Do you have big dreams of growing a profitable business? You know, a business that doesn't just provide enough money for your family to live on, but also funds holidays, helps you buy your dream home, and pays for self-care treatments to make you feel amazing? While money doesn't grow on trees, there is a way to ensure you've always got some to spare. And it comes down to paying yourself a profit first - rather than paying yourself whatever scraps are left over after all your bills are covered. ...
Nov 07, 2021•40 min
Behind every great businesswoman, there's often a great man asking...What's for dinner? To celebrate my 100th episode of Marketing & Me, I've invited my husband of 13 years, Justin Shelton, to join me and talk about strategy before sales. It makes sense to combine this milestone episode - and my hubby to talk about this subject - because starting and maintaining my podcast is a key part of my marketing strategy. And Justin has always had a very strategic mind throughout his career, volunteer...
Nov 01, 2021•54 min
Are you practicing mindfulness every day? How often do you meditate? And do you know how to heal yourself when anxiety appears? We're currently in the middle of Mental Health Month in Australia - which is timely considering Covid lockdowns are in the process of being lifted in Victoria and New South Wales. Clinics and salons are reopening. School is returning. Extra-curricular run-around activities are resuming. And our social lives are being reintroduced. So if you're feeling a bit overwhelmed ...
Oct 24, 2021•40 min
What's your biggest fear? If public speaking instantly sprung to mind when I asked that question, then you need to tune into today's episode. Storytelling on stage - whether we're talking about a physical stage or a virtual one - can be extremely beneficial for building your profile, showing your expertise, and empowering your target audience. So if the whole idea freaks you out, I highly recommend listening to the advice provided by today's guest - Norman Bell. I also share one of my most embar...
Oct 17, 2021•38 min
When it comes to running a business, do you have a secret army around you? In other words, are you surrounded by a team of like-minded individuals - including the people leading your business, employees, customers, and advocates from the general public? People who can help you achieve your core purpose in life. People who can help drive you to achieve your mission and vision. People who can help you stay motivated when times are tough. Today, I'm chatting with Gina Balarin on this idea of the se...
Oct 11, 2021•35 min
Do you consider yourself to be an organised person? Or is your life a bit scattered - and you never feel like you're getting the most out of your day? If being organised isn't your strong suit, then it's very easy to fall off the productivity wagon. Procrastination can also push you off the edge... Today, I'm sharing 5 productivity tools I personally can't live without. I recently shared these with an online group for Bx and they were well-received. So I thought you'd enjoy this insight behind t...
Oct 04, 2021•16 min
Like it or not, when you're a business owner there are various legal factors to consider. But it can all seem extremely overwhelming. Especially when all you want to do is focus on improving the health and wellbeing of your clients - and that annoying paperwork just gets in the way. However, having agreements in place for both staff and clients, knowing how to protect your intellectual property, and being clear on what makes a good investment opportunity are just some of the legal aspects that w...
Sep 27, 2021•35 min
Are you proud of your current website? Or do you, like me, cringe whenever you look at it? Personally, I feel the design is now outdated and - with so many service offerings under my wing - it could work so much better for me and my business. But you're probably like me. Great at providing a high quality product and/or service. But not so great at working on the business and managing the website stuff. So today I'm chatting with website developer, Jon Hollenberg to provide us some simple ways to...
Sep 19, 2021•34 min
Are you currently 'doing it all' in your health and wellness business? Are you meeting with clients - face to face or virtually - as well as doing all the bookkeeping, marketing, and administration? If your answer is yes - and you feel like you're on the verge of burnout - it makes sense. Because starting up a business doesn't just mean serving your clients in the best possible way. There are so many other elements involved; things you don't usually consider when you're an employee. Today, I'm c...
Sep 12, 2021•42 min
If you've ever felt like you're not good enough or you don't belong - then you've probably been haunted by Imposter Syndrome. It's especially common among people who are intelligent, successful, and in a position of authority. And yes, that often includes business owners. Some of the common causes include: low self-esteem, perfectionism, fear of failure, lack of confidence in skills or abilities. But the most important thing to remember is that you're not alone. In today's episode, I'll uncover ...
