The Fold - podcast cover

The Fold

The Spinoffwww.thespinoff.co.nz
Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.
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Episodes

The case for a minister of culture and creativity

Paula Browning is the chair of WeCreate, an umbrella organisation which represents the interests of design, screen, fashion, music and more – a combined $15bn sector. Yet it still struggles to get attention and funding from government. Browning speaks to Duncan Greive to make the case for that to change in the next government, no matter which party is leading it. Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 15, 202346 min

On the election debate I wish we could have had

In the aftermath on an underwhelming Better Public Media NZ debate, in which half the parties didn’t show, Duncan Greive goes solo to vent his frustrations on the current state of political engagement with media in New Zealand, and why the underlying issues matter in what (he self-interestedly thinks) are quite profound ways. Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 08, 202324 min

Bryan Wilmot on how to drive investment with content

The pandemic saw a huge surge in share prices, as investors processed the step-changed reality of an extremely online, locked down population. Stake distinguishes itself from other trading platforms not just in focusing on a more strategic investor, but also in using content as a core part of its way of gathering and connecting to audiences. Its CMO Bryan Wilmot joins Duncan Greive to talk about the pandemic, meme stocks, Barbenheimer and more. Learn more about your ad choices. Visit megaphone.f...

Oct 01, 202341 min

ZB+ is great idea – here’s why

Yesterday NZME announced the formation of ZB+, a new subscription platform associated with its much-loved, much-loathed Newstalk ZB brand. It will be edited by Philip Crump, a lawyer-turned-Substacker who found big audiences wading into uncomfortable areas. Reaction to the idea was mostly negative, but Duncan Greive thinks it’s the right play, and explains why in this monopod. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 26, 202323 min

Annie Murray on the NZ Film Commission in the age of streaming

She has spent her career in television, but when the position of CEO for the NZFC came up, Annie Murray found the opportunity irresistible. She joins Duncan Greive to talk about what makes a New Zealand film, how the sector is handling the prolonged actors and writers strikes, and what recent changes to government incentives are likely to do for the embattled sector. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 24, 202338 min

Nikki Wright and David Robertson on how to communicate climate change

The challenge of climate change is discussed every day, but another issue that's almost as knotty: how do we talk about it in a way which induces the desired response? Nikki Wright runs Wright Communications and has worked with clients like Toyota and Urgent Couriers for almost 20 years in the sustainability space. David Robertson runs Hardwired, a consultancy which deploys behavioural psychology to nudge consumers toward the desired behaviour. Together they tell Duncan Greive how to bring your ...

Sep 17, 202347 min

Noelle McCarthy on her new podcast Dear Jane

She arrived off the boat from Ireland, and within a couple of years was interviewing the prime minister weekly. That led to one of the biggest political scoops of the decade, a long career at RNZ and the extraordinary life she lays bare in her acclaimed memoir Grand. Now McCarthy runs the exceptional podcast company Bird of Paradise, and has collaborated with The Spinoff on Dear Jane, a brand new narrative podcast out now, which reflects on one woman's experience as a 14 year old girl in an inap...

Sep 10, 202349 min

Letterboxd proves that social media doesn’t have to be a hellscape

Imagine a social media app where the algorithm didn't prioritise the most divisive content on the platform. Letterboxd co-founder Karl Von Randow and editor-in-chief Gemma Gracewood join Duncan Greive to talk about how they purposefully built a slow, community-centric and non-capital intensive platform. Plus, the current state of film and how it is tracking at the end of the pandemic and the beginning of the strikes. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 03, 202352 min

No one gets the internet quite like Embedded’s Kate Lindsay

Over the past two years TikTok has risen to become the cultural heart of the internet, for better and worse. And throughout that time, Kate Lindsay has been there to document it. The former staffer with The Atlantic joins Duncan Greive live from New York to spend a very entertaining hour unpacking the current state of the social media nation, and why reporting on social media often feels so weird. She also recaps when she inadvertently became the internet’s main character after popularising the ...

