We’ve come to the end of 2021 and this is my last episode of the year! This is the perfect season to take time out to reflect on the year that was and what we want to bring into 2022. In this episode, we explore and review your business through seven powerful questions to help you consider every aspect. We’ll examine what worked well and what didn’t, how you stepped out of your comfort zone, who you connected with, and what you want to manifest in 2022. I’d love to hear your thoughts and feeling...
Dec 13, 2021•12 min•Ep. 202
In this episode, I share four practical ways to help you fast track your ability to be seen as an expert in your industry. I talk about building your content, going more in-depth to really add value to your audience, challenging yourself to be visible, and being brave enough to have an opinion on topics within your industry. I also discuss being your own PR person, going after things that make you more credible AND sharing these things with your audience. Many business owners sell themselves sho...
Dec 06, 2021•15 min•Season 1Ep. 201
Can you believe it’s my 200th episode? I’ve absolutely loved sharing my podcast with you! Let’s talk niching. Are you trying to niche too early in your business? Business owners at the beginning of their entrepreneurial journey can feel immense pressure to find their niche and stick to it. I felt I couldn’t even begin to market myself if I didn’t know what my niche was. Sound familiar? In this episode, I’m talking about the process of niching down in your business. Finding your niche is a very e...
Nov 29, 2021•12 min•Ep. 200
There’s always a sense of fresh ambition at this time of year as I start thinking about the year ahead. I reflect on what worked this year, what didn’t work, what I want more of and less of in the future. I also turn my focus on where I want to invest so I can learn and grow in ways that matter to me. If you’ve been thinking along the same lines, you won’t want to miss out on my End of Year Extravaganza! For the next 3 weeks, I’ll be offering 3 bundles, each designed to make 2022 your best year ...
Nov 25, 2021•6 min•Season 1Ep. 199
If you’re just starting out in your business and looking to take on those first few clients, this is absolutely the episode for you. This is also going to be really relevant for you if you’ve already made your first $2k but you don’t yet have the consistency of clients coming in. Make sure you listen to Part 1 of this conversation if you haven’t already where I discussed the top 3 things you need to focus on in preparing to make your first $2k. In this Part 2 episode, I talk about the strategies...
Nov 22, 2021•31 min•Season 1Ep. 198
If you’re just starting out in business, it can feel like a monumental task to get those first few clients and start making money. It’s a steep learning curve and there are a lot of fears and limiting beliefs to overcome. It’s easy to look around at other businesses and think you need to match what they’re doing to get started. But the truth is, you don’t need beautiful branding, business cards, a flourishing Facebook group or even a website to get started. The only thing you REALLY need to be i...
Nov 15, 2021•23 min•Season 1Ep. 197
Are you looking for financial security? Do you have a love and a passion for creating? My next guest is here to talk about a potential career that you may not have considered before. In this episode, I’m chatting with the incredible Bernadette Janson, founder of The School of Renovating. Bernadette retired from nursing when she was 29 years old and has been renovating for over 30 years since. Bernadette started The School of Renovating with the intention to help women increase their financial se...
Nov 10, 2021•30 min•Ep. 196
Are you confused thinking whether you should keep growing your business or start to scale? Are you unclear on the difference between the two? My topic today is a common mistake I see many service-based business owners make frequently. They are so excited to start scaling their business they begin well before their business is ready and there isn’t enough demand to make it successful. In today’s episode, I’ll run you through the difference between growing and scaling, when you should be doing eac...
Nov 08, 2021•17 min•Ep. 195
Do you show up online in a real way? Or does the idea of talking to camera make you cringe? Sometimes as online business owners, we can hide behind our products, services, or logos and hope that we’ll never have to show our faces. But it just doesn’t work that way. People want to know YOU and what you’re all about. In this episode, I speak to the wonderful Jenn Donovan, social media marketing consultant, small business expert and host of the Small Business Made Simple podcast. As the founder of ...
Nov 01, 2021•26 min•Season 1Ep. 194
When you’re just starting out building your own business, it can almost seem impossible to reach the six-figure mark. This is especially true when you’re in the service-based industry and you’re selling your time and expertise. BUT, I can not only help you get there, I will give you the steps to speed up the process. In this episode, I’ll run you through the six proven methods I used in my entrepreneurial journey to reach six figures faster than I thought possible. I have found this list absolut...
