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The GTMnow Podcast

GTMnowgtmnow.com

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.

This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.

Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.

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Episodes

Friday Fundamentals: Ep 66: The 3 Qualities of a Modern Leader

On this episode of Friday Fundamentals, we chat with Stephanie Blair on the 3 qualities of a modern leader. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content....

Mar 06, 20204 min

99. Overcoming Imposter Syndrome and Flourishing at Work w/ Stephanie Blair

This week on the Sales Hacker podcast, we speak with Stephanie Blair , Founder and CEO of Know and Flourish . Stephanie founded her executive coaching and consultancy company focused on grooming and growing innovative talent within sales centric and growth focused teams. as an expert in digital transformation and in fueling modern organizations for sustainable success prior to Know and Flourish, she spent over eight years at eMarketer in assorted individual contributor and leadership roles, and ...

Mar 03, 202040 min

Friday Fundamentals: Ep 65: Why Product-Led Growth is Sales Supportive

On this episode of Friday Fundamentals, we talk about why product-led growth is not actually anti-sales, and how you can start moving your strategy in this direction. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesti...

Feb 28, 20207 min

98. Focus on Product-Led Growth w/ Blake Bartlett

This week on the Sales Hacker podcast, we speak with Blake Bartlett , Partner at OpenView . Blake is a partner at one of the most well known SaaS venture capital firms in the world, OpenView Venture Partners, based in Boston. He spends most of his time trying to advance the product-led growth movement, both through thought leadership and investing at pioneers like Expensify and Calendly. He's been a VC since 2007, and prior to OpenView was at Battery Ventures, where he invested in companies like...

Feb 25, 202046 min

Friday Fundamentals: Ep 64: How AI Impacts The Future of Work

On this episode of Friday Fundamentals, we talk about how Artificial Intelligence can do the heavy lifting with our quantitative, analytical, and repetitive work so that we can be more creative in our day-to-day operations. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growt...

Feb 21, 20204 min

97. How To Approach Changing Trends In The Global Economy w/ Tameka Vasquez

This week on the Sales Hacker podcast, we speak with Tameka Vasquez , AVP of Global Marketing for the High-Tech and Manufacturing division at Genpact . Tameka is a Marketing and Business Development Strategist and educator with nearly a decade of experience in the tech industry. She’s also a professor of Marketing Management at St. John’s University, and a public speaker who’s participated in conferences and thought leadership events all over the world. She was the 2018 recipient of the Innovato...

Feb 18, 202042 min

Friday Fundamentals: Ep 63: The Best Way To Run an Interview

On this episode of Friday Fundamentals, we're talking about the strategic questions to ask that will focus on your candidate's values - not just their skills. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting conte...

Feb 14, 20208 min

96. The 4 Levers of Sales Velocity w/ Pete Crosby

This week on the Sales Hacker podcast, we speak with Pete Crosby , Chief Revenue Officer at Ometria . Prior to Ometria, Pete has been growing SaaS revenue teams for almost 20 years. He’s run revenues at the Viadeo from Series A to IPO, and most recently took Triptease from $2 million to $10 million in a successful Series B in just 18 months. He's one of the three founding members of the London Revenue Collective. Today we’re talking about the management track, employee motivation, and the levers...

Feb 11, 202052 min

Friday Fundamentals: Ep 62: The Difference Between Strategy and Execution

On this episode of Friday Fundamentals, we give you some practical and actionable steps that you can take to translate your strategy into a successful outcome. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting cont...

Feb 07, 20207 min

95. How to Nail Your 1-on-1s w/ Matt Cameron

This week on the Sales Hacker podcast, we speak with Matt Cameron , Founder and Managing Partner of SaaSy Sales Management . Matt is a New Zealander by birth, an Australian by accent, and adopted American. He's worked at Salesforce and Yammer, acquired by Microsoft, before founding SaaSy. SaaSy Sales Management runs in-person, public, and private workshops to teach go-to-market SaaS leaders how to produce the best outcome for their company and their people. What You’ll Learn Getting your one on ...

