The Internal Comms Podcast - podcast cover

The Internal Comms Podcast

AB Commabcomm.co.uk
Call it a shift. Call it a revolution. Whatever name you give it, it’s clear internal communications is no longer the poor cousin in the media family tree. At a time when your organisation’s products and services can seemingly be replicated at the touch of a button, the one thing that is hardest to copy – your organisation’s collective wisdom – is fast becoming its most important asset. In one of the UK’s first internal communications podcasts, Katie Macaulay sits down with IC thought-leaders every other Wednesday to better understand how we can improve communications at work. After all, it’s what’s inside that counts.
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Episodes

Episode 121 – The story behind Bupa's elephant

In this episode of The Internal Comms Podcast, Katie Macaulay is joined by Jo Hudson, Group Director of Internal Communication at Bupa. Jo has spent the past 16 years at Bupa, one of the world’s largest healthcare organisations. She’s worked across internal and external comms, PR, media relations, brand and engagement. Now, she’s leading IC in a complex, global business, with 100,000 colleagues speaking multiple languages. So how do you keep people connected, aligned and inspired? Jo shares what...

Jun 25, 202549 min

Episode 120 – Walk the line – how to stay in sync

In this episode of The Internal Comms Podcast, host Katie Macaulay sits down with alignment strategist and leadership coach Zora Artis to explore a crucial question: how can internal comms teams unite people around what matters most? It’s no easy task, but Zora brings three decades of in-the-trenches experience. As CEO of Artis Advisory, co-founder of the Alignment People and a partner at Mirror Mirror Alignment, her work focuses on getting leaders and teams unstuck and helping organisations unt...

Jun 11, 20251 hr 6 min

Episode 119 – The suite spot – Microsoft minus the mayhem

If the platforms you use at work were built by Microsoft, this episode is essential listening. Katie is joined by Alex Graves, Chief Visionary Officer at Silicon Reef — the people-first Microsoft experts — for a fast-paced, plain-speaking conversation on making technology work for people. Alex shares practical strategies for rolling out new digital channels on a shoestring — including what corners you can cut, and the one you absolutely must not: discovery. He explains why Viva Engage is a philo...

May 28, 20251 hr 10 min

Episode 118 – Satirising the spin – a bullsh*t investigation

If you have ever found yourself circling back, touching base, breaking down silos or leveraging strategic synergies — then these guests are speaking your language. Charles Firth and James Schloeffel are the Australian comedy duo behind Wankernomics. Their brilliantly sharp satire holds a mirror up to the strange, slippery and often nonsensical language we only use at work. What started as a comedic side project has become a global phenomenon, with their reels and live shows resonating around the...

May 14, 202540 min

Episode 117 – From humanising a prime minister to empowering the quietest voices

What does it take to make one of the most scrutinised leaders in the world feel relatable? And how do we build internal comms that truly include everyone — especially the quieter voices? In this episode, Katie Macaulay is joined by personal brand expert, storytelling strategist and award-winning filmmaker Richard Etienne. Richard shares the remarkable story of being summoned to 10 Downing Street and handed a single-line brief: make the Prime Minister more personable. As Theresa May’s official vi...

May 12, 202553 min

Episode 116 – How to build a remarkable career without a plan

Fred Cook’s career proves success doesn’t require a straight line. Now Chairman Emeritus of global PR agency Golin, Fred has spent 35+ years advising world-famous brands – Amazon, McDonald’s, Disney – and visionary CEOs like Jeff Bezos and Steve Jobs. But his journey began far from the boardroom. Fred’s early resumé includes being a pool hustler, cabin boy and chauffeur for drunks. He describes his life as a “series of experiments” and in this episode, he shares what they taught him. Fred explai...

Apr 07, 202544 min

Episode 115 – Curiosity, creativity & the imposter myth

Inspiration is everywhere when you stay curious. That’s the thread running through this episode of The Internal Comms Podcast, where Katie Macaulay welcomes communication, creativity and leadership consultant Beth Collier. The author of the brilliant Substack newsletter Curious Minds, Beth takes Katie on a journey from her early days working in Hollywood to her role today as a respected comms pro. Digging into the origin stories of some of life’s everyday items has helped keep Beth curious acros...

