If you’re running a cash-based practice, diversification isn’t optional, it’s survival. This solo episode is all about adding complementary services to protect and grow your income. With weight loss clinics and GLP-1 medications becoming oversaturated and market shifts happening constantly, you can’t afford to rely on just one revenue stream anymore. Justin breaks down practical ways to expand your service line with options like hormone replacement therapy, alternative weight loss meds, peptides...
Jul 03, 2025•33 min•Season 2Ep. 178
Kate returns to share what happens after you get LegitScript certified and how to turn that into serious marketing muscle for your practice. We cut straight to the point on what works and what doesn’t when running Google Ads, from keyword targeting to creating offers that actually bring in paying patients. Kate opens up about tracking ad performance yourself instead of handing it all off to expensive agencies, so you can get better results by keeping control where it matters. We also dig into st...
Jun 26, 2025•52 min•Season 2Ep. 177
If your business feels like it’s running you into the ground, it’s time to make a shift. On Episode 176 of the podcast, Justin unpacks the two hats every nurse practitioner entrepreneur must master: the clinician and the business owner. This episode dives into the key mindset shifts you need to stop blending these roles and start thriving. From practical time-blocking strategies to setting non-negotiable boundaries around pricing and policies, you’ll learn how to protect your energy while growin...
Jun 12, 2025•33 min•Season 1Ep. 176
Are you ready to make the leap from employee to entrepreneur? This week on The Elite NP Show , we sit down with Candice, a family nurse practitioner with nearly a decade of primary care experience, who’s gearing up to launch her very own wellness practice focused on hormone replacement therapy and weight loss. Discover how to leverage your existing knowledge and skills to carve out new opportunities, even in regulated industries. We’ll walk you through practical strategies for navigating a non-c...
Jun 05, 2025•45 min•Season 2Ep. 175
Are your investments truly paying off? Whether it’s the stock market, real estate, or your own business, every dollar should work harder for you. In this value-packed episode of The Elite NP Show, host Justin Allan dives into high-impact investments for nurse practitioners and healthcare professionals. Discover smart marketing strategies, tips for hiring the right staff, and how to scale your practice successfully. Whether you’re growing your nurse practitioner business or boosting your healthca...
May 29, 2025•39 min•Season 2Ep. 174
Are you trying to stand out in a saturated market? Most practices work hard to serve everyone but end up serving no one particularly well. This week on Episode 173: From Saturated to Specialized , we’re talking with Natalia, a family nurse practitioner who runs her own practice but is starting to feel the effects of a crowded field. Together, we discuss why rebranding her practice to focus on veterans and first responders might be the game-changing strategy she needs. Natalia shares her experien...
May 22, 2025•49 min•Season 2Ep. 173
When passion isn’t profitable, you’ve got tough choices to make Episode 172 dives straight into the brick wall many nurse practitioners hit when their "dream" clinic just won’t pay the bills. Johanna shares her reality check running an aesthetics and weight loss clinic that drains more money than it brings in. But here’s the hard truth: we show why doubling down on something just because you want it to succeed won’t make the numbers work. We pull apart what’s actually working for Johanna (her pr...
May 15, 2025•52 min•Season 2Ep. 172
In this episode, we explore Laura’s journey through the ups and downs of building a practice that accepts insurance. Her story highlights a common pitfall: letting a single bad experience, like working with an unreliable medical biller, affect major business decisions. Justin talks to Laura about how the right team can make or break your trajectory and why it’s critical not to let one person shift the entire course of your business. Whether you're debating cash vs. insurance or struggling with a...
May 08, 2025•38 min•Season 2Ep. 171
In this episode, we explore Abby’s inspiring journey as a soon-to-be nurse practitioner with a bold plan to open her own practice before even graduating. At just 28, Abby is proving that you don’t need decades of experience to succeed in the world of niche wellness services like weight loss and HRT. We discuss why these kinds of practices are accessible even to new grads, the basic clinical skills that really matter, and how confidence and smart decision-making can make all the difference. If yo...
May 01, 2025•54 min•Season 2Ep. 170
In this episode, we explore Ciara’s journey—an experienced FNP who has built a virtual wellness practice centered around weight loss and hormone replacement therapy, with functional medicine on the horizon. Despite minimal marketing and a part-time approach, her business has grown organically from $20K in year one to over $100K in year two—all while juggling motherhood and a new pregnancy. Now, she’s looking to take things to the next level without pouring more of herself into it. This conversat...