Feb 04, 202044 min

Friday Fundamentals: Ep 61: The Best Interview Question a Candidate Can Ask

On this episode of Friday Fundamentals, we discuss the types of questions that a candidate can ask that will not only leave an impression but potentially land you the job! The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other inte...

Jan 31, 20205 min

94. Making Malware Disappear w/ Ellie Tamari

This week on the Sales Hacker podcast, we speak with Ellie Tamari , the VP of North American Sales at Namogoo . Today we are incredibly excited to have a recent friend, member of the Boston chapter of the Revenue Collective, and female sales leader that came to the role somewhat later in life — Ellie Tamari. Namogoo is a company that helps make sure that customers of e-commerce companies and retailers don't get hijacked by malware during checkout., Over the past 20 years, Ellie has helped countl...

Jan 28, 202051 min

Friday Fundamentals: Ep 60: Strategic Factors To Consider with Early-Stage Investment

On this episode of Friday Fundamentals, we talk about the key factors and insights that an investor is looking for when considering an investment. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content....

Jan 24, 202011 min

93. The Journey from 2x Entrepreneur Exec to VC w/ Angus Davis

This week on the Sales Hacker podcast, we speak with Angus Davis , VC and Partner at Foundation Capital . Angus is an amazing person — who never went to college. After graduating from high school, he moved out to Mountain View to work at Netscape, the first massive modern internet success story, with Marc Andreessen. He founded Tellme Networks, sold it to Microsoft, founded Upserve, and sold it to Vista Equity Partners. Now he's a partner making investments on the VC side at Foundation Capital w...

Jan 21, 202048 min

Friday Fundamentals: Ep 59: The Key Lesson in Software Sales

On this episode of Friday Fundamentals, we talk about getting your customers comfortable with the idea of why they need to make a change in order to move their business forward. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and othe...

Jan 17, 20204 min

92. How To Become a More Influential Executive w/ Jay McGrath

This week on the Sales Hacker podcast, we speak with Jay McGrath , the Area Vice President for UiPath. Jay is the Area Vice President for UiPath, where he focuses on leading the account teams covering Banking, Financial Services, and Insurance; the Northeast team; and Canada. Jay has spent 30 years in the financial services industry; holding various roles in sales, direct marketing, online marketing, and cross-selling strategies. He has an MBA in marketing from Temple University and still reside...

Jan 14, 202049 min

Friday Fundamentals: Ep 58: Why Narrative Precedes Strategy

Your prospects/customers buy narrative more than they buy products and services. On this episode of Friday Fundamentals, we talk about how narrative needs to drive everything you do . The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes an...

Jan 10, 20204 min

91. The Importance of Creating Narrative w/ Scott Olrich

This week on the Sales Hacker podcast, we speak with Scott Olrich , the Chief Operating Officer at DocuSign. Scott is the Chief Operating Officer at DocuSign, where he focuses on orchestrating DocuSign's vision strategy, marketing, and enablement efforts around the world. Scott brings over 25 years of leadership experience, and a proven track record for driving innovation, market adoption, and hyper-growth to his role at DocuSign. What You’ll Learn How & why to create narrative What the agre...

Jan 07, 202044 min

Friday Fundamentals: Ep 57: The 3 Most Important Steps For Building A Long-Term Career

This week on Friday Fundamentals, we give you ideas and frameworks for you to develop during your long-term career. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content....

Jan 03, 20205 min

90. Letting Go of Perfection w/ Justin Welsh

This week on the Sales Hacker podcast, we speak with Justin Welsh , Founder at The Official Justin. Justin is the former SVP of sales at PatientPop and a current advisor to it, as well as a tremendous number of SMB SaaS companies. When he left PatientPop, he helped grow it to over 60 million in recurring revenue. They've raised over $75 million in funding and he's putting out a lot of amazing content on LinkedIn, including a Sunday newsletter, called the Weekly Content Rundown. What You’ll Learn...

