I have something a little bit different for you this week where I swapped seats and was the guest on the Heart-Centred Business Podcast with host Tash Corbin. Tash is amazing and a friend of mine. I met her a few years ago at Denise Duffield Thomas's first ever Rose Farm retreat, and I just have so much respect for her. Tash is a marketing and business growth specialist, and she's also one of our members in The Modern Marketing Collective. INSTAGRAM: A SNAPSHOT OF YOUR BUSINESS Social media has ...
Apr 17, 2023•1 hr•Season 1Ep. 262
If you feel like you don’t have enough time to get everything done and you’re trying to do it all without much to show for it, this episode is a must listen. In a world where every piece of information is at your fingertips, you don’t need another time management strategy. What you need are the tools, techniques and wisdom to create a more spacious, meaningful and rewarding life and that’s exactly what we’re talking about today. WELCOME MELISSA AMBROSINI & NICK BROADHURST In this episode I’m...
Apr 10, 2023•42 min•Season 1Ep. 261
What we believe about ourselves and our potential to earn profit is important, and more often than not translates straight to our bottom line. While it can be challenging to change up the patterns we’ve always lived with, viewing money from a positive mindset is a skill that anyone can learn. It’s never too late to make a change and begin creating profit with intention and the belief that good things are coming your way. WELCOME CLARE WOOD Today I chat with Clare Wood, qualified accountant turne...
Apr 03, 2023•42 min•Season 1Ep. 260
Leaving your 9 to 5 to pursue a creative dream full-time may sound a little out there. Some people may even call it crazy. But when you know what you want and you know what you’re good at, it can work. All you need is a little faith. WELCOME TRISH BURTON Today I sit down with Trish Burton, who courageously walked away from her job as a school teacher to follow her passion for making art. Trish is now a Melbourne-based artist, designer and art educator with a dedication to inspiring creativity in...
Mar 27, 2023•41 min•Season 1Ep. 259
With all the hard work that comes with building a business, it can quickly feel impossible to juggle work and your personal life in a productive way. And while it’s so exciting to throw everything into creating something of your own, how do you find a balance that allows you to live the life that you’re looking for? WELCOME LAURETTA HAMILTON Today I’m chatting with the wonderful Lauretta Hamilton, who made the leap from working under a franchise model to starting her own birth education business...
Mar 22, 2023•44 min•Season 1Ep. 258
Leaving a full-time job to start your own business is a huge decision that is both exciting and terrifying at the same time. It takes so much courage to take that leap of faith and pursue your entrepreneurial dreams but it can be so rewarding and fulfilling. WELCOME CASS AGGETT In this episode, I’m chatting with Cass Aggett who bravely made this leap and started her own web design business after a career as a public servant. Cass helps female founders of health and wellness businesses to showcas...
Mar 13, 2023•35 min•Season 1Ep. 257
Do you have an overly complicated website with multiple offerings? Do you feel pressured to have so many programs, courses and services listed just to keep up with the competition? There are so many parts of running a business that can be challenging, but some of the most common complaints I hear are when business owners feel like they’re drowning in offerings, using pushy sales methods, and completely lost on how to plan for the future. It’s so important to make sure you're selling your product...
Mar 06, 2023•42 min•Season 1Ep. 256
Small business owners often have to wear many hats and juggle so many responsibilities in order to keep their company running smoothly. While we know this can be rewarding, it can also be incredibly overwhelming, especially when trying to balance the day-to-day, time sucking operations with long-term growth, launches and sales strategies. CUE THE ONLINE BUSINESS MANAGER This is where an online business manager can come in. An online business manager, or OBM, is a professional who works remotely ...
Feb 27, 2023•34 min•Season 1Ep. 255
INTRODUCING EMMA MASLEN Today on the show I’m chatting with the courageous Emma Maslen from Rescue My Resume . Emma helps professional women to achieve their next dream job through amazing, confidence boosting resumes and coaching to nail that dreaded job interview. WHERE IT STARTED Emma started her business 5 years ago and would meet with her clients on a one-on-one capacity in cafes to write their resumes. Then covid hit and she had to change her business structure to move her packages online....
Feb 20, 2023•25 min•Season 1Ep. 254
Welcome to today’s episode, which I know you’re going to love - you'll never have to scratch around for content ideas again! I know that as a business owner, content is often something you feel you should be doing better at, but there is always something demanding your attention isn’t there? So it gets pushed further and further down the pile. And what happens for a lot of business owners is that they tend to just push out snack content - a quote or a quick little video. But that snackable conte...
