For us as service or online program business owners we don’t have pretty products to promote and sell and form the basis of our content! So what are we sharing in our marketing? Let’s think about what we are selling… it’s our expertise, our knowledge, our skills, our craft and/or our experience. So how do we share this through our content? We share us: our voice, our thoughts, our ideas, our advice, our experience… Us. This means we need to be visible in our marketing - but for many small busine...
Aug 08, 2022•21 min•Season 1Ep. 232
We often hear about the fear of failure and how this can hold us back from taking action in our business. But what about the fear of success? For many of my clients, this type of fear - about what might happen when they do achieve their goals - can be just as powerful in stopping them from moving forward. In this episode, I’m sharing some sneaky fears that might be holding you back, plus my three step process to help you move through these. LINKS: Previous episode mentioned: How to say no when y...
Aug 01, 2022•17 min•Season 1Ep. 231
As you transition from starting a business to being established, you inevitably encounter a really challenging step in growth - learning how to say no to work! In this episode we explore the many reasons you may want to say no to work, and the ways of doing it that help both you and prospective clients. We explore the different stages of business and how things inevitably need to change from saying yes to almost everything to saying no to almost everything! I explain the reasons why this transit...
Jul 27, 2022•24 min•Season 1Ep. 230
Maternity leave can give mothers time and space to reflect on where they are with their careers and whether this path will still work for them in this new chapter of their lives. Often, we find that our current employment doesn’t provide the flexibility and time to build a new life with our children so maternity leave is the best opportunity to start looking at designing a lifestyle that will work around your family and light you up inside. My guest today is Emma Powell, a physiotherapist and pi...
Jul 18, 2022•33 min•Season 1Ep. 229
As business owners, who are the face of our brand, we can sometimes develop a fear surrounding competitors copying our work which leads us to hide it away, hold it close and not put it out there. In this episode, I’m sharing how to manage this concern and give you three different ways to reframe it to help you get yourself out there more and move past worrying about copycats. It’s important to remember that we are all unique with our own personal flavour and take on any given product or service....
Jul 11, 2022•13 min•Season 1Ep. 228
Should you show your prices on your website? I get asked this question all of the time. When you’re told that you should or shouldn’t show your prices, I want you to check in with yourself on what actually makes sense to you (and not somebody else). In this episode, we’re exploring three helpful things to consider when deciding whether or not you should show your prices on your website. We kick off this conversation by discussing what is simple for you, your client and exactly what makes sense f...
Jul 06, 2022•12 min•Season 1Ep. 227
I know how incredibly easy it is to overcomplicate things as business owners. We’re often flat-out wearing all of the hats and trying to spread ourselves across every aspect of our business. So today I want to break it down and simplify what you can do right now to take your sales conversions to the next level. In this episode, I’m sharing the 3 growth levers you can use to optimise your business. We’re going to run through these 3 very important areas in your business to find where you need to ...
Jun 27, 2022•19 min•Season 1Ep. 226
Are you spending hours and hours creating content, emails and marketing and just not seeing conversions? In this episode, we’ll explore how your marketing right now is creating future results. I encourage you to think about this as a lag period. The efforts you put in today will not be seen as results instantly (and that’s OK!). This conversation is perfect for you if you’re not seeing the results you would like from your marketing or not seeing the return of your efforts in your business. All o...
Jun 20, 2022•21 min•Season 1Ep. 225
We’re already reaching the midpoint of the year! It’s such a fantastic opportunity to pause and reflect on where we’re at, what’s working, what we want to change, what we want to add in or remove and reset our focus for the rest of the year. In this episode, I’ll be sharing 10 powerful questions to ask yourself to find clarity on where you’re currently sitting personally and in your business and what you want to accomplish for the remainder of 2022. These questions are very useful to look at so ...
Jun 13, 2022•12 min•Season 1Ep. 224
In this special episode, I'm sharing with you why you want to enrol in The Modern Marketing Collective right now. We'll start by reflecting on your business to find whether your current marketing strategy (or lack thereof) is holding you back and stopping you from reaching more ideal clients who are excited to work with you. I’ll then take you through 7 of the processes we explore in The Modern Marketing Collective that you'll be implementing in your business. Through these steps, you’ll no long...
