Like it or not, first impressions matter. Yes, even though we're told to avoid judging a book by its cover, it's human instinct to make instant judgements when we meet a person for the first time. We're looking at how they present themselves. What they wear. How they do their hair. Which accessories they add etc. It creates an overall image - and makes a big impact on how others perceive them. As an expert in the styling and branding industry, today's guest, Silvana Patrick, knows this topic ver...
Apr 11, 2021•41 min
Are you using Facebook to promote your business and attract more leads? Who isn't right? But are you doing it effectively? And are you doing a good job with the organic stuff - in other words, showing up and building a presence without paying for Facebook ads? Yes, it is possible. In today's episode of Marketing & Me, personal trainer turned Facebook strategist, Chantal Gerardy has some fantastic tips to share to help you with your Facebook journey. And that includes what NOT to do as well! ...
Apr 04, 2021•52 min
In recent podcasts, I've mentioned the fact that I'm moving more and more into the content marketing strategy space. Yes, I'm still doing the copywriting stuff - along with the help from other high-quality copywriters - but I'm keen to put more weight behind the strategy side of things. Because if you don't have a marketing strategy in place before seeking assistance from a copywriter for your website copy, blogs, email sequences, whatever - you're at risk of purely ticking a box and not actuall...
Mar 28, 2021•44 min
Money. That thing that's often stereotyped as "the root of all evil". With many of us feeling that if you love making money, then you're probably not a nice person - or some distrustful scum who's obsessed with it. But, is that really true? Doesn't money help good causes when used by good hands? Doesn't it create more opportunities and grant people greater chances of achieving an affluent and carefree life? In this episode, business coach and money mentor, Clare Wood, debunks the many misconcept...
Mar 21, 2021•50 min
If you looked at the title of this episode, you would see it's another guest episode. Yet I'm talking to another health and wellness copywriter - Kara Stokes. You might be thinking 'Leanne, what are you doing? Getting a direct competitor onto your podcast?!' But the thing is - Kara and I have worked together in the past. And probably will work together again in the future. We're a great example of how two similar-minded women can actually help each other out. And be companions, rather than compe...
Mar 14, 2021•42 min
Are you forming real relationships with your potential and current customers? Or are you only really touching base when you're keen to make a sale or upsell them? Think of it this way - which of the following appeals to you more - Having someone, who you haven't heard from in ages, randomly reach out to you with a sales offer? OR Hearing from someone fairly regularly, building a friendship with them, and then going to them when you're ready to buy? You are your business. And relationships go a l...
Mar 07, 2021•44 min
Are you thinking of moving into a bigger salon or clinic? Or maybe you're finally making the move from that tiny spare room in your home into a space that can accommodate future growth? Whatever the situation, there's some important stuff you need to know. Like how to ensure your workspace is compliant and functional - while also being pretty and creating a pleasant vibe for both clients and staff. Robyn Hawke from Inspired Spaces is here to give you all the information you need before you take ...
Feb 28, 2021•56 min
How much effort are you putting into the headlines of your marketing collateral, blogs, emails, and job advertisements? Are you just throwing together some boring words that summarise the content? Or are you doing research into it and experimenting with which words are likely to draw people in? And is your copy actually encouraging potential and current clients to take action? What I'm talking about here is direct response marketing and copywriting. That is - putting together compelling words th...
Feb 21, 2021•1 hr
Are you constantly trying to reach out to new clients? Or are you nurturing the leads currently in your sales funnel? Actually, scrap that. Not sales funnel. Let's say sales journey. It feels nicer when you put it that way! Well, it takes someone 10 to 15 touchpoints before they buy from someone. That means you need to be prepared to consistently show up in your marketing - especially in the digital world - and remain top of mind. Because the right people WILL buy from you at the right time. The...
Feb 14, 2021•46 min
Are you someone that struggles with Dyslexia? Or maybe you work with someone who does? Or maybe it's looking like your child has the condition? It's interesting to note that one in five people have Dyslexia - but it continues to be misunderstood. Being Dyslexic doesn't make the person stupid. However, when society tells you that you are, over and over again, throughout your schooling and work life, you can't help but believe it. The truth is - people with Dyslexia see the world differently. Yes,...
