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The GaryVee Audio Experience

Gary Vaynerchukwww.garyvaynerchuk.com
Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
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Episodes

Why Vulnerability is the Key to Humanizing Your Brand with Luke Combs

In this episode of the GaryVee Audio Experience, I sit down with country music superstar Luke Combs to discuss his new album, the challenges of maintaining authenticity as a major artist, and the immense power of using his platform for good. I’m grateful that Luke opens up about battling OCD since childhood and how that same mental process contributes to his songwriting. We also dive into his deep commitment to his fans and his passion for leveraging his success to help young people with mental ...

Mar 23, 202623 min

The $800 Billion Opportunity: Why Live Shopping Will Change Your Life in 2026

In this episode of The GaryVee Audio Experience, I break down the biggest opportunity for consumer businesses right now: Live Social Shopping . I've been watching this trend in China for over a decade, and I'm telling you, it's hitting scale in the US and is the thing most likely to affect your P&L in 2026. I also dive into the future of marketing, why "attention" is the only thing we're battling for, and why avoiding new technologies like TikTok and AI is "incredibly dangerous". You'll lear...

Mar 20, 202652 min

Stop Paying the Cynicism Tax: Why Practical Optimism is Your Greatest Asset

In this episode, I dive deep into why being "realistic" is often just a cover for fear and insecurity. I explain the "Cynicism Tax" and how a mindset of "no" is costing you opportunities you can’t even see yet. I also break down the massive difference between practical optimism and what people call "toxic positivity," and why accountability is the only thing that matters. You’ll learn about: The definition of the "Cynicism Tax" How to move from a "No" mindset to a "Maybe" framework The true cost...

Mar 19, 202627 min

The Real Reason Social Media Isn't Working for You

In this episode, I talk about the biggest opportunity for real estate agents in 2026: moving past the "old grind" and embracing content as your new foundation. I encourage you to stop making excuses about your busy schedule and start spending 50% of your time on the 7 to 12 platforms where the world’s attention actually lives. I also discuss why being a "human" leader with empathy and humility will always outperform those who are only driven by the next commission check. You’ll learn about : The...

Mar 18, 202629 min

Nice Guys Finish First: How to Maximize Joy Over Money

In this episode of the GaryVee Audio Experience, I sit down with Maryam Banikarim to discuss the paradoxes of my public persona, how I define success, and why I believe the most important conversation happening in society is around self-worth. I reveal how being an immigrant shaped my lack of fear and why I believe "nice guys finish first" in the long run. We also dive into my personal "kryptonite"—the inability to give kind candor—and how overcoming it changed my organizations and personal life...

Mar 17, 202659 min

How to Win on Relevance in a Modern Market

In this episode, I talk about the massive shift from traditional social media to "interest media" and what it means for your marketing strategy in 2026. I encourage you to stop relying on fake reports and start focusing on actualized reach through organic social creative. I also discuss the power of LinkedIn for B2B and why you need to stop wasting working media dollars on creative that hasn't been proven. You’ll learn about: The transition from Social Media to Interest Media How to build and ut...

Mar 16, 202636 min

How to Win in a Future with 100 Billion AI Influencers

In this keynote address to the NextGen community, I talk about the coming tidal wave of AI influencers and what you must do to survive and thrive. I encourage you to diversify your content across multiple platforms, especially YouTube Shorts, as a "defense mechanism from disappearing." I also discuss why selfish content always leads to plateaus and how detaching from the need for admiration is the key to courage and consistency. You’ll learn about: The Inevitable Rise of AI Influencers Why Atten...

Mar 12, 202647 min

The Death of Social Media and the Rise of Interest Media

In this episode, I break down the most critical shifts happening in modern marketing and share the core strategy I believe will define success for the next decade. I explain why traditional measurements like GRP are outdated and why an obsession with "measuring brand" is an excuse for bad work. You'll hear about the "campaign mindset" that is failing Fortune 500 companies and why the future of marketing is all about the "barbell strategy"—going all-in on extreme digital creative (AI/social) and ...

Mar 12, 202651 min

The Future of Marketing: How to Leverage YouTube Shorts and AI

In this keynote from Expo West, I share my current strategy for conquering the evolving media landscape, which has shifted from "social media" to "interest media" where content finds its audience. I explain why CPG brands must view themselves as media companies and aggressively invest in organic content creation across multiple platforms, dedicating at least 20% of their marketing budget to organic social production. You’ll learn about: Why I'm Tired of Brands Ignoring Organic Social The Secret ...

Mar 11, 202657 min

2026 Marketing Playbook: From Organic Social to Live Shopping

In this episode of the GaryVee Audio Experience , I sit down with executives from a major CPG company to break down the biggest shifts happening in marketing right now. I talk about why cost-cutting is a flawed philosophy, why attention is the only true asset, and how the "underdog mindset" must translate into spending money wisely. You’ll learn about: Why I believe 20% of your entire marketing budget should be allocated to organic social media creative production. The massive opportunity in Liv...

