I create content to help you grow your audience, brand, and community through proven systems.
I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses.
I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.
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Get my free Offer Stack Pyramid here:https://fos.now/yt-gd-discover-the-offer-stack-pyramid Do you want my help scaling and systematizing your business? Book a free 10-minute Systems Audit call here: https://fos.now/yt-apply-565 In this video, I sit down with my friends Manuela and Nacho in Lisbon to diagnose why their coaching business is stuck at $80K per month and help them build a clear roadmap to $250K per month. This is a real coaching session where we uncover the counterintuitive shifts t...
Get my free Systems Starter Pack here: https://fos.now/yt-gd-discover-systems-starter-pack Want my help scaling your business using systems? Book a free Systems Audit call here: https://fos.now/yt-apply-549 Being busy isn’t the same as being productive. For years, I worked 16-hour days, thinking I was making progress, until I realized I was just burning out. The moment I started building systems, everything changed. Today, I’ve built and scaled multiple seven-figure online businesses that genera...
Get my free Personal Board Meeting Deck here: https://fos.now/yt-gd-discover-board-meeting-3 Do you want my help scaling and systematizing your business? Book a free 10-minute Systems Audit call here: https://fos.now/yt-apply-544 In this video, I break down 7 mental frameworks I use to defeat negative thinking — whether it shows up as anxiety, stress, self-shaming, burnout, intrusive thoughts, overthinking, or analysis paralysis. These aren’t abstract mindset hacks, they’re practical tools that ...
Get the free Instagram Flywheel System here: https://fos.now/yt-gd-discover-the-instagram-flywheel Do you want my help scaling and systematizing your business? Book a free 10-minute Systems Audit call here: https://fos.now/yt-apply-543 In this video, I reveal how I grew to nearly 1 million Instagram followers without spending a single dollar on ads. While everyone else was chasing the algorithm and posting 10 times a day, I built a system that makes content creation sustainable and exponentially...
Get The Founder Flow System: https://fos.now/yt-gd-discover-my-deep-work-routine Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-540 In this video, I break down my complete deep work routine that lets me get more done in 4 hours than most people get done in 4 days - the exact system that runs my empire in just 20 hours per week. I’ll take you through the entire routine hour by hour - from my 5 PM planning session and personal board meeting, to my abundance of 15-minut...
Get the Unstuck Playbook here: https://fos.now/yt-gd-discover-the-unstuck-playbook Want to SCALE your business and audience? Go here: https://fos.now/yt-apply539 In this video, I share my proven 10-minute daily system that has propelled me from a cycle of burnout and procrastination to successfully managing multiple online businesses. I break down the system into five simple steps: the Two-Minute Mental Cleanse, the One Domino Decision, the Momentum Multiplier, the Discomfort Challenge, and the ...
This episode provides 30 crucial rules for success and fulfillment in your 30s and 40s, challenging conventional wisdom around comfort, balance, and retirement. Matt Gray explains how to leverage maturity and experience to build sustainable businesses and personal brands. He emphasizes the importance of discipline, strategic health, owning attention, and designing a life you don't need to escape from, urging listeners to take action now and embrace their unique advantages.
Get The AI Growth Playbook: https://fos.now/yt-gd-discover-the-ai-growth-playbook Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-537 In this video, I reveal the secrets to getting ahead of 99% of people using AI. I discuss five essential AI tools, provide detailed prompts, and share strategies to maximize productivity and growth during this AI era. Discover how I use AI for negotiation, YouTube content creation, email marketing, customer research, and building a cust...
Get the High Performer Playbook here: https://fos.now/yt-gd-discover-the-high-performer-playbook Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-536 In this video, I break down the 8 rare traits I see in every high performer I’ve worked with - traits that separate the top 1% from everyone else grinding just as hard. These aren’t common traits like “work ethic” or “discipline.” These are the rare, often misunderstood characteristics that create breakthrough results. Wa...
