For so many of us, our lives have been touched by cancer in some shape or form. For me personally, I've had grandparents go through it - as well as my father, Garry Belinfante. Dad was my inspiration behind my recent experiences with the Stars of Western Sydney fundraising dance performance. And you can check out the show notes for a link to our very entertaining dance together when I hit the $3000 fundraising milestone! Anyway, I've really admired how positive Dad has remained over the past 5 y...
May 29, 2022•37 min
When I have even the slightest of headaches - or feel even just that little bit tired - I struggle to get my work done. So I really feel for people like Zoe Simmons - who is growing a memorable career as a freelance journalist, copywriter, and disability advocate while dealing with chronic pain on a daily basis. However, Zoe doesn't ask for sympathy. As I admitted during our interview, I feel massive imposter syndrome when reading out her bio. Because she has achieved such amazing things - at su...
May 22, 2022•38 min
I'm doing things a little bit differently today. For today's episode, you'll hear my interview with Claire Besley from Self-Directed Healing on the topic 'How to heal yourself'. During our conversation, which I recorded about a month ago, I became so fascinated by the whole concept of self-directed healing that I was keen to book a session myself. And then record a follow-up episode with my experiences. But after the session, I decided to talk about my experiences in this episode's intro instead...
May 15, 2022•49 min
I'm going to be honest here. I've recently experienced a period of burn out. And if I'm even more honest with myself, I still fall into stages of burn out here and there. But I'm determined to work my way through it. Today, I'm chatting with Derek Rogers from Thrive Movement Australia who totally gets what I've been experiencing. Because he's been there himself. And he's determined to build a thriving network to provide others the support they need to get through this thing called life. In this ...
May 08, 2022•51 min
When it comes to meeting new people - AKA strangers - like at a networking event or party, how does it make you feel? Excited and ready to embrace the experience? Or nervous and ready to hide away in a hole? Today, I'm chatting with fellow copywriter, Nick Bendel, from Hunter and Scribe, who has set himself an interesting challenge. He's aiming to have lunch with 500 strangers in 5 years. And a week after we recorded the interview, I proudly became the 226th person to have lunch with Nick. So, w...
May 01, 2022•25 min
When it comes to social media and business, we often get caught up in the multiple ways we can possibly push our products and services out there. But what if you took a step back - and focused on building a strong online community first? And build up a strong following who are keen to hear what you have to say? I talk about building the know, like, and trust factor a lot on this podcast. But the truth is - I talk about it because it actually works. Today's guest is Debbie Hatumale-Uy, who is a l...
Apr 24, 2022•41 min
Have you ever considered printing out flyers to promote your business? Or have you been putting ads in the paper for months or even years? But do you know if these methods are actually increasing engagement with your business - in a world heavily dominated by the digital space? Well, today I'm going through some statistics with you and discussing whether or not flyers and printed ads would be useful for you in this day and age. But first of all, I want to give a big shout out to my work experien...
Apr 17, 2022•20 min
If you've dabbled in social media advertising - and had no idea what you're doing - you may have found yourself completely overwhelmed with the best targetting strategies to ensure the best results. For example, Facebook asks you for 25 keywords. But which keywords do you choose? Where do you even start? Today, I'm chatting with Petru Iacob - who established the platform Audiencer.io to help you through this exact issue. They compile data that offers you a full list of audience interests - allow...
Apr 10, 2022•27 min
Are you like me - and a tiny bit scared when it comes to social media advertising? Personally, the whole thing completely overwhelms me. Like - is it better to feature videos or images? And what type of offers should I promote to ensure the greatest return on investment (ROI)? And what's a reasonable amount to spend on social media advertising per month? All of these questions and more are answered in today's episode of Marketing and Me. I'm chatting with Mia Bowyer from One Earth Marketing, who...
Apr 03, 2022•39 min
In most cases, we only seek out massages when we're in some sort of pain OR looking for a way to relax. We don't usually expect the treatment to provide both pain and stress relief. Well, Bellabacci Cupping Massage CAN do both - in addition to treating cellulite, wrinkles, and adult acne. In today's episode of Marketing and Me, I'm chatting with Lynette Sykes from Aromae Massage who does amazing cupping massages via aromatherapy oils. I've personally had a body massage with Lynette in the past -...