Mar 10, 202659 min

How You Can Win the Attention Arbitrage Game in 2026

In this episode, I give a fiery keynote to thousands of real estate agents, delivering my "Jersey tough love" on the massive shifts happening in their industry. I lay out a non-negotiable, daily content strategy, explain the "P and H" framework for multi-platform dominance, and warn why the rise of AI makes years of experience "worth zero." I discuss the limited window for free attention arbitrage and why reputation—your personal brand—is the only thing that will matter in the coming decade. I c...

Mar 09, 20261 hr 34 min

9 Minutes to Remind You Why Gratitude Is the #1 Ingredient for Happiness

In this episode of the GaryVee Audio Experience , I dive into the essential components of a truly happy and successful life: perspective, self-love, and a redefined sense of success. I break down why the simple act of being grateful is the foundation of my work ethic and why "luck" isn't what you think it is. I also share my unique take on the relationship between ego, humility, and self-esteem. You’ll learn about: The 400 Trillion to One Odds of Being You Why Ego Is Just Pure Insecurity The "Co...

Mar 06, 20269 min

How to Future-Proof Your Business and Win with AI

In this episode of the GaryVee Audio Experience, I talk about the two most critical actions you must take in 2026 to double your revenue: embracing AI and leveraging "unscalable" old-school practices. I argue that Google AdWords is dying and that every piece of content you make today is being indexed by AI bots that will eventually recommend services to customers. I also share the simple, guaranteed analog strategy of reaching out to every former client you've ever had. You’ll learn about: The I...

Mar 05, 202647 min

The Brand You Build is the Only Arbitrage You Can Rely On

In this episode, I speak to an audience of entrepreneurs about how technology is resetting the business landscape, from the rise of AI to the explosion of experiential events and alternative sports. I dive deep into the changing competitive landscape, where the convergence of social, blockchain, and AI is creating new battlegrounds for attention. I stress that building a personal or company brand is the single most important long-term strategy, and I share my belief that the individual person is...

Mar 04, 20261 hr 4 min

The Mid-Funnel is the Biggest Opportunity in Marketing

In this episode of the GaryVee Audio Experience, I sit down with Jon Evans to discuss the enduring truth of marketing, the massive mid-funnel opportunity, and the challenges facing corporate marketers today. I share my foundational belief that relevance leads to purchase and explain how I used this principle to grow my father's business, Wine Library. I'm "flabbergasted" by the amount of money still wasted on unvalidated creative and make the case for why marketers are losing credibility with "f...

Mar 03, 202638 min

68 Minutes to Start Your Monday Morning Off Right

In this episode of the GaryVee Audio Experience, I talk about the single biggest mistake I see ambitious people making today: failing to produce enough content where attention lives. I explain why, in this "greatest era ever for opportunity", you are "fundamentally irrelevant" if you're not on 7-10 apps. I break down why the cost of distribution is now free, why branding is vastly underpriced compared to sales, and why most people aren't posting (it has nothing to do with technology). I also dis...

Mar 02, 20261 hr 8 min

Why You Need to 'Go Full Tilt on Your Dream' in Your 20s

In this episode of the GaryVee Audio Experience, I sit down with Benji, the host of New Yorker to discuss why New York City is the "greatest city in the actual world," my advice for young people navigating their careers and the AI revolution, and my takes on the Knicks, Jets, and Lions. I'm grateful that we also dived into my love for the city in every phase and the influence of New York's visual IP on VeeFriends. You’ll learn: Why I believe New York is the "most electric" and "most merit-based"...

Feb 27, 202619 min

How to Overcome Fear and Find Success

In this episode of the GaryVee Audio Experience, I sit down with Channing and Ryan Clark from the Pivot podcast to discuss how to navigate a world weaponized by fear. I share my perspective on why impatience for success is often rooted in insecurity and how true winning requires discipline and patience, comparing it to throwing a football on an opening drive. We also dive into the truth about AI, the secret to separating self-worth from business success, and why I’m buying Bitcoin while it’s cra...

Feb 26, 202655 min

UNPOPULAR OPINION: Losing Actually Turns You into a WINNER

In this episode of the GaryVee Audio Experience, I share the keynote I gave in Brisbane in 2019 and the subsequent Q&A where I challenge the audience to redefine their view of success and failure. I explain why the struggle and "losing" I experienced as a child prepared me to succeed today and why a lack of patience is crippling so many entrepreneurs. I give tactical advice on where to put your content, why you need to create an "ungodly" amount of it, and why the "fear of people's opinions"...

Feb 25, 20261 hr 16 min

How to Use Humility and Self-Awareness to Win

In this episode of Liftoff , I sit down with Jeanniey Walden to discuss the cornerstone of all success: self-awareness. I talk about how to get "hyper aggressive" in asking for feedback from the people closest to you and explain why you fight against the criticism you know is true. We also cover how I balance my professional ambition with personal growth by refusing to "overjudge" myself, and why I have an "extraordinary" relationship with myself. Finally, I give my best advice for emerging lead...

