Have you always dreamt of speaking on a big stage and having your ideas be heard by a big audience? In today's episode, we have the privilege of hosting the remarkable Dylan Vanas, a two-time 8-figure founder, business speaker, and expert in building influential relationships. With a track record of sharing stages with renowned business icons like Gary Vaynerchuk and Patrick Bet David, Dylan's insights are sure to captivate and empower you. We delve into the importance of personal branding, expl...
May 21, 2023•41 min
Are you feeling overwhelmed by the thought of starting a business blog? Or you’ve written one or two pieces before…6 months ago…and want to create a more consistent strategy? I hear ya! To make the most impact with your blog articles, you definitely need that consistency. You also need the quality. In other words, providing highly engaging and informative information that meets your target market’ needs. In this solo episode, I've got some tips and tricks to help you create a killer business blo...
May 14, 2023•16 min•Season 1Ep. 7
Want to transform your life in 15 weeks? Well, Jennifer Hill has done it twice now—first time entering a bikini competition at 52 and the second time publishing her first book (with me as her editor). She has a great formula called the ATFOOY approach which ensures that you can achieve these amazing goals as well in a short span of time. I worked with her recently as her Book Coach and Editor for 15 weeks. Now that the book is published, I was so excited to have her in the podcast to talk and in...
May 07, 2023•34 min•Season 1Ep. 6
A first-time business owner won't probably think about all the marketing involved to attract, convert, and maintain clients---and understandably so. Your excitement about the new venture can overpower any thought about the multitude of ways your product and/or services can be shared with the world. The truth is – unless you’re an experienced marketer, it’s very easy to miss key practices when it comes to your content marketing strategy. And missing these things could mean missing opportunities a...
Apr 30, 2023•21 min•Season 1Ep. 5
Why are people scared of writing sales pages? Is there really a psychology to these pages? And if so, why should I care? Isn't everyone different? I dissect the sales page with Sarah Walton to understand more about the science behind it and how to put an effective one that converts leads into paying clients. Sarah Walton is a business mentor who’s been featured on The Today Show, speaks at women’s conferences all over the world, and has helped hundreds of women start and grow businesses they LOV...
Apr 23, 2023•46 min•Season 1Ep. 4
When things get tough or overwhelming, it’s very easy to just do nothing. However, procrastination doesn’t move your business forward… Rather than getting frustrated with yourself, I recommend trying out a productivity and time management ‘hack’ called ‘The Pomodoro Technique’ . Also known as ‘The Pomodoro Method’. You might have heard of it. Or maybe it’s a brand new concept for you. Either way, I highly recommend trying The Pomodoro Technique to increase your productivity in just 25 minute blo...
Apr 16, 2023•16 min•Season 1Ep. 3
Let me just say this – I’m not rocking in the corner in a sweaty panic. I’m actually excited about it! In fact, I’m going to use this tool to help me write my blogs. But the keyword here is help. While you might choose to ask this currently-free AI tool to handle your content marketing, like blogs, social media posts, e-newsletter content, and webinar and podcast scripts – you can’t simply accept whatever content ChatGPT spits out at you and then publish it without a second thought. I’m sorry to...
Apr 09, 2023•22 min•Season 1Ep. 2
After 150 episodes of 'Marketing and Me', I'm excited to announce that my podcast has gone through a re-brand! Yes - I'm now owning my personal brand...although it's a tad scary. It turns out that searching 'Marketing and Me' on podcast platforms - when the term 'marketing' is heavily utilised - makes it somewhat tricky to find. But if you look up my name....bingo! Also - as advised by my mentor, Kate Toon, on my recent business retreat, it's time to step into my own power. Still talking about m...
Apr 03, 2023•17 min
Are you struggling to get through the important tasks on your to-do list? And I’m not talking about client work here. I’m talking about the essential backend business stuff that you know you really *should* be doing to improve your cashflow and grow. Are you constantly making excuses…and not taking any action? Or perhaps you’re taking action - but choosing to do the quick and easy tasks, rather than the (slightly or much harder) ones that will drive your business forward? Well, this is where acc...
Feb 15, 2023•18 min•Season 1Ep. 150
So I’m guessing you’re familiar with DISC profiling - or have taken other personality or psychometric tests in the past. You probably did one in a past life as an employee, right? But do you know how to optimise this tool yourself, now as a business owner, to improve your sales and marketing? In today’s episode of Marketing and Me, I’m chatting with Carole Issa from Leadership Activators who is delving into this fascinating topic. And she has made me see DISC profiling in a whole new light! Let’...
