How big data and AI are transforming out-of-home – and advertising
Mar 10, 2024•46 min
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Episode description
David Owen, Research and Insights director at nationwide out-of-home media group oOh!media and Tori Colebourne, CMO at Black Pearl Group, an NZX listed SAAS / cloud business join Duncan Greive on The Fold to talk about the role of data in media and communications decision-making in 2024 and beyond.
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