Feb 24, 20268 min

The #1 Difference Between Sales and Branding

In this episode, I discuss the difference between short-term sales tactics and long-term branding strategy. I share the marketing move I'd make immediately if I bought the New York Jets and answer a question about what motivates me to stick with projects like Wine Library without immediate growth. I also talk about the things I can control as an entrepreneur versus the things I can't and give my take on whether 24/7 community management is a worthwhile investment. You'll learn about: The first t...

Feb 23, 20264 min

How to Build Confidence Without Arrogance: The Ultimate Guide to Resilience

In this episode of Tea with GaryVee , I share my unfiltered philosophy on how to win in life, business, and your career. I tackle the tough job market, explaining why putting in work on free social media platforms like LinkedIn is the only way to build a portfolio that matters. We also dive deep into mindset, covering the simple path to building real confidence and the secret to resilience—knowing that the only thing that truly matters is the health of your family. You'll hear why I believe kind...

Feb 20, 202655 min

How to Create 8,000 Pieces of Content for Hyper-Targeted Ads

In this episode of the GaryVee Audio Experience, I hold a consultation at VaynerMedia focusing purely on tactical business talk. I dive deep into why broad, single-message marketing fails, and I offer my solution: hyper-targeting with thousands of different content pieces across text, audio, and video. I give B2B companies a roadmap for where the greatest sales opportunity lies (HR dynamics), and I explain why Facebook and Instagram ads are still drastically underpriced, regardless of your indus...

Feb 19, 20261 hr 2 min

How to Build Confidence and Self-Esteem: The Truth About Ego and Entitlement

In this episode of the GaryVee Audio Experience, I sit down with Aubrey Marcus to discuss confidence, happiness, and the power of accountability. We dive deep into why I believe ego is nothing more than insecurity with makeup on and why shifting your perspective is the key to happiness. I open up about my personal framework in life, which is to give more value than I take and never ask for anything in return, and how a lack of entitlement is a foundational element to my success. We also explore ...

Feb 18, 20261 hr 11 min

Why Your Content is Hurting Your Team Building

In this episode, I share the biggest lessons on building a sustained, growing business and a successful team, which I believe is the key to achieving your biggest ambitions. I talk about why I’ve never burnt out, how to stop chasing external validation, and the need for candor when recruiting. I explain why loving the process—the game of business, marketing, and sales—is more important than the prize. I also discuss the "barbell" future of sales, where both AI and old-school analog methods will ...

Feb 17, 202656 min

The Social Media Era Is Ending: AI, Voice, and the Rise of AR Glasses

In this episode, I sit down with Sinead Bovell from the “I’ve Got Questions” Podcast to dissect the biggest shifts coming to attention, media, and commerce. I lay out my three-part thesis on why we are at the beginning of the end of the social media era, arguing that AI is set to crack the value proposition of current platforms. We discuss how studying history has always been my secret weapon for accurately forecasting tech, from my early investment in Facebook to predicting live shopping in 200...

Feb 16, 20261 hr 1 min

Tom Bilyeu on the Truth About Patience and Teaching Entrepreneurship

In this episode, I sit down with incredible entrepreneur Tom Bilyeu, co-founder of Quest Nutrition and founder of Impact Theory. Tom shares his journey from being a paper multimillionaire who gave back his equity due to burnout to finding purpose, which led to the explosive growth of Quest Nutrition. We also dive deep into his media company, Impact Theory, and his mission to scale emotional safety and impact others by changing their frame of reference. You’ll learn: Why Tom Bilyeu quit a lucrati...

Feb 13, 20261 hr 5 min

Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026

In this episode, I speak to a room full of entrepreneurs, mainly in the life insurance and recruiting space, about the new media landscape and the foundational mindset required for long-term success. I reveal why the competitive advantages I once had in "social media" have completely disappeared - a massive opportunity for those just starting out. I break down the profound shift to "interest media," and explain why your third post on TikTok can now outperform my views. I then dive deep into the ...

Feb 12, 202642 min

The Most Expensive 30 Seconds in Advertising

In this episode of the GaryVee Audio Experience, I sit down with legendary marketer Jim Stengel for our 8th annual Super Bowl Advertiser Roundtable. We are joined by CMOs and Presidents from major brands—including Ritz, EOS, Novartis, Cadillac Formula 1, and Tree Hut—to discuss their strategies for maximizing the most expensive 30 seconds in advertising. I share my biggest takeaways from the weekend in Santa Clara and San Francisco, including my thoughts on the "Super Bowl surround sound" my tea...

Feb 11, 20261 hr 1 min

Stop Guessing: How to Use Organic Social Media Content to Validate Your Ideas

In this episode, I sit down to discuss the biggest challenges and opportunities for the world's largest brands in 2026. We dive into why email is still a foundational and incredibly relevant channel, the biggest mistakes large companies make (from measuring reach to bad agency structures), and how to navigate the rapidly changing world of generative AI. I share the story of my biggest email marketing mistake at Wine Library and reveal the strategy my team is using right now to get a double-digit...

Feb 10, 202640 min
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