👻 Ready to start ghostwriting? Click here for a FREE 5-day EEC: https://yt.premiumghostwritingblueprint.com/?el=EH45YT&htrafficsource=youtube_organic In episode 48 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Running a Paid Webinar Funnel to Cold Traffic, Iterating Toward an Evergreen Sales Engine (VSL), and Tuning the Economics: ROI, Sales Bottlenecks, and Downsell Offers. (00:00) - Intro (01:10) - The Paid Webinar Funnel Explained (05:02) - From Webina...
May 10, 2025•35 min•Ep. 71
👻 Ready to start ghostwriting? Click here for a FREE 5-day EEC: https://yt.premiumghostwritingblueprint.com/?el=EH45YT&htrafficsource=youtube_organic In episode 47 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Content Creation and Distribution Strategies, Business and Personal Branding, and Monetization and Scaling Up. (00:00) Intro (01:02) Q#1-Struggling to come up with a digital product for my B2B agency? (08:36) Q#2-Did you record all your SOPs at once...
Apr 06, 2025•49 min•Ep. 70
👻 Ready to start ghostwriting? Click here for a FREE 5-day EEC: https://yt.premiumghostwritingblueprint.com/?el=EH45YT&htrafficsource=youtube_organic In episode 46 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Mastering Conversion Rate Optimization (CRO) to Unlock Growth, The Challenges and Opportunities of Scaling a Sales Team, and Leveraging Webinars and Content for Explosive Growth. (00:00) - Welcome to Vegas (05:42) - Predictions for The Hormozi Works...
Mar 22, 2025•41 min•Ep. 69
👻 Ready to start ghostwriting? Click here for a FREE 5-day EEC: https://yt.premiumghostwritingblueprint.com/?el=EH45YT&htrafficsource=youtube_organic In episode 45 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole explore the power of small optimizations in both business and daily life, and how improving just 5-10% of your habits, workflows, and content strategy can lead to long-term success. They dive into hiring the right people, recognizing patterns in business, and ...
Mar 15, 2025•30 min•Ep. 68
Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 44 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about The Biggest Mistakes We Made in Our Last Community (And How We’re Fixing Them), How AI Can Help Scale Support & Onboarding Effortlessly, and The 3-Phase Plan to Growing a $100K/Month Community. (03:38) - Structuring the Digital Writing School for Growth (05:11) - The 3-Phase Plan to a $100K/Month Community...
Mar 10, 2025•37 min•Ep. 67
Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 43 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Why a Great Idea Isn’t Enough – Execution is Everything, The Smartest Way to Scale Without Overcomplicating Things, and How DMs, Funnels, and Offers Can Transform Your Sales. (02:53) - Simplicity in Business Growth (07:12) - Why Most Tracking is Useless (16:52) - The Best Way to Test and Validate a Business Id...
Feb 19, 2025•29 min•Ep. 66
Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 42 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Why Managing Your Own Psychology is the Real Competitive Edge, The Best Hire We’ve Ever Made (And What It Taught Us), and How Performance is Just Measurement x Incentives. (01:12) - The Best Lessons Are the Ones That Feel Obvious (07:12) - Signs Someone Might Not Be the Right Fit for Your Team (16:52) - Making...
Feb 12, 2025•34 min•Ep. 65
Why You Shouldn’t Hire the “Qualified” Candidate: https://youtu.be/V5fIFO_vrmU Free Ghostwriting Masterclass (from $0 to $10k/mo) Want to go from $0 to $10K/month as a ghostwriter? In this free masterclass, I break down everything you need to know—packaging and pricing your services, landing high-quality clients, and scaling your ghostwriting business. Whether you’re just starting out or looking to increase your rates, this webinar will give you actionable strategies to position yourself as an e...
Feb 09, 2025•1 hr 25 min•Ep. 64
Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 41 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their hiring patterns, why you should hire "builders", and growing pains of stepping out of director roles. 02:36 A Week of Interviews and Hiring Insights 06:38 Why Most Hires Are Not Builders 18:33 Stepping Out of Director Roles 23:26 Letting Small Fire Burns --------------------------------------------------...
Feb 08, 2025•28 min•Ep. 63
Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 40 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the freedom in trusting your team, new company core values, and what most people overlook when setting goals. (02:47) Maturity and Trust (08:29) The Total Trust (16:30) A Smarter Way To Improve (24:44) Leveraging YouTube for Growth (32:11) Breaking Goals into Achievable Milestones -----------------------------...