Apr 10, 2025•59 min•Season 2Ep. 169
Kate, an FNP who’s running a solid wellness clinic and looking to expand into men’s health joins Justin for a very interesting conversation. While men’s health is a great addition, Justin emphasizes why she shouldn’t abandon the steady revenue she’s making from weight loss and GLP-1s. Key takeaway: Don’t throw away a profitable service—build alongside it. Kate’s strategy? Keep the weight loss revenue flowing while growing men’s health on the side. This way, if GLP-1s become less viable in the fu...
Apr 03, 2025•47 min•Season 2Ep. 168
In this episode, Justin chats with Jenn, a nurse practitioner juggling a lot—including a profitable primary care practice. The key takeaway? If something in your business is working, don’t walk away from it. Even if it’s not your passion, a steady income stream is worth preserving. Justin shares how to turn that service line into sustainable, possibly passive income by hiring help, so Jenn can free herself up to focus on the things she does want to pursue. Bottom line: you don’t have to love eve...
Mar 27, 2025•57 min•Season 2Ep. 167
In this episode, Justin dives into a high-level conversation about business growth, risk-taking, and building something big—before you feel “ready.” Today's guest is Alex an RN who isn’t letting titles or timing hold her back. She’s taking smart, strategic steps to scale her practice now, while she works toward her NP license. From hiring providers and working with a medical director to setting up protocols and investing in her future, she’s proof that you can build as you go. If you’ve ever tol...
Mar 20, 2025•57 min•Season 2Ep. 166
In this episode, Justin speaks with Vince, a psychiatric Nurse Practitioner in the early stages of launching his private practice. Like many new business owners, Vince is navigating common challenges—gaining traction, getting found online, and balancing startup costs. Together, they explore simple, effective steps to help Vince move forward without being overwhelmed. From finding the right space for a Google listing to staying focused on what truly matters, Justin reminds Vince—and all of us—tha...
Mar 13, 2025•51 min•Ep. 165
In this episode, Justin sits down with Mercy, an FNP working full-time in oncology while launching her new practice offering TRT, weight loss, and IV infusion services. Like many new entrepreneurs, she’s eager to grow and attract more clients—but growth takes time, and patience is key. Justin and Mercy discuss why having a strong foundation is crucial when starting a business. Instead of constantly chasing new ideas, it’s important to focus on refining what you already offer and allowing your se...
Mar 06, 2025•43 min•Ep. 164
In this episode, Justin is joined by Kary, an FNP launching her med spa and women’s health practice while balancing a job and deciding between cash-based or insurance billing. With so many decisions ahead, it’s easy to get caught up in trying to create the perfect setup—but Justin reminds Kary of an important lesson: you don’t have to reinvent the wheel . They discuss the power of using what’s already in front of you—whether it’s existing referral networks, available resources, or insurance oppo...
Feb 27, 2025•44 min•Ep. 163
Join Justin in his conversation with with Amanda, a part-time urgent care provider, and 1099 entrepreneur offering weight loss, HRT, and vitamin injections in her practice. Amanda is passionate about her services, but like many new business owners, she’s struggling with getting patients through the door and making real money. Justin helps Amanda uncover a crucial truth, at this stage— she's her own biggest obstacle . Overcomplicating pricing, being too flexible with rates, and hesitating to mark...
Feb 20, 2025•56 min•Ep. 162
Join Justin in this special episode, a taste of the exclusive ENIC podcast, as he dives into one of the most overlooked but critical aspects of being a nurse practitioner entrepreneur—having an exit strategy. If you've ever thought about selling your practice but don’t know where to start, this episode breaks it all down. Learn why selling your business can be the fastest path to financial freedom, how private equity firms and brokers evaluate your clinic, and the key steps you must take to make...
Feb 13, 2025•30 min•Ep. 161
In this episode, Justin is joined by Mary, an FNP who’s navigating the early stages of her practice while she works full-time at urgent care and PRN teaching. With so many entrepreneurs feeling the pressure to constantly market, expand, and add new services, Mary is learning an important lesson—sometimes, the best move is to wait. Justin and Mary discuss how not every business needs rapid scaling right away. If things are growing steadily with minimal effort, it’s okay to let them unfold natural...
Feb 06, 2025•42 min•Ep. 160
In this episode, Justin sits down with Amanda, an adult acute care NP balancing a part-time job at a scale nursing facility while running her own wellness practice. Her business has reached autopilot but feels stagnant—now, she’s looking for ways to market and grow. Justin breaks down the importance of focusing on revenue-generating services early on, even if they’re not your passion. With so many options on the table, Amanda needs to refine her approach based on competition and market demand—wh...
