Mike Kim is a sought-after copywriter, speaker, and marketing consultant. But if he has his way, when you hear the word Pivot you will think of him? Why does Mike position his branding around the word Pivot when he is known for copywriting? In this episode of The Jody Maberry Show, Mike Kim explains why we have to narrow down and be known for one thing. When people think of you, one word, one sentence, or one phrase should come to mind. Mike explains the common mistakes people make when trying t...
Sep 16, 2016•24 min
Sometimes it takes money to get your message or product out into the world. Crowdfunding through Kickstarter and Indiegogo have become a popular way to raise money from a crowd. When it comes to launching a Kickstarter campaign, the Field of Dreams principle does not apply. Just because you build it does not mean people will come. When you launch your campaign, people do not just show up and fund it. Just like people don’t show up and listen to your podcast because you recorded it. On this episo...
Sep 06, 2016•26 min•Ep. 28
If you don't keep telling a story it will die. If you want your message to spread, you have to keep talking about it.
Aug 16, 2016•7 min
Chances are, you need to apologize to someone. And if you do apologize, you will get it wrong. Most people don't apologize. And those who do, put forth a good effort but get it all wrong. There is an art to making an apology. It is so simple that most people just can't seem to get it right. There is an art to making an apology. It is so simple that most people just can't seem to get it right. Chris Brogan discusses the importance of apology in his book The Freaks Shall Inherit the Earth . Chris ...
Aug 02, 2016•10 min
In order to get important work done, you need to understand the difference between action and progress.
Jul 26, 2016•12 min
If you have ever asked for an introduction or been referred by someone, you need to understand what a referral really is. At the minimum, a referral is saying “I vouch for this guy”, or basically, I endorse this person I am telling you about. You need to understand the importance of a referral. And you need to understand what you are really asking for when you ask someone for an introduction. I have two stories about introductions one bad and one wonderful. I love connecting people when I know t...
Jul 12, 2016•12 min
Not long ago, someone asked me what I do to get the most out of a conference. That question is again on my mind since I am here at the Podcast Movement conference and I want to share with you the 8 things I do to make sure I get the most out of a conference; Have a plan before you get there. Be willing to abandon the content of the conference to make connections. Only go to conferences that can help you. Dress better than most other people who are there. 5. If you took notes, do something with t...
Jul 05, 2016•10 min
On this episode of The Jody Maberry Show, we examine how you can go the extra inch to recognize solutions to problems your customers are facing.
Jun 28, 2016•7 min
Do you remember the movie Castaway with Tom Hanks? If you saw the movie, you probably remember Wilson, right? Wilson was the volleyball Tom Hanks always talked to. If you haven’t seen the movie, let me catch you up without spoiling anything. Tom Hanks is stranded alone on an island for a long time. If it were not for his volleyball sidekick, Tom Hanks would not have been completely alone. It was a compelling story, even though Tom Hanks was the sole character for most of the movie. Chances are, ...
Jun 21, 2016•15 min
Aaron Walker helps men live extraordinary lives. After a successful career, he now focuses on helping others reach new levels in their personal and business lives. In this episode of the Jody Maberry Show, Aaron shares his personal story and delivers three key points that can help any business or personal brand; Focus on Significance Be Clear on Your Message People Buy Confidence Aaron is offering three free resources for you, which you can find here . Aaron's website - viewfromthetop.com Aaron ...
Jun 14, 2016•29 min
Recently, my next door neighbor had a new roof installed. During the process, the roofing company (let's call them ABC Roofing) stacked some roofing material on my lawn. They didn't ask if that would be OK. It was on my lawn for only a day. No big deal, but it was a missed opportunity. Had ABC roofing knocked on my door and explained they were installing a new roof next door and would like to stack some material on my lawn for a day, they would have left a good impression. They would have been f...