Feb 07, 2021•1 hr 3 min
On a scale from 1 to 10, how confident are you? If it's on the lower end of the scale, you're not alone. Maybe it's the result of comparing yourself to others on social media, or from flicking through those glossy re-touched magazines, or from past trauma from your school years. But let me just say this - confidence doesn't just happen. Trust me. This bubbly, energetic woman you hear on this podcast once struggled with her own self-esteem demons. But you have a choice. You can listen to that voi...
Jan 31, 2021•45 min
Have you ever thought about starting a podcast - but wonder if it's all worth the effort? Or maybe you're super eager to get onboard - but feel there are already so many talented people out there with podcasts, who are all talking about the same stuff as you, and you don't feel like you have any further value to add to the world? If that's the case, stop that limited thinking right now! As mentioned in previous episodes, I've had such an amazing experience in my podcasting journey so far - and t...
Jan 24, 2021•51 min
Do you put yourself first in life? Or do you feel selfish even contemplating that question? In reality, it's actually very important to respect yourself enough to take care of your own needs first. Because only then can you be happy and thrive in your own life. It also allows you to be fully present for others and avoid burnout - which doesn't just have a negative impact on you, but also those around you. Yes, even your loved ones - who you thought you were helping by making them your number 1 p...
Jan 17, 2021•43 min
Do you have a clear, consistent brand voice? And do you have a tone of voice document to refer to when writing your content and emails? Or are you thinking, Leanne, what the hell are you on about?! If this is a new topic for you, then I'm pumped to bring you this interview with Gemma Lumicisi from Contently Driven. She's a fellow copywriter and absolutely loves this stuff. And she has a very fun and playful process when it comes to putting all together. Get your pen and paper ready. Let's jump i...
Jan 10, 2021•49 min
Have you ever considered collaborating with another business owner? You know - someone who offers services or products that complement yours - and help make your offering even stronger. But where do you find these dream collaboration partners? And how do you know they're the right fit? Today I'm chatting with Joe Bellissimo from Grow Masterminds about utilising the power of collaborations to grow your business. Let's jump on into the episode! Show Notes: https://www.writetimemarketing.com.au/ep5...
Jan 03, 2021•1 hr 1 min
So here we are - at the end of 2020. What a year, huh? While it hasn't been a full year since I started this podcast - as that's another month away - I thought this was the perfect time of year to reflect on my podcasting journey. Yes, I thought I was so knowledgeable back in April 2020 when I recorded Episode 17 - How to Start a Podcast. And I guess I did know some stuff back then. But 56 episodes in, I've learnt heaps more, which I thought I'd share with you now. I'll throw in some highlights ...
Dec 27, 2020•33 min
Have you ever wished you could duplicate yourself - or add more hours to your day - just so you could get everything done? Or are you sick of doing all those little annoying, yet important, admin tasks, like bookkeeping, answering emails, or creating social media posts? If you answered yes to either question, or maybe both, then outsourcing to an offshore VA is something you might want to consider. Today, I'm chatting with Clayton Navarro from VA World Outsourcing about how you can create freedo...
Dec 16, 2020•42 min
Do you find yourself regularly sneaking to the pantry to help yourself to yet another chocolate? Or maybe you're always craving salty snacks? Either way - are you grabbing them because you're hungry? Or are you actually seeking comfort? During stressful and uncertain times, many people resort to comfort eating. Which results in guilt and shame. Which can then have a negative impact on their mindset and how they perceive food. In today's episode of Marketing and Me, I'm chatting with Estelle Coom...
Dec 13, 2020•36 min
Do you ever find yourself forgetting things? Or maybe you've noticed your partner, parent, or grandparent has started repeating themself or showing other signs of potential memory loss or dementia. In society, a dementia diagnosis is often seen as the beginning of the end. A hopeless situation that will just lead to a person slowly declining in health and memory more and more, before the person they once were has completely disappeared. But what if I told you these memory issues could actually b...
Dec 09, 2020•42 min
How often do you detox? Or how often do you think about detoxing...and then don't? As someone with food intolerances, who also has a full-on lifestyle of work, family, and self-care, it's something I personally need to do. But it just never happens. But after my interview with Lynda Dyer from Mind Power Global, I am determined to give this detoxing thing a real crack. If you're unsure about the healthy ways to detox or unsure about the benefits - this episode is for you. Let's get started! Show ...
