The Matt Gray Show - podcast cover

The Matt Gray Show

I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.

Episodes

Build A Mind So Strong That Hard Things Become Easy I EP 78

Book a Call for Founder OS: https://fos.now/yt-apply-37 In this video, I sit down with Russell Brunson to dive deep into how your subconscious can either propel you to success or sabotage everything you're building. We explore how billionaires think differently and share tactics I haven't revealed anywhere else on how your subconscious influences your marketing, content, and sales. This conversation will help you avoid the massive failures hiding in plain sight. Video title ideas (for the algo):...

Jun 03, 202528 min

How To Set Systems Instead of Goals (5 Systems Will Change Your Life) I EP 77

Book a Call for Founder OS: https://fos.now/yt-apply-27 In this video, I share how I went from working 15-hour days and sleeping on office couches to building businesses that scale without me. You'll learn why growth doesn't fix broken systems and how to create systems that work for you instead of against you. Get my free CEO Dashboard Template here: https://docs.google.com/spreadsheets/d/13e7iusHdNBrL_BGKCE2a9ceti_-IQjJUlRwRS3NN2Ls/edit?usp=sharing Video title ideas (for the algo): How to Build...

May 30, 202512 min

I’m 35. If you’re in your 20s or 30s watch this. I EP 76

Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-26 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-26 In this video, I share the hard-earned lessons from 15 years of building businesses - the truths about entrepreneurship that no one talks about, why you need to surround yourself with A-players not energy vampires, and why building your audience should start today, not tomorrow. This is the real, unfiltered truth about ...

May 28, 202531 min

The #1 Belief Keeping Founders Stuck at $200K/Month I EP 75

Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-24 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-24 In this video, I break down the #1 belief keeping founders stuck at $200K/month and how shifting from expense thinking to ROI thinking transformed my businesses. You'll learn the 4-question system I use to rewire my brain and make decisions that multiply wealth instead of preserve it. If you're tired of making decisions...

May 24, 202517 min

This System Turns My Content Into Profit (In Just 7 Steps) I EP 74

Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-22 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-22 In this video, I break down the complete Content GPS system I used to build an audience of 2.7M+. You'll learn exactly how to create unique positioning, develop scroll-stopping content, and build the systems that transform your audience into revenue. If you're tired of creating content that doesn't convert, this is the ...

May 20, 202516 min

How to Scale a High-Ticket Offer (Full Course) I EP 73

Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-20 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-20 In this video, I walk you through the 5 essential phases to scale a high-ticket business that runs on systems, not stress. This video will help you scale your offering without getting stuck in fulfillment or spending tons of cash running ads. You’ll learn how I attract ideal clients I actually enjoy working with, create...

May 17, 202559 min

how top 1% CEOs ACTUALLY think I EP 72

Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-12 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-11 In this video, I share the exact 6 levels of CEO thinking I discovered by studying Carl Icahn - a billionaire who managed $4B while remaining genuinely happy. I break down how to stop tying your identity to one business and start operating as an asset manager of your own life. Get my free 6 Levels of Thinking System: ht...

May 13, 202514 min

$1,700,000 from this workshop formula (just copy me) I EP 71

Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-10 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-10 In this video, I break down the exact workshop system that converted over 23% of attendees to high-ticket clients, without coming across as salesy. I've never shared this formula publicly before. You'll get the in-depth systems, slides, and scripts I use to construct high-converting workshops in just a couple of hours. ...

May 09, 202520 min

i rebuilt his business to make $100K a month in 30 minutes I EP 70

Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-3 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-3 In this raw coaching session, I sit down with a successful founder inside my Founder OS+ community who wants to 5x the size of his business (while maintaining his peace). Together, we rebuild his entire business model in just 30 minutes, creating a clear pathway to consistent $100K months while prioritizing what actually ...

May 07, 202533 min

building a PROFITABLE personal brand changed everything I EP 69

Watch the full VSL and explore the Founder OS community HERE: https://fos.now/yt-training-1 In this video, I pull back the curtain on how building a profitable personal brand changed everything - creating true freedom, attracting an incredible team, and building systems that let me live life on my own terms. This isn't just theory. It's the behind-the-scenes reality of how I actually implement these systems in my daily life. Get my Personal Board Meeting System here: https://fos.now/discover-yt-...

Apr 29, 202539 min

stop scrolling and start creating (put down that damn phone) I EP 68

This episode emphasizes the importance of shifting from mindless consumption to intentional content creation. It details practical systems to reclaim time and focus, including curating inspiration, using friction to moderate consumption habits, and creating repeatable content systems. The discussion also covers lowering the barriers to content creation and building a personal media company for scalable content production.

