Have you played around with Facebook ads yet? Or, are you like me, and a bit overwhelmed by the whole process? If you're ready to take your digital marketing to the next level and see some rapid conversions, then it's time to pull out your credit card and explore the world of Facebook advertising. But where do you start? In today's episode, I'm chatting with Kayne Morrison from 'Why Social', about how to set up a basic ad strategy. While you may still need to seek expert assistance in this area,...
Sep 27, 2020•52 min
When it comes to your business, can you say, with absolute clarity, what your purpose and vision are? Like, in one or two sentences? I know this is an area I personally need to work on after recent rollercoasters and roundabouts in my business. But after chatting with business and leadership coach, Rebecca Tos, about this topic for today's episode, I have a much better understanding around the difference between purpose and vision - and the questions I need to ask myself to form a clearer direct...
Sep 24, 2020•44 min
Are you often snapping at your kids - then feel guilty about it afterwards? Maybe they never listen to you. Or are continuously having meltdowns. Or maybe you're the one having the meltdown at times?! In today's episode of Marketing and Me, I'm chatting with Stephanie Pinto, co-founder of EQ Culture and the Let's Raise Emotionally Intelligent Kids Community on Facebook, about the importance of Emotional Intelligence. We also cover some strategies for improving the reactions and behaviours within...
Sep 20, 2020•45 min
Have you ever applied for a grant? If you haven't - is it because you don't know what grants are available to you? Or you feel the competition is too great and you have no chance? Or maybe you feel overwhelmed by the whole application process? If you have gone for a grant before - whether you secured the funds or not - you'd know the process involves a LOT of reflection, clarity, and strategy when it comes to your business goals and plans for the money if received. Since the grant application pr...
Sep 16, 2020•46 min
How are you incorporating video in your marketing strategy? Maybe you're doing Facebook Lives? Or uploading short instructional videos on YouTube? Or maybe you haven't gone down that path just yet. In case you weren't aware, the importance of video marketing is on the increase. According to a research conducted by Adobe last year, 48% of consumers were using voice for general web searches. And as technology advances, we'll start to receive more and more video and audio clips via our Google Home ...
Sep 13, 2020•1 hr
If someone came up to you and asked - "hey, what's your story?" - would you know what to say? And could you say it succinctly and with impact? As business owners, we've all been on a journey. We've all experienced twists and turns that have brought us to this current point. And sharing this journey with our customers is so powerful when it comes to building stronger connections. They get to see more about the humans behind the products and services. Today, I'm chatting with fellow copywriter, Ra...
Sep 09, 2020•43 min
In recent times, many business owners have seized the opportunity to educate and connect with their target market online via webinars. It's been an essential tool for those wanting to keep their business going and growing - especially when you can't run face-to-face workshops. But many people are falling into the same trap. Old-school death by PowerPoint. I've been doing a lot of webinars via Zoom lately - and have been getting lots of positive feedback. I've learnt a lot throughout the process ...
Sep 06, 2020•29 min
In the online entrepreneurial world, I'm hearing more and more about paid memberships and masterminds. They're two areas I'm starting to dabble in myself. But what are they and how do they work? Ultimately, if you envision yourself moving away from your local hub and taking your business to a global scale, memberships and masterminds are fantastic for educating and inspiring people with your knowledge on a one-to-many basis. And they have the potential to make lots of money in the process. Today...
Aug 30, 2020•53 min
How is your workspace looking right now? Come on, be honest with yourself here. Is it tidy and organised, with clear filing systems in place? Or does it look like a scattered mess, and you're forever shuffling things around to find what you need? If you want to increase your daily productivity levels, decluttering can lead you on the right path. Today, I'm chatting with Kirsty Farrugia from The Art of Decluttering, who's sharing some great tips around cleaning up the chaos and creating a clearer...
Aug 23, 2020•43 min
While we send and receive emails on a frequent day-to-day basis, many of us see this form of virtual communication as an admin tool - not a marketing tool. With a fear of coming across 'too salesy', especially for Australians, the art of sending quality, personalised marketing emails is often overlooked. Maybe you're overwhelmed with the emails you personally receive - and don't want to clutter up your clients' inboxes. However, those who want to connect with you, will want to hear from you. If ...