Mar 28, 2022•37 min
Everyone wants a healthy body, diet, and lifestyle - in order to live a long healthy life. But there seems to be so many rules for what we should and shouldn't be eating. And the type of diet we should be on. Today, I'm chatting with Fiona Kane from Informed Health about healing yourself via nutrition. Right now, you could be suffering from a condition that could be healed - or at least dramatically improved - by upgrading your diet. And Fiona has some great tips to get your body back on track. ...
Mar 21, 2022•49 min
Do you have any physical ailments that can't be explained or treated by medical professionals? Or have you tried ALL the things, but still don't feel 100% and can't pinpoint why? Then maybe you need a kinesiologist in your life - like today's guest, Alice Bullivant from Kinesialice. As someone who calls herself 'a Witch Doctor', Alice helps her clients tune into the messages their body is telling them. Then provides natural solutions to help them reach their optimal health. I'm personally fascin...
Mar 13, 2022•36 min
Last week, I was thrilled to be a guest on the "Spotlight podcast" (90.5 ALIVE FM). Along with hosts, Jim Taggart and Darryn Capes-David, I discussed my love of dance and how I ended up as a 'Star' raising funds for Stars of Western Sydney. You can help contribute towards my fundraising efforts here - bit.ly/starsleanne
Mar 08, 2022•14 min
Are you struggling with weight issues - and constantly trying new quick fix diets? And is that little voice inside telling you that you'll be happier and more successful - just as soon as you lose the weight? If yes, you need to listen to today's episode of Marketing & Me with Katrina Boyle from pkbActive. We're talking about releasing weight - as well as all the thoughts and emotions tied to the weightloss journey. Because it's not about getting instant results. It's about building healthy,...
Mar 06, 2022•37 min
There's no doubt about it - video marketing can have a powerful impact on your business. But have you ever experimented with the sci-fi world of drone cameras before? Today's podcast guest, Justin Vallerio, loves using this type of technology to capture unique perspectives and cinematic stories. So if you're new to the drone world - or haven't used much video to promote your business - then you're going to be interested to hear what Justin has to say! It's an awesome topic to wrap up this month'...
Feb 27, 2022•39 min
Are you a coffee drinker? Or, more importantly, do your clients enjoy a nice hot brew of beans? What if I told you there was a way to combine coffee with an awesome marketing and brand awareness strategy? If you're even slightly intrigued, then I know you'll love listening to Tamara Reeves from Love Beans in today's episode. Tamara creates these very cute and customised coffee pod creations that are making an impact on everyone who stumbles across them. Myself included! Without further ado, let'...
Feb 21, 2022•32 min
Today, I'm doing something a little 'outside the box' on the podcast. I'm interviewing a child. My child. My 8 year old daughter, Gabrielle! Yes, after months and months of her begging to be interviewed - I said 'yes'. With us sharing a love for writing, I figured it would be a lovely topic for conversation. And without actually planning it, (I swear!) the release date and episode number are perfect. This episode is coming out on Valentine's Day - 9 years to the day that I found out I was pregna...
Feb 13, 2022•23 min
I don't know about you - but throughout my business journey, I've learnt that having strong relationships (with both customers and employees) is one of the key factors for success. But how do you create those strong relationships? And make money in the process? Today, I'm chatting with Roy Kowarski from Out There Branding, who believes it all comes down to listening. It's about being curious and asking lots of questions - and actually listening to what they actually want. Because then you can ma...
Feb 06, 2022•51 min
Have you ever experienced bullying or abuse? Maybe it was at school. Maybe it was in a previous workplace. Maybe it was in a relationship. Or maybe bullying or abuse isn't in the past for you. Maybe you're experiencing or witnessing it right now. Today, I'm chatting with Brett Murray - founder of the Safe Heart Foundation. He's made it his life's mission to educate children, teenagers, and adults around ways to prevent bullying and abuse - now and in the future. We're taking a deep dive into Bre...
Jan 30, 2022•59 min
As I record this episode, 2022 is well underway. How are you feeling about the year ahead? Have you set yourself some Big Hairy Audacious Goals? Or are planning to just go with the flow this year, following two years of uncertainty and ups and downs? In today's episode, I wanted to do something a bit different. A couple of weeks ago, I ran a goal setting and vision board workshop - which involved a 5 minute meditation that I personally wrote. As a side note, I absolutely loved writing it - and t...
