The Fold - podcast cover

The Fold

The Spinoffwww.thespinoff.co.nz
Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.
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Episodes

The startup helping small media get a bigger share of advertising spend

Jane Ormsby's Scroll Media is a technology and sales solution for smaller publishers which often miss out on the huge advertising spends which go mainly to Google, Meta and a few large local entities. She joins Duncan Greive on The Fold to talk about Scroll Media's plan to get the likes of Rolling Stone NZ and Newsroom on more radars. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 24, 202446 min

The NZ film legends behind Once Were Warriors and The Convert

The creative relationship between director Lee Tamahori and producer Robin Scholes spans 30 years, including heavyweight features such as Once Were Warriors, Mahana and now critically acclaimed new release The Convert. They join Duncan Greive to discuss the unintentional political resonance of their new film and the financial challenges facing film productions in NZ. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 17, 202442 min

How big data and AI are transforming out-of-home – and advertising

David Owen, Research and Insights director at nationwide out-of-home media group oOh!media and Tori Colebourne, CMO at Black Pearl Group, an NZX listed SAAS / cloud business join Duncan Greive on The Fold to talk about the role of data in media and communications decision-making in 2024 and beyond. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 10, 202446 min

There's more Bad News from Leon Wadham

Duncan Greive sits down with the director of Alice Snedden's Bad News, Leon Wadham, to talk about his career on stage and screen, on both sides of the camera. Wadham is one of the most thoughtful and open creatives we've ever had on The Fold, and gives generous insights into working on productions from the shoestring (Bad News S1) to the opulent (Lord of the Rings, the most costly TV show in history). Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 03, 202441 min

Deep inside the past, present and possible futures of Newshub and Three

Duncan Greive is joined by Newsroom co-editor and former Three head of news Mark Jennings for a deep and urgent dive into what just happened at Three, the rich history of it as a news organisation – and where the story could head from here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 29, 202453 min

On the sudden, shocking end to Newshub and Three as we know it

Duncan Greive jumps on the mic to offer an immediate analysis of this morning's devastating news regarding the future of Three, which signalled that Newshub and much of its local programming will soon be coming to and end. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 28, 202426 min

The quiet genius who connects Havoc and Jeremy Wells to Neighbours at War

Bill Kerton's career began 40 years ago, at the very dawn of New Zealand commercial radio. Since then he has played crucial roles at peak bFM, introduced Jeremy Wells to television and has one of the most impressive hands-on CVs in reality TV. On the occasion of production powerhouse Greenstone's 30th birthday, he sits down with Duncan Greive to talk about his fascinating career. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 25, 202454 min

How an anonymous Substacker rose to oversee the online future of Newstalk ZB

Philip Crump is a lawyer by trade, who returned to Aotearoa during the pandemic. He found the media environment much more homogenous than the one he left behind in London, and started tweeting about what he observed. Within two years those tweets, and a widely-read Substack, made him one of the most powerful new voices in right wing media. He tells the story of how NZME doxxed him, then hired him to edit ZB Plus - a mainstream competitor to the fast-proliferating likes of Sean Plunket’s The Plat...

Feb 18, 202438 min

How to sell red meat in the age of climate change

Duncan Greive is joined by Kit Arkwright, CEO of The Spinoff partners Beef + Lamb NZ, for a knotty conversation about the communication challenge which is marketing meat in this era. We delve into the data and narratives, from the economic to the scientific to the cultural, which make what was once an uncomplicated part of our national story into something much more challenging. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 14, 202451 min

Inside the enormous, invisible Roblox economy

Alec Kieft makes games for "youtube for gaming" platform Roblox, including Break-In, a smash hit which has been played over 2bn times by 80m people. The platform is wildly popular with pre-teens, and is widely considered the closest thing to an operating metaverse which exists in the world today. Kieft joins Duncan Greive on The Fold to explain what drives the culture and economy of this hidden world. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 11, 202446 min