Jun 07, 2016•9 min
If you want to sell more, you need to understand why people don't buy your product. People don't buy your product or service, they buy the result or the feeling the product gives them. For example, people don't buy a drill, they buy a hole in the wall. They don't buy a shovel, they buy a hole in the ground. When you understand what it is people are actually buying, you can tap into it and sell more.
Jun 01, 2016•16 min
Tommy Spaulding is the NY Times Best Selling author of It's Not Just Who You Know and The Heart Led Leader. On this episode of The Jody Maberry Show, Tommy talks about the important of sending handwritten notes, why Dale Carnegie's How to Win Friends and Influence People does not go far enough, and how opening a restaurant fits his mission. Tommy's website - tommyspaulding.com Tommy's books - It's Not Just Who You Know and The Heart Led Leader Tommy on Twitter - @tommyspaulding...
May 24, 2016•26 min
On a recent trip to Nashville, I stopped at Dave Ramsey’s headquarters to visit Eric Anthony, the producer of the Entreleadership podcast . I had met Eric at the Podcast Movement conference last year and had worked with him a bit when Lee Cockerell was on the Entreleadership podcast. So I stopped in to say Hello and spent time chatting with Eric and Ken Colemen, who hosts the show. While I was there, Dave Ramsey was recording his radio show, and a couple was waiting in the lobby to do the Debt F...
May 17, 2016•12 min
"Preparation doesn’t just guide the journey. It creates moments that leave people saying WOW." During my time as a park ranger, I witnessed one unforgettable moment that left kids gasping and parents stunned. It happened at the end of a guided hike through the Little Spokane River Natural Area. Ranger Joseph Felgenhauer and I led a group of kids and parents along the trail, sharing stories about the land, wildlife, and history. Joseph had a way of drawing everyone in, making the experience memor...
May 10, 2016•11 min
Recently, I visited the Burke Museum at the University ofWashington. Although the museum is full of fascinating fossils, one important piece that is missing is the Manis Mastodon . The Manis Mastodon is not at the BurkeMuseum because the University of Washington missed anopportunity with the way they answered the phone. You could be missing an opportunity with the voicemail greetingon your phone. The often overlooked voicemail greeting is thesecret to getting more attention. In this episode, we ...
May 03, 2016•16 min
Pricing is more than what a customer pays. Pricing informs a customer what it will be like to do business with you. When it comes to price, you should be delivering so much value your customer should feel they got the better deal. Kirk Bowman joins the Jody Maberry Show to discuss the pricing, value and how they connect to marketing your message. Kirk is known as the Visionary of Value. His podcast, The Art of Value, offers weekly conversations centered around the concept of value pricing. Kirk'...
Apr 26, 2016•22 min
Have you ever heard the phrase "you get what you pay for"? It is true. You do get what you pay for. But you also get what THEY pay for. What does that mean? When you try to compete on price and offer prices lower than you should, four things happen; You know the customer's mindset is Cheap. The customer is looking to pay the least amount possible and squeeze as much as possible from the purchase or transaction. Customers don't value what they get. If their mindset is cheap, they will believe wha...
Apr 19, 2016•7 min
I am going to come right out and tell you this show is a bit different. It feels different to me anyway. Last week was a tough week. At the end of the week, we had to put our dog to sleep. Bridger was a beautiful chocolate lab. He had been my best friend for the past 14 years. Since he is what I have been thinking about the past few days,I thought I would use an episode of The Jody Maberry Show to talk about what I learned from the situation. Even though it was an awful event for me, I noticed h...
Apr 12, 2016•10 min
If you were to ask me about the best podcasters, Jeff Brown would be at the top of my list. Jeff is the host of the Read to Lead Podcast . After 26 years in the radio business, Jeff brought his broadcast skills, and buttery voice, to podcasting. It is not just a dreamy voice that makes Jeff a great podcaster. Jeff's preparation, interviews, and production quality make Read to Lead one of the best independent podcasts you will hear. In this episode, Jeff offers some of his secrets on how to make ...