Feb 13, 2023•17 min•Season 1Ep. 253
Today we’re taking a deep dive into online memberships, drawing on my biggest learnings from over four years of running the Modern Marketing Collective. I have learned so much along the way, and I’ve got some really great lessons to share with you that will help you skip some time forward in your own business. I discuss why you might consider opening a membership program, some of the amazing benefits they can deliver and the ideal stage in your business to launch one. I also reveal the topics an...
Feb 06, 2023•20 min•Season 1Ep. 252
If you’re easing back into business after the holidays, you may be seeing a particular word pop up everywhere: ChatGPT. And you might be wondering - “what is this thing and what exactly should I know about it for my business?” In this episode, I’m breaking down what ChatGPT is - and how you can leverage it for your marketing, including: The top two ways it can save you time coming up with content My biggest tips for generating the most helpful responses from it Its limitations to be wary of - an...
Jan 30, 2023•17 sec•Season 1Ep. 251
Let’s talk about money! And how to make more of it in 2023. I have three ways I’ll be sharing in this episode that are leveraged ways to increase the revenue in your business. In other words, increasing the money coming into your business, without a big increase in the hours you’re putting into your business. Website: https://emilyosmond.com Instagram: https://www.instagram.com/emilyosmond Facebook: https://www.facebook.com/emilyclareosmond...
Jan 23, 2023•15 min•Season 1Ep. 250
So what’s it like becoming a mum while you run a business? True answer? It’s so different for everyone, depending on them, their baby, their business and their circumstances. I’m sharing my experience - from preparing for maternity leave, the early days of having a newborn, plus what it’s like now, with a four month old. There are things I’d do differently next time, plus other things that are working really well. And I’ve had many conversations with other parents about how they have managed it ...
Jan 16, 2023•29 min•Season 1Ep. 249
I always find the end of the calendar year a time that I move into a reflection period. I like to look back on the year, and pull out learnings about myself and the decisions I have made in my business. I examine what has felt good to me, and what hasn’t. Sometimes this is uncomfortable, but I am learning the importance of sitting in the feelings and pausing, versus moving straight into more action driven by my problem-solving, want-to-be-doing-things brain! I have a belief that my gut feeling -...
Dec 05, 2022•11 min•Season 1Ep. 248
With the holiday season approaching, you may be winding down from client work, and holding off doing any launches until the new year. So while you have chosen to give yourself a break from client delivery, what about your marketing? You may be having thoughts such as “people will forget about me if I stop posting during the holidays”, or “if I don’t keep sharing content as usual, my business will lose momentum”, or even “a proper business owner wouldn’t have a break in their marketing”. In this ...
Nov 28, 2022•7 min•Season 1Ep. 247
I think there’s an assumption that as small business owners, we are all in business to grow bigger and bigger every year. And that growth is the number one indicator of business success. But what if we don’t want to grow our business any bigger? And what if measuring the success of a business by its growth, is missing the entire point so many of us are in business at all. In this episode I discuss why bigger isn’t always best for all of us! Free Online Class - The 3 Reasons Your Followers Aren’t...
Nov 21, 2022•5 min•Season 1Ep. 246
Do you feel obligated to an audience you feel as though you have outgrown? Are you wondering if it’s “ok” for you to change your business focus, positioning or offers… even though you have an audience who are following you for what you offer now? Are you wondering how to go about it? Or worrying what if all of your audience will unfollow you? In this episode, I’m talking about the fears that come up when you think about changing your business direction when you have an existing audience… and if ...
Nov 14, 2022•9 min•Season 1Ep. 245
Welcome back to the show and to this special episode, which is one of the most popular from the past three years of The Emily Osmond Show. This episode is part of a four part series, where you’ll hear from one of my students in The Modern Marketing Collective about the biggest marketing strategies and mindset shifts that have contributed to their business growth and, importantly, their business enjoyment. This is such a great opportunity if you have listened to this episode before to take note o...
Nov 01, 2022•31 sec•Season 1Ep. 244
Welcome back to the show and to this special episode, which is one of the most popular from the past three years of The Emily Osmond Show. This episode is part of a four part series, where you’ll hear from one of my students in The Modern Marketing Collective about the biggest marketing strategies and mindset shifts that have contributed to their business growth and, importantly, their business enjoyment. This is such a great opportunity if you have listened to this episode before to take note o...