Sep 06, 2021•16 min
While facials and massages are nice, sometimes they're nothing more than a band-aid solution. Because self-care is one thing. But radical self kindness is another. It's all about managing those little gremlins in your mind that stop you from being your best possible self. And not constantly striving to do more, give more, and put yourself last. Or self-sabotaging your own success. You deserve to put yourself first. And you deserve to have a successful health and wellness business. Today, I'm cha...
Aug 29, 2021•37 min
How are you building your personal brand and business profile right now? Are you hiding in a corner and hoping your minimal SEO efforts will help potential clients stumble across your website? Or are you taking a more proactive approach - and putting yourself out there to increase your visibility? Today, I'm chatting with success coach, Sarah Makris, who believes in the latter. We discuss the ways to increase your professional value and make others keen to seek you out and work with you. It all ...
Aug 22, 2021•30 min
Do you have an exciting program or event launch you'd love to share with the world? Or maybe you or someone you know has reached an important milestone or experienced an exciting achievement in their business? Sure, you can promote it across your socials and e-newsletter. But if you want people outside your network to hear the news, you need it picked up by a journalist. And that's where media releases come in. I've been writing a bunch of these lately, so I thought I'd take this opportunity to ...
Aug 15, 2021•18 min
When it comes to marketing your business, there's a list of elements to consider. Who are you speaking with? What are the best channels to utilise for promotion? And how frequently do you need to communicate? But if you delve deeper into your marketing strategy, you'll realise there's so much more involved. Like ethics, sustainability, and inclusivity. Who will you choose to work with? Which brands match your values? Are you keeping the environment in mind when developing direct mail campaigns o...
Aug 08, 2021•41 min
Have you ever thought about being a podcast guest? Or maybe you've been thinking about starting your own show, but would like to tip your toe in the water first? Being featured on podcasts is a fantastic way to build your authority, brand, and sense of trust with your target market. It gives listeners the opportunity to hear from and learn about the humans behind the business - making them more likely to choose you over your competitors. In today's episode of Marketing & Me, I'm chatting wit...
Aug 02, 2021•37 min
On the Marketing & Me podcast, we often talk about mental health, mindset, and general wellbeing. But I realised there's one area that hasn't been addressed yet. Skin care. And I'm not talking about unnecessary cosmetic beauty treatments here. I'm talking about taking care of the largest organ in your body - and the body's first line of defense against germs and other harmful agents. It's important to take care of your skin, because healthy skin will give you a better appearance and make you...
Jul 26, 2021•21 min
Are you dreaming about financial freedom? You know - living a carefree lifestyle where you do what you love without constantly freaking out about your money situation. Because you have a steady, stress-free stream of passive income. Well, that's where property investment comes in. If you've ever felt completely overwhelmed by the process involved - and been scared of making the wrong decisions, then this episode is for you. I'm joined by Rasti Vaibhav from Get RARE Properties who is a wealth of ...
Jul 19, 2021•41 min
Have you got big aspirations for your business - but life continues to throw curveballs your way? And just when things seem to look up - you get thrown down again? Well, you have a choice. You can either give up and set up camp in that deep, dark pit you've found yourself in. Or you can keep your chin up, focus on the limitless starry sky above, and find ways to keep going. On today's show, I'm speaking with founder of Bx Networking, Matt Alderton, who has experienced lots of adversity in the pa...
Jul 11, 2021•1 hr 1 min
As a copywriter and content marketing trainer, I use words all the time. I use the written form to communicate messages for my clients and for myself. I use the verbal form to teach new information. And there's another form as well. That inner dialogue that's happening continuously in my mind. Today's episode is all about using empowering words. That is - watching the words you use with others as well as the words you say internally. All of these words affect your overall sense of self. This isn...
Jul 04, 2021•20 min
When sharing your business story, when trying to promote your services and products, are you actually connecting with the pain points of your niche? Are you communicating with them? Or just talking AT them? Story is all about connecting and building relationships. So it shouldn't just be a monologue. You need to think about who is listening - and adjust your messaging so they feel their needs are being heard. Want to learn more about this concept? Then get ready for today's episode with Carmel F...