Apr 05, 2016•35 min
Have you ever asked yourself, "Should I have a podcast?" Podcasting is not for everyone, but it may be for you. Often, people will ask me if they should start a podcast. Podcasting may be the right option for your business, but wouldn't you like to have a better understanding of how a podcast can help you? In this episode of The Jody Maberry Show, I will examine whether or not you should start a podcast. I also get insight from some of my favorite podcasters including Jeff Brown , Dan Miller , L...
Mar 29, 2016•14 min
Jeff Noel spent 30 years at Disney World. The last 15 years Jeff was a speaker at the Disney Institute and spoke to over 1 million people. Jeff understands what makes Disney World so successful, from the big picture of leadership and customer service to the very smallest items, like trash. Jeff joins the Jody Maberry Show to talk trash. Disney World is one of the cleanest places you will visit. How do they do it? More importantly, why do they do it? What does Disney obsess about the cleanliness ...
Mar 22, 2016•28 min
On a recent trip to Nashville, I told Dan Miller a story about my son playing violin on the street corner in the small town where we live. Dan enjoyed the story so much he did a short interview with me on his podcast about my son swinging the bow on the street corner. I realized if Dan found the story interesting you probably would as well. You can hear Dan Miller's interview with me here . On a visit to downtown Port Townsend my, son saw someone playing music on the street corner. What caught h...
Mar 15, 2016•9 min
Most of us know we don’t know it all. Perhaps you know enough to realize how much you don’t know. If only you could get a leg up. If only you could get an advantage or a little head start, we could do so much better. If only we had a mentor, right? You have thought that before, I am sure. If you had a mentor to show you how to do this or that. If only you had a mentor to help you avoid mistake, or point you towards this shorter path through the woods. A mentor can be a big factor in shaping and ...
Mar 08, 2016•26 min
Have you ever thought you could get further along if someone would come along and notice you, partner with you, or promote you? The truth is, the big guys and guys do not want to partner with you. Kary Oberbrunner will explain why. And he will tell you what you can do about it. Kary is an author, podcaster, and coach who is willing to tell you the truth about what it really takes to connect with people. In 2015, Kary published an episode of his Igniting Souls podcast explaining why the big guys ...
Mar 01, 2016•30 min
In preparation for an upcoming trip to Nashville, I decided to order some new business cards. I know there are people who don’t order business cards. That is fine. I also know at least one person who will not accept business cards. That is fine too, even though it can be a little awkward. But I can think of one situation when I ran out of business cards and decided not to order new ones. Who needs them, I thought. Then I gave a presentation for a home builders association. After I was done, I ha...
Feb 23, 2016•9 min
Lee Cockerell is the former Executive Vice President of Operations for Walt Disney World. Lee joins the Jody Maberry Show to offer lessons from Disney you can apply to your business. "It's not the magic that makes it work; it is the way we work that makes it magic." In this episode, Lee explains what it looks like for small businesses and entrepreneurs to create magic. Creating magic is easier than you think it will be. Have a great website, answer your phone, return calls, look professional are...
Feb 14, 2016•30 min
When I was a park ranger, I had the opportunity to help a lady who was camping solo for the first time since her husband died. Her grand adventure took an unfortunate turn when she was not able to set the tent up by herself. In 20 minutes, I was able to set her tent up, and in the process, I learned some lessons on how you can be a park ranger to your customers. Here are the points you need to remember from this story so you can be a park ranger to your customers. Identify the people you can hel...
Feb 14, 2016•7 min
Do you ever wonder if there is a magic formula for marketing? Should you just copy what other people are doing? How do you stand out? In this episodes, Mike Kim will explain how you can market yourself like no one else can. Mike Kim is a marketing consultant, communications strategist, and copywriter. After a couple of career pivots, Mike has set himself apart by leveraging his personal story to connect with other people. During this interview, Mike Kim will give you the exact steps he uses with...
Feb 13, 2016•25 min