Aug 16, 2020•52 min
Have you ever wondered if you actually deserved that recognition or praise - when in reality you feel you just got lucky? You know, you just happened to be at the right place at the right time? Maybe you've felt like a fraud and wondered whether you're qualified enough to offer that advice or that training. Or maybe you've had a big celebrity or brand approach you at some stage, wanting to work with or collaborate with you - and you've wondered why they've chosen you? These feelings of doubt are...
Aug 09, 2020•46 min
Are you uncomfortable with client conversations around money? Maybe you're struggling to figure out the right price for your products and services. Or maybe you're struggling to show potential clients the true value of your offerings. Talking about money can be an icky subject. Especially when you love the work you do - and would do it for free if you could! But too many business owners are undervaluing themselves. Or they're not packaging their offerings effectively. Or they're over-delivering ...
Aug 02, 2020•58 min
Have you taken any big risks in your business lately? Thanks to Covid-19, many of us have. Well, think of all those Not-For-Profits out there who have previously relied upon big events to meet their annual fundraising targets. With social distancing being forced upon us, they had two options - admit defeat or find new ways to raise money. For Ronald McDonald House Charities, giving up was not an option. The Greater Western Sydney fundraising team put on their thinking caps and came up with the '...
Jul 26, 2020•35 min
Do you feel that life is something that just happens to you - without any sense of control? Do you have a long list of dreams and aspirations - but feel they're completely beyond your reach? And do you feel a sense of pain when you see others living the type of life you want to live? In recent weeks, I've chatted with Jane, Steven, and Julie about setting business, financial, and personal goals. But the thing is - you can't just set some goals and establish new processes - and then pray to the h...
Jul 19, 2020•28 min
Nobody wants to be disorganised. It leads to stress, overwhelm, and forgetfulness. But if you're a working mum and juggling this crazy thing called life, it can be difficult to prioritise those actions on the to-do list. Especially when you've got your partner, kids, AND clients competing for your attention. And, oh yeah, and there's that whole 'me time' thing as well. In previous podcast episodes, we've talked about business planning and goal-setting. Today, I'm chatting with Julie Cliff from S...
Jul 12, 2020•44 min
We've just started a new financial year - which means looking at your numbers and considering ways to improve them. Because, ultimately, we all want successful and healthy businesses, right? But if you're like me, those numbers are a bit scary. Don't worry - that's why I have Steven Franks on the line today to talk about building positive financial habits. He is also sharing the typical mistakes businesses make with their finances and has some great budgeting tips for us! And if you're an NDIS s...
Jul 05, 2020•37 min
As a manager, keeping your team motivated and engaged isn't an easy task. And if you add remote working arrangements into the mix, it makes the situation even harder. So how do you ensure your team continues to be productive? How do you fill that need for social interaction? And how do you keep everyone focused on the same goals and outcomes? In recent times, typical working arrangements have been challenged and questioned. So today, I have Katie Jones from CultureFit HR on the line - and we're ...
Jun 28, 2020•33 min
As we enter a new year, or new financial year, it's a natural time to reflect on what worked and what didn't work in our businesses over the previous 12 months. Did that plan of attack bring in the desired income? Or did that desired plan never take place? And - sometimes - all of your plans completely go out the window when the unexpected happens. You know, like a worldwide pandemic... Today, I'm chatting with Jane Tweedy from FAQ Business Training about reflecting, reviewing, and planning for ...
Jun 21, 2020•51 min
Are you thinking about going into business with your husband, wife, or partner? Or maybe you're already working together - but things have been a bit rocky lately? Juggling your personal and working personas can be tricky. But if you take the right steps, it can make your relationship even stronger. Today, I'm chatting with relationship coach, Ingrid Galloway, who's sharing some key tips to help you successfully work with your partner - without killing each other in the process! Let's get starte...
Jun 14, 2020•30 min
Where do you see yourself in 12 months, 5 years', or 10 years' time? Do you have a big bulky business plan to help you get there? Or have you embraced your creative side and designed a vision board to constantly remind you? OR - do you just have vague thoughts floating through your mind, that you haven't quite managed to fully grasp yet? Today, I'm chatting with Naomi Stockman who runs two businesses - My Local Hypnosis and Turn Key Receptionist. She's an inspirational woman who keeps her end ga...