Aug 27, 202354 min

The mystery of the missing pan-Asians in media

Chamanthie Sinhalage-Fonseka and Victoria Young met at a party earlier this year, and ended up talking deep into the night about their experiences as Asian wāhine working in the fields of communications and journalism respectively. They wondered why they had met so few colleagues with backgrounds like their own, given the burgeoning pan-Asian population of New Zealand. Instead of shrugging and moving on, they started an organisation dedicated to helping both practitioners and organisations incre...

Aug 20, 202340 min

Milly Olykan on exporting country music to the world

She left New Zealand for London 20 years ago, and fought her way into the edges of the music industry the hard way. But a chance encounter with country music a decade ago saw Milly Olykan rapidly become a key figure in unlocking this famously regional music for international audiences. Now she’s VP of international relations for the famed Country Music Association trade group, and she tells Duncan Greive how country music came to sell out Spark Arena – and the lessons for other media forms it co...

Aug 13, 202347 min

Shayne Currie has the whole of New Zealand’s news media talking

Earlier this year, NZME’s long time managing editor resigned – but instead of going to governance or a competitor, he walked straight across to his newsroom. Shayne Currie became “the media insider”, creating an informed, dishy column which has quickly become one of the most-discussed products in NZ’s media. He joins Duncan Greive on The Fold to talk about the road to the c-suite, what drew him back to the shop floor, and how he balances reporting on his own organisation and its competitors. Lea...

Aug 06, 202356 min

Thompson Spencer are growing into a major new agency

We are now more than a decade into what was once known as influencer marketing, and has now grown into the much more complex and sophisticated creator economy. Wendy Thompson founded Socialites, and recently hired Melanie Spencer as CEO. The pair have been on an acquisition spree, and now have six businesses and almost 50 staff. They explain how they’re taking on major agencies with a singular approach to creative and media. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 23, 202344 min

Bronwynn Bakker on taking kiwi comedy to the world

A television veteran and co-founder of comedy production powerhouse Kevin & Co, Bronwynn Bakker joins Duncan Greive to talk about the strange media era we're in, the foundational role Jono and Ben played in nurturing a generation of comics and her plans to take that talent to global markets. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 16, 202344 min

Sarah-Jane Paine on Growing Up in New Zealand

In a spiritual sequel to an earlier interview with Paul Spoonley, Duncan Greive is joined by the head of Growing Up in New Zealand, an extraordinary longitudinal study which gives an unparalleled insight into the world of thousands of kids. Now 13-14, they represent the future of this country, and by extension our media. Sarah-Jane Paine tells Duncan what knowledge the media can gain from this groundbreaking study. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 09, 202347 min

The D*List is media for – not about – people with disabilities

Red Nicholson is the founder of the D*List, a bold new media brand which just launched aiming to provide a salty, raw and exuberant platform for, by and about disabled people. He and editor Olivia Shivas join Duncan Greive to explain the genesis and kaupapa behind this exciting new venture. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 02, 202345 min

Guy Montgomery has figured out comedy

Last month Guy Montgomery played four sold out nights at Q Theatre, pulling almost 2000 people in the process, while his original format show Guy Mont-Spelling Bee is a bonafide hit. He’s a decade into his career and has figured out who he is and how to do his jokes. He joins Duncan Greive on The Fold to explain how it all happened. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 25, 202355 min

On the RNZ Russia scandal

Duncan Greive addresses the fallout from revelations RNZ has for years been running wire copy altered to have pro-Russia and China slants. He also looks at the legacy of departing Stuff CEO Sinead Boucher, and explains why The Fold will be getting a little less time sensitive for the next while. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 15, 202322 min

Matt Bale on the future of AI in the media business

He started on lowest rung at Saatchis in Wellington, in charge of absorbing TV ratings using a dot matrix printer. By the time Matt Bale left the agency he started, MBM, in 2022, the media business had transformed. He chose to lean into that, studying AI at Stanford, and joins Duncan Greive to talk about his career, and what the next wave of the generative internet might look like. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 11, 202356 min

How New Zealand's internet could be about to change forever

For a very special episode, Duncan Greive analyses the Safer Online Services and Media Platforms, an obscure “discussion document” which contains a bold idea: regulate the internet in the same way we do legacy media. He is joined by The Spinoff staff writer Shanti Mathias to explain the context, then The Bulletin editor Anna Rawhiti-Connell to analyse its implications. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 01, 202337 min