Dec 06, 2020•46 min
How do you feel about public relations AKA PR and creating your own publicity? You know - putting yourself out there as an expert in your field so journalists know who to come to for quotes and insight around trending topics. You might be feeling a bit of uncertainty around this area - and I don't blame you. Many of us hate self-promotion and don't like the idea of being pushy or annoying to busy journalists who are tackling the fast-paced news world. But the thing is - you're doing yourself and...
Nov 29, 2020•1 hr 2 min
Are you happy with your current website - or does it need a major overhaul? If your business has been through big changes lately - I mean whose business hasn't? - it's probably a good time to take another look at it and ensure the content still reflects what everything looks like now. And the direction you're now heading in. As I record this episode, I'm about to start re-jigging my own website for this exact reason. I'll let you all know when it goes live! And I'm sure there are listeners out t...
Nov 22, 2020•33 min
Do the words 'sales' and 'selling' send cold shivers down your spine? If they do, you're not alone. Many business owners, especially in Australia, have a fear of coming across as too salesy or pushy when it comes to closing a deal. I think It's because we personally hate being sold to....when we're not interested. But the important thing to remember is that we're all interested in buying when we see the value in something. So if you have an amazing solution available via treatments, products, co...
Nov 15, 2020•59 min
How do you keep yourself accountable for your goals and dreams? You could write them down in your journal or on a whiteboard - and look at them regularly. You could tell the world - because you know it will be embarrassing to admit you didn't achieve them. Another way to keep yourself accountable is to have an accountability buddy. What's that, Leanne? I'm glad you asked! An accountability buddy is someone you keep in touch with to share your aspirations, ask for advice, celebrate wins, and supp...
Nov 08, 2020•37 min
Do you think your business has a strong brand? And no - I'm not just talking about your logo and colours here. I'm talking about everything including your core values, functional and emotional benefits, market segmentation, tone of voice, style, and team culture. Oh and the logo and colours as well, of course. So yeah - there are just a few elements that go into your business brand. Today on the Marketing and Me podcast, I'm chatting with Lucy Wang about the brand building process. There's a lot...
Nov 04, 2020•43 min
If you've been listening to my podcast for a little while - or know me in person - you'd know I'm a positive person. Now that doesn't mean I don't have struggles and low days. But it does mean I'm constantly looking for that silver lining. And I recognise it might be hard to see it during those dark minutes, hours, or days - but I know it's there, just waiting to be discovered. Then when I do find it - and it's always there - I try to reflect back on the experience and appreciate that everything...
Oct 29, 2020•48 min
Do you ever feel like you're on a hamster wheel - working long hours, but still not getting anywhere? And you do it because hard work equals lots of money, right? But no - not necessarily. Today, I'm chatting with Katie Moriarty about creating abundance by doing less and working from a true flow state. In other words - attracting abundance in all aspects of your life, in regards to your money, your happiness, your health, and your family and friends - and achieving it all with minimal energy, ef...
Oct 22, 2020•52 min
As a business owner, having a positive mindset is absolutely essential if you want to be successful. But 2020 has thrown us all a massive curve ball. Okay - that's probably the understatement of the century. But I've found it interesting to see the differing perspectives. Some people are wishing this year would hurry up and just end already. But others are having their best year yet. How would you describe 2020 in a few words or a few sentences? I threw this question out to my network recently a...
Oct 15, 2020•32 min
Do you give yourself enough opportunities to dream? You know - think about what YOU really want out of life and not what is just expected of you? As humans living in the 2020s, most of us feel our lives are mapped out in front of us - Find a job, tick. Find a partner, tick. Start a family, tick. Support that family through many years of hard work, tick. And then you can retire and finally start living and doing all those things you've always wanted to do.... Sound familiar? But what if I said yo...
Oct 08, 2020•52 min
Like usual, I have a question to ask you. And I want you to be honest with yourself here. Can you say, without a hint of doubt, that you're living your best life? Or you're at least on the right path? Or are you actually feeling misaligned - and you're currently doing one thing, but deep down your heart desires something else? Something bigger, better, and beyond your current circumstances? Today's episode of Marketing and Me kicks off a month of mental health-related episodes in recognition of ...
Oct 04, 2020•37 min