Oct 27, 2021•24 min•Ep. 193
Are you feeling unsure of where you need to be focusing your time to reach your revenue goals? Do you have a vague idea of what you would like to be earning each month but haven’t broken it down into an action plan? In this episode, I’m talking about the really important numbers to consider in order to reach your revenue target. Many of my students in the Modern Marketing Collective are reaching for the $10k months because how amazing does a six figure income sound, right?? I’ll break down your ...
Oct 25, 2021•13 min•Season 1Ep. 192
Raise your hand if you feel like creating content and marketing is your least favourite task in your business? Trust me, I understand. There’s absolutely nothing wrong with you if you find it hard and challenging to consistently post content to your audience. BUT you need to regularly connect with your audience to increase your marketing reach and build loyal clients. Whether you post weekly, fortnightly or monthly, your followers need to expect to hear from you. In this episode, I’m going to ch...
Oct 20, 2021•15 min•Season 1Ep. 191
Do you know your ideal customer? More than their age or their demographic, do you know their challenges and desires? Because once you know these things, and have a genuine care to help them, everything flows. I’m shaking things up a little today to share an episode from The Profit Lovers Podcast where I had the privilege of being the guest to chat with my good friend, Melanie Miller. We talked about how I create a warm feel to my brand and my thoughts behind attracting my ideal customer. Melanie...
Oct 18, 2021•30 min•Season 1Ep. 190
I’m always looking for ways to improve scheduling my work week. I have found playing around with my schedule freshens up my productivity and increases forward momentum. In this episode, I’m chatting about the new weekly schedule that I’m currently workshopping. I’ll go through each day with you and share why I’ve assigned each task to the respective day. I have found this to be really helpful and productive and I can’t wait to share it with you. Now I know that not everybody works the same way I...
Oct 13, 2021•14 min•Ep. 189
Being the face of your business and trying to market yourself when you’re an introvert can be so intimidating. Getting up in front of a room full of people and telling them why they should work with you or buy your product feels daunting, overwhelming, and almost impossible. So how can you structure and run a successful business when you have this personality type? In today’s episode, I’m chatting with the amazing Jessica Williamson. Jess is an award winning mindset and business coach and a seri...
Oct 11, 2021•34 min•Season 1Ep. 188
We’re all so so busy running our businesses that we often forget and neglect the most important thing to do to get more sales. We need to prioritise this on top of everything! In this episode, I’m talking about the most important task you need to be doing everyday to skyrocket your sales. Are you ready? It’s so simple! You need to actually tell people how to take the next step with you and invite them to work with/buy from you every single day. Sounds easy right? But people always forget to do t...
Oct 06, 2021•8 min•Ep. 187
We've all heard the narrative that you can’t make any real money in your first few years of starting a business. It’s going to be tough, difficult and you’ll be working non-stop for hardly any profit. BUT I’m here to tell you that’s not true. Your mindset and the way you show up for your business everyday will make the difference and today you’ll find out how. In this episode, I am chatting with the founder and creative director of Studio Danu and student of the Modern Marketing Collective, Mich...
Oct 04, 2021•30 min•Ep. 186
Have you ever wondered how to find the right balance between running a professional and personal business? In this episode, I discuss the most effective and modern way of doing business that incorporates both aspects into your marketing. As business owners, we have to make sure we don’t come across as unprofessional but we also can’t be boring, stale or stiff to resonate with our audience. Think about what it means to be professional in your business. When I posed this question to my Modern Mark...
Sep 29, 2021•13 min•Ep. 185
Do you ever feel a bit all over the place? Are you struggling to stick to one routine? Maybe you feel the need to sleep in some days and other days you’re up with the birds wanting to take on the world. My bet is that most women can relate and this episode could help explain why and what to do about it. My guest today is Carlie Maree, a best selling author, thought leader, and master of motivational intelligence. Through her online programs and private coaching, Carlie supports women to harness ...
Sep 27, 2021•38 min•Season 1Ep. 184
What is content marketing? Is there any power in it? What should I include in my free content vs my paid content? Where do I draw the line? In today’s episode, we are having a look at how much value you should be giving away in your content for free. I’ll discuss what content marketing involves and how you can create a community with your audience. I really want to have a chat about the power in content marketing and how effective it is at converting leads into sales. I know that it’s so importa...