Mar 26, 20251 hr 6 min

Episode 114 – The credibility code: Become the leader your team deserves

What does it mean to be a credible leader? And just how important is that credibility to your team? In this episode of The Internal Comms Podcast, host Katie Macaulay welcomes back leadership and internal communication expert Jenni Field to unpack all this and more. Jenni is the author of Nobody Believes You: Become a Leader People Will Follow, and former president of the Chartered Institute of Public Relations. She is also the host of the Redefining Communications podcast and an international l...

Mar 12, 202553 min

Episode 113 – Soft skill? Think again: The hard truth about storytelling

In this episode of The Internal Comms Podcast, host Katie Macaulay welcomes Jeremy Connell-Waite, Global Communications Designer for IBM, an acclaimed speechwriter and storyteller, and a performance coach for senior executives. In this fascinating conversation, which will challenge everything you thought you knew about storytelling, Jeremy guides Katie through the concept of storytelling design – the process of drawing speeches and stories, not writing them. It’s an approach that seeks to connec...

Feb 26, 20251 hr 5 min

Episode 112 – From intent to impact: take charge of your career

We’re back for season 13 of The Internal Comms Podcast and to kick things off, host Katie Macaulay is joined by Eduvie Martin. Eduvie is Group Communications and Engagement Manager at British American Tobacco, President of the IABC’s UK and Ireland Chapter and Executive Director of Marketing and Communications at Comic Republic – a creative media company changing the narrative on African storytelling. In this insightful episode, Eduvie opens up about her route into communications and the challen...

Feb 20, 202553 min

Season 12 – 2024 Christmas Special: nine gifts from the archive

In this episode, we mark a big milestone with a gift-wrapped edition of the Internal Comms Podcast. It’s six years since the show launched and, in this Christmas special, host Katie Macaulay shares some of her favourite moments. From Professor William Kahn’s take on the meaning of engagement, to Seth Godin on creating the right conditions for people to change their attitude, via the Chief Corporate Affairs Officer at Pfizer, Sally Susman, on transforming “the reputation of the company alongside ...

Dec 18, 202450 min

Episode 111 – A creative leader's blueprint for brilliance

This week on The Internal Comms Podcast, host Katie Macaulay is joined by a very special guest – AB's creative director, Joel O’Connor. Joel has been with AB for well over a decade, and has seen our agency and the wider internal comms space change beyond recognition. In this rare look behind the curtains of a communications agency, the episode explores Joel’s creative process, his ideal brief, his hopes for internal comms and a look back at life growing up as a young creative in Liverpool in the...

Dec 04, 202449 min

Episode 110 – Navigating the shifting digital landscape

This week on The Internal Comms Podcast, host Katie Macaulay is joined by co-founder of Local Wisdom, tech expert and comms leader Pinaki Kathiari. With his rare passion for both the sciences and the arts, Pinaki has built a company that advises organisations large and small on how to launch and scale their comms platforms. Internal comms technology has often been late to the party. But as Pinaki shares with Katie, we’re in a very exciting, pivotal time for comms tech. In this episode, they disc...

Nov 20, 202451 min

Episode 109 – The business of belonging: A new approach to DEI

We all deserve the opportunity to thrive at work. We deserve equal opportunity. We deserve to feel valued and included. That’s what diversity, equity and inclusion (DEI) is all about and as polarising as it may have become, it’s here to stay. In this episode of The Internal Comms Podcast, DEI educator, author and comms leader Kim Clark joins Katie Macaulay to discuss how internal communicators and business leaders can play their part in creating more equitable, fair businesses. Her book, The Con...