Jun 27, 2021•37 min
Whether you experience moments of panic or have full-blown anxiety attacks, you're not alone. As business owners, we're often under a lot of pressure to do our best, be our best self, and get the best results. And because of this, we sometimes feel overwhelmed with our to-do lists and expectations of others. But for now - I want you to forget about all of those pressures. Because today I'm chatting with UK Entrepreneur and founder of the Smart Girl Tribe, Scarlett V Clark. And she's going to tal...
Jun 20, 2021•47 min
Do any of the following phrases sound familiar to you? "I just don't have enough time!" "I'm so busy at the moment." "We're gonna be late!" If yes, you probably have an issue with time management. And if you're juggling a business and family life, it's completely understandable if you do. Today, I'm chatting with certified life coach, Georgia Bamber, about mastering time. She shares some handy action tips and mindset changes that you can start implementing right now. Let's jump in! Show Notes: h...
Jun 13, 2021•27 min
Would you consider yourself to be a good manager? Or even a great manager? Or are you about to recruit staff and become an instant overnight leader? If you want to ensure high efficiency and a thriving, supportive environment within your team, you need to be more than just an expert in your field. You need to know what your team needs from you. And you need to be human. Today, I'm chatting with Hiam Sakakini who's providing some amazing insight and succinct tips around what makes a great manager...
Jun 06, 2021•33 min
If you're like me, you probably HATE those salesy LinkedIn messages that hit your inbox the moment you agree to connect. However, there is a RIGHT way to do social media outreach. You just need to commit to making it an ongoing part of your marketing strategy - as, in the words of the famous Pantene Shampoo ad - it won't happen overnight, but it will happen. Yes - it can be a slow process, but it's all about building the relationship first. And the sale will follow. In today's episode, I'm chatt...
May 30, 2021•42 min
I have 2 words for you - elevator pitch. If you've ever networked before, those words might leave you quivering in your ugg boots. Or you might smile from ear to ear knowing you've totally got this. Regardless of how you feel about it - being able to summarise what you do, why you do it, and who you do it for, is essential information that EVERY health and wellness business owner needs to communicate with ease. But so many of us struggle with it. And that means potentially losing a key opportuni...
May 23, 2021•38 min
Whether it's structured or unstructured, we're learning every day. But we absorb new information soo much better when we're in the right headspace. That means we can't be stressed. And we need to be in the best environment. We also need to be interested in the topic and then implement new learnings in order to create new neural pathways - and make the information stick. Still wondering why you need to take care of your wellbeing to improve your performance? Then you need to hear today's episode ...
May 16, 2021•48 min
Did you know it's possible to understand a person's personality - just by looking at their face? And no - I'm not talking about psychic readings here. Or any type of voodoo magic. I'm talking about the science of reading people via face profiling. Wouldn't it be amazing to approach a potential customer and just speak their language? And know exactly how their mind works - and what type of communication and service delivery would appeal to them? Well - in today's podcast episode, I'm chatting wit...
May 09, 2021•57 min
Tax planning. I know it's not everyone's favourite topic - but as business owners it's essential to be across it. Especially if you don't want a massive, unexpected tax bill at tax return time. And nobody wants that! Today, I'm chatting with Elena Bytch from Prism Accounting about ways you can prepare for tax time. Get your pen and paper handy - and let's jump in! Show Notes: https://www.writetimemarketing.com.au/ep74-elena-bytch-tax-planning-made-easy/ BOOK A FREE 15 MIN CHAT WITH LEANNE https:...
May 03, 2021•48 min
Have you heard of 'Transformative Technology'? No? Well, I'll give you a clue - it's got nothing to do with cars that transform into robots... Transformative Technology refers to software or hardware-based tech designed to accommodate humans' psychological health, intellectual function, and physical abilities. In other words, it's about helping us, as humans, improve our inner selves and experiences. In this episode, we have Troy Haines from iAMconnected talking about how he uses and applies Tra...
Apr 25, 2021•47 min
Having a period is just as normal as breathing. However, to girls and women who don't have access to safe and sanitary menstrual products, that time of the month is an absolute nightmare. And this ordeal is an ongoing issue that's happening all around the world. It's called period poverty - and it stops girls and women from managing their menstruation with dignity. Thankfully, there are people out there who are dedicated to supporting those in need. And one of them is Rochelle Courteney - the fo...
Apr 18, 2021•38 min
