I spent 8 years as a Park Ranger. During that time I gave dozens of interpretive talks. Interpretation is a skill every park ranger works at, but interpretation can help you grow your business. When giving an interpretative talk, there is a three-step formula to help you connect with the audience. Tell a Story Tell why it matters Call to Action This is the same formula I use for most podcast episodes, speeches, and many sales pitches. Understanding interpretation, and adopting this simple formul...
Jun 13, 2017•11 min
Jennifer Dunham is happy because she has learned how to skip the dark side of success. The truth is, many of us trade out happiness for success. We don't celebrate when things go well. Sometimes we don't even notice. We just keep pushing. Happiness matters. Jennifer Dunham will give us some insight to how we can be successful and happy. Don't miss The Dark Side of Success Summit. You can find more information here . Jennifer Dunham's website - HappinessMatters.com Jennifer Dunham on Twitter - @j...
Jun 06, 2017•25 min
In this episode of the Jody Maberry Show, I share a personal story to highlight how people are worth more than your time or your money. If you are a leader, you have to be willing to give up time and money to make people feel special. Take care of your people and they will take care of the customer.
May 30, 2017•5 min
The story you tell builds influence. Your story, the information you share about yourself, will either influence people to want to learn more or it will influence people to move on. In this episode of the Jody Maberry Show, I share personal examples to illustrate how you can draw the right elements out of your story to intrigue other people.
May 23, 2017•7 min
Michael Hudson wants you to get your message heard. In this episode, Michael explains how and why to get your message out to the world. He also shares why you need a talk specifically tailored towards selling you and the work you do. Michael's website - MichaelHudson.com Michael on Twitter - @DrMichaelHudson Michael on Facebook - DrMichaelHudson Here is Michael's exercise to map your significant life experiences; This is a quick exercise where you will map the most significant experiences in you...
May 16, 2017•34 min
Recently, I watched the film Ice Guardians . The film is about enforcers in the National Hockey League. At the end of the movie, when asked if he would do it over again, Kelly Chase said, "with more fire". I couldn't stop thinking about what he said. When I look back on my career as a Park Ranger, I would do it with a little more fire if I could do it over again. As an entrepreneur, I would do the first three years with a little more fire. Heck, I would redo today with a little more fire if I co...
May 09, 2017•7 min
Josh Elledge used publicity to grow savingsangel.com into a profitable business. Now, he helps entrepreneurs and businesses figure out the best public relations approach and begin to show up in the right places to become an authority. Josh is a regular contributor on television and in newspapers. In this episode, Josh will explain how to use what you know to become an authority through publicity. Don't miss Josh's Twitter Publicity Master Course. Usually, it costs $100, but you can sign up for f...
May 02, 2017•25 min
This episode we are going to make the final stop on our Florida Customer Experience Tour. Lessons from Universal Studios: Keep your entrance sharp. Make people feel they have entered someplace special. Do something different. Don't directly compete with the big names. Find your niche and become known for something specific. Consider the design of your product and customer experience.
Apr 25, 2017•8 min
The final day of touring Walt Disney World to learn about customer service we will visit Epcot. I had the opportunity to take part in a pilot program Disney World is testing out. Guest relations had my cell phone number. Every day they would text me just to see how things we going. And they made sure I knew I could text them if I had questions about anything. This worked out great for me. No looking for a cast member. No waiting in line. Just send a text. I did text them with 3 questions through...
Apr 22, 2017•5 min
Day 3 of our Lessons from Disney World tour takes us to Hollywood Studios. Here are the three lessons from Hollywood Studios; Give your customer a clear, exact path to get what they want. If your customer's experience will be enhanced by the experience you have created, don't give them a shortcut. If it is your responsibility, you need to take responsibility. Listen to the episode to find out where the lessons come from and how you can apply it to your business....