How Laneway gets it so right, so often

Founded almost 20 years ago, Laneway began in the era of CDs and radio, and now finds itself in one defined by TikTok and Spotify. That it has retained its focus on new music without succumbing to nostalgia is a rare triumph of vision and curation. The festival's co-founder Danny Rogers and Julian Carswell, creative producer for the Auckland show, join Duncan Greive on The Fold to explain how they do it. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 04, 202441 min

The present and future of social and the creator economy

Clare Winterbourn is a New Zealander who moved to Sydney in the 00s, and now runs Born Bred Talent, the most impactful talent agency in social media across Australia and Aotearoa. She represents powerhouse talent like the Inspired Unemployed and Uce Gang, and joins Duncan Greive on The Fold to give an unparalleled insight into TikTok, Instagram and YouTube – the most powerful new media forces of the 21st century. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 28, 202441 min

Summer reissue: Noelle McCarthy on the glory days of bFM and making podcasts

The Fold is taking a break over summer. We'll be back soon with new episodes but, until then, here's one of our favourites from 2023: She arrived off the boat from Ireland, and within a couple of years was interviewing the prime minister weekly. That led to one of the biggest political scoops of the decade, a long career at RNZ and the extraordinary life she lays bare in her acclaimed memoir Grand. Now McCarthy runs the exceptional podcast company Bird of Paradise, and has recently collaborated ...

Jan 21, 202450 min

Summer reissue: No one gets the internet quite like Embedded’s Kate Lindsay

The Fold is taking a break over summer. We'll be back soon with new episodes but, until then, here's one of our favourites from 2023: Over the past two years TikTok has risen to become the cultural heart of the internet, for better and worse. And throughout that time, Kate Lindsay has been there to document it. The former staffer with The Atlantic joins Duncan Greive live from New York to spend a very entertaining hour unpacking the current state of the social media nation, and why reporting on ...

Jan 14, 202454 min

Summer reissue: The D*List is media for – not about – people with disabilities

The Fold is taking a break over summer. We'll be back soon with new episodes but, until then, here's one of our favourites from 2023: Red Nicholas is the founder of the D*List, a bold new media brand which just launched aiming to provide a salty, raw and exuberant platform for, by and about disabled people. He and editor Olivia Shivas join Duncan Greive to explain the genesis and kaupapa behind this exciting new venture. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 07, 202446 min

Summer reissue: The ABC’s Gaven Morris on fixing public media in New Zealand

The Fold is taking a break over summer. We'll be back soon with new episodes but, until then, here's one of our favourites from 2023: Gaven Morris oversaw the entire news division of the ABC during a transition from a public radio and TV behemoth, to a market leading digital operation. He talks with Duncan Greive to share what he learned in that process, and give his advice on what the future of RNZ, TVNZ and NZ on Air should look like, now that the public media merger is no longer going ahead. ...

Dec 31, 202350 min

The Spinoff presents SUPERPOD 2023

SUPERPOD is back! Hosted by Gone By Lunchtime's Toby Manhire and featuring Jane Yee and Alex Casey from The Real Pod, Duncan Greive from The Fold, Gone By Lunchtime's Annabelle Lee-Mather, Simon Pound from Business Is Boring, Bernard Hickey from When The Facts Change and The Spinoff Podcast Network's Te Aihe Butler and Samuel Robinson, SUPERPOD 2023 is the crossover to end all crossovers. From intense discussion of government policy to figuring out what the heck a skibidi toilet is, we celebrate...