Dec 31, 201949 min

Friday Fundamentals: Ep 56: A Holistic Approach To Organizational Alignment

When thinking about alignment, where's the first place to start? On this episode of Friday Fundamentals, we talk about the #1 thing we should keep in mind when driving organizational alignment. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more e...

Dec 27, 20194 min

89. Using CDPs to Scale Your Org w/ Pat O’Brien

This week on the Sales Hacker podcast, we speak with Pat O’Brien , the Chief Revenue Officer of Zylotech . Pat heads up heading up sales, marketing, and business development. He spent many years building and scaling large and small teams and companies. He's been through two successful exits with LinkedIn and Dun and Bradstreet. Pat has also been on the early leadership teams of more than a half dozen successful internet advertising and marketing startups. He holds an MA in publishing and design ...

Dec 24, 201932 min

Friday Fundamentals: EP 55: Top Prospecting Techniques From A Sales Leader

On this episode of Friday Fundamentals, we talk about effective, valuable, and high ROI prospecting. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content....

Dec 20, 20195 min

88. How to Optimize Sales Motions w/ Pete Kazanjy

This week on the Sales Hacker podcast, we speak with Pete Kazanjy , co-founder of Atrium and author of Founding Sales . As a serial founder, Pete has built up an impressive library of knowledge on scaling businesses and optimizing sales motions. In this episode, he shares how he fell into the sales leader category and his advice for others who want to do the same. If you missed episode 87, check it out here: PODCAST 87: How to Pitch Category Creation to Your CEO or CFO w/ Anthony Kennada What Yo...

Dec 17, 201945 min

Friday Fundamentals: EP 54: Our Top 3 Tips For Building a Billion-Dollar Brand

There are three things to keep in mind when you're on the journey to building a billion-dollar brand. On this episode of Friday Fundamentals, we're going to tell you how to implement them. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episod...

Dec 13, 20195 min

87. The Ultimate Guide to Category Creation w/ Anthony Kennada

This week on the Sales Hacker podcast, we speak with Anthony Kennada , CMO at Front . You probably know Anthony by now — his name started popularizing itself after he helped grow Gainsight from $100K to $100MM in ARR. Anthony’s also the author of Category Creation: How to Build a Brand that Customers, Employees, & Investors Will Loveo . On this episode, Anthony taps into how businesses can transform themselves with category creation. What You’ll Learn How to initiate category creation Anthon...

Dec 10, 201947 min

Friday Fundamentals: EP 53: How One Entrepreneur Decided To Start Her Consulting Business w/ Mary Rogul

On this episode of Friday Fundamentals, we talk about one entrepreneur's leap from being the head of sales to stepping into their own consulting business. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content....

Dec 06, 20196 min

86. Should Every Top Salesperson Pursue Management? w/ Mary Rogul

This week on the Sales Hacker podcast, we speak with Mary Rogul , a VP Sales Consultant, who’s currently an Enterprise Sales Advisor at Crayon . Fresh out of college, Mary started out in accounting, but it didn’t take long before she began a 20-year sales career that led her through Monster.com, HubSpot, and several others. She’s now a consultant helping VPs of Sales scale and build their sales teams. What You’ll Learn Who is Mary Rogul Motivations of an individual contributor vs. a manager How ...

Dec 03, 201935 min

Friday Fundamentals: EP 52 Advice We Wish We Could Give Our Younger Self

Don't be afraid to take the first step. On this episode of Friday Fundamentals, we talk about the importance of why you should always "go first" when fostering relationships with mentors. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episode...

Nov 29, 20194 min

85. Why AI Won’t Be Taking Your Job w/ Dan O’Connell

This week on the Sales Hacker podcast, we speak with Dan O’Connell, Chief Strategy Officer at Dialpad. Dan’s career started at Google, where he worked directly under Sheryl Sandberg at the start of AdWords. From there, he helped scale a team of 150 at AdRoll, before becoming CEO and President at TalkIQ, which was acquired by Dialpad. Dan holds an MBA from the Haas School of Business at Berkeley. What You’ll Learn How AI & ML are impacting the future of sales Hiring for values Orienting your ...

Nov 26, 201943 min
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