Jan 30, 2023•49 min•Season 1Ep. 149
Wondering whether business blogging is still relevant in 2023? The short answer is – YES! Just the other day, a close business owner friend exclaimed “Blogging feels dated to me – like 2010s. Everyone is talking about social media content now. So blogging feels like old news…My brain thinks blogging is only relevant to those who have SEO requirements to meet.” While I know her opinions are shared by many other business owners out there – it’s actually far from the truth. Please remember this key...
Jan 22, 2023•27 min
Hello my dear listener - happy new year! Do you choose a ‘word for the year?’ It’s something I’ve personally done for a few years now - rather than create a bunch of New Year’s resolutions that are already forgotten by Australia Day. (That’s 26th January for my overseas listeners…) The process of choosing a word helps you focus on the goals and actions you want to work on for the next year . It also helps you determine your priorities, like whether you will concentrate on family, personal growth...
Jan 05, 2023•19 min•Season 1Ep. 147
If you’re like me, you’re probably keen to see results straightaway. In both your business and personal life. And then get frustrated when life has other plans. But I’m here to remind us both that things take time. Especially in business. It’s all about planting those seeds and waiting for them to sprout. Rome wasn’t built in a day…there are no overnight successes…and all that. Let’s jump into the episode to hear my musings on the subject! Show Notes: www.writetimemarketing.com.au/leanne-shelton...
Dec 19, 2022•17 min•Season 1Ep. 146
Does your health and wellness business need to be compliant with APHRA? If yes, you’re probably aware of all the advertising restrictions. Or maybe you’re not! In today’s episode of Marketing and Me, I’m chatting with fellow health copywriter, Nerissa Bentley, on this touchy subject. She advises what you can and can’t do to safely promote your business - and avoid extensive fines. Let’s jump into the episode! Show Notes: www.writetimemarketing.com.au/nerissa-bentley-AHPRA-compliance-what-health-...
Nov 21, 2022•47 min•Season 1Ep. 145
How do you feel about your current website? Do you cringe when you look at it - or hear that potential clients have checked it out? Maybe you feel it’s a poor representation of you and your brand. Or it’s simply butt ugly and looks extremely outdated. You just know it sticks out for all the wrong reasons when compared with your competitors. Well, I can totally relate! But - I have just launched a new website! Which was months and months in the making - with many highs and lows. It involved a com...
Oct 27, 2022•25 min•Season 1Ep. 144
I’m mostly a happy, positive person. But every now and again, I get somewhat agitated. Yes, it’s mostly around my kids….But more recently it was about a podcast I’ve been listening to for quite a while. Now I love listening to podcasts - and when I find a good one, I binge on it. And unfortunately, I was recently annoyed by one particular episode of this show….which inspired me to record an episode on podcast no-nos - for anyone out there who has their own podcast or thinking of starting one up....
Sep 07, 2022•13 min•Season 1Ep. 143
The emergence of digital platforms has changed marketing forever. Companies today must create a personal website and grow a social media audience to be a competitive force in the market. Enter Katinka Kernutt, a personal brand photographer and graphic designer, who can elevate your personal brand while staying true to the essence of your business. As a fellow marketing nerd, I had the pleasure of chatting with her about being authentic and maintaining consistency to build a strong personal brand...
Aug 29, 2022•29 min•Season 1Ep. 142
Have you been feeling stuck in a rut…for years? You might be sick of constantly trying to “fix yourself” - and failing miserably. When your personal and professional lives seem disconnected from each other - and they have been for a long time - it’s normal to find yourself wondering, "When will I finally get to live the life I want - a life I love?” When I met Elizabeth Elenor earlier in the year we instantly hit it off - as we’re both passionate about taking control of our lives and living it o...
Aug 25, 2022•50 min•Season 1Ep. 141
Hello there! Today I wanted to share with you some ‘magic’ marketing techniques. That is - some strategies that are personally paying off in my business - and I know you could benefit from as well. There’s no actual ‘magic’ involved though. It’s simply thanks to consistently showing up - both online and face to face. Intrigued? Keep listening to find out more… Show Notes: www.writetimemarketing.com.au/Leanne-Shelton-magic-marketing-techniques/ BOOK A FREE 15 MIN CHAT WITH LEANNE: calendly.com/le...
Aug 22, 2022•20 min•Season 1Ep. 140
Right now, I feel everyone is going through a period of change. Maybe it’s due to the new financial year starting here in Australia. Or maybe it’s because that C word is starting to fade into the background. Well, whatever the reason - I’m going through it as well. Including this podcast. Keep listening to find out more… Show Notes: www.writetimemarketing.com.au/Leanne-Shelton-change-is-in-the-air/ BOOK A FREE 15 MIN CHAT WITH LEANNE: calendly.com/leanneshelton/15-minute-free-chat]...
