zac Heinz

“Divvy is a software company first. And then we found that we had to tie a card into it. It’s the web application; it's the mobile application; it's the Divvy Smart credit card. What's nice about this is that it's one integrated solution. You don't have to go find a card solution and then buy a software to lay over the top of it and vice versa. You don't need to find a software that you really like and then have to go find a card that might work into it.” – Zac Heniz The finer details of this ep...

Jan 09, 202345 minEp. 84

Top 3 Ways to Build Client Relationships With Hannah Hood

Episode Notes “The top three things that people can do to build client relationships would be take a posture of people over profit, to follow through and follow up, and to remember going into those relationships that, it's not about you. Take yourself out of the equation first and understand your client's goals.” – Hannah Hood The finer details of this episode: Understanding your personality and how to work with different personality types Establishing relationships built on trust and transparen...

Dec 26, 202242 minEp. 83

Optimize Planning Using PlanGuru with Christian Wielage

“We've designed a pretty flexible tool. It’s turnkey when you need it to be, like determining cashflow. We've got some really cool stuff in the pipeline right now from a development perspective and KPIs.” -Christian Wielage The finer details of this episode: How using a software planning tool like PlanGuru helps advisors/CFOs make sound business decisions Tools and resources offered by PlanGuru Why today’s firms need PlanGuru to stay relevant and offer real-time solutions Episode resources: Summ...

Dec 12, 202248 minEp. 82

Pre-IPO and Financial Planning With Aaron Rubin

Episode Notes “It’s time to bring in an expert if you are leaving your role at a pre-IPO company. Also, when the IPO happens, it can a little tricky, especially if they have some of the more complex kinds of contracts, so you’re going to want to get some help on it.” – Aaron Rubin The finer details of this episode: Learn options to offer clients when it comes to pre-IPO tax issues as it relates to stock options How to advise a client and seek specialized help as they navigate the IPO journey Und...

Nov 28, 202234 minEp. 81

Three Tips to Prevent Burnout With Iralma Pozo

“I care about our profession, and I know that we're always busy. Especially as we're doing advisory work, tax planning, and things that are more forward thinking, there's no stop. You have to make sure that you're managing yourself and helping others to avoid burnout. You have to be very proactive.” – Iralma Pozo The finer details of this episode: Self-awareness: Take an assessment to understand and analyze personal traits about yourself so that you can learn how to thrive in work environments S...

Nov 14, 202241 minEp. 80
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