Sep 22, 2021•21 min•Ep. 183
I know it can be so daunting to work out how to grow your online course and make consistent sales. You have an amazing idea and are so keen to work with people but don’t know where to begin! In today’s episode, I’m chatting with Mathilde Kien. Mathilde has created her business, online courses and podcast to help beginners learn French online in a fun and easy way, ‘French Made Easy’. We look at how she began her business and the valuable lessons she learnt working for herself. I’ve had the absol...
Sep 20, 2021•453364 hr 34 min•Ep. 182
Creating content is one of the biggest challenges for small business owners. I know that these days it’s absolutely critical to be sharing content with our audience. Sometimes this pressure can cause us to share content that isn’t really relevant or beneficial for our business which can lead to confusion in our clients. In this episode, I will be sharing with you three incredibly useful approaches you can use to come up with really strategic and purposeful content for your business. I have found...
Sep 15, 2021•453382 hr 50 min•Ep. 181
Something I believe we can all stand behind is for our businesses to become more culturally and racially diverse, inclusive, and equitable. I think a lot of us know that there is work to be done but we don’t know what we don’t know. What does racial representation look like and what action can we take? My guest today is Annie Gichuru, a Diversity, Equity and Inclusion Coach & Consultant and Founder of Uplifting Studios. Combining her experience as an internationally certified life coach, her...
Sep 13, 2021•29 min•Season 1Ep. 180
Today I have something a little different from the usual Thursday solo episodes that you've come to know! I'm sharing an interview that I did on another podcast, The Girl Interrupted Podcast. It was such a good episode and the ladies have kindly allowed me to recast this episode on my podcast too! Here are the details: ---------- In today’s show we’ll look at who can benefit from producing an online program and what the perks of online offerings are for entrepreneurs and their customers. We’ll a...
Sep 08, 2021•45 min•Season 1Ep. 179
Covid has had such a detrimental impact on economies and small businesses around the world. Today, I wanted to talk about how we can change our thinking to help us adapt to the pandemic and ensure our businesses thrive. Melanie James is an amazing business owner with a background in event management across major sporting events, such as The Australian Open, and entertaining acts for the likes of Sia and Paul McCartney. Harnessing her knowledge and experience, Melanie created her own wedding plan...
Sep 06, 2021•33 min•Season 1Ep. 178
Do you have a signature offer? Are you known for one core amazing offering or service that you have finely tuned to become world’s best at? Or are you spreading yourself thin and saying yes to everything? In this episode, I talk about why you need a signature offer, what happens you don’t have one, and the incredible benefits that come when we hone ours. I talk about self-leadership and how not having a core offer plays into the scarcity versus abundance mindset. My signature offer is The Modern...
Sep 02, 2021•12 min•Season 1Ep. 177
There are some people who have entrepreneurship in their DNA and my guest today is a prime example of a woman who was born to make an impact in business. Emma Isaacs is the Founder and Global CEO of Business Chicks, a thriving global community that operates in 11 cities across two continents. A business owner by the age of 18, self made millionaire by 23, mum of six, and best selling author, Emma is an absolute powerhouse. She joins me today to celebrate the official release of her latest book, ...
Aug 30, 2021•32 min•Season 1Ep. 176
Whether it’s through Instagram or using lead magnets, sharing content is a great way to reach new clients and tap into a new market. However, I often see small businesses making the mistake of sharing content that just doesn’t make sense for their business. In this episode, I wanted to talk about the content you are sharing in your business. Are you sharing content in line with your vision? Or does your message appear unfocused, vague and watered down? I know it can be tempting to post large amo...
Aug 26, 2021•8 min•Season 1Ep. 175
As entrepreneurs, it’s easy to get stuck in the hustle. We have a never ending to do list and not enough hours in the day. Sleep becomes a luxury and we find ourselves barely operating in a state of anxiety, exhaustion and even burn out. If any of this sounds familiar, I’m delighted to introduce you to my guest today, an experienced naturopath, coach, speaker and mind body specialist, Vesna Hrsto. Vesna helps high performing business women battling mental and physical exhaustion to regain contro...
Aug 23, 2021•25 min•Season 1Ep. 174
Grateful is a word I see a lot in the online and entrepreneurial space these days. I’m all about practicing gratitude but I’m beginning to see how it’s not always for our benefit. Gratitude can become toxic. Are you stuck in gratitude and holding yourself back from wanting something more? Gratitude is one thing, but settling for subpar is another. We need more women taking up more space in the world, making more influence, and daring to dream for bigger and better things. I challenge you to look...
Aug 19, 2021•5 min•Season 1Ep. 173