Oct 24, 2022•29 min•Season 1Ep. 243
Welcome back to the show and to this special episode, which is one of the most popular from the past three years of The Emily Osmond Show. This episode is part of a four part series, where you’ll hear from one of my students in The Modern Marketing Collective about the biggest marketing strategies and mindset shifts that have contributed to their business growth and, importantly, their business enjoyment. This is such a great opportunity if you have listened to this episode before to take note o...
Oct 17, 2022•30 min•Season 1Ep. 242
Welcome back to the show and to this special episode, which is one of the most popular from the past three years of The Emily Osmond Show. This episode is part of a four-part series, where you’ll hear from one of my students in The Modern Marketing Collective about the biggest marketing strategies and mindset shifts that have contributed to their business growth and, importantly, their business enjoyment. This is such a great opportunity if you have listened to this episode before to take note o...
Oct 10, 2022•38 min•Season 1Ep. 241
As entrepreneurs we love the new, the exciting, the ideas, the adrenalin, and the change. But sometimes, these characteristics that make us successful in the first place, can be our downfall when it comes to maintaining momentum in our business - and giving a process long enough to really work. Our desire for new can stop us honouring the process when things are working - and so we can “break” parts of our business to keep us experiencing a sense of adrenaline and excitement. In this episode, I ...
Oct 03, 2022•9 min•Season 1Ep. 240
It’s very common for small business owners to have peaks and troughs in their revenue and their client work. They will have a spike in enquiries, which leads to a busier time of work and a boost in revenue, followed by a quieter period when the enquiries, clients and revenue feel as though they have dried up. In this episode, I discuss why this happens and three strategies to create more consistency in your revenue - and client work - in your business. Free Online Class - The 3 Reasons Your Foll...
Sep 26, 2022•14 min•Season 1Ep. 239
In last week’s episode - we looked at the ONLY three things you need to start making money in your business. We explored how once you are building momentum in your business and clients are starting to come to you, marketing strategies including creating strategic content, a high converting website, clear offer ecosystem, and an email funnel will SPEED UP your first $100k - and how we cover all of this in The Modern Marketing Collective Curriculum. But focussing on these things will SLOW YOU DOWN...
Sep 19, 2022•13 min•Season 1Ep. 238
Most service business owners are overcomplicating making money in their business - especially when they are just getting started. They are worrying about getting a website, a suite of offers, lead magnets, a content strategy and more. Here's the thing: ALL of these strategies can make you MORE money. But you need NONE of these things to START making money. Once you are building momentum in your business and clients are starting to come to you, creating strategic content, a high converting websit...
Sep 12, 2022•12 min•Season 1Ep. 237
Allowing your content to be public when you don’t think it’s perfect is uncomfortable. But not as uncomfortable as spending hours perfecting content… and not having any clients. I wouldn’t have a podcast if I allowed myself to indulge in content perfection. Firstly because I would never send an episode to my editor because I would never be able to think up and record a perfect episode. And secondly because even if I did have episodes to publish, I would delete all the episodes after they were pu...
Sep 05, 2022•12 min•Season 1Ep. 236
When we are starting out in business, we are often so excited to have any opportunity to do the work we love. We may offer what we do for free to those around us. And this can feel like such a positive; a fantastic opportunity; and really exciting to us. This can also benefit us by helping us build our confidence, experience and processes in our businesses… versus no work at all. Soon. when we do take on our first paying clients, often this eagerness we have to do the work we love - and sometime...
Aug 29, 2022•18 min•Season 1Ep. 235
You might think that you are doing something wrong or feel a sense of embarrassment or shame because you aren’t confident or clear with your marketing as you establish your business. It feels confusing and overwhelming in terms of what you are meant to be doing and where to put your focus. And add to that the fear of getting it wrong and what other people will think of you. You know who you want to work with, and where you want your business to be… but you just don’t know how to get there. Let m...
Aug 22, 2022•12 min•Season 1Ep. 234
For many of my clients, their end goal is to help more people than they can with one- on-one clients, by creating a leveraged revenue stream in their business in the form of an online program. However! What often happens, is that they skip ahead before their business is ready by creating and launching an online program, without having demand for it. This can leave them without solid revenue (or any revenue at all) coming into the business, and a lot of unneeded stress in trying to sell something...
Aug 16, 2022•13 min•Season 1Ep. 233
