The Matt Gray Show - podcast cover

The Matt Gray Show

I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.
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Episodes

how to make a killer AI powered YouTube video (to blow up your channel) I EP 86

This episode demonstrates a complete AI system for creating high-quality YouTube scripts, showcasing how to leverage AI tools like Poppy AI to gather research, build brand-specific voice systems, and optimize video elements like titles and thumbnails. The host reveals his process for synthesizing data from top creators and personal content, culminating in the real-time generation of a detailed YouTube script. It highlights the efficiency gains and the evolving role of creators as system editors.

Jul 15, 202526 min

35 brutal truths I wish I knew in my 20s I EP 85

Book a Call for Founder OS: https://fos.now/yt-apply-48 In this video, I share 35 brutal truths I know at 35 that I wish I knew at 25. These aren’t feel-good platitudes or motivational quotes - these are the harsh realities that separate those who win from those who stay stuck. You’ll discover why everything you’ve been told about success, money, and building a good life is wrong, and the brutal truths that most people will never accept. Get my free Systemized Founder Blueprint here: https://fos...

Jul 11, 202517 min

how to build a profitable personal brand (just copy this) I EP 84

Book a Call for Founder OS: https://fos.now/yt-apply-50 In this video, I break down the exact infrastructure behind my profitable personal brand - not as a creator, but as a CEO. You’ll see every tool, every conversion path, and exactly how to tie it into your high-ticket offer so you can build a business that scales for the future. Get my free Personal Media Company template to build your own personal brand here: https://fos.now/yt-gd-discover-personal-brand-template Video title ideas (for the ...

Jul 08, 202541 min

If you're smart and ambitious, why are you still stuck? I EP 83

Book a Call for Founder OS: https://fos.now/yt-apply-46 In this video, I reveal why smart, ambitious people stay stuck despite having all the tools for success. After surveying 99 ambitious people in my community, I discovered the same 10 core problems that keep them trapped - even when they look successful on paper. You’ll see the exact survey results and the systems I use to help founders get unstuck, including the AED Machine that transforms how you spend your time. Get my free AED Machine he...

Jul 04, 202520 min

30 Years of NO BS Productivity Advice in 17 Minutes I EP 82

Book a Call for Founder OS: https://fos.now/yt-apply-45 In this video, I break down 30 years of no BS productivity advice into 4 pillars: the 4% formula, seasons, untouchable hours, and the taste of ten. These aren’t typical productivity hacks - they’re battle-tested systems that let you work less while achieving more. Get my free Team Accountability OS: https://fos.now/yt-team-accountability-os-070125 Get my free Personal Board Meeting Template: https://fos.now/yt-board-meeting-070125 Video tit...

Jul 01, 202518 min

My honest advice to a 28 yr old millionaire (lessons every founder must hear) I EP 81

Book a Call for Founder OS: https://fos.now/yt-apply-43 In this mentoring session, I sit down with Blake Rocha, a 28-year-old entrepreneur running a $40M empire who’s facing major choke points that are keeping him from reaching the next level and enjoying his life. You’ll see how I help him navigate business transitions, build the right team, and design his dream week. This isn’t theory - it’s real mentorship for founders who have success but want freedom. Get my free time audit template here: h...

Jun 23, 202533 min

it took me 35 years to realize what i’ll tell you in 35 minutes I EP 80

Book a Call for Founder OS: https://fos.now/yt-apply-42 In this behind-the-scenes look from Bali, I show you a real day in the life of high-performing business execution. You’ll see how I approach being a “Chief Detail Officer,” why healthy founders build healthy businesses and the frameworks I use to prioritize what actually moves the needle. This isn’t glamorous entrepreneurship content - it’s the real work that happens when you’re scaling at this level. Get my free Chief Detail Officer framew...

Jun 17, 202536 min

The 7 Levels of Success: Which One Are You Stuck In? I EP 79

Book a Call for Founder OS: https://fos.now/yt-apply-40 In this video, I reveal the 7 ways to fail at business even while succeeding - the mistakes I made that kept me trapped despite good revenue. Once you see these failure points, you can’t unsee them. I’ll show you how to go from being owned by your business to designing true freedom. Get my free Trapped Founder Escape Plan here: https://fos.now/gd-escapeplan Video title ideas (for the algo): I Failed at Business, Until I Understood This Why ...

Jun 11, 202518 min

Build A Mind So Strong That Hard Things Become Easy I EP 78

Book a Call for Founder OS: https://fos.now/yt-apply-37 In this video, I sit down with Russell Brunson to dive deep into how your subconscious can either propel you to success or sabotage everything you're building. We explore how billionaires think differently and share tactics I haven't revealed anywhere else on how your subconscious influences your marketing, content, and sales. This conversation will help you avoid the massive failures hiding in plain sight. Video title ideas (for the algo):...

