Episode 99 – The communicator’s communicator

In this episode of The Internal Comms Podcast, host Katie Macaulay is joined by Linda Zebian. The very first Director of Communications at PR management platform Muck Rack, Linda spent a decade in various comms roles at The New York Times during its transformation from print ad-supported newspaper to the most successful digital subscription business in the world. Linda has put her unique experience of communicating with journalists into action at Muck Rack, a remote working company with colleagues across the world. As you’ll hear, there are plenty of lessons from the newsroom that help inform her approach to communicating with her new audience. This episode goes behind the scenes to explore the challenges and opportunities of communicating to a workforce of journalists and there’s a candid conversation on the role a free press can play in modern society. Linda and Katie discuss internal communication’s role in leadership development and how important it is to unlock the confidence of leaders as communicators. Linda also provides some invaluable top tips for internal comms professionals to do their best work – a fascinating listen. As always, share your thoughts on this or any other episode of The Internal Comms Podcast using the hashtag #TheICPodcast. And thanks for listening.