Ian Faison is Founder and CEO at Caspian Studios . Caspian Studios manages 60+ podcasts and video series in a variety of industries and Ian hosts Remarkable, Demand Gen Visionaries, Often Imitated, CIO Classified, and Rise of RevOps. He's an Oakland native, former Army Captain, and West Point graduate and Co-founder of Mission.org and co-founder of VETCON. Ian joins Dave to talk about podcasting for B2B. Can it work? How do you think about ROI? Ian also shares some of the behind the scenes from ...
Jan 08, 2024•54 min•Ep. 111
Community is a largely misunderstand tactic in B2B marketing. In this episode, Dave is joined by Carly Moulton (Head of Customer and Community Marketing at Zapier) and Adam O'Donnell (Startup Partnerships at Zendesk) to talk about how each of their businesses is leveraging community for company growth. They discuss: What community looks like at Zapier, Zendesk, and Exit Five (goals, tactics etc) How to nurture community without being "salesy" Finding the perfect level of specificity in audience/...
Jan 03, 2024•56 min•Ep. 110
Dave is joined by John Short (CEO of Compound Growth) once again, and they discuss: The shift from solopreneurship to building a business Techniques for managing the team effectively and setting up processes vs doing the work yourself What makes a great VP of Marketing in SaaS Working the middle manager position effectively, and all the nuance that comes with different companies Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newslette...
Dec 26, 2023•38 min•Ep. 109
In this week's episode, Dave talks with Janine Anderson about her Content Operations Manager role Zapier, and the career moves that led her to this point. They cover: How content should meet the intent of the searcher Distribution to get in front of the right people if inbound isn’t an option Re-optimizing content when it falls out of the SERPs How Zapier thinks about measuring content How content influences behaviors later in the funnel And other content rants from Dave and Janine that you don'...
Dec 19, 2023•45 min•Ep. 108
This week, Dave and Amrita Mathur catch up since their last podcast, and since Amrita started her new VP of Marketing job at ClickUp. There are some great nuggets in here for how to start out as a VP of Marketing in a new role. They also cover topics like: Personal LinkedIn strategy How proactivity is one of the keys to being successful Optimizing for learning in your career, and staying in roles for a long time vs not Figuring out product market fit Send guest pitches and ideas to hi@exitfive.c...
Dec 15, 2023•43 min•Ep. 107
In this episode - Dave is joined by Dan Murphy , the newly minted COO of Exit Five. They discuss: Why Dan was excited to join Exit Five Where the business is going in 2024 The story of how Dan and Dave met, and their time together at Drift and Privy Culture of speed, and how "marketable moments" can drive the business The job of VP over IC work Being hired over (and why it hurts so good) Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/...
Dec 08, 2023•53 min•Ep. 106
In this episode, Dave is joined by Lashay Lewis (Authority Plug), Ben Battaglia (Your Money Line), and Rachel Saltsgaver (Seismic) to talk organic content and using SEO and content marketing to drive a real impact in a B2B SaaS business. They cover: Content marketing as sales enablement Using content to push people through the sales funnel The relationship between paid ads and content marketing Gating content vs not An example of how Seismic uses SEO content to drive prospects to their site Send...
Dec 05, 2023•1 hr 1 min•Ep. 106
Mitch Briggs , SEO Success Manager, and Betsy Koliba , Head of Customer Growth (both at Demandwell) join Dave G to talk about SEO today. They cover: Content strategy holistically - how do blogging and SEO work together with other marketing content? Choosing what topics to pursue Measuring the success of SEO in the B2B SaaS context The right way to use AI for SEO, and... The definition of a Hoosier...obviously ;) Send guest pitches and ideas to hello@exitfive.com Exit Five on LinkedIn: https://ww...
Nov 28, 2023•56 min•Ep. 104
Jonny Ross is Senior Manager, Brand Partner Marketing at Strava . Jonny has been responsible for building out a global B2B marketing function from scratch at a "consumer" company, and we talk about his role and learnings from his career as a B2B marketer. Send guest pitches and ideas to hello@exitfive.com Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on Twitter: https://twitter.com/exit5marketing *** This episode is brought to you by Demandwell . This episode is bro...
Nov 17, 2023•44 min•Ep. 103
Miranda Babitt is Senior Partner Marketing Specialist at Zapier. Miranda leads partner lifecycle marketing and previously worked in a similar role at Thinkific. Miranda sharees an overview of role of partner marketing in B2B SaaS, hat partner marketing looked like in the past vs. what the role is responsible for today, here partner marketing fits in strategically at Zapier, applying principles of lifecycle marketing to partnerships, examples and success stories based on what’s worked at Zapier. ...
