Ep69 - Leanne Shelton: Content Strategy 101

In recent podcasts, I've mentioned the fact that I'm moving more and more into the content marketing strategy space. Yes, I'm still doing the copywriting stuff - along with the help from other high-quality copywriters - but I'm keen to put more weight behind the strategy side of things. Because if you don't have a marketing strategy in place before seeking assistance from a copywriter for your website copy, blogs, email sequences, whatever - you're at risk of purely ticking a box and not actually achieving what you set out to do. And that's attracting and retaining more clients, right? But I realise that some people have no idea what I mean by the words 'content marketing'. This episode is well overdue - and I apologise for that. So today, I'm going to break it all down and explain what content marketing is - and how it works in your health and wellness business. Let's jump in! Show Notes: https://www.writetimemarketing.com.au/ep69-leanne-shelton-content-strategy-101/ BOOK A FREE 15 MIN CHAT WITH LEANNE https://calendly.com/leanneshelton/15-minute-free-chat