Jun 07, 2020•38 min
I don't know about you - but networking has been a key part of my marketing strategy. I enjoy meeting new people. Hearing their stories. And feeding off their enthusiastic energy! But 'the virus that shall not be named' took the networking thing away from me. From all of us! So I had to re-think my approach. I was actually meant to run a face-to-face workshop on 'Networking for Beginners', that was meant to be funded by City of Parramatta. But when this virus hit, those plans went out the window...
May 31, 2020•18 min
Are you the same person - in and out of your business? Or do you act one way with family and put on a 'front' when it comes to handling your products and services? If you want to run a successful business, you need to be - yes, I'm going to say it - authentic. You need to be clear about your values, ethics, and priorities - and ensure they shine through in your business. If these areas of your life are out of alignment with your work, you'll find it hard to move from Struggle Street to Successvi...
May 24, 2020•43 min
Everyone has heard about this elusive thing called a work/life balance. And we all strive to achieve it. Especially when we have a partner, caring responsibilities, household duties, and a business. And somehow, throughout all of that, we're meant to find time for ourselves as well. Is that even possible?! Today, I'm chatting with Barbara Holmes from Managing Work/Life Balance to tell you it IS possible. But your idea of 'balance' could look very different to someone else's. And that's okay. If ...
May 16, 2020•39 min
Are you trying to make better choices when it comes to your family's health and the planet? Maybe you've thought about switching to more natural household cleaning and hair products - and eliminating the excessive use of plastic. The thing is - you have no idea where to start. In today's episode, Larissa Wright from Wholistic Wellness Hub is sharing some tips on how to live a low-tox lifestyle - so you can start nurturing a healthier and happier home environment. Let's get started! Shownotes:htt...
May 10, 2020•37 min
Twelve months ago, launching a business podcast was just a dream floating around my head. The benefits were obvious. I could expand my reach, enhance connections, build authority, and attract more web traffic. And it could all be achieved at a minimal cost. Yes, on paper it seemed like a brilliant addition to my marketing strategy. But I had no idea where to start. The whole process felt extremely overwhelming - which led to months and months of procrastination. In today's episode of Marketing &...
May 03, 2020•13 min
Getting your ears pierced for the first time is a rite of passage for many girls and women. Later in life, additional ear and body piercings create the opportunity to show your uniqueness, personality, and style. Or you might do it for cultural reasons - or to highlight your rebellious nature. Whatever the reason - piercing shouldn't be taken lightly. And it should be done safely to avoid infections or even diseases. On today's show, I'm chatting with Brittany Davidson from The Hills Piercing St...
Apr 26, 2020•45 min
Do you suffer from allergies, intolerances, or general aches and pains? You might have visited dieticians, nutritionists, physiotherapists, or chiropractors in the past - but have been unable to seek relief. Well, I have a new option for you. And it involves testing for energetic imbalances in the body and correcting them energetically. The coolest part is - it can all be done remotely over the phone. Today, I'm joined by Annette Armstrong from Rid My Allergies who will share how the Body and Em...
Apr 19, 2020•33 min
Right now, so many of us are experiencing overwhelm. We're managing a business or changing tactics to keep the money rolling in. And, on top of it all, there's the whole home-schooling thing! When your stress levels and work levels are high, outsourcing tasks- such as bookkeeping, administration, and marketing can help relieve the pressure. Today, I'm chatting with Deb Ricketts from Versatile VA who has some useful tips to share - to help us maintain our mental health. But before we begin, I'd l...
Apr 12, 2020•42 min
Have you ever thought about taking a more natural and low tox approach to your business? Even if that meant flipping everything on its head - and reformatting your workspace, services, and products? Well, that's exactly what hairdresser, Kalli Fardoulis, did. Due to fertility issues, she had already started to detox her personal life. But then - after seeing positive results - she decided to detox her business life as well. In today's episode, Kalli shares her very personal journey from being a ...
Apr 05, 2020•37 min
Are you out of the LinkedIn loop? Maybe you're unsure how it all works. Or see it as another time-waster. If you're assuming the platform is predominately for job hunters and recruiters, you're mistaken. Yes, it was once. But it's become so much more. With nearly 675 million members across 200 countries and regions, LinkedIn now plays a key part in building an online social media presence for businesses big and small. It's also considered one of the most powerful platforms for B2B - and more tha...
Mar 29, 2020•18 min
