The Likeable Expert Podcast - podcast cover

The Likeable Expert Podcast

Michael Katz•bluepenguindevelopment.com

"Michael Katz's Likeable Expert Gazette focuses on helping professional service firms get more clients, more easily. It's published every other Friday."

Last refreshed: July 25th, 2025 at 8:33 PM ⓘ

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Episodes

Bear Necessities

You'll never run out of content.

Feb 01, 2019•5 min

The NO Big Bang Theory

Why you need an email newsletter.

Jan 18, 2019•6 min

Happy Birthday to NAME

How much automation is too much automation?

Jan 09, 2019•5 min

Closing Is Not Selling

Sales are made way before sales are made.

Dec 17, 2018•5 min

A Blast From The Past

How Time Changes Value

Dec 07, 2018•6 min

NOT Free Falling

Remove the risk from your work life.

Nov 17, 2018•6 min

Park Yourself in Harvard Yard

Take timing out of the selling equation.

Nov 05, 2018•5 min

The Friendship Illusion

Why time frame matters when you write.

Oct 28, 2018•4 min

Right Question, Wrong People

A better way to sell your services.

Oct 05, 2018•6 min

(Hand) Shake Up Your Presentations

Today we talk about presentations. More specifically, how to make your better by always asking three questions regarding your audience.

Sep 22, 2018•5 min

Rocky Mountain Low

3 ideas for business differentiation.

Sep 08, 2018•7 min

Information Underload

Tell more stories; get more attention.

Aug 17, 2018•6 min

Almost Heaven

Not all things that look alike, are alike.

Aug 03, 2018•5 min

Reduce the Fear of Buying

How and why to use testimonials.

Jul 13, 2018•6 min

Demand, To Be Heard

Find the demand that's already there.

Jun 22, 2018•6 min

I Got That Sunshine In My Pocket

Working alone can be scary. But scary is better than boring. Today's podcast explains why.

Jun 11, 2018•4 min

Squashing the Intangibles

Making your offerings more real and memorable.

Jun 01, 2018•5 min

Is Your Cart Before Your Horse?

Figure out what you do before attempting to describe it.

May 06, 2018•7 min

Does Your Difference Make a Difference?

Are you highlighting the right things?

Apr 21, 2018•5 min

One Day At A Time

Solo Marketing = a little bit every day.

Apr 06, 2018•6 min

Wrestling With Reality

Are you marketing, or just describing?

Mar 23, 2018•5 min

Who's Got The Power

Are you afraid of "limiting" your opportunities?

Mar 10, 2018•6 min

My Achy Breaky Back

Do you offer a well thought out, systematized array of services to your clients?

Feb 23, 2018•6 min

Are you a Bank or a Gas Station?

What's the glue that keeps clients working with you?

Feb 09, 2018•8 min

What's Your Super Power?

Sell what you're really good at.

Jan 29, 2018•7 min

What Are You Banking On?

Stop copying the Big Guys!

Jan 12, 2018•6 min

The World's Greatest Marketing Tool

Hint: It's not Twitter.

Dec 15, 2017•5 min

You Delight Up My Life

How to delight your clients.

Dec 01, 2017•5 min

For What Do You Stand?

Do you have a vision for the work you do?

Nov 17, 2017•4 min

Hiding in Plain Sight

Have you stopped noticing the flaws in your business?

Nov 06, 2017•7 min

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