#89: B2B Content Strategy, Driving Revenue Through Content, Why You Need Better Bottom of The Funnel Content (with Lashay Lewis, Founder, Authority Plug)

Lashay Lewis is a B2B content marketing expert and founder of Authority Plug. She joins Dave to talk about how to drive more revenue through content and why you need a bottom of the funnel content strategy. We discuss:

- How to drive revenue with your content
- The problems with top of the funnel content

- How to do feature mapping for your product + content
- How to get executive buy in with content
- How to get subject matter expert interviews so you can produce better content
- Some of the right questions to ask before writing
- How to do better customer research before writing
- And more

Here's a link to Lashay's Content Marketing dashboard we mention:

https://authorityplug.com/content-dashboard

Send guest pitches and ideas to hello@exitfive.com
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