Dec 18, 202342 min

Claire Mabey on why books are thriving in the internet age

Founder of LitCrawl and editor of The Spinoff Books Claire Mabey has a front-row seat to what has been a vibrant decade for books locally and overseas. She joins Duncan Greive to discuss the impact of BookTok on the publishing industry and why she could never have started LitCrawl today. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 17, 202347 min

On the uncertain future for TV

Duncan Greive runs through highlights from the recent NZ TV awards, discusses the dangers baked into TVNZ’s dominance, and theorises what might happen with poking the government bear during a particularly sensitive time. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 10, 202329 min

Todd Niall on covering Wayne Brown and the Auckland beat

This Monday marks the first week of retirement for one of New Zealand’s greatest beat reporters. Todd Niall started his career in print in 1977, but spent a glorious 33 years at RNZ, the latter part of it delivering brilliant reporting on Tāmaki Makaurau as it became the super city. He joins Duncan Greive on The Fold to discuss his career, leaving RNZ for Stuff and the specific challenges of covering a mayor like Wayne Brown. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 03, 202346 min

Simon Denny on making huge, ambivalent artworks about the big tech era

New Zealand’s most internationally acclaimed living artist, Simon Denny has built his career on extremely close reading of and responding to the impact of technology on society and culture. On the eve of a major new work at Auckland Art Gallery, he joins Duncan Greive for a conversation about the original mass media, and how technology has informed his practice. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 30, 202357 min

Where has all the music journalism gone?

Chris Schulz has spent years reporting on a healthy New Zealand music industry. Now, the rise of tech platforms like Tik Tok and the decay of music media have made it a really challenging landscape for artists and journalists alike. He talks to Duncan Greive to discuss what’s bedevilling the industry, and what we can do to solve its issues. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 26, 202345 min

How Caffeine Daily challenges hostility toward the media

The tech and startup community can, at times, be hostile to the idea of journalism. Caffeine Daily plans to change this. They've hired one of this country’s best business journalists to oversee a site with a different and innovative approach to a fascinating sector. Founders James Hurman and Julie Gill sit down with Duncan Greive to explain what they’re up to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 19, 202346 min

On TVNZ’s Showcase and the state of NZ media

With historical context and Three's no show in mind, Duncan Greive gives his thoughts on TVNZ’s annual Showcase event held this week and what it signals for the current strength of the media industry. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 15, 202325 min

Vincent Heeringa on his pioneering role in sustainability media

As the founder of a number of New Zealand’s most enduring and thoughtful publications, Vincent Heeringa has spent years operating in spaces like sustainability, technology and marketing. He is also Duncan Greive’s former boss. He joins the podcast to discuss how the world has come to be dominated by the exact conversations he's been having for years, and what lessons he's learned along the way. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 12, 202346 min

How Tom Sainsbury built his career

It’s normal for comedians to have parallel careers in writing or acting – but few people in this business have range like Tom Sainsbury. His latest project is his most ambitious yet – a chilling, thrilling horror film called Loop Track. He joins Duncan Greive to discuss how his extraordinary career has lead to this role. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 05, 202338 min

Michael Donaldson on the golden age of newspapers and building a new print career in craft beer

He had a long career at the Sunday Star-Times, running the sports pages when they dominated the national conversation. Then the internet happened, and Michael Donaldson felt the light go out. He turned a taste for craft beer into the Pursuit of Hoppiness, a print publication and Substack which exemplifies the power of niche media. He joins Duncan Greive on The Spinoff to talk about his long, circuitous career. Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 29, 202355 min

Emergency episode: The Project NZ facing cancellation

Duncan Greive hits the studio to analyse what’s driving the shock decision to end Three’s popular and successful 7pm news-entertainment hybrid The Project. He digs into recent ratings and explains the history and function of 7pm shows in New Zealand, then imagines what might come next from the digital-first direction hinted at in an email from Newshub’s Sarah Bristow. Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 26, 202320 min

Chelsea Rapp on the potential for NZ’s gaming industry

She became a spokesperson for gaming almost by accident, but as chairperson of the New Zealand Game Developers Association, Chelsea Rapp went on to score the industry’s biggest ever win in this year’s budget. She joins Duncan Greive to discuss how she secured a tax rebate scheme for the gaming sector that is similar to Australia's and the growth she believes the extra investment will bring in the future of the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 22, 202338 min
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