Get the free Iconic Brand Playbook here: https://fos.now/yt-gd-discover-personal-brand-workbook-1 Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-535 In this video, I break down the seven core principles behind every legendary personal brand — the same principles that built Apple, Nvidia, MrBeast, and some of the most unforgettable creators and companies in history. Over the past 15 years, I’ve studied what separates the brands that fade from the ones that stand the t...
Get The 3-3-3 Method here: https://fos.now/yt-gd-discover-the-3-3-3-method Want to SCALE your business and join Founder OS? Go here: https://fos.now/yt-apply-546 In this whiteboard session, I sit down with my friend Igor, a founder who was staying up until 2 AM shooting YouTube videos, dreading every piece of content he created, and questioning if any of it was actually worth the burnout. Together, we break down his entire content approach using 3 frameworks that transform founders from exhauste...
Get the Complete Personal Branding Toolkit (for free): https://fos.now/yt-gd-discover-personal-brand-workbook Want to SCALE your personal brand into an automated empire? Go here: https://fos.now/yt-apply-532 In this hour-long masterclass, I reveal the complete Personal Branding Blueprint that helped me build a community of 14 million people, grow my newsletter to 172,000 subscribers, and scale multiple businesses to 8 figures - all without spending a single dollar on advertising. This isn’t theo...
Get the How to Create a Killer YouTube Video That Converts Deck here: https://fos.now/yt-gd-discover-youtube-content-gps-system-template Want to SCALE your business and join Founder OS? Go here: https://fos.now/yt-apply-529 In this breakdown, I walk through the approach that helped me grow my YouTube channel to 172,000 subscribers in just 12 months by posting only 2 videos per month with $0 spent on ads. You’ll see the team structure I built, the content strategy I used, and how I assembled A-pl...
Get The Content CEO Playbook here: https://fos.now/yt-gd-discover-the-content-ceo-playbook Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-528 In this breakdown, I walk through the complete Content CEO strategy that helped me build businesses focused on trust, distribution, and leverage instead of constant chaos. You’ll see how I overcome the 4 limiting beliefs that keep CEOs stuck, plus the exact Content CEO Stack I use to systematize everything. Want to LEARN proven...
Get The Founder Flow State here: https://fos.now/yt-gd-discover-the-founder-flow-state-1 Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-527 Most of you have productivity completely backwards. I know because I hear it from 87% of founders in my online community on a weekly basis. The harder you work, the less you achieve. In this breakdown, I walk through the complete 28-page Flow State Protocol that helped me go from working 80-hour weeks to 4 hours per day while my ...
Get The Performance Improvement Plan here: https://fos.now/yt-gd-discover-performance-improvement-plan Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-526 In this breakdown, I walk through the 3-stage firing framework I use to handle difficult personnel decisions without being cruel. This approach helped me learn that the fastest way to hurt your good people is to keep the wrong people around. Want to LEARN proven systems to grow your personal brand? Go here: https://...
Get my YouTube Video OS - The Killer AI System: https://fos.now/yt-gd-discover-killer-ai-youtube-video-os-1 Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-525 Get access to Poppy AI here: https://start.getpoppy.ai/mattgray In this breakdown, I walk through the AI content system that took me 4 years to perfect. You’ll see my complete workflow using tools like Poppy.ai and Claude, plus the Content Waterfall framework I use to create consistent, high-quality content whi...
Get The 30-Day CEO Transformation: https://fos.now/yt-gddiscover-the-30-day-ceo-transformationWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-513In this breakdown, I walk through the 8 systems I built that helped me reduce my involvement in daily operations — without losing momentum. These systems played a key role in helping me transition from 70+ hour weeks to a more flexible schedule, all while the business continued to grow.Want to LEARN proven systems to grow you...
Get The Reality Distortion Playbook: https://fos.now/yt-gd-discover-the-reality-distortion-playbook Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-507 In this video, I break down Steve’s 5 core elements he used throughout his career to sell anything to anyone. After reading over 10 books on his marketing, sales, and presentation skills, I’ve dissected the exact blueprints you can apply in your business today. Want to LEARN proven systems to grow your personal brand? ...