Jun 03, 202528 min

How To Set Systems Instead of Goals (5 Systems Will Change Your Life) I EP 77

Book a Call for Founder OS: https://fos.now/yt-apply-27 In this video, I share how I went from working 15-hour days and sleeping on office couches to building businesses that scale without me. You'll learn why growth doesn't fix broken systems and how to create systems that work for you instead of against you. Get my free CEO Dashboard Template here: https://docs.google.com/spreadsheets/d/13e7iusHdNBrL_BGKCE2a9ceti_-IQjJUlRwRS3NN2Ls/edit?usp=sharing Video title ideas (for the algo): How to Build...

May 30, 202512 min

I’m 35. If you’re in your 20s or 30s watch this. I EP 76

Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-26 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-26 In this video, I share the hard-earned lessons from 15 years of building businesses - the truths about entrepreneurship that no one talks about, why you need to surround yourself with A-players not energy vampires, and why building your audience should start today, not tomorrow. This is the real, unfiltered truth about ...

May 28, 202531 min

The #1 Belief Keeping Founders Stuck at $200K/Month I EP 75

Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-24 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-24 In this video, I break down the #1 belief keeping founders stuck at $200K/month and how shifting from expense thinking to ROI thinking transformed my businesses. You'll learn the 4-question system I use to rewire my brain and make decisions that multiply wealth instead of preserve it. If you're tired of making decisions...

May 24, 202517 min

This System Turns My Content Into Profit (In Just 7 Steps) I EP 74

Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-22 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-22 In this video, I break down the complete Content GPS system I used to build an audience of 2.7M+. You'll learn exactly how to create unique positioning, develop scroll-stopping content, and build the systems that transform your audience into revenue. If you're tired of creating content that doesn't convert, this is the ...

May 20, 202516 min

How to Scale a High-Ticket Offer (Full Course) I EP 73

Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-20 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-20 In this video, I walk you through the 5 essential phases to scale a high-ticket business that runs on systems, not stress. This video will help you scale your offering without getting stuck in fulfillment or spending tons of cash running ads. You’ll learn how I attract ideal clients I actually enjoy working with, create...

May 17, 202559 min

how top 1% CEOs ACTUALLY think I EP 72

Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-12 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-11 In this video, I share the exact 6 levels of CEO thinking I discovered by studying Carl Icahn - a billionaire who managed $4B while remaining genuinely happy. I break down how to stop tying your identity to one business and start operating as an asset manager of your own life. Get my free 6 Levels of Thinking System: ht...

May 13, 202514 min

$1,700,000 from this workshop formula (just copy me) I EP 71

Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-10 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-10 In this video, I break down the exact workshop system that converted over 23% of attendees to high-ticket clients, without coming across as salesy. I've never shared this formula publicly before. You'll get the in-depth systems, slides, and scripts I use to construct high-converting workshops in just a couple of hours. ...

May 09, 202520 min

i rebuilt his business to make $100K a month in 30 minutes I EP 70

Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-3 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-3 In this raw coaching session, I sit down with a successful founder inside my Founder OS+ community who wants to 5x the size of his business (while maintaining his peace). Together, we rebuild his entire business model in just 30 minutes, creating a clear pathway to consistent $100K months while prioritizing what actually ...

May 07, 202533 min

building a PROFITABLE personal brand changed everything I EP 69

Watch the full VSL and explore the Founder OS community HERE: https://fos.now/yt-training-1 In this video, I pull back the curtain on how building a profitable personal brand changed everything - creating true freedom, attracting an incredible team, and building systems that let me live life on my own terms. This isn't just theory. It's the behind-the-scenes reality of how I actually implement these systems in my daily life. Get my Personal Board Meeting System here: https://fos.now/discover-yt-...

Apr 29, 202539 min

stop scrolling and start creating (put down that damn phone) I EP 68

This episode emphasizes the importance of shifting from mindless consumption to intentional content creation. It details practical systems to reclaim time and focus, including curating inspiration, using friction to moderate consumption habits, and creating repeatable content systems. The discussion also covers lowering the barriers to content creation and building a personal media company for scalable content production.

Apr 22, 202521 min

the honest truth about starting a business in your 20s I EP 67

Want to SCALE your business and audience? Go here: https://fos.now/sp-apply-0416 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/sp-newsletter-0416 In this conversation with two young founders, I break down the real challenges of entrepreneurship: the overwhelm, lack of clarity, and constant juggling of responsibilities that no one prepares you for. Watch as we whiteboard their business challenges, map out solutions, and clarify their vision in real time. This ...

