How to Win on Relevance in a Modern Market
Mar 16, 2026•36 min
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Episode description
In this episode, I talk about the massive shift from traditional social media to "interest media" and what it means for your marketing strategy in 2026. I encourage you to stop relying on fake reports and start focusing on actualized reach through organic social creative. I also discuss the power of LinkedIn for B2B and why you need to stop wasting working media dollars on creative that hasn't been proven.
You’ll learn about:
- The transition from Social Media to Interest Media
- How to build and utilize a "Mid-Funnel" strategy
- The role of a "Veditor" in modern marketing
- Why LinkedIn is the best ad product for B2B
- Preparing for the GEO and AEO revolution
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