Jun 09, 2022•17 min•Season 1Ep. 223
My authentically Real Instagram Reels training starts this coming Monday 6th June 2022! If you’re like most small business owners I work with, you care about staying relevant and adaptive with your marketing. And you know that video isn’t going anywhere - in fact, it’s only getting MORE important as a skill in our marketing toolkit. But you don't know how to use video - and specially Instagram Reels - as an *effective* piece of your marketing strategy - in a way that feels natural and purposeful...
May 30, 2022•22 min•Season 1Ep. 222
My guest today is the creative and adventurous Rachel Clark. Rachel is a website designer who launched her own business, in branding and web design, to help service-based entrepreneurs and side-hustlers. In this episode, Rachel is here to share how she achieved clarity, confidence and consistent revenue in her website design business. We explore how Rachel’s business has evolved over the 2 years it has been running, from Rachel doing absolutely everything she could to becoming very intentional w...
May 23, 2022•37 min•Season 1Ep. 221
What does it mean with Instagram doubling down on video content on the platform? How can we make the most of this change as small business owners to engage and connect with our audience? What adjustments - if any - should we be making to our marketing strategy based on this update? And how do we adapt while staying authentic to ourselves and in tune with our audience? I cover these questions and more in this episode. REGISTER for my free Authentically Real Instagram Reels Challenge, June 6th to ...
May 16, 2022•16 sec•Season 1Ep. 220
My guests today are two of my students from the Modern Marketing Collective, Alicia and Jacinta who have built their own business, ‘The Little Potion Co.’. Alicia and Jacinta are sisters from Melbourne who create mindful potion kits for children that support their emotions and empower them to be confident and find their inner magic. In this episode, we talk about the practicalities, thoughts and feelings behind Jacinta leaving her corporate job, Alicia closing her other business, the challenges ...
May 09, 2022•50 min•Season 1Ep. 219
One of the things my clients have in common is a desire to create more freedom in their business. They want more flexibility for family, to pursue other interests, and enjoy life without being restricted to a rigid schedule. Do you want the same thing? In this episode, I’m sharing 5 ways to create more freedom as a solopreneur. First, I share a bit about what a solopreneur actually is and then dive into how to create that flexibility we all desire. I talk about simplifying your offerings, using ...
May 02, 2022•30 min•Season 1Ep. 218
“I’m feeling so flat today. I'll need at least 3 coffees before having enough energy to make any content” Sound familiar? It’s a common thought that when you’re showing up online you have to be super pumped, full of excitement and full of energy. But I’m here to tell you that’s simply not sustainable. It’s impossible for us to be feeling on top of the world every single day. So in this episode, I’m sharing what to do when you just don’t feel like showing up. I used to think I had to feel amazing...
Apr 25, 2022•15 min•Season 1Ep. 217
Are you struggling to connect the dots between making your offers available and people actually wanting to buy them? You’ve got a website, a whole bunch of offers, you’re posting content and you might even have an email list, a lead magnet and landing pages. You’ve learned what you thought were all the “business”’ things you needed. But these aren’t what create demand and make people buy from you. For any of these things to work, you need to establish the core simple fundamentals first. In this ...
Apr 19, 2022•16 min•Season 1Ep. 216
Do you have a really effective offer ecosystem in your business? In this episode, we’re discussing the importance of your offer ecosystem. I’ll explore exactly what this means, what happens when you don’t have it in place in your business, why you need it, what it looks like, and what happens when you have it in place. I’m so excited to be talking about this topic as it can make such a huge difference for your time, skills, sales and confidence. By creating a targeted and clear offer ecosystem, ...
Apr 11, 2022•23 min•Season 1Ep. 215
What comes to mind when you consider success and failure? In this episode, I’m discussing how to build momentum in your business and what to do if you’re struggling. Momentum is not about winning every time. It is built during the times when things are not working and it is completely dependent on how you respond. I’m often asked how I maintain my momentum building my business and reach success. It all boils down to staying committed to the process and releasing myself from the outcome. I’ll run...
Apr 04, 2022•19 min•Season 1Ep. 214
My guest today is the amazing Prue Simmons from Dying to Weave. Prue is a member of the Modern Marketing Collective and has lived her life by following her true passions and embracing life as it pivots and changes to build a successful business with incredible growth. Prue started working in the environmental industry as a zoologist and travelled across the world, she then went on to host her own radio show and is now running a very successful business, Dying to Weave, as a Saori weaver from her...
