The Interior Design Business CEO - podcast cover

The Interior Design Business CEO

Desi Creswellwww.desicreswell.com
The Interior Design Business CEO podcast helps designers stop feeling stressed, anxious, and overwhelmed and empowers them with the tools and strategies they need to start feeling calm, confident, and in control of their business. Join Master Certified Life and Business Coach, and award-winning Interior Designer, Desi Creswell, as she pairs mindset with effective tips, tools, and processes to help you stop feeling pulled in a million different directions, and start building a profitable, fulfilling business that enriches and supports your life as a whole. This show is for you if you find yourself asking questions like: How do I build a profitable interior design business? How do I work fewer hours and make more money in my interior design business? How to improve work-life balance as an interior designer? For more support with creating a life and business you love, visit www.desicreswell.com to learn more about my intimate group coaching program, Out of Overwhelm.
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Episodes

148. Are You Solving the Right Business Problems? (CEO Summer School)

Are you solving the right problems in your design business? Every day brings new challenges, from client communications eating up your inbox time to profitability concerns that keep you awake at night. But there’s a key difference between solving symptoms and addressing the root causes that will help your business thrive in the long run. In this episode, I’m sharing truth number six from my CEO Summer School series: effective solutions start with solving the right problems. Through examples from...

Aug 20, 202531 min

147. PR Strategies for Designers: Strategic Growth & Visibility with Allison Hay

Is your design business ready to take the next step with PR? If you’ve been wondering how public relations could help you grow your firm but aren’t sure when or how to get started, you’re in the right place. In this episode, we dive into the strategies that can take your brand from local visibility to national recognition. I’m joined by Allison Hay, a seasoned communications strategist and PR expert with over a decade of experience in the design industry. She has worked with top-tier design firm...

Aug 13, 202537 min

146. Delegation and Outsourcing: Collaborate, Don't Abdicate (CEO Summer School)

Building a strong team goes beyond simply hiring the right people. It requires a fundamental shift in how you engage with those who support your business. Many creative CEOs hire for relief, hoping to finally hand off tasks they don't enjoy or feel overwhelmed by. But this relief can quickly turn into frustration when team members aren't delivering the results you expected, or worse, when mistakes go unnoticed until they become costly problems. In this episode, I'm sharing truth number five from...

Aug 06, 202526 min

145. Stop Being So Hard on Yourself: The Power of Self-Compassion

Do you often find yourself being your own toughest critic? Running a business as an interior designer requires resilience, but constantly focusing on what you haven’t done perfectly can hold you back from reaching your true potential. In today’s episode, I’m diving into why practicing self-compassion is one of the most powerful tools you can develop as a designer CEO. Self-compassion isn’t about letting yourself off the hook; it's about shifting your mindset to support yourself through challenge...

Jul 30, 202519 min

144. Scaling Is an Inside Job (CEO Summer School)

Running a business is like being on an upward spiral - you're continually expanding as your business expands, but the spiral isn't always smooth. You bump up against internal limits and ceilings, often of your own creation. When you understand that scaling is an inside job, you develop the toolkit to move beyond them. Truth number four in the CEO Summer School series reveals that your business growth and all those outward markers of success start inside of you. In this episode, you'll discover h...

Jul 23, 202530 min

143. Time & Energy: Identifying Your Gains vs. Drains

Are hidden time and energy drains quietly sabotaging your productivity? It’s easy to focus on the obvious tasks—proposals, appointments, and emails—but what about the subtle drains that can add up over time? In today’s episode, we’re revisiting the important topic of time and energy leaks in your business, which are often harder to spot but can be just as costly. This is a follow-up to truth number three in my CEO Summer School series, where we talked about taking control of your time to shape y...

Jul 16, 202519 min

142. Time Management: The First Domino of Success (CEO Summer School)

Could time management be the key to creating the business and life you want? If you feel like you’re always running out of time or struggling to get things done, this episode will give you a new perspective. In truth number three of CEO Summer School, I’m sharing why taking control of your time is the first step toward taking control of your future. You’ll learn why time management gets a bad reputation and how a shift in perspective can help you see it as a tool for freedom rather than restrict...

Jul 09, 202519 min

141. Running Toward vs Running From: The Mindset Behind Your Goals

Are you feeling overwhelmed by the idea of pursuing a vision for your business? Setting your vision and pursuing it boldly can feel daunting, especially when you’re focused on what you want three years from now. In this follow-up to CEO Summer School's truth number two, I’m highlighting a crucial distinction that impacts your energy, effectiveness, and enjoyment as you build your interior design business. The difference between running toward what you want versus running from what you fear shape...

Jul 02, 202516 min

140. Create Your Vision and Pursue it Boldly (CEO Summer School)

Are you stuck trying to figure out what your business vision should look like? Maybe you know what you want but are unsure how to take action toward it. In today’s episode, I’m sharing truth number two from my CEO Summer School series: "What I Know for Sure." In order to grow a thriving interior design business, you must have a compelling vision of where you're going and pursue it boldly. We’re diving into the importance of setting a clear vision for your business and how to confidently take the...