Jan 23, 2022•22 min
I have a question for you - what are you grateful for today? Can you easily rattle off at least three things? Or are you having a rough day and struggling to pinpoint even one? Today, I'm chatting with Ally Monaghan from Anella Beauty about achieving greatness through gratitude. Ally has immersed herself into a daily gratitude practice that has gotten her through difficult times in recent years - and helped her see all those silver linings. Get ready for an empowering and fun episode as part of ...
Jan 16, 2022•36 min
Do you completely freak out when it comes to confrontation? And do you prefer to ignore issues with non-performing team members or pain-in-the-bum clients, or ask someone else to deal with them, rather than tackle them head on? If yes, today's interview will be music to your ears. I'm chatting with Leisa Molloy about ways to handle those difficult conversations - and she has some real gold nuggets of advice to dish out. This episode kicks off the monthly theme of 'Mindset' for the Marketing &...
Jan 09, 2022•44 min
Yay! It's 2022 - happy new year everyone!! I hope you and your loved ones remain happy and healthy in this crazy world of ours. I'm currently taking a much-earned break from the podcast - so, like last week, I'm bringing you another flashback to a popular episode. It's an interview I had with the fabulous Cindy Shames on "Building a business with a positive mindset". It's a beautiful episode to kick off the year. Whether you've already listened to it or if you're new to the show, I know you're g...
Jan 02, 2022•48 min
During the summer break, I thought I'd bring you a popular past episode for you to enjoy! The topic is "The incredible benefits of detoxifying your mind and body" with Lynda Dyer, which I believe is particularly timely right now...When you're probably feeling a bit bloated from all the silly season meals... Stay tuned for a brand new episode again on 10th January. In the meantime, feel free to binge-listen to past 'Marketing & Me' episodes over the break. And if you haven't already, please s...
Dec 26, 2021•46 min
In last week's episode, I mentioned my personal goal of stepping out of my comfort zone to try new things every single year. Because, ultimately, I don't ever want to experience two identical years. Or feel like I'm simply floating through life as a passenger. I'm determined to remain in the driving seat and live a long and fulfilling life on this planet. I've read too many books, watched too many TV shows and movies, and heard too many stories about people living with regrets. People saying 'If...
Dec 20, 2021•24 min
As famously said by motivational speaker Jim Rohn, we are the average of the five people we spend the most time with. So who are those 5 people for you? Are you hanging out with those who constantly frustrate you - and bring you down? Or are you hanging around inspirational and supportive people, who uplift you every day, and are keen to see you succeed? In today's episode of Marketing & Me, I'm sharing some stories from my life and highlighting my personal strategies to ensure I'm surroundi...
Dec 12, 2021•23 min
Do you know your brand archetype? No, I'm not talking about your client avatar here. I'm talking about your business brand's personality. What do you stand for? What's your tone of voice like? And which colours best represent you? Today, I'm chatting with Debbie O'Connor from White River Design about the psychology behind your brand. And I'll give you a clue - it goes much deeper than simply having a pretty logo! Let's jump in to find out more. Show Notes: https://www.writetimemarketing.com.au/d...
Dec 05, 2021•38 min
Does your mind ever go completely blank - completely absent of words - when you see that big white computer screen of death? With that little blinking cursor, mocking you... You know you need to have highly engaging and informative content to promote your products and services. But you have no idea how to get those words out of your head and through your fingertips to the keyboard. And write words that will make an impact. Well, that's why copywriters - like me - have thriving businesses. We kno...
Nov 28, 2021•18 min
Have you ever thought about buying an already-established business, rather than starting from scratch? And possibly purchase something completely outside the industries you've had past experience in? If yes, then today's episode is one for you! Michelle Johnson and her husband have done this. And not just once. They've done it twice! They're currently owners of Fantasea Aquariums in West Gosford and Glam Hair and Beauty in Woy Woy - and had zero experience in pet shops and hair salons beforehand...
Nov 21, 2021•29 min
Is fear holding you back right now? Do you find yourself worrying about random things in the middle of the night - thinking you're actually being productive by trying to solve them at 3am? If yes, I challenge you to think back to a time when you were fearful. I bet it all worked out in the end, didn't it? Today, I'm chatting with Elaine Benson about making fear your friend. While fear has the potential to paralyse you - it also has the potential to empower you. You get to choose! Let's jump into...
Nov 14, 2021•34 min