Jan 30, 2025•43 min•Ep. 159
Listen to Justin sit down with Rachel, an ambitious Acute Care Nurse Practitioner (ACNP) who’s ready to take her business to the next level without letting outside opinions keep getting in the way. Whether it’s doubt from others or the pressure to follow someone else’s path, Rachel is learning that real success comes from focusing on her vision, not the noise around her. Justin shares a game-changing tip on identifying whether something —be it advice, an opportunity, or even self-doubt—can truly...
Jan 23, 2025•39 min•Ep. 158
Kate, FNP, and entrepreneur, who’s embracing the ENP model by balancing part-time work while running her own thriving practice sits down with Justin to discuss her next steps. Kate’s business is doing well, but like many solo entrepreneurs, she’s at a crossroads: How do you grow beyond what you can do alone? Together, Justin and Kate tackle the challenges of hiring and scaling, emphasizing the crucial shift from solo success to building a team for long-term growth. They discuss how you can opera...
Jan 16, 2025•55 min•Ep. 157
In this episode, Justin dives into the powerful strategy of reinvesting your business earnings with guests Mike and Amy, a married couple of entrepreneurs who’ve experienced incredible growth by putting this concept into practice. Together, they unpack the idea of 1.5x growth —a practical approach to scaling your business at a sustainable pace. From hiring the right team members to expanding the services you offer in your practice, Justin, Mike, and Amy explore how reinvesting profits can help y...
Jan 09, 2025•48 min•Ep. 156
In this episode, Justin is joined by Misty, an NP who’s seeking guidance on opening a men’s health and weight loss-focused clinic in an already crowded market. Together, they dive into the challenges of starting a business in a saturated area and explore how to stand out while staying true to your vision. Justin shares practical advice on setting realistic expectations and reminds us that success isn’t always about building a million-dollar empire—it’s about creating a profitable, sustainable bu...
Dec 26, 2024•35 min•Ep. 155
Meet Sarah, an RN on a fast track to her FNP license. With an eclectic knowledge base in both the OR and aesthetics medicine, Sarah has embarked on a practice ownership journey within the last year. She’s in the initial stages of offering hormonal and weight loss therapies—with a specific goal to support patient emotional health through full-body physical transformation. Sarah has all the motivation needed to thrive as an NP entrepreneur, but she needs guidance to lay the foundation for a practi...
Dec 19, 2024•33 min•Ep. 154
Amber was once on a road so familiar to NPs: constantly on call at a hectic pain management clinic, burnt out, overwhelmed, and spending excessive time away from family. She didn’t know another life was possible until she stumbled upon the Elite NP Model by chance: and the rest was history! This Mayo Clinic-educated endocrinology expert has 14 years of experience under her belt, and she is now determined to channel her hard earned expertise into an independent practice. She teams up with Justin ...
Dec 12, 2024•1 hr 6 min•Ep. 153
Tracy, Elite NP's latest podcast guest, proves that it's never too late to shake up your NP career. As an FNP with nearly 30 years of experience, Tracy currently works in a retail walk-in clinic, working through the weekend in 10–11-hour shifts. Finding inspiration from the Elite NP model, she has taken the plunge into practice ownership: cultivating a brand new wellness clinic offering weight loss, HRT, and IV infusion. This is an exciting development in her clinical journey, opening doors to f...
Dec 05, 2024•56 min•Ep. 152
Jennifer is a true NP rockstar, creating a pediatric neurology clinic just two weeks ago and building her patient base exponentially since then. After a tenure at the first children’s hospital in the state of Montana, she’s taken the skills she’s learned in this fascinating field and embarked on a business development journey. Today, she consults with Justin on how to get the word out about this practice and heal children in need across the nation. In this episode, we weigh the importance of bot...
Nov 27, 2024•49 min•Season 2Ep. 151
In this episode we chat with yet another NP bogged down by the hospital hustle. Jen, an FNP with decades of experience in addiction medicine, has pivoted from an inpatient setting to weight loss medicine. While she has tailored her business according to the Elite NP model, utilizing connections, and referring hospital patients, her profits are still falling short. Here, she brainstorms with Justin on ways to boost her business without getting burnt out. Jen learns that an expanded service menu m...
Nov 21, 2024•49 min•Season 2Ep. 15
FNP Christian is one month into his brand new endeavor—a weight loss and hormonal health practice! His business is growing quickly, and Christian is in need of guidance to set up a strong foundation for longitudinal success. Word of mouth and referrals from a trusted personal trainer are doing the job for now, but marketing must ramp up for this practice to thrive. Christian gets expert recommendations from Elite NP founder Justin Allan, including steps for web development, paid media strategies...
Nov 14, 2024•45 min•Season 2Ep. 149