Feb 04, 2025•42 min•Ep. 62
👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com In episode 39 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about 2025 commitments, if intelligence is enough, and current business metrics heading into the new year. (1:39) Espress Hour Commitment (5:00) Why Bigger Businesses Share Less (17:13) How Aligned Teams Deliver Impact (23:30) Effortless Execution (28:14) Collective Intelligence (31:28) Is Intelligence Enough? (37:07) Finance and Busi...
Jan 27, 2025•49 min•Ep. 61
👻 Become a Premium Ghostwriter: https://yt.premiumghostwritingblueprint.com/?el=EH#38YT&htrafficsource=youtube_organic Long time no see! In episode 38 of ☕️ Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole catch up on the last 7 months: their journey so far diving head first into the paid marketing world, how the business has scaled from 14 to 28 team members, and the secret to creating digital products people will actually buy. All this and more in today's video - anchor...
Dec 12, 2024•28 min•Ep. 60
Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 37 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole catch up on the past 4-6 weeks of the business, discuss how to monetize digital products, and upcoming travel plans. (00:00) Intro (01:16) Saying Goodbye To The Shipyard (05:10) RecappIng The Past 4 Weeks (20:07) Monetizing Digital Products (30:23) Traveling The Next Few Months -------------------------------------------...
May 30, 2024•38 min•Ep. 59
Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 36 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about setting goals for the next 6 weeks, planning ahead for bottlenecks, and and why you should monetize training. (00:00) Intro (01:53) Setting Goals For The Next 6 Weeks (05:15) Goals For PGA (13:54) Goals For Ship 30 & Write With AI (27:32) Preventing Anticipated Bottlenecks (30:01) Monetize Training Not Ser...
Apr 14, 2024•42 min•Ep. 58
Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 35 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about writing for YouTube, reaching depth in your reps, and the need for anti-metrics. (00:00) Intro (01:54) It Takes At Least 7 Iterations To Learn A Lesson (05:43) Writing For YouTube Is A Different Ball Game (11:49) Increase The Depth Of Your Reps (16:21) Culture Is Built Through Example (19:11) Do The Easiest Ob...
Mar 29, 2024•38 min•Ep. 57
👻 Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 34 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about upgrading vs. overhauling, defining your business with 1 formula, and starting with constraints when building an online business. (00:00) Intro (02:18) The Difference Between An Upgrade And An Overhaul (04:47) The Boring Work Is Your Moat (07:32) Defining The Business With One Formula Accelerates It (13:29)...
Mar 21, 2024•37 min•Ep. 56
👻 Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 33 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the importance of thoughtful service, working while traveling, and what's on the horizon for the summer. (00:00) Intro (03:38) Thoughtful Service Increases Perceived Value (14:57) Iterating With Different Forms Of Content (18:23) A Framework For How To Work While Traveling (27:58) What This Summer Will Look...
Mar 13, 2024•35 min•Ep. 55
👻 Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 32 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about capitalizing small changes, new moves to increase operational complexity, and why grabbing the low-hanging fruit is better than climbing to the top of the tree. (1:21) Expanding The Content Team (3:11) Get Your Beginner Reps In (5:49) Small Changes Over Changing Strategy (8:13) Utilizing AMAs For Improvemen...
Mar 07, 2024•35 min•Ep. 54
Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode #30 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the focus of the podcast in 2024, doing the “boring work”, and what it’s like wearing many hats in the business. (00:00) Intro (01:56) EH In 2024 (06:33) The Power of “Theme-ing” (09:35) Capitalizing Your Feedback Loop (15:01) The Potential With A Paid (17:23) Build Until They Tell/Embrace the Boring Work (21...
Feb 15, 2024•35 min•Ep. 53
Land your first $5,000 client with Ghostwriting: [https://premiumghostwritingblueprint.com](https://premiumghostwritingblueprint.com/) In episode 29 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through the wins, lessons, and realizations they gained over the course of the year. (00:00) Intro (01:13) 2023 Wins (04:53) Launched a successful group coaching program (11:37) Built our first asynchronous product in a month (15:07) Doubled the business profit (21:07) Hired...