Apr 22, 202521 min

the honest truth about starting a business in your 20s I EP 67

Want to SCALE your business and audience? Go here: https://fos.now/sp-apply-0416 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/sp-newsletter-0416 In this conversation with two young founders, I break down the real challenges of entrepreneurship: the overwhelm, lack of clarity, and constant juggling of responsibilities that no one prepares you for. Watch as we whiteboard their business challenges, map out solutions, and clarify their vision in real time. This ...

Apr 16, 202542 min

11 minutes that prove you DON’T need to work behind a desk I EP 66

Want to SCALE your business and audience? Go here: https://fos.now/sp-apply-0412 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/sp-newsletter-0412 In this video, I reveal how I've built a company around my "peace, profit, purpose" philosophy - creating what I call "everyday retirement," where work feels like adventure and adventure fuels creativity. 95% of founders don't prioritize peace. I'll show you why that's the missing...

Apr 11, 202512 min

how I run a 34 person team with these 38 systems I EP 65

Want to SCALE your business and audience? Go here: https://fos.now/sp-apply-0402 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/sp-newsletter-0402 Have you ever wondered what's really happening behind the scenes of a 7-figure business? This is your all-access pass. I'm pulling back the curtain to show you the 34 people and 38 systems that power Founder OS - the exact framework that allows me to travel the world while my business scales without me. In t...

Apr 01, 202530 min

how SMART people will use social media in 2025 I EP 64

Want to SCALE your business and audience? Go here: https://fos.now/sp-apply-0326 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/sp-newsletter-0326 Two years ago, I embarked on a journey to build my personal brand across the most competitive social channels. I was curious: what happens when you focus on growing your audience authentically across multiple platforms? In this video, I share the insights from my exploration of different social platforms and the str...

Mar 26, 202539 min

if you’re successful but don’t feel free, please watch this… I EP 63

Want to SCALE your business and audience? Go here: https://fos.now/sp-apply-0318 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/sp-newsletter-0318 In this video, I share the transformational advice that changed everything: "Freedom isn't about doing more. It's about doing less, but better." I'll break down the frameworks and systems I used to transform my relationship with freedom, business, and life - going from CEO (Chief Everything Off...

Mar 18, 202513 min

how to work from anywhere (and disappear) I EP 62

Want to SCALE your business and audience? Go here: http://www.founderos.com/apply Want to LEARN proven systems to grow your personal brand? Go here: http://www.founderos.com/newsletter Imagine having 4 simple systems that let you travel the world while scaling your business effortlessly. I spent 15 years building these systems the hard way. From feeling completely stuck in my first brick-and-mortar business during cold Toronto winters to now working from Bali, Sedona, Mexico City, and New Zealan...

Mar 11, 202512 min

how to build a profitable personal brand (in just 7 steps) I EP 61

Want to SCALE your business and audience? Go here: http://www.founderos.com/apply Want to LEARN proven systems to grow your personal brand? Go here: http://www.founderos.com/newsletter Your personal brand isn't just another marketing channel; it's the most valuable asset you'll ever build. I spent a decade learning this the hard way. Now, my systems-based approach to personal branding drives substantial revenue to my businesses, completely transforming how I live and work. This isn't about "goin...

Mar 04, 202514 min

my secret 2025 master plan (just between you and me) I EP 60

Want to SCALE your business and audience? Go here: http://www.founderos.com/apply Want to LEARN proven systems to grow your personal brand? Go here: http://www.founderos.com/newsletter Ever wonder how the most successful founders actually plan their year? Not just business goals - but a complete system for thriving in work and life? For the first time, I'm sharing my entire 14-page Master Plan. This isn't your typical business template. It's the intimate framework I use to design fulfillment int...

Feb 25, 202517 min

How I Work 4 Hours a Day I EP 59

Want to SCALE your business and audience? Go here: http://www.founderos.com/apply Want to LEARN proven systems to grow your personal brand? Go here: http://www.founderos.com/newsletter Most founders think working harder is the answer. I did, too. I still remember the burnout - working 15-hour days, stuck in founder prison, watching life pass me by. I made every mistake possible trying to scale through pure hustle. But those struggles led me to discover something transformational. In this video, ...

Feb 09, 202516 min

How to Build a Profitable Business in 2025 (Step by Step) I EP 58

Want to SCALE your business and audience? Go here: http://www.founderos.com/apply Want to LEARN proven systems to grow your personal brand? Go here: http://www.founderos.com/newsletter Early business years are painful. You feel like an idiot 98% of the time - lost, confused, and stressed out. But what if I told you everything you want this year is behind one hour of planning? In this video, I'll break down the exact blueprint I'm using to transform your business from a daily grind to a freedom-g...