Aug 17, 2022•19 min•Season 1Ep. 139
Have you ever been hypnotised before? And no, I don’t mean onstage…. Clinical hypnotherapy isn’t about clucking like a chicken - or doing something embarrassing in front of others. This type of therapy is actually done in private and can be used to help you gain control over bad habits - like smoking or emotional eating - or cope better with anxiety or pain. Today I’m chatting with Bianca Anderson from Harmony through Hypnotherapy about the basics and benefits of hypnosis. I’ve personally experi...
Aug 08, 2022•35 min•Ep. 138
Fashion isn’t at the top of everyone’s priority list. But as a business owner, whether you like it or not, your reputation is often tied in with your personal styling. Because what you’re wearing sends a message - and you want to ensure it’s the right message! For anyone who knows me, you’d be familiar with my strong aqua, turquoise, and teal brand colours. And I always ensure I’m wearing at least *something* from that colour palette whenever I’m out and about. And these days I opt for slightly ...
Aug 03, 2022•38 min•Season 1Ep. 137
Advertising is a vital part of growing a business - but I know many of you are hesitant to invest in paid ads across social media platforms like Google and Facebook. It’s scary, right? But you never know what type of traction you could gain from these ads or the potential impact they could have on your business. Today I’m chatting with a friend of mine, Dr. Adam Arnold from Web Profit Maximiser. He’s here to discuss the impact of advertising and all the critical things you need to consider befor...
Jul 25, 2022•48 min•Season 1Ep. 136
In today's solo episode of 'Marketing and Me' - yes, you get me this time - I'm taking you through a fun session about finding your voice, uncovering your story, and then sharing it with your local community to build your personal brand, build your 'know, like, and trust' factor, and ultimately attract more clients. I presented the following information at a workshop earlier in the year on behalf of SWR FM - and then again at an online session. And received great feedback, so I thought I'd now s...
Jul 17, 2022•27 min
Hands up if you own an e-commerce business - or if you have an e-commerce component! Yes, I know I can't see your raised hands...because, Leanne, this is a podcast - duh. But I know you're out there. Because many of us are making money in the digital world right now...Because it's totally the place to be. So for all those e-commercers - this episode is for you! I'm chatting with Louise Duggan, founder of the successful DIY cake business, Cake 2 the Rescue, and she has some fantastic secrets to s...
Jul 11, 2022•50 min
When growing a business on a budget, Facebook and Google ads aren't always an affordable option for advertising. This is where Public Relations - or PR - comes in. It's actually free to get - but you gotta know how to make it work for you. Everyone has a positive story, advice, and insightful opinions inside them. It's just a matter of uncovering and reaching out to the best channels so you can share your message with thousands of people. Today, I'm chatting with Aldwyn Altuney who is all about ...
Jul 03, 2022•49 min
When you enter the business world with a strong passion for a product or service you want to put out there, you obviously want to make money. Well, that should be at least one of your driving forces! But there are often many little financial things that you don't know you need to know. Like when you should register for GST and what type of resources and grants are out there to support you. And the difference between a bookkeeper, BAS agent, and tax accountant. Today, I'm chatting with Joanne Bro...
Jun 26, 2022•43 min
When it comes to your marketing, are you spending money in all the right areas? Do you have a clear strategy in place - or just throwing money around and hoping something sticks? Today, I'm chatting with Brendan Lee about managing your marketing budget - which includes both planning and playing with where you put your money. Because you don't always know what's going to work unless you try something out - and commit to it! We also cover typical marketing mistakes and tips for taking your busines...
Jun 20, 2022•38 min
When it comes to your health and wellness business, I'm sure you love the work that you do so much - that you'd be happy to do it for free if it meant making a difference in the world. And you feel guilty if you charge your clients too much for something you love. Am I right? The thing is, this money mindset isn't serving you. Wouldn't it be better to move from a place of scarcity to one of abundance instead? You'd be in a place where you yourself aren't struggling and can serve those around you...
Jun 12, 2022•38 min
This month on the Marketing and Me podcast, we're talking about money. I figured it was the perfect topic to cover as we come up to the end of the financial year. Anyway, many of us have a love/hate relationship with money. We love it when we have it - and hate it when we don't have enough of it. What are your spending habits like? Do you get excited when you've had a big business month and splurge on something extravagant - but then, one month later, you realise that money would have come in ha...
Jun 05, 2022•45 min