Nov 06, 20241 hr 21 min

Episode 108 – Seth Godin rewrites the rules of internal communication

In this episode, Katie Macaulay is joined by author and influential blogger, Seth Godin. Seth was top of Katie’s guest wish list when The Internal Comms Podcast launched five years ago. As the author of 22 international bestsellers and as one the world’s most respected marketers, Seth has changed the way millions of people think about marketing, creativity and work. Now we lift the lid on Seth’s approach to internal communication. This is a wide-ranging, fascinating conversation. Katie and Seth ...

Oct 23, 202450 min

Episode 107 – Beyond words: A blueprint for more impactful, immersive IC

In this episode of The Internal Comms Podcast, host Katie Macaulay welcomes international internal comms consultant and strategist Monique Zytnik to the hot seat. Monique is the author of Internal Communication in the Age of Artificial Intelligence. She has two decades of experience shaping strategies and crafting personalised, more meaningful communication experiences. In this wide-ranging conversation, Katie and Monique talk modern-day communication strategies, and where they fall short. We di...

Oct 09, 20241 hr 12 min

Episode 106 – School of thought: Inside Matt Tidwell’s comms curriculum

In this episode of The Internal Comms Podcast, host Katie Macaulay welcomes Matt Tidwell to the hot seat. Matt is a consultant, communicator and educator, and has led comms agencies, built brands, advised CEOs and nurtured the next comms greats at the William Allen White School of Journalism and Mass Communications at the University of Kansas. As you can imagine, he has a wealth of fantastic life experience to share. We begin this episode by unpacking the influence Matt’s mother had on his route...

Sep 25, 20241 hr 2 min

Episode 105 – Reaching the peak of success: IC at Iron Mountain

We’re back for Season 12 of The Internal Comms Podcast, and in this first episode, host Katie Macaulay is joined by Senior Director of Corporate Communication at Iron Mountain, Neil Jenkins. Neil has led internal comms at British Telecom, Coca Cola, Vodafone and Siemens, and has more than a few tales to tell when it comes to engaging that hard-to-reach, disparate audience. This episode goes ‘under the Mountain’ to discover how Neil engages 26,000 colleagues – or ‘Mountaineers’, as they are calle...

Sep 11, 202445 min

Episode 104 – Communications excellence in times of rapid change

McKinsey & Company is one of the world’s most renowned strategic management consultancies. With a mission of striving for “change that changes everything”, its global team of change and strategy consultants has delivered some of the most complex and challenging change programmes in the world. Join Katie Macaulay as she goes under the hood and find out what makes IC tick at McKinsey. This episode’s guests – Andi Almond, Eric Sherman and David Honigmann – are part of the firm’s dedicated commu...

Jul 31, 202440 min

Episode 103 – Say the thing now: Candid conversations at Reddit

On a platform where the candid and the curious are king, how do you make sure what’s inside reflects what’s on the outside? Meet Sean Langston, Jr., Head of Internal Communication at Reddit, to find out. Sean turned to internal communication following a formative experience at college, in which he realised that there was real value in helping organisations become “mess-proof” from the inside. As he explains in this episode of The Internal Comms Podcast, it’s his ethos of radical transparency, an...

Jul 10, 20241 hr 2 min

Episode 102 – The sound of success: IC at Spotify, Mastercard and beyond

Ever been curious about how some of the biggest brands in the world tackle their internal communication challenges? Well look (or listen) no further. Kerri Warner, this week’s guest on The Internal Comms Podcast, held the reins at both Spotify and MasterCard. Kerri has a huge range of IC experience spanning the consulting, agency and corporate world. Starting out in social science and psychology, she offers a unique view on how building trust and connection are really the building blocks of any ...

Jun 26, 20241 hr 2 min

Episode 101 – From complex to clear: Elevate your presentations

As internal communicators, empowering leaders to clearly communicate business strategy, important updates and company values is a valued skill. How can we inspire colleagues and leaders alike to make the complex simple? This week’s guest and founder of Present Your Science, Melissa Marshall, has built a career educating scientists, engineers and technical professionals about how to present their insight. “The work matters,” she says, but as is discussed in the episode, so often we hear people sa...