Apr 21, 2017•5 min
Today, we take the show to the Magic Kingdom for day 2 of Lessons from Disney World. I visited the Magic Kingdom for one day six years ago, so this park is not new to me. But I came with new eyes. Looking to see what I can learn about how they create magic. Here are the business lessons I learned from a day at the Magic Kingdom; Most businesses overuse signs. What signs can you remove from your business? Every cast member at Disney will stop to pick up trash. Consider the buy in it takes across ...
Apr 20, 2017•7 min
This episode is the first of four episode from Walt Disney World. Each day I will visit one of the Disney World Parks and share with you what I learn. On The Jody Maberry Show, we have learned about Disney from Lee Cockerell and Jeff Noel. But now, I will get to experience what we have learned on the ground. Today’s park is Animal Kingdom. The day got off to a curious start when my Magic Band would not work. But the lesson I learned is that you should stick with your customer until the problem i...
Apr 18, 2017•5 min
The Jody Maberry Show goes on the road to the Kennedy Space Center. This is the first episode in a series examining some of the popular attractions in central Florida. We will find lessons we can take from the attractions to apply directly to your business. Here are 10 Customer Service Lessons from my time at Kennedy Space Center: Make a great first impression. Build anticipation from what happens next. If you are not unique, you have to get the details right. Be Boldly Clear about what you do. ...
Apr 04, 2017•11 min
Does the thought of charging premium pricing scare you? In episode 13, we talked to Kirk Bowman about value pricing. Kirk urged you to move away from charging by the hour and base your price on value. In this episode, Petra Foster joins us to talk about using premium pricing for your coaching or consulting business. People who have mastered their message charge premium pricing based on value. People who are still trying to determine the value they offer price by the hour. Petra Foster is a Clien...
Mar 07, 2017•30 min
Here is one thing you need to know about getting big work done; It is all about influence. Many people think if you work hard you can make things happen. They are only about 10% correct. The work you do account for about 10% of making something happen. The right opportunity accounts for about 20% of making something big happen. Influence is 70% responsible for getting big work done. Yet, many people focus intently on the work they do. They put 90% of their effort into something that will only ac...
Feb 28, 2017•11 min
This episode we are going to take a close look at telling a story with Joe Sindorf . I discovered Joe when I interviewed him for Great Escape Radio . Doing research before the interview, I admit I was impressed with his record of telling great stories. Better yet, telling great stories people were noticing and paying attention to. Joe has won an Emmy and a Peabody award. But it got better. After our interview for Great Escape, I liked him so much I asked him if he would also do an interview for ...
Feb 22, 2017•27 min
One of the wonderful opportunities I have is to host podcasts for other people. Shows like Creating Disney Magic with Lee Cockerell, Catalyst Sale with Mike Simmons and Mike Conner, Great Escape Radio with Lori Allen. There are more shows, I just listed a couple as an illustration. Because of the work I do, I am often asked a question like this “Why should I have a co-host on my podcast”. Or, “What value does it add to my show to have a co-host”. People like Jeff Goins and Ken Davis, who would c...
Feb 14, 2017•10 min
On the Jody Maberry Show, we often talk about marketing and branding on this show, but you may be surprised to know the best lesson I learned about branding came on a sheet of ice. Now, you know some top marketers have been on this show. Ray Edwards and Mike Kim understand branding like no one I know. But they have nothing on Homejuice. What is a homejuice is what you just thought? Right. Who is Homejuice is the better question. In this episode, I share a story about a boyhood friend called Home...
Jan 31, 2017•7 min
Kary Oberbrunner returns to the show to talk about his new book, The Elixir Project. After writing several non-fiction books, Kary wrote a young adult fiction thriller. It was a risk to move from traditionally published non-fiction books to write a fiction story. In this episode, Kary will discuss the story behind The Elixir Project, what you can learn from the book and how he is offering a way for people to go deeper after reading the book. Take the Hackability Assessment HERE . Sign up for the...