Apr 16, 202542 min

11 minutes that prove you DON’T need to work behind a desk I EP 66

Want to SCALE your business and audience? Go here: https://fos.now/sp-apply-0412 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/sp-newsletter-0412 In this video, I reveal how I've built a company around my "peace, profit, purpose" philosophy - creating what I call "everyday retirement," where work feels like adventure and adventure fuels creativity. 95% of founders don't prioritize peace. I'll show you why that's the missing ingredient to true freedom. Video t...

Apr 11, 202512 min

how I run a 34 person team with these 38 systems I EP 65

Want to SCALE your business and audience? Go here: https://fos.now/sp-apply-0402 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/sp-newsletter-0402 Have you ever wondered what's really happening behind the scenes of a 7-figure business? This is your all-access pass. I'm pulling back the curtain to show you the 34 people and 38 systems that power Founder OS - the exact framework that allows me to travel the world while my business scales without me. In this vide...

Apr 01, 202530 min

how SMART people will use social media in 2025 I EP 64

Want to SCALE your business and audience? Go here: https://fos.now/sp-apply-0326 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/sp-newsletter-0326 Two years ago, I embarked on a journey to build my personal brand across the most competitive social channels. I was curious: what happens when you focus on growing your audience authentically across multiple platforms? In this video, I share the insights from my exploration of different social platforms and the str...

Mar 26, 202539 min

if you’re successful but don’t feel free, please watch this… I EP 63

Want to SCALE your business and audience? Go here: https://fos.now/sp-apply-0318 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/sp-newsletter-0318 In this video, I share the transformational advice that changed everything: "Freedom isn't about doing more. It's about doing less, but better." I'll break down the frameworks and systems I used to transform my relationship with freedom, business, and life - going from CEO (Chief Everything Officer) to building a li...

Mar 18, 202513 min

how to work from anywhere (and disappear) I EP 62

Want to SCALE your business and audience? Go here: https://fos.now/sp-apply-0311 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/sp-newsletter-0311 Imagine having 4 simple systems that let you travel the world while scaling your business effortlessly. I spent 15 years building these systems the hard way. From feeling completely stuck in my first brick-and-mortar business during cold Toronto winters to now working from Bali, Sedona, Mexico City, and New Zealand....

Mar 11, 202512 min

how to build a profitable personal brand (in just 7 steps) I EP 61

Want to SCALE your business and audience? Go here: https://fos.now/sp-apply-0304 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/sp-newsletter-0304 Your personal brand isn't just another marketing channel; it's the most valuable asset you'll ever build. I spent a decade learning this the hard way. Now, my systems-based approach to personal branding drives substantial revenue to my businesses, completely transforming how I live and work. This isn't about "going ...

Mar 04, 202514 min

my secret 2025 master plan (just between you and me) I EP 60

Want to SCALE your business and audience? Go here: https://fos.now/sp-apply-0225 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/sp-newsletter-0225 Ever wonder how the most successful founders actually plan their year? Not just business goals - but a complete system for thriving in work and life? For the first time, I'm sharing my entire 14-page Master Plan. This isn't your typical business template. It's the intimate framework I use to design fulfillment into ...

Feb 25, 202517 min

How I Work 4 Hours a Day I EP 59

Want to SCALE your business and audience? Go here: https://fos.now/sp-apply-0210 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/sp-newsletter-0210 Most founders think working harder is the answer. I did, too. I still remember the burnout - working 15-hour days, stuck in founder prison, watching life pass me by. I made every mistake possible trying to scale through pure hustle. But those struggles led me to discover something transformational. In this video, I'...

Feb 09, 202516 min

How to Build a Profitable Business in 2025 (Step by Step) I EP 58

Want to SCALE your business and audience? Go here: https://fos.now/sp-apply-0126 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/sp-newsletter-0126 Early business years are painful. You feel like an idiot 98% of the time - lost, confused, and stressed out. But what if I told you everything you want this year is behind one hour of planning? In this video, I'll break down the exact blueprint I'm using to transform your business from a daily grind to a freedom-gen...

Jan 26, 202524 min

8 Steps to Designing the Life You Want I EP 57

Want to SCALE your business and audience? Go here: https://fos.now/sp-apply-0113 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/sp-newsletter-0113 Most people sleepwalk through life. I did, too. I still remember how lost I felt as a young man. I had no clear goals or purpose and just coasted along aimlessly. I made mistakes, wasted time, and focused on the superficial. But it ultimately made me who I am. In this video, I’ll walk you through 8 actionable steps ...

Jan 12, 202522 min
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