Nov 11, 2023•54 min•Ep. 102
Anthony Pierri is co-founder of Fletch PMM and helps startup founders with positioning, messaging, and website design. Send guest pitches and ideas to hello@exitfive.com Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on Twitter: https://twitter.com/exit5marketing *** This episode is brought to you by Demandwell . This episode is brought to you by Demandwell . Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% ...
Oct 31, 2023•53 min•Ep. 101
Thanks for listening to 99 episodes of the Exit Five podcast; here's episode 100. Dave is joined by a crew of B2B marketers: Kaylee Edmondson , Lashay Lewis , Tas Bober , and Tim Davidson . Send guest pitches and ideas to hello@exitfive.com Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on Twitter: https://twitter.com/exit5marketing *** This episode is brought to you by Demandwell . This episode is brought to you by Demandwell . Demandwell is the best SEO solution fo...
Oct 31, 2023•55 min•Ep. 100
Dave is joined by John Short (Founder & CEO of Compound Growth Marketing ) to talk about why partner marketing is underrated, ABM tactics, marketing salaries, and more. Send guest pitches and ideas to hello@exitfive.com Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on Twitter: https://twitter.com/exit5marketing *** This episode is brought to you by Demandwell . This episode is brought to you by Demandwell . Demandwell is the best SEO solution for B2B SaaS market...
Oct 19, 2023•46 min•Ep. 99
Tas Bober is a B2B digital marketing strategist and previously Director of Digital & Website at Tealium. We cover the role of digital marketing today, mistakes with B2B websites, the role a website should play in the buying process, LinkedIn and organic content, starting a career in digital marketing, and more. Send guest pitches and ideas to hello@exitfive.com Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on Twitter: https://twitter.com/exit5marketing *** This ...
Oct 12, 2023•57 min•Ep. 98
April Dunford is a B2B positioning expert and author of Obviously Awesome and her new book Sales Pitch . Sales Pitch guides you through an eight-step sales pitch structure the helps you stand out and win business. Building on the concepts of the bestselling book, Obviously Awesome, Sales Pitch will give your sales reps a story that makes your product shine. We talk about her new book, lessons from her first book, and covered: - Positioning vs. Category Creation vs. Strategic Narrative - Lessons ...
Oct 03, 2023•54 min•Ep. 97
Rowan Tonkin is CMO at Planful . Dave and Rowan take you through the essential steps to build your marketing plan, getting it approved, and unlocking the full potential of your marketing efforts. This episode covers: Tips to build a powerful marketing plan that aligns with your business objectives Strategies to gain plan approval from executives and board members Best practices and practical approaches to flawlessly execute your marketing plan, turning ideas into measurable results. Insights int...
Sep 27, 2023•59 min•Ep. 96
Reid Robinson is Lead Product Manager for AI at Zapier. We discuss the implications AI will have on B2B marketing, various use cases in B2B SaaS, and how to future proof yourself as a marketer. If you've been interested in AI and want to understand more about where AI could fit into you role at work and inside of your company, this episode will be relevant for you. Send guest pitches and ideas to hello@exitfive.com Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on Tw...
Sep 19, 2023•51 min•Ep. 95
Yi Lin Pei is a 3x product marketing leader and former Director of Product Marketing at Teachable. Now as a career coach she helps high-achieving professionals land and grow in product marketing, marketing, and other no-code tech roles. She's spent time in marketing working with Series A startups to public companies and was named a Top 100 product marketing influencer and is a frequent guest speaker on the topic of startup marketing and product marketing. Send guest pitches and ideas to hello@ex...
Sep 12, 2023•53 min•Ep. 94
Ok turning the tables on this one - Dave is the guest on this episode and chats with GTMFund's Scott Barker for their GTM podcast. Scott is a Partner and Co-Founder at GTMfund and formerly head of partnerships at Sales Hacker and through their acquisition by Outreach. Dave a Scott talk through: Behind Dave's career story and starting Exit Five Some personal philosophies and current goals and the different chapters of life Dave's systems, does he have an assistant or VA? How does he run his busin...
Sep 05, 2023•51 min•Ep. 93
Mitch Briggs is a B2B SEO expert and SEO Success Manager at Demandwell. This episode covers B2B content strategy, where SEO fits in 2023, is SEO dying? what the future of SEO looks like, where TikTok, YouTube, and ChatGPT fit, how to think about SEO if you're creating a category, how to balance volume and intent with keywords, ways to think about keyword research, and more. Send guest pitches and ideas to hello@exitfive.com Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit F...