Jun 25, 202524 min

139. Deciding Which Strategies Are Best for Your Business

If there is no right way to grow your interior design business, how do you know what to do next? In this episode, I dive into how to identify your unique right way forward. Understanding your next steps requires examining three key areas: strategy, mindset, and emotional alignment. I share how to evaluate potential business moves through the lens of your goals and vision, while considering your current capacity and season of life. This practical framework helps you make confident decisions about...

Jun 18, 202517 min

138. No Right Way to Grow Your Business (CEO Summer School)

Are you stuck thinking there’s a “right way” to grow your business? Maybe you’re trying to follow best practices or copying strategies you’ve seen others use, but something still feels off. In this first episode of CEO Summer School, I’m sharing a truth I know for sure: there’s no single “right way” to grow your business. There are countless ways to run a successful interior design business, and the key is finding what works best for you. This is all about moving away from the belief that there’...

Jun 11, 202518 min

137. CEO Summer School: What I Know for Sure

Are you ready to slow down this summer, but still feel like you should be making progress in your business? Maybe you want to give yourself more space to enjoy the season, but also want to keep your interior design business moving forward. In this episode, I’m announcing the return of CEO Summer School—my free audio series designed to help you navigate the summer months without feeling overwhelmed. This year, we’re bringing it back with a new theme, and I’m excited to share all the details with ...

Jun 04, 202516 min

136. Reimagine the Way You Work: A Personal Update

Is there a part of your business you’re feeling pulled to rethink or do differently? Maybe it’s something you’ve outgrown or a new vision that keeps tugging at your attention. When that “what if” won’t go away, it might be time to reimagine what’s next. In this episode, I’m sharing a process you can use to make big changes in your business with more clarity and confidence. I’ll walk you through the big change I’m making this summer and how you can use the same process to move from an idea to a p...

May 28, 202522 min

135. Falling off the Wagon: How to Recommit without Guilt

Have you ever started a new habit or routine, only to suddenly find yourself completely off track? That moment when you realize you've "fallen off the wagon" can trigger a spiral of guilt and self-judgment that makes it even harder to start again. These moments of deviation aren't failures at all, they're essential parts of the change process. In this episode, I share how to approach these inevitable moments of inconsistency with curiosity instead of judgment. By dropping the entire construct of...

May 21, 202513 min

134. Burnout Prevention: How to Stop Overfunctioning

Are you constantly swooping in to save the day, taking on excessive responsibility, and feeling like you're the only one who can do things right? You might be caught in the pattern of overfunctioning, which can lead to burnout without even realizing it. I share the signs of overfunctioning, why we do it, and most importantly, how to break free from this pattern. By understanding the difference between healthy responsibility and overfunctioning, you can create more balance in your business and pe...

May 14, 202528 min

133. Confrontation or Communication? Navigating Difficult Conversations

Do you struggle to have difficult conversations with clients, contractors, or team members? I've been coaching on this topic a lot lately, and it's clear that many designers find themselves in situations where they worry about coming across as rude or confrontational. In this episode, I dive into why these conversations feel so challenging and how to navigate them with confidence. I share specific strategies to help you communicate more effectively, including how to identify what's really holdin...

May 07, 202527 min

132. Decision Debt: A Framework for Better Decision-Making

Are you drowning in unmade decisions? I call this "decision debt" – the accumulation of postponed choices that drain your energy and keep you stuck in a perpetual state of indecision. As interior designers, we help clients make decisions every day, but often struggle with our own business decisions, letting them pile up until they become overwhelming. In this episode, I'm sharing my framework for clearing decision debt and developing stronger decision-making muscles. I'll help you understand why...

Apr 30, 202532 min

131. How to Thrive When Things Feel Uncertain

Is uncertainty in the design industry keeping you up at night? With economic shifts, political changes, and market fluctuations, it's easy to feel like the ground beneath your business is constantly shifting. As interior designers, we're not just navigating our own businesses—we're helping clients make significant investments during these same uncertain times. In this episode, I dive into practical strategies for not just surviving but thriving when everything feels unpredictable. I share why ou...

Apr 23, 202526 min

130. Pep Talk: Give Yourself What You Need

Have you been ignoring your own needs while taking care of everyone else's? In this special pep talk episode, I explore the powerful practice of identifying what you truly need and then giving it to yourself. Whether it's physical rest, emotional support, or simply permission to want what you want, learning to honor your own signals can transform how you show up in your business and life. The inspiration for this episode came from a listener who shared her beautiful practice of apologizing to he...

Apr 16, 202515 min

129. Boundary Mistakes: 4 Common Pitfalls

Have you ever found yourself feeling exhausted, resentful, or frustrated with clients, contractors, or even team members? If so, you're likely experiencing the consequences of ineffective boundaries in your interior design business. I see this pattern repeatedly with designers who come to me for coaching—they know they need to set boundaries but struggle with how to establish and maintain them effectively. In this episode, I'm breaking down the four most common boundary-setting mistakes I see in...