Madeleine Sami on how to create more creatives

She seems to have mastered acting, writing and directing after two decades creating film and TV, but what's next for Madeleine Sami? She joins host Duncan Greive to talk about the institutions which made her and her two new original series airing in June. Learn more about your ad choices. Visit megaphone.fm/adchoices

May 28, 202334 min

Budget special: Bernard Hickey and Toby Manhire binge on bread and butter

With the political and economic gravities pulling in various directions, the finance minister was tasked with providing support for the hardest hit by the cost-of-living crisis without heaping sugar in an already high-inflation sauce. And on top of that, it's an election year. To assess whether Grant Robertson managed to thread that needle, Gone By Lunchtime’s Toby Manhire sits down with When the Facts Change’s Bernard Hickey to discuss their Budget 2023 reactions. Learn more about your ad choic...

May 18, 202333 min

Joel Little and Savina Fountain on the creation of Big Fan

10 years ago, Joel Little was an ex-pop punk singer who’d set up a small studio to record music for commercials. By the end of the year he'd produced a #1 single in the US, and since his enormous success with Lorde’s Pure Heroine album he has worked with a galaxy of stars. Now he’s set up Big Fan, a community space comprising studios and a venue, run by Savina Fountain, a veteran of Aotearoa's live music scene. They both join Duncan Greive on The Fold to tell the story of Big Fan and the vital f...

May 14, 202347 min

Peter Griffin on how generative AI has revolutionised the tech industry

Has any technology ever caused as much disquiet as generative AI? Duncan Greive talks to veteran tech journalist Peter Griffin about how this new generation of AI works, why it has scientists, philosophers and politicians spooked, and its implications for media industry. Learn more about your ad choices. Visit megaphone.fm/adchoices

May 07, 202343 min

Jo Norris on Stuff’s bold new approach to paywalls for news

Yesterday Stuff finally announced paywalls for three of its powerhouse regional mastheads, while keeping the big Stuff platform free to all. It’s a bold experiment in making regional news the centre of a paid proposition, and runs contra local and international trends. Stuff chief content officer Jo Norris joins The Fold to explain the thinking to Duncan Greive. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 28, 202343 min

Dr. Paul Spoonley sees the future – and wants us to see it too

New Zealand’s most famous demographer, professor Paul Spoonley, joins Duncan Greive to talk about the incredible changes to New Zealand’s makeup over the past 20 years, and how they are expected to accelerate in years to come. He also discusses a new study from The Fold sponsor oOh! Media which looks at post-Covid changes to mobility, hyper-ageing and the ethnic makeup of the country. Spoonley unpacks these seismic, yet poorly understood trends and explains how it all affects the media business....

Apr 23, 202343 min

Mihingarangi Forbes and Annabelle Lee-Mather are the most iconic duo in journalism

Since uniting on Native Affairs during the rise of Māori Television, Mihi Forbes and Annabelle Lee-Mather have formed one of the longest-lasting creative partnerships in Aotearoa journalism. They join Duncan Greive to reflect on their trailblazing careers, taking in 3 News, RNZ, The Hui and now Aotearoa Media Collective. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 16, 202346 min

Damien Venuto on what it takes to host The Front Page

Its difficult to do your first podcast, but doing it daily is a whole other beast. Damien Venuto is the host of the New Zealand Herald's podcast 'The Front Page' which celebrates its first birthday this month. He joins Duncan Greive to talk about what it takes to host a daily podcast, and how he has grown into the role. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 09, 202338 min

Alex Braae and Anna Rawhiti-Connell on how The Bulletin is made

Live episode: For the 5th birthday of The Bulletin, The Spinoff’s trailblazing daily email newsletter, its founding editor Alex Braae sat down with its current editor Anna Rawhiti-Connell at a special event for The Spinoff’s members. The pair were interviewed by The Spinoff’s editor Madeleine Chapman, and the trio provide a bunch of fascinating insights into just how that product is made, and what it requires of those who make it. Want to become a member of The Spinoff? Click here. Learn more ab...

Apr 02, 202337 min
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