Aug 28, 2023•48 min•Ep. 92
Kara Hardin is a mental health educator and clinician who works at the intersection of mental health and performance as CEO of The Practice Lab. She specializes in the complicated ways that mental health drives performance and how it shows up at work. She's a former practicing corporate and securities lawyer and holds a Master’s degree in Counseling Psychology from the University of St. Thomas (Minnesota) and a Juris Doctor from the University of Toronto, Faculty of Law. We talk about: - Work / ...
Aug 21, 2023•56 min•Ep. 91
Danny Schreiber is Sr. Manager of Biz Ops at Zapier and has spent close to a decade at the company. In a world where it's easy to jump from company to company, Danny was an early employee at Zapier and has stuck around for an incredible ride. He's had ~5 different roles across the company and sharing his wisdom to help you navigate your career path on this episode of the Exit Five podcast. We talk about: Early stage marketing experiments at Zapier Career growth in a high growth company - Danny i...
Aug 14, 2023•53 min•Ep. 90
Lashay Lewis is a B2B content marketing expert and founder of Authority Plug. She joins Dave to talk about how to drive more revenue through content and why you need a bottom of the funnel content strategy. We discuss: - How to drive revenue with your content - The problems with top of the funnel content - How to do feature mapping for your product + content - How to get executive buy in with content - How to get subject matter expert interviews so you can produce better content - Some of the ri...
Aug 07, 2023•50 min•Ep. 89
Hillary Carpio and Travis Henry are the authors of "Busting Silos: How Snowflake Unites Sales & Marketing To Win Its Best Customers." Hillary (Head of ABM) and Travis (Director, Sales Operations & Enablement) work at Snowflake and helped scale the go-to-market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both integrated, account-based, cross-functional teams that t...
Aug 01, 2023•56 min•Ep. 88
Lindsay Bayuk is Chief Marketing Officer at Pluralsight. We talk about the path to becoming CMO, what it takes to be a high performing CMO, going from VP Product Marketing to CMO, her marketing scorecard, doing internal marketing, what it means to think and operate like an executive, the importance of hiring/talent scouting, why org. design is so important and more. Send guest pitches and ideas to hello@exitfive.com Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on T...
Jul 25, 2023•54 min•Ep. 87
We're joined by Jessica Hreha (Head of Global Integrated Campaigns & Content Strategy at VMWare), Kelly Peters (Director of Marketing at Tomorrow.io), and Austin Distel (Growth Hacker at Jasper) to discuss how B2B marketing teams are actually using AI today, including: - Why and How VMWare created an internal cross-functional AI council - Why Tomorrow.io decided to hire a full-time "AI Marketer" - Perspectives on adopting AI and setting standards for its productive use in marketing today, in...
Jul 19, 2023•59 min•Ep. 86
HANG IN THERE! Between Exit Five and some companies that I am involved with I can tell you that right now stress and burnout in marketing is higher than I've ever noticed in my career (so at least the last 10 years). And it makes sense as to why: the economy slumping, leads to fewer companies wanting to spend, marketing gets cut in all different areas, and we're being asked to do more with less and we're stressed / burned out / questioning what we're doing and re-visiting your career path. Hang ...
Jul 13, 2023•12 min•Ep. 85
Dave is joined by John Short (Founder & CEO of Compound Growth Marketing ) to talk about two of the biggest trends in B2B marketing that aren't going away anytime soon: AI and ABM. Send guest pitches and ideas to hello@exitfive.com Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on Twitter: https://twitter.com/exit5marketing *** This episode is brought to you by Demandwell . This episode is brought to you by Demandwell . Demandwell is the best SEO solution for B2B...
Jul 12, 2023•54 min•Ep. 84
This episode is from a live session we did with Zapier's Head of Content Marketing Lane Scott Jones . Lane shared how Zapier has been able to generate a 450% ROI on content and she breaks down how Zapier's marketing team uses content across the entire funnel, from generating top of the funnel content for awareness, middle of the funnel content hat drives signups, and bottom of the funnel content that drives active users and paying customers. Lane will unpacks how Zapier built a strong SEO founda...
Jul 03, 2023•55 min•Ep. 83
Jon Miller is CMO at Demandbase and co-founded Marketo and Engagio. Jon is widely regarded as one of the top voices in B2B marketing and does not disappoint with this episode. Dave and Jon talk about: - What an effective B2B CMO does - Questions to ask the founders when taking a new CMO job and how to understand their view of marketing - Why marketing is not a "gumball machine" - The challenge with Marketing sourced revenue vs. Sales sourced revenue (and why Jon believes in team sourced revenue)...
Jun 27, 2023•43 min•Ep. 82