Get my 7-Day Media Empire Blueprint here: https://fos.now/yt-gd-discover-7-day-media-empire-blueprint Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-505 In this behind-the-scenes look, you’ll see the real creative process of building a profitable personal brand. From the mountains with my designer, we break down the authenticity vs. polish balance, why “no scripts” creates better content, and how to make your brand feel like a magazine cover. Want to LEARN proven sys...
Get my Offline Founder Playbook here: https://fos.now/yt-gd-discover-the-offline-founder-playbook Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-502 Pretty people, good espresso, nice light music, no distractions. This is how I built a business that works better when I’m offline. In this behind-the-scenes look, you’ll see the real systems architecture that lets me disappear for months while my business scales. From design guidelines and brand standards to motion temp...
Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-501 In this vlog, you’ll see the real behind-the-scenes of how I built a business that works better when I’m offline. From Amsterdam to the Dolomites to Norway, this is what happens when you take your designer on a soul trip. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-501 Video title ideas (for the algo): A Creative Month in the Most Beautiful Places on Earth How to M...
Get my Personal Board Meeting Template here: https://fos.now/yt-gd-discover-board-meeting Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-61 In this video, I walk you through my personal board meeting system - the monthly reflection and goal-setting process that helps me stay on track for $1M+ years. You’ll see my actual July board meeting, including my ikigai framework, personal board of advisors, and the “one big domino” strategy. Get my 21 Days of Profit Accelerati...
Get the How to Run a Sales Team Meeting Blueprint here: https://fos.now/yt-gd-discover-how-to-run-a-sales-team-meeting-blueprint Disclaimer: The results shared in this video reflect our internal team performance and are not typical. This content is for educational and informational purposes only and should not be interpreted as a promise or guarantee of results. Most people will not achieve similar outcomes. Success depends on many factors including effort, experience, and market conditions. Wan...
Get The Founder Flow State Guide here: https://fos.now/yt-gd-discover-the-founder-flow-state Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-55 Your subconscious mind is most receptive when you’re drifting into sleep. Most entrepreneurs spend their final waking moments reviewing problems, challenges, and fears - programming their minds for more of the same. This guided abundance meditation rewires your subconscious for entrepreneurial success, wealth, and fulfillment....
This episode explores the psycho-cybernetic mechanism, explaining how your subconscious makes your imagined self-image a reality, whether it's success or failure. It reveals a simple, rapid process to instantly rewire your self-image, thereby transforming decisions, actions, and momentum, leading to a life that aligns with your true potential.
Get The Calm Founder Blueprint here: https://fos.now/yt-gd-discover-calm-founder-blueprint Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-53 In this video, I break down why relaxation is actually a superpower, how the founders making millions are working 4 hours a day while others burn out, and the strategic stillness that unlocks your ultimate creative genius. You’ll discover the relaxation paradox, why the market rewards calm over chaos, and the 4 core strategies t...
Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-52 In this video, filmed at the top of Mount Pisch in the Dolomites (yes, during a thunderstorm warning), I break down why every single business I’ve started has been in industries where I had no idea what I was doing—and why that’s exactly what made them successful. From starting Bitmaker at 21 with zero coding skills, to building Herb after 287 rejections, to creating Founder OS with “impossible” expectations, being un...
Book a Call for Founder OS: https://fos.now/yt-apply-51 In this video, I share my complete entrepreneurial journey from the Italian Dolomites - from selling my first company for millions at 23, starting my second business from a van in New Zealand, to building the business of my dreams over the last 3 years. You’ll hear about the biggest mistakes I made with each business, the lessons learned from 15 years of trial and error, and why I’m now able to work from anywhere in the world while my busin...
Book a Call for Founder OS: https://fos.now/yt-apply-47 In this video, I reveal how I went from 80-hour weeks to building what I call an “Anti-Fragile Empire” - companies that grow stronger while I sleep. You’ll discover the exact 3 S System I used to reclaim 10 years of my life while building multiple 8-figure businesses. Get my free Time Audit System here: https://fos.now/yt-gd-discover-time-audit-system-1 Video title ideas (for the algo): This Video Will Fix Your Business (and Your Life) How ...