Dec 21, 2023•1 hr 19 min•Ep. 52
Never make less than $100,000 as a writer again: [https://fullstackwriter.com](https://fullstackwriter.com/) In episode 28 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk through their takeaways from their first ever team meetup + mastermind event! (00:00) Intro (01:12) What happened last weekend? (03:46) The Solopreneur Trap (08:31) The Team Culture Litmus Test (13:50) You have more influence than you think (19:57) Is in-person better than digital? (21:58) Should you...
Nov 24, 2023•34 min•Ep. 51
Download our FREE 13,000-word ultimate writing guide: http://startwritingonline.com In episode 27 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their new studio and all the work that went into building it. (00:00) Intro (01:14) The 3-year Dickie & Cole anniversary (03:42) Why we chose this location (09:56) Why we're building on Youtube (14:01) Studio breakdown (16:04) Why we chose an agency (24:35) The power of stretch investments (26:37) Our new content...
Nov 05, 2023•41 min•Ep. 50
Demolish bottlenecks in your business: https://bit.ly/yt-bottlenecks In episode 26 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through the lessons they learned during the build of their content studio, the Shipyard. (00:00) Intro (01:12) Updates on the Shipyard (04:22) Breakdown of the numbers (07:44) Making bets on yourself (13:49) Don’t reinvest everything into the business (16:58) Plans for the studio (and shiny objects) (19:35) Drinking our own kool-aid (27:44...
Sep 26, 2023•35 min•Ep. 49
Demolish bottlenecks in your business: https://bit.ly/yt-bottlenecks Write with ChatGPT like a PRO: https://writewithai.substack.com In episode 25 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their plan to triple their paid newsletter, Write with AI. (00:00) Intro (01:41) The Tripling Question (07:34) The challenge with paid newsletters (10:21) The ONLY way to grow paid newsletters (18:35) Dickie’s analysis for $50k/month (22:52) The most COMMON business bo...
Aug 21, 2023•1 hr 1 min•Ep. 48
Demolish bottlenecks in your business: https://bottlenecks.biz In episode 24 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their framework for creating and launching successful digital products. (00:00) Intro (01:20) Our new newsletter is live! (05:23) What IS a digital product? (09:31) WHY you need to launch a digital product (13:11) The ONE skill every artist needs to learn (17:58) HOW to launch your digital product (21:56) How to PRICE your digital produc...
Aug 14, 2023•46 min•Ep. 47
Learn to become a premium ghostwriter: https://a.co/d/bfxqp50 In episode 23 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their philosophy for building a business around their optimal lifestyles. (00:00) Intro (02:27) The Castle vs. Prison framework (04:26) Our team-hiring philosophy (07:11) The key to building a castle (11:57) How we’re creating our ideal lifestyle (16:38) How to defeat phone notifications for good (21:50) The 4-day workweek (26:45) The opt...
Aug 07, 2023•42 min•Ep. 46
Download our FREE Premium Ghostwriting Blueprint: https://premiumghostwritingblueprint.com In episode 22 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their new ghostwriting book and the viral strategies they used to launch it. (00:00) Intro (00:23) Cole launched a new book! (04:27) Most common book questions (08:21) Our free ebook launch framework (17:03) Secret Kindle bonuses idea (19:40) How to run a viral Twitter campaign (21:48) How the book fit our PGA...
Jul 24, 2023•43 min•Ep. 45
Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://startwritingonline.com In episode 20 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole brainstorm their projects and ideas for the rest of the year. (00:00) Intro (02:37) The early 20s syndrome (06:37) A framework for new opportunities (08:24) Dickie’s early 20s (11:53) How much money you need to get the ball rolling (17:22) Our “focus framework” for deciding what to do nex...
Jul 17, 2023•45 min•Ep. 44
Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://startwritingonline.com In episode 20 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their thoughts as they move into a new studio. (00:00) Intro (00:29) The start of a new chapter (06:29) Ideas for our new studio (10:57) How we optimized our Miami lifestyles (14:47) Our new organic department (17:26) When should you focus on branding? (19:53) Building your b...
Jul 10, 2023•42 min•Ep. 43
Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://startwritingonline.com In episode 19 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk in depth about the different parts of their new business. (00:00) Intro (04:25) The biggest bottleneck of our business (07:37) Macro vs. micro bottlenecks (10:39) When should you launch new products? (16:28) The power of rapid feedback loops (18:25) Revealing our book-a-call funnel (...
Jul 03, 2023•34 min•Ep. 42
