87. The Ultimate Guide to Category Creation w/ Anthony Kennada
Episode description
This week on the Sales Hacker podcast, we speak with Anthony Kennada, CMO at Front.
You probably know Anthony by now — his name started popularizing itself after he helped grow Gainsight from $100K to $100MM in ARR. Anthony’s also the author of Category Creation: How to Build a Brand that Customers, Employees, & Investors Will Loveo. On this episode, Anthony taps into how businesses can transform themselves with category creation.
What You’ll Learn- How to initiate category creation
- Anthony’s journey from sales to product to marketing
- How to leverage lessons from the B2C world
The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
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