Mar 28, 2022•1 hr 5 min•Season 1Ep. 213
Do you believe that your success is inevitable? Your belief in your vision is the only thing you truly need to get started. Everything else flows from there, including the ‘how’. This episode will inspire you to dig deep to examine the beliefs you hold about yourself, your business and your offerings. If you’ve been talking about starting a business, you’re just starting out or you want to take your business to the next level, it all comes down to your belief. I discuss the relationship between ...
Mar 21, 2022•19 min•Season 1Ep. 212
What does power mean to you? Today’s episode is from a live conversation I held on Instagram for International Women’s Day with Kemi Nekvapil. Kemi is one of Australia’s leading coaches for female entrepreneurs, an author and an incredible international speaker. Her mission is to help women to own their worth, find their power, and use their voices. Kemi discusses her book ‘Power: A woman’s guide to living and leading without apology’. We all have power and Kemi breaks it down into her 5 key pri...
Mar 14, 2022•45 min•Season 1Ep. 211
How can we become more consistent with our marketing? I get this question all the time. I know it can feel so exhausting and overwhelming to keep coming up with quality strategic posts that aren’t just superficial or surface level. But if you implement and plan your strategy, you'll be far more likely to stay on top of your content and keep showing up for your audience. In this episode, I’m discussing practical ways to help you increase your consistency. I’ll also share the shift I made personal...
Mar 07, 2022•13 min•Season 1Ep. 210
Do you want to scale your online program to make more than $100k each year? If so, applications are open for the Scalable Mastermind! In this episode, I’m diving into the Scalable Mastermind to explore exactly what you can expect when you sign up for this 6 month immersive experience. I’ll take you through the six phases that are included in the mastermind, the live event in Melbourne, the seasoned online program owners sharing their expertise, the included daily support and the group strategy c...
Feb 28, 2022•14 min•Season 1Ep. 209
Have you ever wondered if you can make a business out of your hobby? In this episode, I’m chatting with the remarkably creative Debbie Holland. Debbie is the owner and founder of Little Bikkie Sugar Craft, a small business that has evolved and grown rapidly since its humble beginnings in Debbie’s home kitchen in 2019. Debbie loved cookie decorating as a hobby and since taking the plunge to create her business has managed to turn her pastime into an incredible success. Her business grew unbelieva...
Feb 21, 2022•30 min•Season 1Ep. 208
Creating and launching an online program is such an exciting, fun and challenging journey. It takes bravery to make the leap and send your knowledge and experience out into the world to benefit others. In this episode, I’m chatting with the remarkable Prue Aja. Prue is one of Australia’s most in-demand portrait and branding photographers and has followed her passion for mentoring to create her very own Business Academy - The Go To Photographer. Prue is one of my students in The Modern Marketing ...
Feb 14, 2022•31 min•Season 1Ep. 207
Launching your own online program can feel overwhelming. The path can feel so complicated and full of obstacles that I’ve seen clients give up time and time again to return to what’s comfortable and familiar. So, how do you succeed and grow your program? Preparation! In this episode, I’m preparing you for growth with the 6 stages of scaling your online program. I’ll walk you through each step, from designing and launching to growing it bigger than you thought possible. I’m discussing the emotion...
Feb 07, 2022•29 min•Season 1Ep. 206
There are so many decisions to work out when you’re designing your online program. Hundreds of thoughts will be flashing through your mind and it can become overwhelming to work out where to begin. In today’s episode, I’m sharing the five key decisions you have to make when you’re creating your program. These major decisions will help you think about each aspect of your program to ensure you’re developing it with your ideal clients in mind. Whether you’re creating a mastermind, workshop, course,...
Jan 31, 2022•17 min•Ep. 205
Have you been toying with the idea of launching your own online program but are unsure if you’re ready? In today’s episode, we’re looking at the four great signs that you’re ready to launch an online program. Even if you’re feeling nervous and doubtful, if you can check all four of these off - you’re ready to roll. Firstly, I want to say that having an online program is so much fun! It’s so fulfilling and inspiring every single day I get to teach such amazing people. I absolutely love running my...
Jan 24, 2022•23 min•Ep. 204
Welcome back in 2022! I’m so excited to be bringing you the very first episode of the year. As business owners, we always dedicate January to setting our intentions and to map out the year ahead. By chatting with my clients, I have found that many women have trouble setting their financial goals for their businesses because they’re just not motivated by money. This often leads them to not meet these goals because they never really felt the drive to earn more. It can almost feel unsafe and uncomf...
Jan 17, 2022•24 min•Ep. 203