Jan 26, 202524 min

8 Steps to Designing the Life You Want I EP 57

Want to SCALE your business and audience? Go here: http://www.founderos.com/apply Want to LEARN proven systems to grow your personal brand? Go here: http://www.founderos.com/newsletter Most people sleepwalk through life. I did, too. I still remember how lost I felt as a young man. I had no clear goals or purpose and just coasted along aimlessly. I made mistakes, wasted time, and focused on the superficial. But it ultimately made me who I am. In this video, I’ll walk you through 8 actionable step...

Jan 12, 202522 min

How I Travel The World (and Make $13.8M/Year) I EP 56

Want to SCALE your business and audience? Go here: http://www.founderos.com/apply Want to LEARN proven systems to grow your personal brand? Go here: http://www.founderos.com/newsletter 10 years ago, I was chained to my desk, burned out, and could barely get out of bed. Now, I’ve been to 38+ countries and make $13.8M/year while exploring the world. In this video, I’ll break down the systems that let me build an automated empire while living life on my terms. By the end, you’ll have the blueprint ...

Dec 29, 202413 min

How To Make $1.2M/Month (In Less Than 20 Hours/Week) I EP 55

Want to SCALE your business and audience? Go here: http://www.founderos.com/apply Want to LEARN proven systems to grow your personal brand? Go here: http://www.founderos.com/newsletter I used to be stressed out of my mind… Now, I only work 4 hours a day and make $1.2M/month. In this video, I’ll break down the exact systems that transformed my life from burnout to complete freedom. By the end of it, you’ll know how to unlock the time and freedom you’ve always dreamed of. Save $1,500 on an Athena ...

Dec 18, 202412 min

How I Built a $3M Marketing Strategy (In Just 4 Hours) I EP 54

Want to SCALE your business and audience? Go here: http://www.founderos.com/claim Want to LEARN proven systems to grow your personal brand? Go here: http://www.founderos.com/newsletter In this video, I’m taking you behind the scenes in Lisbon as we map out the systems that scale businesses to millions. I’ll share how my team and I are building Founder OS systems that generate $3M+ and set up our most ambitious Black Friday launch yet. Join my 21-Day Personal Brand Sprint to create a recognizable...

Dec 01, 202420 min

How I Scaled a $13M/Year Business With 7 Core Hires (Full Blueprint) I EP 53

Want to SCALE your business and audience? Go here: http://www.founderos.com/training Want to LEARN proven systems to grow your personal brand? Go here: http://www.founderos.com/newsletter In this video, I break down the 7 core hires that helped me scale my online businesses to over $13M/year. And I’m going to walk you through how I did it so you can apply the same strategy to your business. Video title ideas (for the algo): How I Built a $13M Business With 7 Core Hires (Just Copy Me) How to Get ...

Nov 20, 202438 min

How to Simply Your Life (In 6 Months) I EP 52

Want to SCALE your business and audience? Go here: http://www.founderos.com/training Want to LEARN proven systems to grow your personal brand? Go here: http://www.founderos.com/newsletter In this video, I break down how I turned things around to find more clarity, focus, and peace than I ever thought possible. And I’m going to walk you through how I did it so you can too. Here are 5 Simple Systems you can start using today to transform your workflow and life: https://hubs.ly/Q02WHdq90 Video titl...

Nov 04, 202411 min

How to Stop Waiting And Start Living (87km Misogi Challenge) I EP 51

Want to SCALE your business and audience? Go here: http://www.founderos.com/training Want to LEARN proven systems to grow your personal brand? Go here: http://www.founderos.com/newsletter In this video, I’ll show you how to pursue your Misogi —step by step— while going on an 87km bike ride through a dangerous trail in the Italian Dolomites. Join me on an adventure. Video title ideas (for the algo): The Fastest Way to Change Your Life (Starting Right Now) How I Work 4 Hours a Day (and Make $1.1M/...

Oct 20, 202413 min

How I Make $36,657/Day (Systemized Empire) I EP 50

Want to SCALE your business and audience? Go here: http://www.founderos.com/training Want to LEARN proven systems to grow your personal brand? Go here: http://www.founderos.com/newsletter In this video, I’ll walk you through the 3 core aspects that helped me build a Zen business that runs on autopilot and generates $36,657/Day. Here is my Vision Board Template for free: https://hubs.ly/Q02Shw7D0 Here is my Company Wiki Notion for free: https://hubs.ly/Q02Shw8p0 Here is my Time Audit System for f...

Oct 06, 202419 min

How To Build a One-Person Business (In 90 Days) I EP 49

When I was young, I wasted years chasing things that didn’t matter. I bought into the hustle 24/7 mantra. But in reality, I was running myself into the ground… Systems changed everything. In this video, I’ll show you how to build a business that supports your dreams, goals, and desires—so you can scale without getting buried in the process. Here’s my Content Waterfall System, so you can turn one X Thread into 26 pieces of content: https://shorturl.at/Fhatz Join my free weekly newsletter to get p...

Sep 24, 202416 min
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