Jun 12, 20241 hr 9 min

Episode 100 – Meet the super-connector behind #CommsJobs

After years running an internal communications team, Daniel Mendez emigrated from Chile to the U.S., where he faced a host of barriers to success. A language barrier. A small or non-existent professional community. The difficulty in proving himself. And yet, he emerged as a hugely successful communicator and connector. Daniel is the brains behind the #CommsJobs hashtag, one of the most impactful job search functions in the communications profession. So how did he get here? Where did the idea for...

May 29, 202453 min

Episode 99 – The communicator’s communicator

In this episode of The Internal Comms Podcast, host Katie Macaulay is joined by Linda Zebian. The very first Director of Communications at PR management platform Muck Rack, Linda spent a decade in various comms roles at The New York Times during its transformation from print ad-supported newspaper to the most successful digital subscription business in the world. Linda has put her unique experience of communicating with journalists into action at Muck Rack, a remote working company with colleagu...

May 15, 202454 min

Exclusive reveal: Katie’s IC masterclass

Join us for a special episode of The Internal Comms Podcast as host Katie Macaulay announces the imminent launch of her unique on-demand masterclass. With more than three decades at the forefront of internal comms, including leading the world’s first internal comms agency, AB, Katie has developed a masterclass programme that promises to elevate the capabilities and boost the impact of in-house internal comms professionals. Katie explains how she dedicated a year to designing a self-paced learnin...

May 01, 20248 min

Episode 98 – How to build a powerful personal brand

This week on The Internal Comms Podcast, host Katie Macaulay is joined by serial entrepreneur, author, keynote speaker and business mentor Chris Ducker. Chris is a renowned expert in building powerful personal brands – taking solo entrepreneurs and leaders to new levels of success and transforming them into the go-to leaders in their respective industries. Chris and Katie cover a lot of ground in this conversation. Chris has a fascinating take into the importance of what people say when you’re n...

Apr 17, 202453 min

Episode 97 – Leaving the ladder down: helping IC pros step up

In this episode of The Internal Comms Podcast, host Katie Macaulay welcomes back the show’s first-ever guest, Rachel Miller. Rachel is an internationally recognised internal comms legend, with more than two decades of educating, advising and commenting on the profession under her brand All Things IC. Alongside her podcasting, blogging and consulting work, she is the author of Internal Communication Strategy, a book dedicated to helping internal communicators “get it right”. Katie and Rachel disc...

Apr 03, 20241 hr 25 min

Episode 96 – Inclusion in action: Kindness is the keystone

This week on The Internal Comms Podcast, host Katie Macaulay is joined by Global Belonging, Equity and Impact Consultant, and self-styled ‘human-centric technologist’, Bob Watanabe. Bob has been working in HR technology for over two decades and is a fierce believer in always doing something to make someone’s life better. His human-centred approach brings new light to business challenges, workplace culture and colleague connection. Always the optimist, Bob guides Katie through his formative exper...

Mar 20, 20241 hr 8 min

Episode 95 – Mastering your approach to strategic communication

This week on The Internal Comms Podcast, host Katie Macaulay is joined by award-winning marketing and communications expert Danielle Bond. Recently retired from corporate life, Danielle has held the CMO role at many leading professional services firms throughout her career. Most recently, she led the brand, corporate comms and marketing function for consulting engineering firm Aurecon, where she led on comms for 14 years. Katie met Danielle when the latter was serving on the board of the Interna...

Mar 06, 20241 hr 2 min

Episode 94 – The stories that shape us

In this episode of The Internal Comms Podcast, host Katie Macaulay is joined by leadership communications coach and co-founder of Engage Kenya, Agatha Juma. Agatha credits an embarrassing experience as a speaker at a conference for igniting her interest in comms and public speaking. That grew into what Agatha calls a deep passion for developing leadership capabilities. But it’s not just corporates and executives that Agatha helps to tell their stories. Today, Agatha’s work at Engage Kenya brings...

Feb 21, 20241 hr 1 min
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