Jan 24, 2017•34 min
If you took a flight anytime during 2016, you understand how much of a pain in the neck it has become to fly. Some airports are much better than others, but my home airport in Seattle has terribly long lines to get through security. Sometimes you have to get there two hours ahead of time and barely make your flight, but other times you can zip through security and spend two hours waiting to board your flight. I thought I would apply for TSA pre-check to eliminate the process. Do you know TSA-Pre...
Dec 27, 2016•12 min
Some stories never die. One of those stories for me has been about an incident with a squirrel from my time as a park ranger. Usually, episodes of the Jody Maberry Show are filled with ideas, advice, and content you can take action on in business. This episode I want to just have a little fun. Is that OK? You won’t get much advice in this episode, but you will get a good story. I spent 8 years as a park ranger. As a ranger, you see so much. Most of it wonderful, some it awful, and some of it biz...
Dec 13, 2016•8 min
One thing I have run into, mostly working with personal brands, people like myself whos business is built around the person running the business, is the reluctance to offer content for free. Some people are worried about giving away too much. The thought there is that you might be giving away something you could have charged money for. The other concern is the work it takes to create content, and just give it away is wasted time. It is time you could have used to create something that would brin...
Dec 06, 2016•13 min
It is possible to get too comfortable in business. I was reminded of that on a recent shopping trip. It is the season to shop, and I recently visited three stores that left an impression on me. ‘First, was the Disney Store. Have you ever been to a Disney store? It is everything you would expect. It is a magical place. Of course, what they sell is outstanding, but it is bigger than that. The displays, the cast members, the layout of the store are all wonderful. Every detail of a Disney store lead...
Nov 29, 2016•9 min
You can look great on camera every time. Not long ago, I did not know this. I thought you stood in front of the camera and hoped the photos turned out in the end. Early in the year, I had a photo shoot. It didn’t turn out real well. I wasn’t comfortable using any of the photos on my website. Yet, I still needed photos, so I scheduled another photo shoot. Luckily, between the first and second shoot I met Val Brown. Val Brown is an Emmy award winning producer. She has been preparing people to appe...
Nov 22, 2016•28 min
This week I was given a surprise reminder of someone from my past I am thankful for. Mrs. Warren, Jill Warren, was my high school accounting teaching. She had such a tremendous impact on me. Before I took one of her accounting classes in high school, I had no idea what to do. And I was a bad student. I didn’t even try. But Jill Warren changed all of that. After taking the first accounting class with her, I took every class I could that she taught. All business related. A few years ago one of Jil...
Nov 15, 2016•8 min
Rachel Ries write songs. She sings songs. And she sells songs. Does Rachel create art or content? Rachel joins me on the Jody Maberry Show to discuss that and more. We also talked about writer's block and connecting with your audience. Rachel will help you consider a different approach to how you write and the content you create. Find more of Rachel at RachelRies.com .
Nov 08, 2016•28 min
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Nov 02, 2016•10 min
People buy truth. That is what Monaica Ledell says. What does she mean? People are attracted to the real you. Authenticity attracts. When you build you brand around the real you, people will feel it. How can you build a brand around authenticity? Is is possible to implement what you learn from other people and still be authentic?
Oct 25, 2016•20 min
A couple of years ago, I had the delight of being included in Jeff Goins book, The Art of Work . When Jeff Goins writes about you, people notice. Being in Jeff's book gave me 15 minutes of fame. This is exactly the type of break we are all looking for right? For someone like Jeff Goins to notice us, right? It could change everything. All we need is a big name to share our blog post, or to be a guest on a popular podcast, or to have Jeff Goins write about us, and then we can get the success we de...
Oct 04, 2016•8 min
Ray Edwards has had a tremendous impact on my business. He taught me how to write copy and has given advice and counsel that has drastically changed my business. Ray joins the Jody Maberry Show to discuss six ways you can change your business. For this interview, we pull the content from the second episode of The Jody Maberry Show and Ray walks through it, point by point, to discuss the six ways you can change your business. Don't miss Ray's Copywriting Summitt. You can sign up here . Ray's Webs...
Sep 21, 2016•38 min