Apr 09, 202526 min

128. Hustle vs Hard Work: The Critical Difference

Are you constantly chasing the next goal, pushing yourself to the limit, and feeling like you can never quite catch up? In today's episode, I'm diving into the crucial distinction between hustling and hard work—two approaches that might seem similar on the surface but lead to dramatically different outcomes for your interior design business and personal wellbeing. I'll walk you through how to recognize whether you're operating from a place of frantic hustle or purposeful hard work, why the emoti...

Apr 02, 202516 min

127. How Design Retreats Can Help You Grow Your Business with Jennifer Davis

Have you been feeling stuck in your interior design business lately? Are you ready to level up but unsure of the next steps to take? Attending a professional retreat or conference could be just the spark you need to reignite your passion and grow your business to new heights. In this episode, I'm joined by Jennifer Davis, founder of Davis Interiors and creator of the Midwest Design Retreat. Jennifer shares her insights on how stepping away from the day-to-day operations of your business to atten...

Mar 26, 202526 min

126. How to Stop Doing Things Last Minute: 5 Tips to Take Control

As interior designers, we often juggle multiple projects and deadlines, making it easy to fall into the trap of putting things off until the eleventh hour. But this habit can lead to unnecessary stress, careless mistakes, and even damage to our professional reputation. It's time to make a change. I dive into the mindset shifts and practical strategies you need to stop doing things last minute. From dropping the self-judgment to finding intrinsic motivation, these tips will help you become more p...

Mar 19, 202529 min

125. Prepare Your Business for Summer Now

If the thought of a break brings up a ton of fears and worries, it’s time to start planning now to ensure your interior design business is set up for success during those sweet summer months. Whether you want to take extended time off, work a reduced schedule, or simply navigate the changes in rhythm that summer brings, it's important to be intentional about your approach. I share the 10 key things you need to do now to prepare your business for the summer season. From mapping out project timeli...

Mar 12, 202530 min

Start Here: Welcome to The Interior Design Business CEO Podcast

I'm an award winning interior designer and a master certified life and business coach. I created this podcast to help designers go from stressed and overwhelmed to calm, confident, and in control because I know that when you thrive, so will your business. In every episode, I blend mindset concepts, emotional resilience tools, and practical strategies to sustainably grow your interior design business in a way that supports you creatively, financially, and enriches your life by creating self-defin...

Mar 07, 202557 sec

124. Fear of Wasting Time: Why Withholding Effort Holds You Back

In this episode, I dive into the dreaded fear of wasting time and energy and explore why it's not actually possible to waste your time if you have the right approach. I share how this fear manifests as withholding effort and how that ultimately keeps you stuck, preventing you from learning and growing. Join me as I reframe the idea of "wasted" time and effort and discover how to drop the resistance, stop withholding, and start moving forward with more efficiency and less effort. By the end of th...

Mar 05, 202522 min

123. Nancy Ganzekaufer & Desi Share 6 Ways to Leverage Your Time to Increase Your Profit

I'm joined by fellow interior design business coach Nancy Ganzekaufer for a collaborative conversation about six actionable strategies to make the most of your time. From planning your days for maximum efficiency to using AI to streamline communication and project proposals, these tips will help you work smarter, not harder. None of these strategies will take much time to implement, but they can have a huge impact on your bottom line. If you're ready to optimize your time and boost your profits,...

Feb 26, 202541 min

122. 3 Game-Changing Routines Every Interior Design CEO Needs

I'm sharing the essential habits and practices that have been game-changers for both myself and my clients in creating an interior design business that runs smoothly and supports the life you want to live. These routines will help you feel more grounded, intentional, and in control as the CEO of your business. Discover how to bookend your week with purpose, schedule time for leadership and focused work, and track the data that matters most. I'm addressing some of the common obstacles that might ...

Feb 19, 202533 min

121. Negative Thought Spirals: 5 Ways to Stay Calm and Focused

I'm diving into how to recognize when you're caught in a negative thought spiral and practical strategies to break free from it. By learning to manage your mind in these moments, you can cultivate a greater sense of calm, confidence, and focus in your work and life. I share five powerful techniques to stop negative thought spirals in their tracks. You'll learn how to separate yourself from your thoughts, ground yourself in the present moment, and find new perspectives that empower you to take ac...

Feb 12, 202529 min

120. Choosing New Design Business Opportunities Without Overload

I share a powerful process for systematically assessing new opportunities and invitations. By asking yourself a series of key questions, you can gain clarity on whether saying yes or no is the right decision for you and your business. Whether you're considering a new design project, partnership, conference, or even your own ideas, this episode will give you the tools to make confident decisions without regret or overextending yourself. Get ready to take control of your schedule and ensure that e...

Feb 05, 202531 min
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