The Likeable Expert Podcast - podcast cover

The Likeable Expert Podcast

Michael Katz•bluepenguindevelopment.com

"Michael Katz's Likeable Expert Gazette focuses on helping professional service firms get more clients, more easily. It's published every other Friday."

Last refreshed: July 25th, 2025 at 8:33 PM ⓘ

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Episodes

Emotional Rescue

Bring your personality to work.

Apr 26, 2020•5 min

What To Say Now

Look for the intersection.

Apr 13, 2020•5 min

Cuo-Mojo

Lessons from a master communicator.

Apr 03, 2020•5 min

Where's the Opportunity?

Look for the upside.

Mar 20, 2020•5 min

Connecting The Dots

Where to spend your marketing energy.

Mar 16, 2020•7 min

Feelings

Objective reality has its limits.

Feb 21, 2020•6 min

2020 Vision

Keep it simple

Feb 14, 2020•6 min

What Stand-Up Comedy Taught Me

It's time to take action.

Jan 17, 2020•7 min

Juggling Act

Progress comes from keeping at it...

Jan 06, 2020•6 min

Three Pieces of Bad Advice

Better Communications

Dec 20, 2019•5 min

Skid Row

People, not tactics.

Dec 06, 2019•4 min

Hit 'Em Where They Ain't

Stop following the crowd.

Nov 15, 2019•5 min

Who's Making Your Rules?

Social media weaknesses.

Oct 25, 2019•6 min

Pen-Ultimate Marketing

Lessons from direct mail.

Oct 11, 2019•6 min

Good Clients Don't Just Happen

Choose who you work with.

Sep 29, 2019•4 min

The Joke's On You

Take a position.

Sep 25, 2019•4 min

It's Not Me, It's You

Who cares what you have to say?

Aug 30, 2019•4 min

Georgia On My Mind

Marketing is not about describing reality...

Aug 12, 2019•5 min

Beantown

Content is Contextual

Jul 29, 2019•6 min

Lost in Translation

The tools don't matter.

Jul 12, 2019•7 min

Beer Glass Marketing

The problem with "Best Practices"

Jul 01, 2019•6 min

Sleep Your Way to the Top

Your hard work may be counterproductive.

Jun 20, 2019•4 min

Lessons From a Stand Up

Red State, Blue State

May 31, 2019•5 min

All Niches Are Not Created Equal

Two elements every niche must have.

May 20, 2019•7 min

Sell Less, Earn More

All Audiences are not equal.

Apr 28, 2019•5 min

The Magic of Free Information

Stop hoarding your knowledge.

Apr 23, 2019•6 min

Food For Thought

Are you specific enough in your marketing?

Mar 28, 2019•6 min

Big Plans, Small Steps

How to get big things done.

Mar 17, 2019•6 min

What Are You Waiting For?

You are expert enough already.

Mar 01, 2019•5 min

People Are Strange When You're a Stranger

The hidden cost of "new".

Feb 18, 2019•6 min

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